Vol 6 Chapter 121: Sensitive old funder

What award will you give us? Will you give us any awards? This sounded like quite rude.

The point is that the advertising festival has not yet opened at this time.

It's like you, no matter how good an actor or company is, should not ask such questions before the opening of the film festival.

But in fact, it's really not the case.

With Feng Yiping’s company’s achievements in the field of online advertising, the potential of online advertising, Feng Yiping’s personal reputation, and the fact that he was the first Internet high-tech giant to take the company to the conference in person...

And he didn't stay in the hotel in a simple way, but was busy arranging the company's beach and dock under the sun.

At the Cannes advertising festival, it would be rude if he didn't give him an award.

To put it bluntly, this award is actually not awarded to an individual, but to his company.

As the person in charge of the advertising festival, I hope that more high-tech companies can join the festival under the leadership of Feng Yiping. Regarding this, Savage and his team have already made a decision, and they must be awarded One prize for Feng Yiping.

However, Feng Yiping made it clear that he would not accept it, but he hopes that his senior management will win the prize. Moreover, there is more than one of his senior management. This is somewhat difficult.

And, this matter, is it easy to put it on the table?

"Please rest assured, Mr. Feng, we will try our best," Savage said.

"So, without reform, there will be few awards, right?" Feng Yiping said.

Savage is also deeply aware of this problem.

At present, there are only two main awards in Cannes, only TV and print. The judges judged from more than 10,000 related works participating in the advertising festival.

At most, plus a charity category.

Although there are other miscellaneous awards, the main ones are these three major items.

That is, there are no significant Internet or technology awards.

"I believe that we can solve this problem," Savage stood up.

This place is not good, you have to go quickly.

This time, Feng Yiping stood up and shook Savage's hand, "I want you to know that I am optimistic about the advertising festival, and I also believe in Savage's ability of you and your team..."

"I understand," Savage said hurriedly. "Thank you for your constructive comments."

Naturally, he could also see that the reason why Feng Yiping is so picky about the advertising festival is that, just like what he said, he attaches great importance to the Cannes advertising festival, so he has so many demands.

In fact, fools can see this problem.

If Feng Yiping doesn't pay much attention to the advertising festival, can he let all his companies participate in it with great fanfare?

Otherwise, if Feng Yiping only comes to an empty person, no matter how much he has or how famous he is, so he can give pointers to the advertising section. If it is too bad, Savage will not serve him no matter how good the temper is.

In many cases, the reason why many people have a good temper is not because they really have a good temper, because only a good temper can bring him grades and gains.

"You will definitely see our efforts," Savage said.

Feng Yiping patted his hand, "I like a famous Jewish saying very much, if you just wait, what happens will only be that you get old."

…………

"The last scene is the image of this gentleman in the eyes of the public." Walking on the beach, someone looked back at the people on the pier who were already a little unclear.

When they left, they also had the opportunity to shake hands with Feng Yiping, and they shook hands with them with a gentle smile.

"You said, can the person in charge of a company under an advertising group easily meet the chairman of our group?" Savage easily eliminated most of the dissatisfaction among his subordinates.

This is extremely true.

It is not easy for outsiders to meet the person in charge of their group.

Savage is in the Ascential Group, but it is the level of a company leader.

"We, indeed, have reached the time for reform," Savage said again.

Everyone couldn't help but think of Feng Yiping's sarcasm, "...The only thing that the advertising festival keeps up with the times is the various expenses including tickets and food, clothing, housing, and transportation."

Although it is a bit poisonous, but to say it to the heart, it is true.

In the past few years after being acquired by Ascential, advertising festivals have indeed focused too much on profit.

This kind of behavior, any one of them actually understands that it is not a long-term solution.

However, not everyone likes to take the initiative to change, especially when the situation is still passable.

In traditional advertising companies, there are more and more opinions, and new high-tech companies have the same opinions. Perhaps, now it’s really the time to not change.

The group of people had just walked into the driveway by the beach with much thought, and a person walked out of the hotel lobby in front of him and called, "Mr.

"Hello," Savage stopped. He remembered that it should be their other big customer, an employee of the Hongmeng Group (one of the world's four largest advertising groups).

"Director John wants to see you," the man ran over and said.

"Okay," Savage was about to walk towards the hotel.

"No, Director, he is on the yacht," the man who ran over said, pointing to a large yacht at sea outside.

This should be Feng Yiping and his company, before the beach as the main position, the Cannes Advertising Festival, apart from the Cinema Palace, was the main venue for activities.

The standard equipment for advertising companies to participate in the advertising festival is yachts.

The company that owns the yacht will arrange for some team members to stay on board, and this yacht will become an uninterrupted meeting and social venue, as well as cocktail parties.

Even host some hotter parties-this mainly depends on the preferences and needs of customers.

For a long time, the advertising industry has always been a very large industry, but just like Savage had to bow his head in front of Feng Yiping, these large advertising companies, in front of customers, that is, the owners It is as soft as those practitioners in the red light district whose own conditions are not outstanding enough.

It’s not a joke that the major shareholder in charge of the company’s operations, as described in the madman’s scene, dressed as Santa Claus to dance at the request of customers.

