Vol 6 Chapter 310: Ginger

It is no doubt that the old Murdoch is a powerful man if he can develop a small newspaper that he inherited into such a global media group as it is today.

Of course, just as there can be no almighty person, such a powerful person as Murdoch will sometimes miss.

He missed the most on the Internet.

As a person with a keen sense of touch, he naturally saw the advantages and potential of the Internet very early. However, people have missed, and the timing of Murdoch’s shot was not very good.

He happened to be at the peak of the Internet bubble, and the conceptual Internet companies died in the next wave of cold before they had time to operate.

If you give him and his News Corporation a definition, then Murdoch and News Corporation can only be regarded as fanciers in the Internet industry.

And it is a fancier who paid a high price.

However, for a person like him, such a high cost naturally cannot be burned in vain. Although his most successful achievement in the Internet field at present is influenced by Feng Yiping and acquired. MySpace.

Moreover, this social networking site, which was once advocated by the outside world, has increased dozens of times compared to their original purchase price of more than $500 million. The current development momentum makes him a little worried, but this does not prevent him from The Internet has a deep understanding.

Many times, things are like this. For example, in this world, there is an industry called critics, whether it is film critics, literary critics, or food critics... You let them direct the play, act, or Write, cook, that must not work.

But they can point out very clearly that a film and television work, a literary work, and a dish are those places worthy of praise and where there are still shortcomings.

And the old Murdoch is now a critic in the Internet field.

Although since the emergence of portal sites, the traditional news media have been slanderous and speechless, and the traditional news media, whether it is newspapers, TV or magazines, have indeed been affected a lot.

Since then, the number of newspapers and magazines issued has indeed been on the decline. There are even many magazines and newspapers that have really closed down.

I didn’t get to this point. Since then, I have been worried about when I will not be able to hold on. It is like a sword above my head. Although I don’t know when that sword will fall, it is undoubtedly the end. Will definitely fall...

Nonetheless, Murdoch Sr. felt that those traditional industries in Silicon Valley that seemed to be eliminated by the times and technology can still make a difference at least for a long time to come.

If in the process of persistence, changes are made in response to the general environment, it is not impossible to always sit in the position of the world's number one media supplier.

The appearance of the iPhone has made him feel a little bad. Before, for example, newspapers, compared with computers, the biggest advantage is that it is still very easy to read in many outdoor scenes.

But with the advent of the iPhone, with the advancement of mobile communication technology-the 3G technology that is currently being popularized, in terms of download speed, it has been greatly improved from the 2G era.

The 4G technology, which has a faster download speed, is believed to be out of the laboratory after three years at the latest. The fourth-generation mobile communication technology can support downloads at 100Mbps!

With its support, smart phones represented by the iPhone will naturally be even more powerful. The advantages of traditional paper media that are portable and convenient will no longer exist.

At that time, they will face greater challenges, but it is not this that worries him the most. It is Feng Yiping that worries him the most.

He also has a very in-depth understanding of Feng Yiping. He believes that since Feng Yiping has decided to get involved in the news field, he will definitely make great achievements in this field. If not, he will be the future of News Corporation. One of the biggest competitors in this field.

However, at the company's meeting, he naturally would not say that he was mainly worried about Feng Yiping personally. "Let’s talk first, if we agree to this cooperation, what benefits will it bring?" he asked.

Everyone turned their attention to one person.

On the basis of learning some lessons from the past, News Corporation currently assigns all its Internet businesses to its Fox Interactive Media.

The one who was watched by everyone was the CEO of Fox Interactive Media, Levinsohn, who had contact with Feng Yiping before, "The most obvious, naturally, is traffic."

"We have done an analysis, if we reach a cooperation with Facebook, our website traffic will increase at least 10%."

The current Levinthorne is very different from the original Levinthorne.

After MySpace achieved a phased success, they acquired several Internet companies in one go, including Photobucket, a photo-sharing site that had conflicts with them before but grew rapidly.

And a series of other startup companies.

From the data point of view, these companies have developed quite well after being under their income.

Faintly, Levinthorne also feels like becoming the number one figure on the Internet.

"As a result, our advertising revenue will naturally increase," he said. "Even if they may take away 30% of the revenue, the resulting growth is still considerable."

In the field of advertising, News Corp. is not a weak chicken, at least it is currently much stronger than Facebook. One point of growth is a very impressive number.

Old Murdoch looked at the other people on the table, and he knew that this was probably everyone's common opinion.

But decades of hard work in the business world have given him a different perspective from the executives here. He knows that people like Feng Yiping will never bring such benefits to them for no reason. "We Can you guarantee that if the business in this area becomes larger and larger, will they increase the terms that are unfavorable to us?"

"Although in the short term, cooperation with them can increase our advertising costs, but once they have a greater development in the field of news, will it threaten our position?"

"Have you noticed how long young people now spend on Facebook every day?"

"Have you continued to imagine how much time will you spend on Facebook when the 3G version of the iPhone is launched, when other brands of smartphones are fully available, especially when 4G technology is fully available?"

"At present, they will bring us some traffic growth, but they themselves are the black hole of traffic,"

"Their products, of course," he glanced at Levinsohn, "including our MySpace, in the future, it will definitely become a time killer for many users."

Levinthorn suddenly felt that the boss's glance had given him very, very pressure.

"That is to say, there will be many users at that time, and they may only spend a little time reading newspapers and browsing the news online, because the products on mobile phones, including Facebook, can fully meet their needs for news,"

"So, after they have squeezed them, how much attention resources will remain for users? How much will advertisers have for advertising funds?"

So far, his attitude has been very clear, "We should not support such cooperation," he said.

He glanced at Levinsohn again, and Levinsohn nodded quickly, "I understand."

He personally still has reservations about this. After all, one of the biggest features of the Internet is sharing.

But the old Murdoch was not satisfied with his reply, "Can't we take such measures ourselves?"

Seeing the boss’s cold eyes, Levinsohn trembled, “I will let MySpace develop related products right away.”

"We must be good at learning, and we must be good at absorbing experience," said Murdoch Sr.

Soon, Feng Yiping received news that News Corporation politely refused to cooperate, but fortunately, among the ten companies they contacted, the other nine companies all expressed interest in cooperation. UU reading www. uukanshu.cOM

"Sure enough, **** is still old and spicy," Feng Yiping said with emotion in his heart.

"Boss, I think, when our product is launched, will they also launch similar products soon?" Zack Burke was a little worried.

"That's for sure," Feng Yiping said.

It can be seen from the acquisition of MySpace that News Corp. can learn from it.

"They have acquired so many companies, and they all seem to be developing pretty well, should we..."

"No need," Sandberg interrupted Zuckerberg. "You see, after the acquisition, they did not carry out relevant integration, so," she shook her head relaxedly, "In the long run, they don't Worry about us,"

Feng Yiping nodded. Fortunately, I am also very good. Just like the other nine companies, I still choose to cooperate with them. Some trends cannot be changed.

Green onions, still tender and fragrant!