Vol 6 Chapter 110: Check the situation

For the lively and luxurious Hollywood, the premiere of Iron Man can be said to be the biggest event in Hollywood in the last one or two days.

At the same time, it is foreseeable that in the next few days, in Beverly Hills, for being invited to walk on today’s red carpet, as well as not being invited to walk on today’s red carpet, they can only eat melon at home in front of various reports. The masses will explode a large wave of gossip related to it.

For example, Alba was actually invited to walk on the red carpet. So, does she and Feng, really have any secrets they can’t tell?

To a certain extent, these gossips are also one of Hollywood's nutrients. Feng Yiping's various actions are providing more and more nutrients to Hollywood.

However, not all Hollywood people are quite happy to see this uproar in Hollywood. Disney's CEO Robert Iger is one of them.

In the hands of this new CEO who looks gentle and good at listening, Disney also showed the world a new image of gentleness and willingness to cooperate with all walks of life.

Compared with his predecessor, Iger also pays more attention to new technologies such as the Internet, and his efforts in this area are also fruitful.

In September last year, he cooperated with Apple to sell Disney's film and television works in the iTunes online store. Now, only half a year has passed. This new initiative has easily generated Disney's monthly income of more than 3 million US dollars. , And this data is not only rising.

It is conservatively estimated that this new initiative will bring Disney more than $50 million in revenue this year.

Although for the total volume of Disney, this $50 million is really nothing, but in view of the fact that this is a rare achievement of Disney on the Internet, and it still does not affect the sales of DVDs and the ratings of its TV stations. Rate of completion.

This income of 50 million yuan is of extraordinary significance to Disney.

It is also for this reason that Iger himself has a deep understanding of the impact that the Internet may have on the traditional media industry.

They are only cooperating with Apple, and Feng Yiping not only has Netflix, but also YouTube.

The only disadvantage of Feng Yiping and Disney is that the content copyright he owns is far inferior to Disney.

But it seems that in this regard, they are catching up in various ways.

Hold a micro-film contest on YouTube, and in January, at the Saint Denis Film Festival, he proudly bought outstanding independent films, as well as Netflix and Marvel’s homemade films.

This is why he actively joined Fox's initiative to invest in Hulu together.

Relatively speaking, the promoter 20th Century Fox’s move is more like another follow-up to Feng Yiping-its parent company News Corporation, after acquiring the social networking site MySpace, was a big success.

Like Disney’s great success in selling movies on iTunes, this is also a rare achievement for News Corp. in the Internet field. Therefore, they believe that following the trend of Feng Yiping and working in the field of online video, it will also make a big difference.

Iger recognizes this, so recently, apart from busy work, he is also thinking about a question, is it necessary for Disney to develop his own online video business independently?

However, this is a difficult decision to make.

In addition to Netflix, Blockbuster, which is most qualified to work in this area, has aggressively invested US$500 million in this area since last year in an attempt to establish its own advantages in this area. Their plan has almost reached the end.

In addition to burning a large sum of money, especially precious to Blockbuster, it did not produce any positive effects.

Even earlier, Wal-Mart’s efforts in this area proved to be a huge mistake. This made him deeply feel that the seemingly humble Netflix in this field does have their seemingly Companies with better conditions and more resources do not have superior capabilities.

In addition, Netflix was acquired by Feng Yiping, and his plan to acquire Marvel was easily defeated by Feng Yiping. Therefore, Netflix has been his focus since taking office.

A table he must read every month is the statistical table of Netflix's purchase of film and television rights from Disney.

In this regard, it seems that there has not been a significant decline, and even an increase due to the increase in the number of Netflix members.

But when he hadn't figured out what's so good about Netflix, he suddenly saw that Marvel had such a new wave of operations, he was a little confused, and things could still be done like this?

Although Marvel has rarely done anything for the premiere, they have done a lot.

Therefore, he didn't think this matter was surprising, it was just reluctance and uneconomical.

What he didn't expect was that Feng Yiping, through the combination of NEXTDOOR, Facebook, and YouTube, could easily attract so much attention for this Marvel movie.

He made people pay attention to Marvel's official account on Facebook, noticed the rapid growth of the total number of Marvel fans, and also noticed that since Iron Man was set, there have been more and more activities under Marvel's official account.

But he really didn't expect that in this way, they could allow so many Marvel fans from all over the United States, and even all over the world, to gather in Hollywood in a few days to gather at their premiere on the Walk of Fame.

