Vol 6 Chapter 516: Another hot style
Today’s Apple Headquarters campus is not very quiet. This does not surprise Cook. This was the case on the day Tesla was released. This morning, the remarks that "Apple redefines smartphones and Magic Workshop redefines hair dryers" , Naturally they will be more dissatisfied.
Why are you pulling us forcibly? Can the two compare?
The performance of the employees made him feel gratified and somewhat dissatisfied.
It is gratifying that everyone obviously agrees with Apple very much and is very fancy about the company's honor.
The dissatisfaction is that we are Apple, is it worth the fuss about those things?
But when he saw Jobs, he couldn't help but ask, "Do you know the product that Feng's company went on the market yesterday?"
Jobs nodded, "There is still a lot of merit,"
Cook was a little surprised, but I didn’t expect you to pay attention to this too.
Jobs didn’t notice Cook’s reaction and continued, "Fon’s design team has made rapid progress,"
He knew the hair dryer long ago. When his wife Peppa and Brin received the hair dryer, his wife also received two at the same time.
Although he no longer solicited Feng Yiping’s opinions on the design of important products, and Feng Yiping no longer sought advice from him, after a thorough quarrel, they all followed the conflict of work and did not affect it. The principle of personal relationship, coupled with the frequent interaction between Laurenna and Huang Jingping, whether it is the relationship between him and Feng Yiping or the two of them is still very good.
Because of Feng Yiping’s thoughtfulness and self-knowledge of his bad temper, Jobs sometimes even came up with an idea that he didn’t believe him. Perhaps, when the sales of Android smartphones surpassed Apple, I would not What is Feng's opinion?
Seeing that Jobs was boasting about Feng Yiping’s design team, Cook immediately opened the webpage he had just read, "Then you have to look at this,"
"What is this? Power bank?" Jobs read out his name and glanced at Cook.
"Yes, power bank, guess what it is for?" Cook said.
Jobs did not rush to read the instructions below when he said that, but looked at the pictures over and over, "It looks very good and has a great texture."
"If the case is not cheap plastic as shown in the picture, it is a good design,"
Of course it’s very good. When Cook first saw this power bank, whether it’s the color scheme or the shape, he felt at first glance, ah, this is very apple!
This made him feel a little dazed at the time. Is this our new product?
"Of course it's not plastic, it's aluminum alloy," Cook said.
Who is Feng Yiping? Although he will not drive the designer crazy and scold the designer like the one in front of him, he can be said to be the same in the pursuit of product quality.
He is so likely to use plastic that makes people feel like it is cheap.
"Charge?" Jobs murmured, and then looked at the parameters, 8000 mAh, which is enough to charge the iPhone 3G with a battery capacity of 1400 mAh at least 6 times.
He knew right away that it would be very popular.
This product launched by Feng Yiping really caught the pain point.
Although at the press conference, they announced that their latest mobile phone can have a standby time of up to 300 hours, but they know very well that with more and more APPs on smart phones, let alone 30 hours, many people’s phones are full After electricity, it is estimated that it will be difficult to last more than 13 hours.
Although they have many opportunities to charge their mobile phones during this period, just like car owners’ anxiety about the journey of pure electric vehicles, when smartphones intervene in users’ lives and work, the more they cannot tolerate their mobile phones. No electricity at the time.
Even if it is bought and left, many people feel a lot of peace of mind.
He took another look. It was 156 grams. Although slightly heavier than his own phone, I believe many people can still accept it.
Although he said that he did not catch a cold on the needs of users, Jobs knew very well that this way, aimed at user pain points, and the design and performance are all first-class products, which will surely have a very good market response.
When the annual sales of iPhone and Android smartphones exceed 10 million units, this power supply can sell at least 2 million units.
Last look at the price, good guys, it’s $42. A group purchase can save $4, but it costs $38.
Although Apple costs at least 10 or 20 dollars for any data cable, he still instinctively feels that the price is not low when he sees the price.
In other words, this profit must be very high.
Also, did Feng you get on the bar with the number 38? The hair dryer costs US$388, which is nearly twice the price of the iPhone 3G low-end version.
"What about the technical content?" he asked.
"I checked the information. Originally, at the CES exhibition in 2001, the prototype of such a product appeared. It was a few dry batteries and a converter." Cook took out a few promised pictures. "In principle, Feng This product is no different from this one, except that the dry battery is replaced with a lithium battery."
"That is to say, the power IC has some technical requirements,"
How can an integrated circuit with such a function be considered a problem for Apple?
But none of them mentioned whether Apple is also making such a product, not only because they have to be conservative, but also because, even though they did not see the actual product, they knew that they had to do much better than Feng Yiping’s product. This is not realistic.
Even more embarrassing, is this price, 42 dollars.
Although they think the price is a bit high, if Apple launches similar products, it should not be low. Relatively speaking, at least $80 can reflect Apple's style. However, this thing sells for $80, which is estimated to be the most ironic Apple fan. Also accept incompetence.
A mobile phone is only 199, such an accessory costs 80?
But the price is low and it's boring. Besides, they don't bother to fight the price war. They still know that they can't even fight.
Fight price with a Chinese company?
Besides, I have to say that it is mainly because of Feng Yiping. The Chinese companies under his command, including Magic Workshop, are not low-grade in the eyes of the American people.
Cook sighed, "Feng’s company, like him, is always good at spotting opportunities like this,"
"It's because of Feng," Jobs said.
He was very impressed by Magic Workshop, because the atmosphere there is very relaxed, unlike the core design team of his company, which is always tight. As a result, after every major project is over, there are always some people who are too stressed because of too much pressure. Persist, and choose to leave.
Originally, he had been a little confused about why that young team could still produce so many works in such an atmosphere, but now he has the answer, and he is also convinced that this will be the most correct answer.
The reason is that at the beginning of every product developed by Magic Workshop, Feng Yiping knew what the product should look like and what performance it had.
It seems that he has used products that have never appeared before.
With such a clear goal as a guide, it will naturally be twice the result with half the effort when it is developed.
Thinking of this, he was suddenly surprised. Feng's company is not also developing the product currently being developed.
Cook obviously thought of this question too, and immediately said, "I don't think so,"
"At least not for now,"
"I think Feng's company currently does not have the ability to develop that product. At the same time, whether it is a smartphone or a product under development, the future competition will be fierce."
They now have a clear understanding of the future development of the market. The battle in the Android smartphone camp will definitely be fierce.
"According to Feng's style, he should not be involved in such an industry. After having Android, he can easily earn from this industry as long as he masters the main components that are not low-profit such as the panel~www.wuxiaspot.com~ Good profit,"
Steve Jobs thought for a while and felt that what Cook said was right, but he added one point, "He may also get involved in other important accessories,"
I want to say that the two of them really know Feng Yiping, and they have a good vision.
"Why don't you bet $10, look at this power bank, what will be the group purchase quantity tomorrow?"
Jobs said without thinking, "50,000,"
"Then I will have 100,000," Cook said, "Yes, within the company, do you want to..."
Jobs waved his hand, "Follow them,"
…………
The next day’s group purchase is naturally popular. From the appearance, this thing looks like a perfect match with the iPhone, not to mention it can come in handy in an emergency.
Besides, relative to the total price, $4 is a good discount.
By the end of the night, the number easily reached 112,309.
Feng Yiping couldn't help laughing after hearing the news. Although the sales of HTC G1 also made him happy, how can his own son perform well?
On this day, Su Shiming's heart completely cooled to ice.
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