Vol 6 Chapter 654: The same chic counterattack

Feng Yiping's response began the next day.

If the articles that attacked him the day before were very ingenious, then the angle of his counterattack is also quite innovative.

The Economic Daily, the most credible economic newspaper in China, first published an article. The subject of the article looked the same as yesterday's similar report, discussing why Youjiafa was so successful.

The first thing they interviewed was a supplier that is essential to every convenience store, the world's most famous beverage company, and the world's most valuable brand. To a certain extent, it is the Coca-Cola Company, the representative of the United States.

The level of the interview was also relatively high. It was Dai Jiashun, president of Coca-Cola Greater China.

This person has served as the head of the Coca-Cola Africa and South Pacific region, and also served as the chairman of the Coca-Cola Advisory Council. Afrikaans, first analyzed this issue from the perspective of a very common foreign executives. "There is a good team, I have contacted The most professional, passionate and efficient team..."

"They are second to none in terms of improving user satisfaction and increasing user loyalty."

What he said was so enthusiastic that it sounded like he had received a lot of advertising fees.

But it doesn't stop there. At the end, he also specifically emphasized one point, "As an operator, Youjia is the company that maintains the relationship between users and suppliers the best I have ever seen in my career."

When the reporter asked about the meaning of this sentence, he explained in detail, “As a business operator, serving users is of course the first thing, but at the same time, managing the relationship with the supplier is equally important.”

"Youjia has a very good balance in this regard. First of all, they can always produce the most satisfactory sales performance for our marketing department; secondly, Youjia is a company that always upholds a win-win situation, and they never take the initiative to mention something. Problems that make us feel embarrassed,"

"Many of our customers often borrow some promotions and put forward many requests to us. Many of them are just considering their own interests, and we can't meet them at all."

"But Youjia won't, they have never done this before,"

"...Finally," he said lightly, "cooperating with Youjia, we don't have to worry about the issues that all suppliers are generally worried about."

"That's the issue of accounts receivable,"

"As far as I know, Youjia adopts such a policy for all its partners. Every time, it is received together with the order and the payment,"

"Frankly speaking, in this industry, especially for industry leaders like Youjia, there are no companies in the world that can make money first, then make goods later."

"On the one hand, this has very high requirements for company funds,"

"On the other hand, from the perspective of many operators, this means that the utilization rate of funds is low. They tend to not only use their own funds to expand, but also hope to use the funds of their partners to expand."

"But you are good, I think, their financial strength should be very strong, and while expanding rapidly, they can make money first and then buy goods later."

"This gives them an advantage that cannot be replicated. Whether in terms of delivery speed or delivery price, they must have the best treatment. This not only improves their turnover rate, but also allows them to In terms of price and profit, they all have higher advantages than their peers."

At the end of the interview, he seemed to inadvertently mentioned, "My colleagues and I read some reports from yesterday, and those reports seem to be quite ironic for some of the advantages of Youjia."

"My colleagues and I believe that some of the points of view can be summed up in one sentence. I can't eat grapes and say grape sour."

"A company like Youjia, under the premise of absolutely sufficient funds, why can't it take the first place in the properties that are most suitable for opening a convenience store?"

"Because we all know that the distance between convenience stores and all users and the radiation range of convenience stores are the main factors that determine whether they can be welcomed and supported by users."

"So, to lay one's own advantage on such key factors in advance is undoubtedly the most effective means to maintain an advantage in the competition, because I am sure that, like the first payment and then the goods, this is a condition that many good peers cannot have. ,"

"But taking into account other factors, such as general IPO, the market will not welcome such asset-heavy convenience stores, because according to general experience, the purchase of related properties will naturally squeeze the expansion funds, so independent affiliates Owning a property is naturally the best choice,"

"...Similarly, this also applies to Youjia's brother company, Yijia Express Hotel,"-this further confirmed his suspicion of charging advertising fees.

"I also like those superheroes very much. My favorite is Batman," said the middle-aged white man with a childlike smile.

But this smile makes the thorny person a little puzzled. Nima, didn't you charge Feng Yiping's advertising fee? Why did you mention the most famous superhero image of DC Comics at such a time?

You can't help but know that Feng Yiping is the boss of Marvel, and Marvel is the enemy of DC.

"From some perspectives, Batman's superpowers can be summed up as that he has money."

The words of this middle-aged white man with a childlike smile brought no less than ten thousand critical strikes to many people. The reason why Feng Yiping did that and the reason why You Jia could do that is actually because , They are rich!

Since they are rich, of course they want to buy it.

The subtext of this sentence is naturally, if you don't have money, don't BB.

Many people saw this and couldn't help but fell the newspaper. What is the point we want to express, is this Nima?

But wait for them to take a sigh of relief and think about it, let alone, this is really from their perspective yesterday.

You alluded that Youjia’s success was due to their investment in real estate. This report specifically analyzes such advantages as having good and rich. Because they are rich, they can of course be the first to buy and buy. Money, they can still make money first...

Coca-Cola’s Dai Jiashun was just one of the representatives they interviewed. Next, Pepsi, a senior executive of a company that also owns a snack food brand like Lass, also accepted the interview and expressed the same view.

In addition, executives from other companies such as Unilever, Danone, and Nestlé, which are world-renowned and occupy a considerable market share in the country, have also accepted interviews one after another. They will further strengthen that point of view, good and rich, very rich!

At the same time, the founders or senior executives of those well-known domestic companies, such as Want Want, Panpan, Wahhaha, Master Kong, etc., have also accepted such interviews.

Among them, the answer of the founder of wahhaha is the most representative, "If the funds are sufficient, why can't we take the first place in the properties that will establish the company's dominant position in the industry?"

"The analysis of some experts is completely irrational and completely foolish."

"We have to distinguish between the motives for buying those properties, and the motives for buying those properties, is it to develop their main business or to invest in real estate?"

"For example, we all know that after entering the country, some of the large-scale foreign supermarket chains have always insisted on building their own business premises. From the current results, the value-added of the hypermarkets they have built The value should be equivalent to a very high percentage of the total profit they earn after entering the country,"

"Can we therefore characterize them as a company that invests in real estate?"

"I think anyone with basic recognition ability ~www.wuxiaspot.com~ can easily draw conclusions,"

"If we only look at the problem from the perspective of real estate appreciation, then all companies that now have their own factories and own real estate are profiting from rising housing prices,"

"The question is, for example, do we make money by selling existing real estate? Similarly, does Feng's company make money by selling the properties they hold?"

"Mr Feng and I have exchanged views on this issue. Neither of us expected that the price of our real estate would rise so fast that it would have already affected the further development of our company."

"Mr Feng and I, as well as many of our colleagues, are mainly considering the issue of corporate development. Only those who always focus on real estate will care so much about the value-added property they own during the development of the company."

"...In the final analysis, the reason for this result is that there is a problem with the development of the real estate industry!"

When I saw this place, many people threw the newspaper so badly, in order to sell it, they were so vexed with Feng Yiping. What about your morals?