Vol 2 Chapter 117: Positioning and arrangement

The idea of ​​running a magazine in Hong Kong was not a whim for Feng Yiping. He had such an idea a long time ago, and now the time is finally ripe.

As a reborn person, knowing the world's major events in the next ten years is a natural advantage. How to expand this advantage? Feng Yiping believes that running a professional magazine is a good choice.

Some people succeed, some people fail, sometimes because there is too little information to refer to when making decisions, sometimes because there is too much information to refer to. Those who succeed, succeed because there are always few or complex geniuses. In the information, we should seize the key points to make the right decision. Feng Yiping hopes to provide people with a magazine like this. Some of his opinions in the magazine can convince those who make decisions without reservation. As a strong reason and support for their decision-making.

This is not a problem for Feng Yiping, because he knows it as a result. And when you predict the result, and then look for reasons to support the result, it is a thousand times easier than pushing forward, so it is not difficult to write such an article.

For example, the upcoming Internet bubble in the first quarter of next year. Who would want it now? Many people and some Western investors preached that 3 years of the network economy is equivalent to 70 years of the industrial economy.

Of course, he is not to be a prophet. He wants to organize a batch of such articles and propose some possible trends. In fact, the problem has always existed, but most people are fascinated by the current prosperity, of course there are also People have found out, but people always take a chance, firmly convinced that the bubble is about to burst, there must be a small number, sure and definitely know that the bubble will burst soon, he is the only one.

And those companies and individuals in the coming winter of the Internet are now talking about these statements. All sneered.

Next year is not only a new millennium, but also a very crucial year in international politics, in March next year. Russia, Yeltsin handed over to Putin ahead of schedule. It is the prelude to the ten-year presidential career of the new tsar. It is estimated that Feng Yiping knows better than Putin about this matter.

Correspondingly, next year's US election will be a real Hollywood drama, with ups and downs, twists and turns. But now it is estimated that only Feng Yiping knows that Bush Jr. will eventually be elected.

Of course, it is impossible for him to remember all the major international events in the future. It is just that, no matter what period, the omniscient and omnipotent will not end well.

Later, many people used blogs to brush up their reputation while also making money. Now he runs a magazine, which is of the same nature, but. He is confident that this magazine can be successfully run. The founders of the famous Time Magazine do not have such good conditions for predicting world events in the coming decades.

at the same time. He entered the Department of Economics and Management of Tsinghua University. It seems that there is no suspense now. He does not mind that he will be a businessman in the future, plus the title of an expert and scholar. Many times, entrepreneurs are the guests of politicians, and experts and scholars. Guests of entrepreneurs.

Moreover, run such a magazine. After success, he will gather resources that ordinary people can hardly expect. Regardless of ancient and modern times, China and foreign countries, such high-quality network resources are incalculable wealth.

The more important point. With his strength, he wants to run a magazine in China now, it is difficult to get to the sky, but in Hong Kong, running a magazine is really as simple as opening a blog later, there are almost no restrictions, except for the one that does not require capital verification. Ten thousand Hong Kong dollars registered capital, and unless it is self-restricted, there is no control on the content of magazines in Hong Kong.

Of course, although the procedure is simple, it is not simple if you consider profitability.

It is also due to the impact of the financial turmoil, whether it is hiring people or leasing office space, it is very fast.

On the morning of the 20th, in the 300-square-meter office building that was rented, Feng Yiping talked about the idea of ​​a dozen or so big cats and kittens currently recruited. Huang Jingping followed and sat quietly. On one side, I watched Feng Yiping chatting all morning.

He mainly talked about the positioning of the magazine, from the overall positioning, to the content position, reader positioning, advertiser positioning, advertising content positioning, etc. He said it in great detail. In summary, it can be summarized in one sentence. This is a book based on the world five Large companies like the Top 100, or some multinational companies with global strategies and vision, and serious political and economic magazines whose main readers and advertisers are political elites.

