Vol 6 Chapter 139: do not understand

Cannes.

The advertising festival has entered its penultimate day, and because of this, the beach is particularly lively.

In the past few days, those who have achieved ideal results can relax at this time, and those who have not achieved the ideal results will need to relax even more.

And Facebook’s arrangement on the beach is undoubtedly the best choice.

At the end of this advertising festival, many people have a feeling that the wind direction has changed.

The most notable feature of the change in wind direction is naturally these unique high-tech companies on the beach, and some of the actions of the executive agencies of the advertising festival also prove all of this.

Savage, the chairman of the festival, is already consulting well-known advertising companies on issues related to the renaming of the Cannes Advertising Festival.

Of course, from his posture, it is actually more equivalent to telling in advance, that is, the British Ascential company behind the advertising festival and the advertising festival has already agreed with this plan.

Anyone with a little bit of experience knows that changing a name that has been in use for decades and has a very good reputation will naturally not be as simple as changing a name.

Changing the name actually means a change in the scope of the advertising section. Since the scope has changed, the rules of the game will naturally change accordingly.

The reason for such a change is naturally because it has to adapt to the changes of the times.

Considering this suggestion, it was initiated by Feng Yiping at the beginning, so it is easy to understand which aspect this change refers to.

In fact, for some of them, such as Leadville, who has been following the Facebook villa, the related feelings are even more profound.

For them, not only did the wind change its direction, but the wind had already blown over, and it was blowing more and more fiercely.

This was especially strong when he saw Hase Cheng once again enter the Facebook villa.

This guy who used to inform himself, or the company behind him, is now unabashedly approaching a new advertising force like Facebook.

Of course, he did not feel betrayed because of this, because in fact, neither he and Hase, the company behind him, and the company behind Hase, are not allies.

Besides, when it comes to the interests of your company, the so-called alliance is similar to a child's soap bubble.

It's not really a betrayal, it's just the benefit of the company.

However, despite enlightening himself in this way, Deviller still inevitably has a kind of faint sadness as helpless flowers pass away at this time.

Ugh! He drank a sip of wine to the sky. Since this trend cannot be reversed, how can we seek more benefits for the company in this trend?

…………

On the second floor of the villa, although the advertising festival has come to an end, it is still a busy scene.

When Hanggu went up, he happened to see Sandberg sending a few white people out, and he saw several senior public executives he knew at a glance.

The Germans' movements are not slow!

So, are they going to advertise in Europe or in North America?

After thinking about it for a while, Hase was very sure that the other party would definitely hope to increase its advertising investment in North America through Facebook and YouTube.

Because in Europe, they obviously don't need to increase advertising investment. In North America, their market share obviously still has a lot of room for growth. That is, Volkswagen's current market share in North America is really average.

Therefore, the choice of your company is right, but you can't let it go when your competitors are making efforts.

Seeing Sandberg in Hase, he was happy and somewhat resisted.

Happily, the cooperation with them has been settled. What I resisted is that, like the group of people who just sent away, Mr. Hase and his team are also a meticulous and true team.

This Mr. Hase is even more hands-on, or that they obviously want to gain a deeper understanding of the operation of high-tech companies in advertising from the cooperation with companies like Facebook, so the questions are very detailed.

Another obvious thing is that they obviously don’t know much about the rules of advertising on social networks.

This will inevitably cause some disputes.

Therefore, the process of negotiating the specific terms of the agreement with them is a slow and contentious process.

This time, not long after Sandberg brought Hase and his party in, another dispute broke out.

Pointing to a clause, Hase said annoyedly to people on Facebook, "Are you mistaken about this one?"

"No," Sandberg said without even looking.

Just kidding, if there were errors in the agreement they came up with, and it was an error that a layman like Hase could find, then she could take the blame and resign now.

Hase felt Sandberg’s contempt for him, and his face became harder to look, “Then why if we pass you through to all the nearly 30,000 students at Harvard, and they click once, you will charge 54 cents to 71 cents. Cents,"

"And if we only advertise to 3,000 people studying at Harvard Business School, you only charge 3 to 13 cents?"

