Vol 6 Chapter 873: Disappointed

In the field of memory chips, Feng Yiping, who relied on his late-comer advantage and spared no effort to bully others to death, was now crushed by the absolute advantage of the first mover in another field.

In Hong Kong, Xiong Yuliang, who had just relaxed, immediately saw that the two big men had turned around in such a short period of time. In that way, they looked better as if they were just drinking a cup of coffee.

Such an important matter can be handled in such a short ten minutes?

Xiong Yuliang re-brewed his emotions, "Mr. Feng, Mr. Ma..."

But once again he was helplessly interrupted, and this time, he didn't even have the slightest dissatisfaction.

"Okay, old bear," Feng Yiping waved his hand, "We all know Meijia's results last year."

He glanced at the files on the computer, "Yes, compared with 10, we have made great progress in all aspects, but I personally, for such results," he looked at the people on the opposite side and listened to his tone. , There are already a few people who expected, "Not too satisfied,"

Xiong Yuliang, a man of northeast China who was originally a little energetic, suddenly collapsed. He looked at Feng Yiping, the old horse, and his companions at a loss.

Fortunately, Lao Ma gave him a look of peace and tranquillity, and he barely managed to cheer up, silently closed his carefully prepared report materials, opened the notebook, and prepared to record the boss's instructions.

His suddenly collapsed waist made the old horse feel unbearable.

Alas, it feels really good to say that such uncomfortable work is not done by myself!

But not surprisingly, a few years later, it was my turn to play such a black face, and the pressure was really great.

"I know that everyone should still be happy. In 2011, MEGA's sales exceeded the 50 billion yuan mark in history," Feng Yiping said.

When Xiong Yuliang, with their heads down, listened to them, they were so wronged that they wanted to rub their noses and eyes, and the sales exceeded 50 billion. Isn't it worth making us happy and proud, and let the boss praise you?

How can this be regarded as both merit and hard work!

"But guys, who are our opponents?" Feng Yiping looked at them, "who do we want to replace?"

No one spoke to those who were wronged.

"IKEA," Feng Yiping had no choice but to ask and answer himself, "We have always been targeting IKEA!"

"I remember this very clearly. I remember that during the Canton Fair that year, our goal when setting up the project was this, benchmarking IKEA!"

Xiong Yuliang raised his head and glanced, his eyes are full of grievances, we have not forgotten, we have been moving towards this goal, and now we have achieved good results, have we not?

A typical Northeastern man who looks at you wrongly is really more difficult to resist than a beautiful beauty who looks at you wrongly.

But Feng Yiping has long been no ordinary person. He looked at Xiong Yuliang, "Then, let's look at IKEA's results last year. Yes, their domestic sales were only 5.1 billion, only one-tenth of ours."

"But what is its total sales, 25.2 billion euros!"

"We roughly calculate it at the exchange rate of 1:9. What is this equivalent to RMB?"

Xiong Yuliang lowered his head.

"226.8 billion guys, how many of them are we? It's barely a quarter!"

"So such an achievement is really worth our smile?"

"Ok?"

With his "um", the waists of the opposing people collapsed again.

"I know, you should still be a little bit unconvinced. After all, that is a company that has been founded for nearly 70 years, and we have less than 7 years."

Xiong Yuliang wronged Babajiayi, don't you know, then why do you still criticize us like this?

"But do we have no advantage?" Feng Yiping clicked on the table.

"This means that we only need to follow their path, everyone," Feng Yiping shook his head. "Speaking of which, I'm really embarrassed. Frankly speaking, Meijia Furniture is really the only one of all the projects I founded. One of the projects that draws the most from competitors,"

"We changed the color outside the store, changed the display, then it would be another IKEA,"

"Of course, we are not without innovation," he stood up. "Since our establishment, we have focused on online development. Up to now, online has made very good progress. I have seen that online sales have already Nearly 30% of total sales,"

"This is a good result. We know that IKEA has not had any results online so far."

Xiong Yuliang's waist straightened a little bit.

"Also, on the whole, we are not inferior to IKEA in terms of product development."

This is mainly because Meijia has invested heavily in research and development, and the overall domestic research and development costs are much lower than in Europe, and unlike other fields, we are not without foundation in the field of home furnishing that makes life more comfortable and comfortable.

However, Feng Yiping only gave these results lightly. After a few words, he leaned on the chair and asked Xiong Yuliang directly, "Lao Xiong, what do you think is the main reason for the gap between us and IKEA? "

"It is Mr. Feng with a global layout. Although our single store sales are not lower than IKEA," Xiong Yuliang did not forget to take the opportunity to highlight his achievements, "but our number of overseas branches is much less than that of IKEA."

"Look," Feng Yiping sat down, "you all know the reason, but why is there no targeted action?"

"Meiga, but the group company is the first company to internationalize, right? We also talked about this issue at the beginning, we must have a global layout, a global layout,"

"But looking at our current progress, it is really disappointing!"

Xiong Yuliang's head was almost stuck on his notebook, faceless!

"We all know the difficulty of expanding overseas, but we must also realize that as an industry catcher, we have a natural advantage in the choice of branches."

"Look at the strategies of domestic offline home appliance retail giants. How do they compete with competitors? Simply, you open a store on the east side of Renmin Road, and I will open a store on the west side of Renmin Road immediately."

"This is the perfect interpretation of the follow-up strategy, and it is what I hope you all do, that is, how should we formulate our overseas expansion path? Very simple, look at IKEA, where IKEA has stores, we will focus on which ones city,"

"This, isn't it easy?"

Lao Ma couldn't help but look at Feng Yiping, he really rarely saw Feng Yiping so careless about face.

But in the market, especially as a latecomer to such an industry ~www.wuxiaspot.com~ sometimes, you can only choose this way of saving face.

"Do you know how I feel when looking at Meijia's development plan and budget this year?" Feng Yiping asked.

Xiong Yuliang said softly, "President Feng, we must readjust."

"Of course it needs to be adjusted," Feng Yiping said. "When I see the plans of other companies, I always worry if they are too radical, and I always want to reduce their budget a bit here and a bit there."

"But looking at Meijia's plan to open 27 stores a year? This is the project we will launch in China in one year, right?"

"Yes, after several years of layout, the total number of our domestic branches has reached 4 Lujia, which is more than 4 times that of IKEA's 11, but in China, there are 27 new branches a year, really many? "

"Think about it, how many cities in our country have a population of over one million? Close to 150, right?"

"Could it be that most of them can't afford a furniture hypermarket?"

"Look at how many new houses have been built across the country over the years, of course not!"

"The domestic furniture market is also a big market of at least hundreds of billions or even trillions. We only sell 24.7 billion now,"

"There is huge room for growth, everyone,"

"Why don't we speed up the pace at home where we have various advantages?"

"Oh, because IKEA currently only has 11 stores in China, we will have more than 50 stores in the future?"

"Then I would like to ask you all," he picked up a piece of information. "Ikea still had 50% of its products purchased in our country last year. This probably means that they purchased 100 billion yuan worth of products in China. ,"

"When can we do this?"