Vol 6 Chapter 117: The new power of advertising festivals

One morning in late June, Cannes, a famous tourist destination in France, the jewel of the French Riviera.

"Here, here," Liang Yonggao got out of the car eagerly and stood on the square of the Cannes Film Palace with his back facing the Film Palace, opening his hands towards the fresh blue sky and the deep blue sea, "Grape Wine , Palm Beach, Cannes, I'm here,"

The group of people got out of the car one after another, and ignored Liang Yonggao, who was suddenly irritated. After a while, someone would pick him up and pick up cameras, or film the movie palace, or the blue sea and beach in front.

Most of the girls are shooting the former. At this time last month, the stars are still shining here. If you can wear customized costumes like those female stars, in the shining of one after another flash, in the endless cheers In, walking like this, it is really equivalent to wearing a crystal shoe!

The male compatriots looked at this really inconspicuous building whose exterior wall was almost surrounded by large-scale spray-painted advertisements, feeling that it was really difficult to associate it with the tall Cannes Film Festival, and they turned their cameras and went to shoot the sky. , To shoot the sea, or to be afraid of those exotic girls.

Do you want to try to strike up a conversation or something?

Hearing the dry laughter of "hehe" and "hehe" coming from the side, whether it is a gentleman or a lady, immediately looked over there, and it was a happy moment.

It was the male pig's feet of Happy Theater who was laughing.

Seeing the heroine Xiao Cai approaching, Liang Yonggao smiled dryly, and at the same time he withdrew his hand that stretched to the sky, took off his sunglasses, "Wife, you hit me, hurry,"

"I always feel that this is not true, I always feel that my body is here, but my soul seems to be floating in another place,"

"All this in front of me is too unreal! You hit me,"

Xiao Cai smiled at everyone, "Don't be surprised, he forgot to take medicine in the morning."

"Haha," this stalk really fits well with this.

"Brother Liang, the medicine can't be stopped," someone said.

There were also people booing, "Just hit him, he doesn't need to take medicine anymore,"

Liang Yonggao looked at the girl who was talking, "Okay, I remember you,"

He took Xiao Cai's hand, "Don't fight, as soon as you approached me, all three souls and seven souls came back. It turns out that they are not floating in another place, they have been tied to you."

This sudden sweet talk made Xiao Cai a little at a loss, and the people who ate melons were also shocked. Why did they suddenly change their routines?

Then there was a loud noise, "I finally know why Brother Liang didn't take medicine in the morning because he ate too much sugar."

Liang Yonggao took the hand of Xiao Cai who suddenly became gentle, and it was rare to feel that he was finally a Northeast man again, "You little bachelor who doesn't have a girlfriend is making a fool of yourself. Is this true feeling?"

"Wife, don't you like this too, come, stand, I'll take a picture of you here," he gently took off Xiao Cai's sunglasses, and carefully helped her straighten her hair and let Xiao Cai Standing in front of the cinema palace where the red carpet has been laid on the steps.

Xiao Cai smiled at his mercy.

She sometimes feels that when she first saw Liang Yonggao, it was like water in her head, but now she slowly shakes it dry, but she still likes him.

The melon-eating people who didn't see the good show walked away, tut, and were forcibly stuffed with a few bites of dog food.

France is really not a tourist destination suitable for singles.

On the streets of Paris, the people in the group have repeatedly learned what a deep French kiss is. Unexpectedly, there will be such a greasy one again.

Many people quickly discovered the New World, the building on the west side of the Cinema Palace. Is that a casino?

I go, really!

Art and rivers and lakes are so close.

The girls are all looking east at this time, which is a stretch of white sand beaches for several miles, which is the Gold Coast where Cannes luxury hotels gather.

"Hey, that's the Facebook flag," said the sharp-eyed girl, pointing to the flag flying in front of the big tent on the beach.

"That dock should be YouTube," someone said excitedly.

"Yes, both of them are here. I heard that this beach was covered by us this year for thousands of meters," said Xiao Cai, the team leader.

"Wow," everyone suddenly became a little excited, and the boss did everything with grandeur.

If anyone is familiar with Feng Yiping's style, he will know at this time that if he can make such a big deal, he must have found it cheap.

Indeed it is.

Feng Yiping has read relevant reports. At the later Cannes Advertising Festival, these beaches can be said to be the targets of high-priced berserks including domestic Internet giants. Now, well-known Internet companies only come to his two subordinates. , Plus a Google.

And those traditional advertising companies did not have the willingness to open promotional activities on the beach at this time, so he easily got a lot of money with a very favorable price.

"Let's go and take a look."

"Yes, our hotel should be there too," someone said.

At this time someone greeted everyone, "Hi, everyone,"

"Wow, Director Wu," someone called.

Wu Qian, who appeared in front of everyone, also dressed casually today, with washed jeans with white T and long hair standing next to a Renault.

"How long have you been here?"

"I just arrived," Xiao Cai walked up and saw Wu Qian here. Everyone felt very kind. "You are so beautiful today. By the way, where did you come from? Which hotel is our hotel?"

"I came from where I live," Wu Qian said, but did not say which hotel it was.

Needless to say, the drivers of the following Renault Espace commercial vehicles took the initiative to carry their luggage.

"Ah, don't we live in a hotel by the sea?" Liang Yonggao couldn't help asking as he watched the car move towards the back.

When you arrive at such a place, if you live in a hotel where you can't even see the sea, is it still in Cannes?

"Here, many places can see the sea," Wu Qian said with a smile.

"Oh," Liang Yonggao agreed, and then whispered to Xiao Cai, "I said, our boss Feng, it is impossible to change his temper,"

As a person who has been in contact with Feng Yiping more, he still understands a little about Feng Yiping's true qualities, that is, pick!

