Vol 6 Chapter 186: Half of success

In things in the world, there are always some who are happy and some are worried, and some are happy and some are worried.

In the past two days, after the Apple iPhone released in January, which was dominated by various media, Silicon Valley released another product that was quickly reported by various media. This time it was still a big one, a car.

Since its establishment, Tesla has always paid more attention to publicity-this is also the practice of Feng Yiping's Internet marketing, coupled with the convenience of its own social network, the effect is still very good.

Especially with Feng Yiping and Musk, two successful entrepreneurs as the founders, this is very eye-catching. After that, a series of high-tech giants in the United States invested, from the two Googles to Bill Gates and Jobs... …It has attracted widespread attention.

Of course, there are also a lot of criticisms. The most questioned is that a group of laymen in the auto industry gathered together, but they shouted to change the pattern of the traditional auto industry.

In the common sense, although the automobile industry cannot represent a country's technological level, it is not an exaggeration to say that it measures the overall level of a country's manufacturing industry.

Since the birth of the automobile, after more than a hundred years of ups and downs, the well-known automobile groups that have survived in the world today are all rich in heritage and outstanding in strength.

This is not only an industry with high technical requirements, but also high investment. When a few outsiders gather to say this, it does make some people feel that it is not very reliable.

After all, even after the release of the iPhone, many authoritative industry insiders were not optimistic about the iPhone. What's more, this Tesla, which has been publicized for many years, has not disclosed any too specific results.

In other words, if it wasn't because of Feng Yiping's reputation, if it wasn't because so many giants later bought shares, the high-profile Tesla would have long been regarded as a joke by the world.

Of course, traditional auto manufacturers have spared no effort in questioning Tesla.

Not only did some people jump out and questioned Tesla's environmental protection and subversive nature.

At the North American Auto Show in January this year, when European, American and Asian car manufacturers were asked about Tesla, they all expressed their contempt for Tesla, saying, "Although we welcome disruptors , But all things considered, if there is a company that can disrupt our industry, it can only be ourselves."

On the 20th, Detroit executives said during the show, "They will eventually find that it is a very stupid idea to install a pile of lithium batteries for laptops in a car."

"If only replacing the engine with a bunch of batteries is called subversion of the existing automobile industry, then I think it must be their understanding of the word subversion, which is not in the same dimension as all of us."

"Let's not talk about subversion first, let a team develop a popular fuel car from scratch, it is definitely not as easy and simple as some people think,"...

For such doubts, or to discredit, Tesla did not address them, but released some information that could be disclosed step by step.

But starting on the 21st, the news uploaded from Tesla's Facebook, especially the photos, quickly attracted the attention of many people.

Peppa and Brin, smiling, stood at the door of a warehouse that was opened only a part. In the opened part, there was another bright red as the smile on their faces. That is exactly where Tesla is about to go. A section of the car tested.

"We only have one question, when can we mention the car?" This is the caption of that photo.

After that, in the same position, Schwarzenegger with a thumbs up, "This is the iPhone in the automotive industry,"

After that, Steve Jobs, who made the iPhone, was called out. He stood there, akimbo, without a smile, but the evaluation was also not low, "This is an industry that has not changed for decades, and is shocked to lose sleep. The product,"

There is also Microsoft's Ballmer, which is a picture that makes many people laugh.

The reason why he laughed is not because of his big belly, which blocked the body part in half, but because of his words, "I should think of ways to increase the investment amount at the beginning,"

And the utter annoyance he said when he said that.

And the lively thing is not only Tesla’s Facebook, there are also a lot of big stars who have also actively contributed to the flames, Xiao Lizi, Nicole Kidman, Gwyneth Paltrow, Robert Downey Jr., Jessica Alba... …Reposted one after another, saying, "I fell in love with it at a glance," or, "I had the urge to jump in for the first time,"

Driven by these well-known figures, those less well-known people in Hollywood will naturally not let go of such hot spots-if you don't forward it, doesn't it appear that you don't have enough knowledge or don't care about environmental protection?

It's not because of some celebrities, they are the spokespersons of some car brands. This team may have to grow. Many car manufacturers have regrets at this time. It turns out that they have a good relationship with Hollywood. Can there be so many benefits?

Then, other unexpected people joined the ranks.

The Democratic presidential candidate*, who is getting more and more attention, also posted a picture on his official account. He is standing at the door of the warehouse. The accompanying text next to him is the new one he has used since the end of August. Slogan, "CHANGE\\E\\NEED"

Even Feng Yiping felt that the heat was so hot, there was no one left.

In short, after just two or three days, there are now more experts talking about Tesla on TV than about subprime mortgages.

As for the change of Prime Minister of Japan, at the end of last month, Russia planted the Russian flag on the bottom of the Arctic Ocean to declare sovereignty. This triggered a battle for the Arctic, which was joined by countries around the Arctic Ocean including the United States, Canada, Denmark, and the United Kingdom, and led by the United Kingdom. The battle for the Antarctic initiated by many countries has long been thrown away by the American people.

Those in Detroit, Toyota, which has always been a leader in hybrids, and other luxury car manufacturers, are now afraid to read Tesla's Facebook.

Because in just a few days, the number of people who follow Tesla has grown from more than 100,000 to more than 300,000. Not to mention, the most commented one is "When will it be listed?"

The large number of them and the strong expectations made it difficult for these people to even pretend to be magnanimous at this time.

But at this time, no one is ready to go head-to-head with Tesla. Those celebrities, they don't need to care, but the big guys, they have to care.

They used to have investments, but they have invested in more projects, but there are only a handful of projects that have personally appeared and supported like this.

And this is the only project supported by so many bigwigs.

The main suspicion Fang Yan died down. More people's enthusiasm for Tesla soared. What followed was the acquisition of relevant photos and videos at high prices by various media. For this reason, obviously everyone wanted to see Lushan Mountain. true colors.

On the twenty-fifth, Fox News finally announced a picture with very stale pixels and a better level of shooting. The picture looked a bit ghostly, but everyone could see that it was a streamlined coupe. .

But photos like this ~www.wuxiaspot.com~ are even more tickling.

Thanks to the development of the Internet, other countries in the world have also reported on this in the past two days. Governor Schwarzenegger’s words have been quoted the most, "The iPhone in the automotive industry is here!"

While domestic people are also discussing this issue, there are also some news with our own characteristics. At least three provinces and cities said that Tesla has contacted them to discuss localization matters...

September 26, sunny.

The door of Tesla was surrounded by reporters from all over the world early in the morning. Long guns and short cannons gathered together like an uneven wall.

At 9:30, with the security personnel in place, a container truck started, dozens of zebra-patterned road test cars drove out mightily. The reporters scolded their mothers, "Why do you do so much disguise?" Some cars in the fleet were obviously not streamlined, and they couldn't wait to press the shutter.

The convoy drove away from the gate of the park and immediately divided into several routes. Some of them were on the road test in the United States, some were to go to Europe, and there was a team whose destination was China.

Upstairs from Tesla, Musk said excitedly, "We have succeeded!"

At this time, there is already such a fever, which is naturally a good start, so it can be said that it is at least half the success.

Feng Yiping smiled and took out his mobile phone, and Bezos' voice came out, "Feng, does Tesla still need to raise funds?"