Vol 6 Chapter 239: Happy cooperation

Reesef, who felt Feng Yiping was really enough, went to the battle in person, "In fact, what I admire most is Tesla's success in marketing. Without knowing what kind of car Tesla is, There are so many fans,"

"There are so many fans who preach how epoch-making Tesla will be, how it will change the existing auto industry, and even how to change the world, making our world a better place from now on,"

"This point, our marketing department really needs to study hard."

Feng Yiping immediately said, "You do need it, but I believe that no matter how you study, you will not be able to catch up with us in this regard, because we are Silicon Valley, the Internet, and will always be our best friend, and the most effective tool,"

He saw that after listening to his words, there were a few more people on the BMW side showing unconvinced expressions, but what about that? This is the fact.

He put one hand on the back of the chair and turned the water glass on the table with the other. "By the way, this marketing method is called Internet marketing."

Reesef laughed immediately, "Feng, can we have effective communication on this aspect?"

So, who said that Germans must be dull?

Businessmen in the world are all the same, and they are very flexible in the face of their interests.

"This is the purpose of my coming. I just want to promote the exchanges between our two companies on more levels." Feng Yiping sat upright. "We all know that BMW has accumulated a lot of outstanding experience in the automotive field. , And my company has many advantages in terms of the Internet, new energy, and high-tech."

"BMW, and my company, are very complementary,"

"On the one hand, the platform of our company can help BMW to carry out effective marketing worldwide."

Reesef frowned again, and you just said directly, hoping to get more advertising fees from us.

"Secondly, Reesef, everyone, have you ever wondered why Tesla did the same as you said. When the specific product is not known, so many people in the world begin to worship Apple. Worship it as the product?"

"In addition to our excellent marketing effect, the most important point is that this is the general trend, gentlemen,"

"Energy saving and emission reduction will be the concern of more and more countries and individuals,"

"Although I can see that you don't care about Tesla at the moment, I can tell you for sure that in the future, including BMW, you will definitely increase your investment in electric vehicles."

"Yes, Tesla will have that strength, forcing traditional car factories including BMW to follow up the development of electric vehicles,"

"Tesla will be the most successful electric vehicle company in the world whether it is now or in the future. Cooperation with Tesla will be of great benefit to the development of BMW's electric vehicle industry."

After hearing Feng Yiping’s article on the benefits of cooperation between BMW and his company, Reesef said, “It should be the participation of a well-known company like BMW. The cake of electric cars will become bigger and bigger.”

"Haha, you are right," Feng Yiping said with a smile, "it will be the case. Only when more manufacturers participate, the market for electric vehicles will flourish."

"But don't feel wronged, because in the future, no matter what, you will have to develop the electric vehicle industry."

"The third point, as everyone knows, if you want to mention the penetration rate of electric vehicles, the charging network must be perfect. We are currently preparing to start this work in Europe. Since BMW will also need charging stations in the future, I suggest that we can Cooperate in this regard,"

"...Finally, in the traditional manufacturing sector, BMW does have many advantages, for example, in the vertical integration of the supply chain,"

"We know that BMW and SGL Group, a well-known German carbon fiber supplier, have established a joint venture company. Tesla is very interested in the products of the SGL Automotive Carbon Fiber Joint Venture."

What he said was very interested, really very interested, to put it simply, he hopes to get a relatively lower price of carbon fiber supply.

In terms of carbon fiber production, the most well-known company in the United States is Hexcel, but the company’s products are mainly targeted at military aviation and are quite expensive.

Regarding Feng Yiping's list of so many possible aspects of cooperation, Reesef was noncommittal on the surface, but in fact he wrote down all what Feng Yiping said.

He knew that many of Feng Yiping's views were indeed correct.

If Tesla is widely praised after being introduced to the market, then their car manufacturers, which are better than internal combustion engine vehicles, will also have to start electric vehicle projects.

And it’s better not to show reluctance and start the electric car project very proactively, because for a company like BMW, the company’s image is very important.

In Europe and America, efforts in environmental protection are directly related to the image of a company.

But what he asked was another question. "Feng, you mentioned that your company can help us to promote effective worldwide. Then I want to ask, what do you think, our China region What are the shortcomings of the promotion activities?"

Feng Yiping glanced at Shi Runbo, the head of BMW Brilliance. Shi Runbo smiled on MMP's face, "I also look forward to Mr. Feng to point out the shortcomings in our work."

He knew that Feng Yiping would definitely be able to point out the lack of promotion in the China region he was responsible for. Therefore, at this time, he had a lot of opinions on Reesef, who joined BMW in the same year as him, why he should be in front of so many people. Discuss the shortcomings in my work?

"In this regard, I do have some opinions," Feng Yiping said. "The biggest problem in the promotion of BMW China. I think it is not the Chinese team, but the BMW headquarters, and most of the people present."

Shi Runbo's smile suddenly became more sincere. Mr. Feng is indeed a kind man!