In short, unlike Feng Yiping's freedom and change based on the beach, these traditional large advertising groups still tend to adopt such a luxurious way to receive customers.

Moreover, this luxury is constantly escalating.

Even if the person in charge of some company is not personally interested in yachts, his sales will definitely want yachts.

This is a game that everyone knows, but there is no way to stop.

Some of these yachts are company-owned, and more are leased.

As advertising companies’ yacht ownership became more and more popular, everyone unanimously made another comparison, that is, which yacht is more unique.

The yacht of Hongmeng Group this year is unique enough.

Uniqueness is uniqueness, it is big enough.

Savage felt that, as long as the yacht was filled with fuel, it should be enough to sail to Australia or the United States.

But Savage refused. "I'm sorry," he checked his watch. "The time for the next meeting is almost up."

Not everyone has the weight of Feng Yiping, and he needs to visit him in person.

Besides, I just came up from a dock, and you let me go down to a dock again. What do you think I am?

"Please tell John, I will arrange a meeting time as soon as possible,"

The visitor looked at the exhaust of Savage's car and called his boss. After listening, he hung up without saying a word.

Soon, Savage’s attitude was known to many people who had already arrived in Cannes.

…………

On the dock, after Savage and his party left, everyone did not leave.

I have to say that the bay of Cannes is indeed more beautiful than the bay of San Francisco.

In other words, the two are not the same style, or that there is no scenery in familiar places...

In short, before the opening of the advertising festival, everyone cherished this rare leisure time.

What's more, the meeting just now made everyone very emotional.

"We have contacted nearly 80 major target customers, and they are happy to participate in our activities during the advertising festival," Sandberg said.

"For example?" Feng Yiping asked.

Companies that spend a lot of money on advertising every year will naturally attend the conference and negotiate with advertising companies around the world.

Among these companies, some customers are undoubtedly standing at the top of the pyramid. These big advertisers may spend more than many super-rich net worth on advertising in one year.

Such a customer can easily be worth thousands of small customers.

"Including P&G, Unilever, and Volkswagen," Sandberg said with a smile.

Feng Yiping immediately gave a thumbs up, "Excellent!"

Especially P&G and Unilever, they are really big players in the advertising industry.

For example, it is not unusual for a major brand under P&G to have a one-year advertising budget of several billion dollars.

In this way, the daily-use FMCG company that expands its business globally fits well with Facebook and YouTube, which are also growing rapidly in the world and are very popular.

Everyone needs daily necessities, and Facebook has a huge number of users, and all of them can accurately deliver to these users.

"But I have a request," Sandberg said. "Given the strength of these companies, we may need your help."

This is what it means to let yourself help the town.

Indeed, even if Feng Yiping is a silent mascot in a meeting like that, it can make people in related companies feel good.

The person in charge of those companies will naturally not come to participate in the advertising festival. Most of them are led by the brand official responsible for the promotion. Feng Yiping will naturally be honored to participate in their meeting.

At least, it will make them feel the importance and sincerity of Facebook and YouTube to them.

"I completely obey your arrangement," Feng Yiping said.

Mayer is a little bit dissatisfied, doesn't this mean that his free time will become less and less?

But she suddenly turned back to look at the sea behind her for a long time, "Do you think that these yachts at sea are very concerned about us?"

Feng Yiping glanced at him. Maybe a beautiful woman would be more sensitive in this respect.

It was only at this moment that Sandberg frowned and looked at the yachts parked on the nearby sea.

"I heard that those yachts are owned by advertising companies?" Randolph said. "It seems that the advertising industry is really a luxury industry."

However, as far as Feng Yiping knows, most of the advertising dogs on www.wuxiaspot.com are actually not related to luxury.

"As far as I know, some are rented," Meyer said.

She saw Feng Yiping glance at him, and immediately gave him a look. Yes, you are right, so my sister rented one.

"That's normal," Feng Yiping said.

Normal? Can you guess I will rent a yacht? Mayer thought.

What Feng Yiping said, of course, would not be this matter. "I think, after Savage came here to meet us in person, these traditional advertising companies should pay attention to us."

"Seeing Savage's attention to us, these regular customers will inevitably be more sensitive and suspicious,"

"Will someone be watching us with a telescope?" Zuckerberg scanned the nearby yacht.

"It doesn't matter if they keep looking at us with binoculars," Feng Yiping said. "They can only watch. In a few years, we will crush them on this home court that belongs to them."

"So Zha, and Randolph, we have to further develop the technology related to advertising production,"

"Technology can not only help advertisements achieve more accurate delivery, in the future, it can also go deep into the creative creation stage,"

"This is what you mean by artificial intelligence?" Zuckerberg asked.

"Yes, I hope you can speed up this process and work hard!" Feng Yiping said with a smile.

…………

At dinner, Pierre, the head of France who had been around outside for a whole day, hurried back, "Feng, a rumor claims that we are advertising efficient calculation methods, there is a problem,"

"This rumor is circulating among more and more advertisers,"

"Haha," Feng Yiping dangled his glass, "Everyone, look, here comes it."

ps: Ask for recommendation on Monday!