Vol 6 Chapter 717: Subdue

In view of this, the old gentleman East said coldly, "If you are right, and I heard it right, I am sure, it is in China, where the speed of development is first-rate, a company that already has a certain foundation, if you want to have this The high growth rate is also very unimaginable,"

This year, the shipment of ARM-based chips reached 4 billion, which is already a very high goal given by him out of respect for the new boss and the importance of his career.

He knows very well that it will not be easy to complete the target of 4 billion shipments this year, because everyone knows that the global economic situation this year is still not optimistic.

As for the next year, it shouldn’t be any better. As a result, you will directly be 25 times the 4 billion, 100 billion, which...

Please, the Hollywood movie "Mission Impossible" hasn't released a new sequel for two years, okay?

"No, no East," Feng Yiping shook his head repeatedly and stood up. "Although such a prospect does have a lot to do with China, in this era, as the helm of such a company, you should not Compared with China, a huge economy ranked second in the world, the growth rate is higher."

"I think that when all the programs are finished next month, all senior ARM executives, including you, should go to Silicon Valley to broaden their horizons. There are many companies there that can let you know intuitively. , What is called a thousand li,"

East is controlling to keep his lips away. Are you trying to make us low-key people follow the flamboyant Silicon Valley?

"East, you have to understand that what we are making is a chip. For this era, what is a chip? It will become more and more like food, like water, and like oxygen. It will become an indispensable thing in people’s lives. "

East's face remains unchanged, and he said it well, but what I want is a down-to-earth field that is sure to grow substantially.

Feng Yiping is a little helpless. Not to mention that the future Internet of Things and AI and other innovative applications will become the driving force for the rapid development of chip demand. Some areas that have started now, as long as ARM's R&D direction is right and the technology can keep up, by 2010 In 2015, the shipment of ARM-based chips was more than 100 billion?

His gaze swept from the room, and picked up the Tesla model on the bookshelf, "I know, ARM chips have been used in cars, but you know, the future of cars, especially the new ones driven by Tesla How many chips are needed for energy vehicles?"

"I can tell you a set of data. My current electronic cost of a traditional car is about US$315, while the cost of a pure electric car like Tesla is already about US$715."

"As global energy, environment, traffic safety and other issues become increasingly prominent, and consumers have higher and higher requirements for the comfort, convenience, and entertainment of automobiles, automobiles are becoming electrified, lightweight, intelligent, and connected. It’s a very obvious trend,"

"Think about it, how much growth will this bring?"

"I can also tell you that we are currently developing technologies related to autonomous driving. I believe there are many companies that are already involved in this field. We believe that in the future, in the short term, we will not talk about the automatic posture, but the car is equipped with The functions of intelligent driving assistance systems will be more and more..."

"With the increase of vehicle cameras, radars and other sensors, how many chips will be added accordingly?"

"Don't feel that these are very far away. I am very sure to tell you that the development and diffusion of these technologies will be much faster than you think."

"In the field of smartphones that you have also seen, how much do you think the shipments of smartphones will reach in 10 years?"

"I tell you, there will be more than 400 million mobile phones at least, and how many of these 400 million mobile phones will be equipped with Android systems and ARM chips?"

"Whether it is Qualcomm, Texas Instruments, Nvidia, Apple, or Samsung, which one of them will not become our customer?"-There is more than one chip in a mobile phone. On average, ARM has about 2.7 chips.

"Look again," he grabbed the table lamp beside the table. "Does it need a chip? I can also tell you that we are developing more intelligent table lamps and other intelligent household products, such as sockets. , Like TV..."

"It also includes some wearable products, such as watches with more complete functions that can also be linked to smartphones, even the clothes we wear, the shoes we step on..."

"We believe that many companies have already seen these markets,"

Esther looked at Feng Yiping, who was so excited, and listening to the specific directions he had pointed out, he suddenly felt that he was listening to a prophet's speech.

Although this is a bit arrogant, a bit domineering, some not particular, and some... guy, but it is really real.

"Think about the success of the Wintel alliance. I tell you that the future dual A alliance between Android and ARM will be even more successful and brilliant than them."

East nodded earnestly, "Mr. Feng, we will continue to give full play to the advantages of ARM and seize this rare opportunity to establish our dominant position in mobile and other fields."

"No, no," Feng Yiping shook his head again, "why do we have to limit ourselves to the mobile field?"

"Why can't we improve the core structure, improve performance, and attract relevant manufacturers to introduce the ARM architecture into the PC and server market?"

"Although smartphones will keep more and more people away from PCs, in the next few years, PC shipments will still not be underestimated,"

"Think about it again. Currently, companies are investing more and more in big data and cloud computing. After all, this is an important field in the future. How huge is the demand for servers in this field?"

"Yes, although I know that we design products to consider power consumption more, but this does not mean that our products cannot run faster and cannot meet the needs of servers, right?"

This is a more professional question. East did not expect Feng Yiping to have such a deep understanding of this aspect. "Yes, but that will increase the power consumption accordingly. Can consumers accept it..."

Feng Yiping waved his hand again, "Consumers will definitely accept it. They have long expected to have more choices."

"I also know your real concerns. You want to try not to conflict with Intel, so try not to get involved in their field, but I tell you, competition with Intel is inevitable."

"Although they still look down on mobile products, do you think they will be indifferent when our achievements in this field are getting bigger and bigger?"

"It's better to be prepared in advance than to rush into it when the time comes,"

"I can also tell you that I am sure to bring Intel's old partner and an important member of the Wintel Alliance, Microsoft, to our camp. I am confident that in the future they will promote the Windows operating system for ARM mobile chips."

East was taken aback. He knew the significance of this very well, and couldn't help asking, "Really?"

"I can give you this package ticket," Feng Yiping said easily and with certainty.

"...Let us stand a little higher, and we will see from smart phones to mobile base stations, from WiFi hotspots to corporate networks, from smart TVs to video-on-demand servers, from big data to cloud computing, and from our home products To the child's toy..." He stood in front of East and drew a big circle, as if to enclose the whole world, "Next, the chips that carry the ARM architecture design will be everywhere."

"And the development speed of related fields will definitely change with each passing day, East, do you still think that by 10 years, our shipments will be 100 billion, which is very unrealistic?"

Because he had received too much information, his head was a little dazed~www.wuxiaspot.com~ At the same time, East, who was a little dizzy by Feng Yiping's vision of the future, shook his head.

Hey, that's right, Feng Yiping sat down and looked at East seriously, "Then, what I need you to assure me is, can you lead ARM to develop corresponding products?"

East knows that this issue will directly affect his future. After thinking about ARM's R&D strength and technical reserves, thinking of these clear directions, he shouted, "I can guarantee it!"

"Very good!" Feng Yiping stood up, "It's just time for dinner, East..."

"Mr. Feng, you can call me Warren," East said.

Let Feng Yiping directly call him by name, which fully expresses his recognition of Feng Yiping at this time.

In other words, Feng Yiping subdued him.

He saw Feng Yiping stretch out his hand to him, and just when he was wondering if this was going to hook up with me, Feng Yiping opened the study door behind him, "You can call me, boss,"