"Where is the biggest problem? This is actually a common problem for well-known companies in the Chinese market. They are shouting that China is their most important market. On the other hand, they have a lot of influence on the Chinese market. Discrimination,"

"To put it simply, it means selling your products in China at a higher price. It will not allow Chinese users to enjoy the treatment of users in other countries. For example, new products are late to market, overbearing after-sales service policies, and product problems. , First push towards the user..."

"It is to make more profits from Chinese users, but at the same time, it will not provide Chinese users with services that users in the United States and Europe will definitely enjoy."

Seeing Feng Yiping's words so unceremoniously, Reesef thought to himself, he would not have bought our BMW car and then got scammed!

"In the past, Chinese users didn’t have many choices, but now we have more choices. In the past, we didn’t know the prices of many cars abroad and related services, but now we have many channels to understand these. Information, such as our car network, such as our diaspora living abroad..."

Reesef felt that he had to interrupt Feng Yiping's words, "Feng, BMW always regards the Chinese market as the most important market, and BMW has been working hard to provide the best service to the Chinese market..."

Feng Yiping waved his hand, "You don't need to tell me these things,"

"Next, I will talk about some areas that I noticed that BMW China can improve in terms of promotion."

If the BMW headquarters is so damaged, Shi Runbo shouldn't mind that much about the problems in China.

"First of all, advertising. BMW's current advertising in China is applicable to any country in the world. It has the commonality of the whole world, so it must lack individuality."

"I think that the most suitable advertisement for China should be like this. Chinese users feel it is good, but if you get other countries, it may be invalid advertisements."

Shi Runbo glanced at Reesef and wrote down this one, which was also written down in his own notebook.

"The reason for this situation, I think, may be related to everyone at BMW headquarters," Feng Yiping continued. "This may be an advertisement produced by BMW headquarters and put in China. Please, you can at least put the advertisement in Let’s change the German license plate of BMW to a Chinese license plate.”

There was a person over there with a blushing face. Feng Yiping decided that he should be an executive in charge of the advertising business.

"Also, BMW’s TV commercials in China are very prime time. However, BMW’s target consumer group should be relatively busy people. Many of them will go home very late, not at all. Maybe watch TV during prime time at 7 or 8 o’clock,"

"...As one of the promotion strategies, BMW has been sponsoring three major sports in the world, golf, sailing and F1, but have you ever thought about how many people in China will pay attention to these activities?"

"Golf is pretty good. Sailing is still a very small sport in China. There are not many Chinese who care about F1."

Reesef looked at Feng Yiping, Feng Yiping also looked at Reesef, and everyone else, including Shi Runbo, would also look at Feng Yiping. What about the following?

But Feng Yiping just said nothing.

Han Fang looked at the people on the opposite side, cut, do you think our boss’s advantage is so easy to take?

After a while, Reesef asked, "What about the others?"

Feng Yiping drank his mouth water, "That's it,"

I have said enough.

Reesef looked at Feng Yiping and knew that he still had a lot of opinions, but he just didn't want to mention it, he was really a shrewd guy!

But at this time, he was convinced by Feng Yiping, because what Feng Yiping said was indeed on the point.

And Shi Runbo was more convinced of Feng Yiping. Although this is a problem in China, in fact, Feng Yiping has pushed these problems to the BMW headquarters.

What a kind man, he said again, um, he voted for it, and I should repay it as a peach. Next year, cooperation with high-quality partners like Auto.com seems to be strengthened.

Oh, and China’s YouTube, which will also be a good platform for promotion.

Reesef knew that Feng Yiping had seen through his conspiracy, and showed eight more teeth ~www.wuxiaspot.com~ and said with a smile, "Now, I think we can carry out specific details on the areas that Feng previously proposed for cooperation. Explore,"

It should have been discussed long ago, I have to let me teach you.

To say that you guys who think they are shrewd are actually really stupid and cute. I, someone Feng, has always been kind and honest. Let us talk about our cooperation first. Then you ask these questions. Wouldn't I be more specific and detailed?

But even such a framework cooperation agreement is not a simple matter to talk about, especially when it involves the cooperation between BMW and Feng Yiping, and many companies including Tesla-most of them are Give Feng Yiping money, such as advertising, and Jiasheng lithium battery, BMW also hopes to know its performance.

As for BMW’s intention to understand Tesla better, Feng Yiping doesn’t care at all because he has complete confidence in Tesla.

You know the performance of Tesla batteries, so what? You know, you may not be able to manage so many lithium batteries like Tesla did.

Even if it can be controlled well, it is not something that can be achieved in a short period of time.

Regarding Tesla, there is another very important aspect that he did not mention with BMW, that is, the application of artificial intelligence on Tesla.

He believes that with his early deployment in artificial intelligence, there is little hope for other automakers to catch up with themselves in this regard in the future.

Feng Yiping arrived at the BMW headquarters at exactly 10 o'clock, and did not leave until after 4 o'clock in the afternoon. When Reesef sent him downstairs, he said with a smile, "Happy cooperation."

"Happy cooperation!" Feng Yiping shook his hand and said goodbye.

At this moment, in Munich, which has been gloomy for several days, the dark clouds in the sky suddenly disappeared and the sun jumped out...