For his temperament, everyone has come to France and Cannes. He also wants to live in a luxury hotel by the sea. What good things do he think of!

In the next second, his mouth opened slightly, because he was severely pulled from the waist.

"Are there many people coming from the US this time?" Xiao Cai asked Wu Qian nonchalantly.

"Yiping attaches great importance to this advertising festival. A lot of people from the company's business system in the United States have come," Wu Qian said.

Many people only know the Cannes Film Festival in May, but they don't know that there is another event in Cannes in June, that is, the Cannes International Advertising Festival, Cannes\\.

The advertisement that wraps the outer wall of the movie palace is the advertisement of the advertising festival.

It officially came out in 1954, 15 years after the Cannes film was held, and has a history of more than 50 years.

It is also the most influential one of the world's three major advertising festivals, so it is called the Oscar of the advertising industry by industry insiders.

Before Feng Yiping took his company to the exhibition this year, it was still a traditional advertising company, that is, the world of various 4A people. After Facebook and YouTube launched advertising platforms one after another, it was actually Feng Yiping who was a salesman. You can be this crab eater yourself.

Now that there is such a good platform and such a good technology, which can make advertising more effective, he naturally hopes that this will be noticed by advertisers all over the world.

Of course, since he is here, Google will not be left behind.

In front of the YouTube tent you just saw, is the Google area.

The convoy gradually left the center of Cannes and walked towards the mountains behind. As the mountain rises, the beaches of Cannes Bay, the rows of palm trees beside the beach, the high-end hotels, and the docks full of luxury yachts, watch It's getting clearer.

Looking at the various villas hidden in the flowers and trees on both sides of the road, everyone knows that this is a noble community without introduction.

Now, even Xiao Cai is a little puzzled, should we live here?

The convoy passed through the villa area and continued to walk upwards, and finally reached its destination on the mountainside along a seemingly exclusive lane.

After passing through the iron gate between the fences surrounded by green trees, the eyes suddenly opened up.

In front of the green lawn, there is a mansion with only two and a half stories. The mansion is obviously very modern, especially on the ground floor. The front and back are large glass windows, which are very transparent.

"I can see the swimming pool behind and in front of the swimming pool, oh, that should be the sea," Liang Yonggao couldn't wait to go down.

In the other cars, everyone will not talk about it anymore. Are we going to live in such a mansion?

"Yiping has come out," Wu Qian said, pointing to the platform on the second floor.

At this time, a person was walking out of the large room that looked like a meeting room, and walking to the front platform, waved to them.

"Haha, really the boss," everyone could see clearly that it was Feng Yiping in beach pants and a gray T-shirt.

The cars stopped one by one on the gravel-paved parking lot in front of the building. Feng Yiping had already walked to the front with a smile, "Welcome everyone!"

"Xiao Cai, you have worked hard,"

"Yonggao, the spirit looks good, you must not worry about anything along the way, right,"

"I really want to come, but our leadership ability is too good," Liang Yonggao smiled and patted Xiao Cai again.

"This is your house, tusk," Liang Yonggao looked around, "I think I have become Grandma Liu, too."

"No way, the hotel at this time of the year is not only difficult to book, but the price is also very expensive. I really can't afford it."

"Do they also increase the price during the peak season?" Liang Yonggao asked.

"What do you think! Do you know the humble family rooms in the city, how many nights are it now?"

"How many?"

"Equivalent to RMB 3000 and up,"

Feng Yiping was also unable to complain about this price.

Originally, he felt that the organizing committees of some domestic exhibitions seemed quite limited. He didn't expect the organizing committee of the Cannes International Advertising Festival to do the same, just allowing the hotel restaurant to increase prices several times.

"It's so dark!"

"Therefore, in the past two days, only the wronged people are squeezed here. Let me take you to take a look. There are only 9 bedrooms and 11 bathrooms. You can allocate them freely. It may be unavoidable that there are a few on the floor. "

Liang Yonggao has come to the backyard~www.wuxiaspot.com~ It really is a huge infinity pool. Below the pool, there is a garden. Under the **** of the garden, there is the blue Cannes Bay.

"I don't need to sleep in the bedroom. I sleep just fine," he said, pointing to the lounge chairs by the pool. "Lying here at night listening to the sound of the waves and counting the stars, it's not perfect!"

"You come in first," Xiao Cai waved towards him.

"Let me say a few words, everyone can go back to the room to freshen up and rest in a while," Feng Yiping greeted everyone sitting down in the living room. "The purpose of arranging everyone to walk around and take a look, I think everyone is very clear.

"To do our work, sometimes we really need inspiration. In fact, it comes from the accumulation in our daily life. So I hope you can come out and broaden your horizons. If you visit those famous museums during your trip a few days ago, you can Let everyone gain something, then our journey this time can be said to be worthwhile."

"The reason why everyone comes to the Cannes Advertising Festival is because advertising, in the final analysis, is also creative. The Cannes Advertising Festival is a grand gathering of all the best advertising ideas in the world. I hope to participate in such a conference. Let everyone learn from it,"

"So, the main purpose of this time, the same as the previous trip, is not a vacation, but a study,"

"Of course, it is easy for everyone to wish to come to Cannes for a holiday in the future. This is equivalent to our company's home here. Everyone is welcome at any time."

"As for these two days, I hope everyone can seize this rare opportunity to learn more, observe more, and think more."

"That's it, find a room to rest each,"

Everyone smiled and went to the room where you could see the sea. Xiao Cai was about to talk to Feng Yiping. Wu Qian walked over, "Yiping, the phone number of Chairman Savage of the organizing committee,"