Vol 6 Chapter 119: The picky new owner

At the entrance of Facebook Wharf, there is a gatehouse full of greenery. The top center is the Facebook logo. Under the white parasol on the right side of the gatehouse, there is a strong man wearing a Facebook blue T-shirt. It doesn't look like a welcome guest. , On the contrary, similar to the security at the entrance of popular nightclubs.

"Mr. Savage?" The strong man asked, looking at the leader Savage, there was no smile on his face.

"I am," Savage said with a smile.

He felt that in the next second, the doorman took out a metal detector and asked him to raise his arm for examination, he would not be surprised.

Of course not.

"Please go inside," said the strong man.

"Thank you,"

Savage glanced into the dock a long time ago.

In the unopened dock, there were not a few people at this time, just a few men and women sitting at the innermost table.

He also saw at a glance that the young man who was just facing the entrance, sitting on his side with one hand on the back of the chair, quietly watching the sea, was the target of his visit.

However, before entering, he glanced back again, and the direction he looked at was exactly where the pedestrian from Publicis Group was.

"They must have seen it," whispered a person behind him.

The smile on Savage's face brightened, as long as he saw it.

Just want you to see.

Otherwise, I wasted some deliberate arrangements.

Several people on the table looked here at this time. Randolph said, "When I saw his brilliant smile, I thought of the money we spent here."

Sandberg coughed, suppressed a laugh, and stood up.

It's not good that everyone laughed at this time, otherwise, the chairman will definitely notice that this is mocking him.

When Savage and his party saw someone standing up, they hurriedly walked forward along the blue carpet in the middle of the dock, "Hello, this is Savage,"

"Facebook, Sandberg, that is the vice president of Google, Ms. Mayer, Randolph, Zuckerberg..." Sandberg introduced him one by one.

In this process, Feng Yiping has been looking at the sea in thought, as if he was not in the same dimension as everyone else.

"That's Mr. Feng," Sandberg finally introduced Feng Yiping, "Feng,"

"Huh?" Feng Yiping seemed to wake up now, took a look around, and finally focused on Savage, "Hello," he sat there, reaching out to Savage.

"Mr. Feng, fortunately meeting," Savage doubted whether his feeling was wrong at this moment.

The look that Mr. Feng had just looked at him was not only sharp, but also, it didn't seem to be too friendly.

Of course, he at this meeting seems to be highly consistent with those reports, gentle and humble, just like the big boy in the sunshine next door.

Is there anything I am dissatisfied with?

"Please sit down," Feng Yiping gestured towards the seat beside him.

"A glass?" Randolph picked up the wine in the ice bucket.

Savage took a look. It wasn't the red wine from Bordeaux that everyone was familiar with. It was a sweet white wine with jelly syrup from the northeast, a well-known winery in the Alsace region near Germany.

It seems that people like them are not only tasteful, but also very personal.

"Thank you," he said, "the pier and the beach are beautifully arranged."

It's really beautiful.

Even Jobs, who has always been critical of these aspects, came to the scene and felt very satisfied and beautiful.

For his first appearance here, Feng Yiping naturally hopes to leave a very deep impression on all potential collaborators.

In particular, the main color of Facebook is blue, which is in harmony with the sea next to it.

"Mr. Feng, thank you and your company for seeing the potential of the advertising festival. I believe that being the most influential advertising festival in the world will definitely make your trip worthwhile."

"I can be sure that next year you and your company will definitely be eager to come to our advertising festival again,"

Feng Yiping glanced at him, and this round of boasting by the chairman of the advertising festival can be said to be quite good.

He took a sip of the wine, "I hope so,"

Savage felt that Feng Yiping's attitude seemed to have some problems?

Am I not enthusiastic enough, or am I not praising enough? In other words, where was there some neglect before?

"In fact, we have been paying attention to the rapid growth of online advertising in recent years. According to your theory, Mr. Feng, this is a huge blue ocean."

"We have always hoped that your company, as well as in the field of online advertising like Google, has made proud achievements to participate in our advertising festival."

"The advertising festival that you participate in is the complete advertising festival,"

To say these things, to a certain extent, can be regarded as his heartfelt words.

The current advertising festivals, Publicis Group, ranked No. 1 in France, No. 4 in the world, and traditional large-scale advertising groups such as WPP, ranked No. 1 in the world, have too much influence and more and more voices. For the organizers of the festival That is not a good thing.

For example, Publicis and WPP have criticized more and more of their organizers in recent years, but because they are the main patrons of the advertising festival, Savage and his team, many times, they really don’t Method.

The Cannes Advertising Festival was acquired by the British media information service company Ascential in 2004-this is why the proud French will allow an Australian to be the chairman of the Cannes Advertising Festival.

Ascential specializes in exhibitions, festivals and information services. They bought the Cannes Advertising Festival, naturally hoping to make money.

Therefore, the chairman of Savage also has KPI pressure.

So, despite being quite upset with companies like Publicis and WPP, Savage and his team can only dare not speak up because they are big players in the advertising festival.

I have never done anything that I do on my own.

The joining of high-tech companies like Google and Facebook is actually equivalent to the joining of a third party. This is really good news for their organizers.