Those who watched the premiere of their movie, tourists and local people who like to live at the meeting are the mainstream, and only a few of them are fans.

He knows very well that those Marvel fans can spend such a high price to attend the premiere in Hollywood, and many children who were so excited at the scene as if they were wandering for many years have finally found a home, so naturally they did not hesitate to mobilize their friends Go to the cinema to watch this movie.

He can even infer that these people will be like this in any future Marvel movie.

He is also certain that today's excitement, through traditional media and the Internet, plus their own social networking sites and video sites, can once again make many people pay attention to Iron Man.

He knew that this was certain. With Feng Yiping's personality, since he was willing to spend so much money on the premiere, he would definitely fully tap the value of the premiere.

The problem is that his Pirates of the Caribbean 3 will also be released.

Feng Yiping only saw the poster at the Disney House on Hollywood Boulevard, but he didn't know how heavy the poster was in Iger's mind.

The cost of shooting Pirates of the Caribbean 3 is a full 300 million US dollars. This is not only Disney’s largest investment so far, but also the largest investment in Hollywood’s current production.

Aiger did not allow the film to fail.

He knows exactly how the failure of "Pearl Harbor" had left a negative impression on his predecessor, Michael Eisner.

Marvel's massive press conference today made him feel the pressure. Iron Man, which was released a week earlier than the Pirates of the Caribbean, would have a good reputation by that time, it would naturally seriously affect the Pirates of the Caribbean 3.

Thinking of this, he was a little angry with Twentieth Century Fox. He believed that Fox had worked so hard to secure such a schedule for Iron Man, and he must have had the intention of making trouble for himself.

——This can also be said to be the normal state between them and Hollywood big companies. On the one hand, there will be various cooperations, on the other hand, they are stabbed openly and secretly at any time.

In contrast, their Pirates of the Caribbean 3 has clearly fallen behind in terms of publicity, not to mention that Iron Man will also be better in terms of the quality and effect of publicity. Not only do they have a large number of Marvel fans, they It can also make accurate recommendations based on user preferences on social networking sites.

The situation is not optimistic.

Iger was meditating on the sofa in the office, how can he effectively reduce the impact of Iron Man on Pirates of the Caribbean 3?

There seems to be no good way.

However, as the CEO of Disney, he doesn't just focus on the people in front of him. He has some ideas on how to avoid such conflicts in the future.

Iger went online to check the progress of the premiere and dialed Feng Yiping himself.

…………

The scene of the premiere, the current ongoing link, is also not available in similar premieres before.

A lottery draw is currently underway that will make many domestic audiences a very kind link.

At the end of the red carpet, the area of ​​the display board used for everyone's signature has now been arranged as a lottery scene.

On the big screen, the scrolling numbers make people look dazzling. It is the number on the admission card.

Downey, standing among the creators ~www.wuxiaspot.com~, turned his back to the big screen, looked at the expectant fans on the opposite side, smiled and shouted "Stop!"

The data on the big screen ceased.

"The first lucky fan is born, and the first lucky fan is born," the host shouted with the energy of a TV shopping host.

The fans boiled.

"Friend with the admission card number 01736, are you there?" Downey held up an Iron Man about 50 cm. "Or, let me help you collect it?"

He looked at the Iron Man with all the signatures of the creators in his hand with some dismay, "This is really more exquisite than my armor,"

"Oh, here he is, and the first lucky person has appeared," the host said while looking at a place on the red carpet.

I saw a fat guy with a beard and a black Marvel T-shirt, jogging towards this side, running and waving to both sides coquettishly, and he didn't forget to kiss his admission pass...

Standing at the entrance of the theater, Palmat, who was still cautiously keeping a distance from Feng Yiping and Fitch, watched this scene and couldn't help shaking his head and saying, "Sul!"

"But it works, isn't it?" Feng Yiping smiled.

Whether it is vulgar or elegant, as long as it can mobilize everyone's enthusiasm and enthusiasm.

For such lucky fans, he set a total of ten, and Downey and Paltrow each selected five.

This way not only can get in close contact with celebrities, but also get a good collection of measures, will definitely help to better build Marvel's online community.

Palmat couldn't help but smile, yes, for him, elegance and vulgarity are not important, effective is the most important.

"Yiping," Wu Qian walked over with her mobile phone, "Disney Aiger's call,"

"Oh," the news immediately attracted the attention of many people.