"Isn't that the more accurate the advertising, the higher your charge should be?"

"So, did you guys get it upside down?" He stood up excitedly, excited that he found such a big trap, and a little angry, for the sake of income, did you use this method?

Wait, if the company knows that I have discovered such a trap and saved the company a huge loss, my future... Hase stared at Sandberg, who seemed helpless at this time, excitedly.

Sandberg, who felt a little thinner, was a little dejected at this time, and looked very tired.

Hase smiled secretly, ha ha, be silly!

Sandberg rubbed his temples with his hands, closed his eyes and said, "Tony, you explain this to Mr. Hase,"

So, is this you embarrassed to say?

Hase sat down somewhat proudly, "Actually, I can understand it. I know very well that you have been very busy these days, and it is inevitable that you will make mistakes when you are busy."

The young guy named Tony beside Sandberg said, "Mr. Hase, everyone, we are not mistaken,"

You are right, so I am wrong? Hase suddenly felt that Tony's words were also wrong.

"Because for us, the general situation is that the more accurate the advertising, the lower the rate we charge companies," Tony said.

When Hase heard this, he almost uttered that sentence without a teacher: I have never seen such a brazen person.

But looking at Tony's serious face, he decided to keep that sentence for now.

"You have always said that the more accurate the advertising, the better the effect. As you have always claimed, your platform, compared with other traditional advertising platforms, the biggest thing is that it is accurate delivery, so why the more accurate delivery, The cheaper it is?"

"And those less precise placements are expensive?"

"This is not contrary to the views you have been advocating?" He stood up again, "So Tony, you tell me, this is still correct?"

"I didn't graduate from Harvard Business School, but I can also understand such a simple truth. Why don't you who graduated from Harvard Business School understand?"

The guy Tony glanced at Sandberg and saw that she was still rubbing her temples. He probably understood what the boss meant. "Mr. Hase, first of all, I didn’t graduate from Harvard Business School. I graduated from Harvard Business School. Stanford Business School,"

For the people of Stanford, the most intolerable, there are two schools, one is Berkeley across the Bay Area, and the other is Harvard on the East Coast.

As if to illustrate the power of Stanford Business School, he added, "Mr. Feng is also studying at Stanford Business School."

"Secondly, this truth is really simple, and it does not need a business school degree to understand it.

He picked up a piece of paper, drew a big circle, and then drew a small circle in the middle of the big circle, which turned out to be a lecture.

"The reason why we set prices this way, not only did not violate the views and principles we insisted on, on the contrary, we set prices this way, which is in line with the laws of the market.

"The reason why the advertisements for this small group of users in the middle are charged lower, in fact, has nothing to do with the precise delivery ~www.wuxiaspot.com~ not because the number of people in this part is small, so we charge high prices and add up. Not much income,"

"It's because the advertising market for those people is small,"

"According to general business principles, if advertisers in a certain area are scarce, then there is no competition that drives up the price of advertising, that is, the price must be low,"

Hase felt that he didn't say that sentence, it seemed to be a good decision, but he blinked his eyes and still didn't quite understand what Tony was saying.

Sandberg, whom he had always felt embarrassed about before, raised his head-she was a little embarrassed, she was embarrassed for Hase.

"I can use an analogy like this. As far as I know, Mr. Hase is a user of our Facebook. Then, we set a series of conditions. For example, he was born in Kyoto in 65 and now works in a car company called Chang. Gu Yicheng's male,"

"That is, we can pinpoint you personally. This should be the most accurate."

This Hase understands, of course!

"So, how many advertising companies do you think are willing to put such high prices precisely?" Sandberg asked.

Hase's face suddenly turned red like a monkey's ass!

Naturally, there is no family.

He is not a super rich man like Feng Feng Yiping, how much consumption potential can he have? How many advertisers are willing to pay for such precise placement?

He bowed again, "I'm causing you trouble,"

But it seems that such a more real process has to continue.

Seeing Hase’s face, Tony smiled and whispered to his colleagues, "I want to eat lobster."

The color of the cooked lobster resembled Hase's face at this time.