The actions of Publicis and WPP are equivalent to being a big bully. Therefore, for Savage and his team, the joining of wealthy and influential new customers like Google and Facebook will naturally be possible. Increase their confidence.

"In this regard, I think we may have some differences," Feng Yiping said.

"Mr. Feng's opinions have always been unique, and I am honored to hear your evaluation of our advertising festival," Savage said with a smile.

He has clearly noticed that the one in front of him is also a very picky customer, but what can be done?

It has never been easy to make money-it is easier to make money in the company of these people.

"We are ready to join the festival, but is the festival ready to accept us?" Feng Yiping said.

"Since 1954, the Cannes Advertising Festival has undergone a series of major reforms. It has successfully changed from an advertising festival that only focused on film advertisements to become an Oscar in the advertising industry. It is indeed very honorable."

"It's just that, in recent years, no matter how the world changes, has the advertising festival changed?"

"I don't think so,"

"Compared with so many amazing ideas that have appeared in the advertising festival, the advertising festival itself is becoming more and more mediocre,"

"Almost 7 years have passed since the new century. Is there any difference between the current advertising festival and the 20th century advertising festival?"

Sandberg and Randolph looked at Feng Yiping in surprise. They saw for the first time that this young boss, known for his gentleness, was so face-to-face.

However, they will not have any bad thoughts because of this, they feel more at ease.

The shopping mall is like a battlefield. The waves are treacherous and varied. A successful corporate leader is just gentle and somewhat inadequate. It seems that there is no need to worry about this issue.

Zuckerberg looked at Feng Yiping a few times, and Savage a few times, his eyes gleaming.

He likes Feng Yiping's momentum very much.

Idols are idols. When they are gentle, they can make people feel overwhelmed. When they are strong, they can also make people feel embarrassed.

He is determined to learn Feng Yiping's style.

Mayer seemed calm, but he was secretly delighted.

Very good, you just keep this state, keep this kind of momentum, and keep it until the dead of night.

She is not at all worried about the outcome of this meeting.

Feng Yiping's ability, she couldn't be more clear.

Not long after sitting down, Savage had originally guessed what Feng Yiping was going to say next. He felt that Feng Yiping seemed to be in a bad mood, and he should have made many demands and opinions on himself, but he did not expect It's so direct.

But is he wrong?

This, it seems really not.

In recent years, the advertising festival did not undergo any major changes.

He also knew that at this time, he especially couldn't have any sullen expressions, and said with a smile, "In fact, over the years, we have been constantly adjusting..."

Feng Yiping interrupted him and said, "Just say this name, do you have to change it?"

"In this new era, advertising methods, processes, knowledge systems... can be said to have undergone fundamental changes,"

"It's no longer the user looking to the advertising company. After the advertising company creates an advertisement that meets the user's intentions, it is as simple as looking for TV or other print media."

"Technology, traffic, and big data, of course, coupled with the creative and story of the advertising company, can provide users with the best service in this new environment."

"So, it's called an advertising festival, isn't it a bit too narrow?"

Savage found it hard to laugh at this time.

Publicis, WPP, and others, they just made some small comments. At most, they can rely on them, tinker with them, or in some awards, take care of their emotions. You are good, you are going to bring us back to the stove. The meaning of making!

He suddenly felt that his drawing was broken.

In such a surprisingly young age, how can a person who has achieved such a huge and difficult-to-copy achievement be an ordinary person?

How could it be so easy for him to follow his own routine?

Moreover, as we all know, Silicon Valley is a well-known place that promotes innovation.

Seeing Feng Yiping with a strong aura and the smiling executives around him, Savage suddenly felt weak.

He glanced at the next table.

The subordinates he brought are obviously not qualified to sit at the same table with Feng Yiping-this table is not enough~www.wuxiaspot.com~ They are sitting there accompanied by other Facebook executives.

He saw that his subordinates would have their mouths wide open. Obviously, they were also greatly shocked.

Yes, I am like this, how can I count on these guys?

"Mr. Feng, your opinion..." He was still smiling, and as soon as he said a few words, Feng Yiping spoke again, "I think it should be pretty good to change the name from the Advertising Festival to the Creative Festival. What do you think?"

"I think it's good too," Meyer said immediately.

"Creativity Festival?" Savage chanted the word several times, let alone, it seemed really good.

Advertising, in the final analysis, is also creative.

The most important position in each advertising company is the creative director.

He also thought of another point. Once the name was changed, there would be more projects, and more projects would mean an increase in profits.

"Mr. Feng, I will convey your valuable suggestions to the board of directors as soon as possible." He didn't seem to resist at all at this moment, and he smiled with a heartfelt smile. "I also sincerely hope that you can attend the opening banquet Share your views with everyone,"

It is important that more advertising companies support his idea, so that it will be easier to implement it by itself.

"This is really no way," Feng Yiping spread his hands.

"Mr. Feng, we all know that you are a very responsible business leader. Don't you think that people in the meeting should be allowed to hear your opinions?"

"I also think, but I can't afford the tickets for the opening and closing ceremonies," Feng Yiping said, looking at the sea.

The wind blew the Facebook flag fiercely, and Savage, whose neck was a bit thick, just wanted to say, what\\the\\fu*k?