Vol 6 Chapter 159: Better than marketing

At the end of July, Jiasheng Jiayuan held a "loveliest person" blind date in the capital as a gift to the August 1st Army Day.

After careful preparation and organization, Jiasheng Jiayuan.com, the first blind date held for a specific group of people, was very grand and successful, and it also caused a great response.

On the same day, Jiasheng Jiayuan published an apology letter on its official website. It started by saying, "Dear user Da, we deeply apologize for your bad experience in the past few months. I am sorry!"

"There are many reasons for such unpleasant things to happen, but in the final analysis, they are all because our work is not done well..."

The entire letter of apology is in this style, without excuses, very sincere, and extremely real. There is no reason to justify their mistakes, or like other companies that were forced to send open letters, they said it was an apology. In fact, it is all kinds of grievances.

Because of this, Feng Yiping has clear instructions. If you are wrong, you have to admit it. Even if there are some objective reasons for this, it is because you have not prepared enough.

Such a letter of apology was even more sincere than a review book by elementary school students. Once it was published, it attracted a large number of people to watch, as well as rapid reports and reprints on domestic portals.

It should also be because in the current environment, such a sincere attitude of apology is very scarce. This letter of apology has quickly won praise from many people.

After reading it, many people left messages affirming, "A person is not a sage, who can do nothing," "Knowing mistakes can be corrected, and doing good things", etc., appear very frequently.

Many people publicly stated that their attitude towards Jiashengjiayuan.com was quite negative before, but now that they are so responsible and have turned from black to fans, they are very happy to be a member of Jiashengjiayuan.com.

They said that they believe that Jiasheng Jiayuan, like other companies under Jiasheng, will satisfy users in all aspects.

This result makes a lot of industry competitors dumbfounded.

They were also secretly happy and contemptuous for Jiasheng Jiayuan.com, and their website "the world is as dark as a crow". Huh, with the Jiasheng signboard, isn't it the same as us? See you still have a sense of superiority.

But just by writing a letter of apology, did you achieve such a good result?

There are so many people who take the initiative to express their willingness to become members of Jiasheng Jiayuan. What kind of society is this?

Knowing that sincere confession will not only have a negative impact on the company's reputation, it will increase the reputation of the brand. Then we will do it too!

Why bother to spend a lot of money to promote that little effect everywhere?

But it is conceivable that Jiasheng Jiayuan.com is ahead. If they follow up right now, they will probably not achieve the same effect as Jiayuan.net. Not to mention, they will be ridiculed. Even an apology will plagiarize the creativity of their peers. Then you How bad is your ability?

All colleagues in the industry are vomiting blood three times while planning their own plans. In short, although it is Jiashengjiayuan.com, it has successfully attracted the attention of the people, but such a good thing has never allowed them to specialize. Enjoy the truth.

Some companies and Jiasheng Jiayuan are not peers, but they are peers with other companies under Jiasheng. Therefore, it can be said that Hejiayuan.com is also an enemy company, and some businesses engaged in with Jiasheng are not related in any way, but just Companies and individuals who are very happy to see such a negative impact on Jiasheng, and therefore feel super cool, all the melons in their mouths fell to the ground at this time.

It’s easy to see Jiasheng’s company being ugly. After waiting for so many years, I finally waited for a good time.

But from hate to like, reversal can be so easy?

It's not that I don't understand, it's that the world is changing fast!

In fact, the reason why those netizens make such a statement is naturally not only for perceptual reasons. After a sincere apology, Jiayuan.com has given a lot of very specific rectification measures and solutions.

It was those measures and plans that made them feel the sincerity of Jiayuan.com to do things well and their ability to do things well.

These rectification measures include, "When registering, users must upload a 7-second selfie video, and the customer service manually checks and verifies the degree of consistency between the video and the personal picture. If they match, registration is allowed,"

This measure is not only aimed at newly registered users, but also all old users. It also needs to be supplemented.

Jiasheng also made a particularly generous promise that if there are old users who are unwilling to upload videos, they will refund the user the fees paid by the user in full, and of course, they will also cancel the user.

When colleagues saw this, they found it very difficult to follow Jiayuan.com and introduce relevant measures.

Not to mention how much cost and efficiency will be increased because of such manual review. The key is to refund the money. How dare they open this mouth?