Other issues, including the magazine's operating mode, business direction, remuneration for the adoption of manuscripts, as well as activity plans and advertising fees, are determined by the team that has been hired by Bao Zhuoyuan.

Now the editor-in-chief and financial director, as well as legal counsel, other staffing, recruitment and training have been determined by the team led by Bao Zhuoyuan.

For the recruitment of personnel, he put forward an additional requirement, because the monthly magazine does not have to be too demanding on timeliness, so in the early stage, you can recruit more experienced writers and fewer reporters. These writers will act as a team , Mainly to complete the projects he explained.

In the future, after the magazine has gained a certain prestige, it will attract some professional talents to form a research team to track and study hot events at home and abroad.

Of course, he also determined one thing, that is, the amount of investment, which is currently tentatively set at 10 million Hong Kong dollars.

After listening to him talk about such a master, the few people below are still mostly confused. This kind of political and economic magazine, and it sounds like the main author of the early period is Feng Yiping himself. Such a young man’s article can be In the eyes of the top 500 and political elites? I'm afraid I won't even look at it.

They naturally put Feng Yiping into the category of people who have a little wealth and want to burn money to brush up their reputation, but for them, it doesn’t matter, as long as they can get a salary. What is unpleasant is that it is estimated that I will have to find the next job soon.

Except for the legal counsel, Mr. Tian, ​​there are only two people who fully believe in Feng Yiping. One is of course Gao Yiming. Feng Yiping’s actions are equivalent to saving him from the sea of ​​suffering. In the short term, even if Feng Yiping is wrong, he will insist. follow.

The other one is Bao Zhuoyuan. Although the magazine closed down, he was still at home, but at his age, unlike Gao Yiming, he has no family background. The savings in the previous decades are enough to allow him to travel freely. He is willing to go out of the mountains while strolling around the world. Apart from the recommendation of his acquaintances in the law firm, it was mainly Feng Yiping's long conversation with him all morning that impressed him.

After talking about that time, he only sighed with emotion, "The ancients said,'Heroes from ancient times come out of boys', sincerely do not deceive me!

"Then Yiping, what month do you want to fix the first issue?" Bao Zhuoyuan saw the contempt of those people, and there is no need to explain it now, because you may not believe it when you explain it.

Feng Yiping also noticed it, and he didn't want to explain that as a boss, there is no need to explain everything to these employees who have not yet created cohesion with the company.

"If you don't have a well-organized high-quality manuscript, you don't need to rush to launch the magazine. My opinion is that it won't be too late to launch the first issue in January next year."

For a magazine just like them, it is unrealistic to want people with prestige and influence to contribute, unless you pay a high price.

And his high positioning determines that it is impossible to adopt those manuscripts that are full of numbers.

"Don’t be under pressure~www.wuxiaspot.com~the first issue. I intend to lose money. The magazine is distributed to our target customers for free. In terms of advertising, everyone works hard. If you really can’t find the ideal customer, the first issue’s advertisement is Leave it empty, trust me, until our February issue comes out, things will definitely change."

At the end of the meeting, Bao Zhuoyuan sent Feng Yiping and the others downstairs, "President Bao, please!" Feng Yiping said, holding Bao Zhuoyuan's hand.

"Mr. Feng rest assured, you treat me as a scholar, and I will repay it as a scholar!" Feng Yiping said officially, he also called him by Mr. Feng.

Gao Yiming also followed, "Mr. Feng, I will definitely fulfill my promise!"

Feng Yiping shook his hand, "I believe you!"

In the evening, Feng Yiping accompanied Huang Jingping, who has never forgotten the night view, to the top of Victoria Peak. The two of them quietly embraced and looked at the bright lights underneath. "You said, it would be great if you could see this kind of scenery on General Mountain. !" Huang Jingping said with emotion.

"Let's work hard together!" Feng Yiping hugged her tighter as a cool breeze blew. (To be continued)