There are many users who are not satisfied with their services, but because they think about paying the membership fee, they can only bear it. If you dare to promise not to upload the video, you will get a full refund. How many users will choose not to upload videos on purpose.

So, Jiasheng Jiayuan, where do you come from so much confidence?

The confidence of Jiayuan.com naturally comes from Feng Yiping's attitude.

It is not that they have not considered this possibility, but Feng Yiping clearly pointed out that this is equivalent to Phoenix Nirvana. As long as the relevant rectification measures are in place and the solution is effective, these existing users who have been lost will definitely come back in the future, and they will definitely be. Become a more loyal user.

That is, they may choose to become a higher-level member, thereby bringing in more income.

This is also the advantage of Jiashengjiayuan.com with a strong person in charge like Feng Yiping. Other peers, after several rounds of financing, have already had a large number of shareholders, and the company has many hills, so it is impossible to agree to such a risky move.

In the future, we have to fight for more income, but thinking about taking out the money that has been in the pocket now, hum, there are no windows.

Other verification measures of Jiasheng also include but are not limited to, after obtaining user authorization, cooperate with civil affairs, public security, housing management and other departments to verify the user's real household registration information, marital status, housing conditions, etc.

This is not a mandatory option, but users who have agreed to authorize and have verified the relevant items will be marked on the website to prove that their relevant information is honest and credible.

By the way, users can choose whether to share this information with a designated third party, that is, Jiasheng Ali E-commerce Group, to improve the user credit construction that Jiasheng Ali is preparing to build...

"We organized a number of experts and designed an electronic questionnaire with more than 300 questions. The main purpose of this questionnaire is to help you complete a comprehensive and responsible personality test."

"Based on the complex and detailed personality survey results, we will use an accurate matching system to find suitable potential targets based on your preferences and interests,"

"We promise that, relying on our current more than 30 million registered members and powerful machine algorithms, we will ensure that each user can receive 3 to 7 eligible matching objects every day."

When those colleagues saw this, they choked silently, 3 to 7 times a day? Is this really good?

Not to mention that we cannot do it technically, even if we can do it technically, we will not make such a promise, boss.

For those top members who pay a lot of money, we will only help them organize a few meetings at most. If we provide them with 3 to 7 people every day, how can we make them pay to become higher-level members?

Are you trying to please users to death and offend us to death?

Probably that's what they guessed, but how can Jiayuan.com care about the feelings of being with you? It would be nice to have user support.

Besides, they are not unclear about the unpleasant experiences of some users on Jiayuan.com before and the reports afterwards. Behind it, these peers are indispensable. Therefore, if you offend, you are offended. The original relationship is not good.

"We attach great importance to your major security issues, so we have established a dedicated anti-fraud team. They will ensure that your big data is protected by the most reliable and safest encryption layer, and that you can also make sure that you You can chat with the recommended person safely, without revealing phone numbers and other personal information..."

This one is difficult to achieve, and I don’t want to do it, because to achieve this effect~www.wuxiaspot.com~How many capable engineers do we have to hire and how much does it cost?

"...We will provide a complete safety reminder to ensure that you improve your self-protection awareness. Once you are greatly disturbed or threatened during the dating process, you can immediately block the other party and then initiate a report to the website..."

This one is equally difficult.

So, do you Jiasheng want to build a technological barrier by having so many high-tech talents?

They guessed it, and Jiayuan.com wanted to do just that.

At that meeting, Feng Yiping repeatedly mentioned a sentence, "No matter how the situation changes, there must be no mistake in improving and developing the technological level of the enterprise itself,"

At the same time, except for Autonet and Yijia Express Hotel, all other domestic companies are non-listed companies, so it is easy to provide mutual cooperation. Jiayuan.com can provide so many solutions in less than a month. Plan, and make various technical preparations.

"we will……"

Still can't do it.

"we promise……"

Continue the same as above.

So, those colleagues, I really want to ask Jiayuan.com, do you want to apologize, or do you have a solid marketing wave based on the apology?

However, even with their shamelessness, in this case, it is difficult to ask questions.

Looking at the words in front of Jiayuan.com, why is that not an apology? That was an apology that couldn't be more sincere, and that was sincere they might not be able to do now.

As for the other people who eat melons, while being taught at this time, they also have some feelings, "Jiasheng is so lively and unsightly, because they will teach you how to behave and do things every minute."

So, if you want to watch Jiasheng make a fool of yourself, it must be getting harder and harder!