Vol 2 Chapter 166: Magazine issue

On the fifth day of the first month of the new millennium, it was named "Frontier", the English-named magazine, which was officially published. On the same day, the magazines were sent to well-known companies, universities, and specific addresses around the world. Research institutes and think tanks.

Currently there are only two editions of the magazine, Chinese and English. Except for advertisements, the contents of the two editions are exactly the same. The English version has no advertisements. The Chinese version. Feng Yiping put the Zhitong company on the board for his own sake. Small software companies with less than one hundred have no shortage of beautiful words.

Of course, in China, although there are not many enterprise application software developed by Zhitong, it can be regarded as a high-quality product. However, the current Zhitong is completely incomparable with those major international companies. Therefore, after repeated considerations, it was not put in In the English version, so as not to affect the subsequent advertising negotiations.

Bao Zhuoyuan led the directors of the magazine and personally carried the first batch of magazines to be sent onto the car. Everyone was full of hope, just like the parents sending their children to the expedition.

"Well, we have done our best. Next, all departments must stick to their posts and pay close attention to market reactions. Managers of all departments, as previously arranged, will pick up the magazine at the distribution office and personally promote it to those companies in Hong Kong. "

The inaugural issue of such a serious and serious magazine, unlike the ones they did before, can’t count on local distributors, and they don’t want to distribute goods at very low prices, so as not to lower the magazine’s grade.

In terms of distribution and promotion, even though Feng Yiping did not ask them to do this, Bao Zhuoyuan still wanted to do more. With a dozen supervisors, one person went to 20 related companies to promote, and that could be done in hundreds of companies. Make some impressions.

He himself is no exception. These days, when I have time, I call in the office, tirelessly contacting the companies I have dealt with in the past and promoting introductions.

Gao Yiming, who is in charge of the distribution, has the most important task today. He keeps in mind Feng Yiping's request. This first issue is to learn from the current Internet companies. It’s okay to burn money if you want to burn money, or you can throw out hundreds of thousands of magazines for free regardless of the cost-this refers to direct customers, not to those sales outlets for free, as long as there is one thousandth People who can see it, then he probably has to consider setting up branches all over the world to be responsible for distribution or waiting for those publishers to come to the door.

Of course, it's not that there is no income at all. There are still a few publishers who are interested. However, influenced by Feng Yiping's unsuccessful and benevolent situation, the magazine was very bitter in terms of the issue price. When signing the agreement, it clearly stated that no discount was allowed. There is also a very important one, do not accept withdrawal!

Such a tough attitude. Of course, it is impossible to have much performance. In the end, those publishers purchased more than 5,000 copies in total, and one magazine was priced at 15 Hong Kong dollars, and the total revenue was less than 100,000.

On the 8th, Feng Yiping drove to the train station and mentioned 500 magazines from Hong Kong. So many magazines were brought in by Gao Yiming several times, filling up the trunk and back seat.

Unpacking a package, the magazine with the fragrance of ink is exposed. The cover design still inherits Feng Yiping's personal style. Atmospheric and concise, the cover is a very abstract title picture depicting the Internet bubble, plus a summary of key content.

The foreword is very brief, but the content is very comprehensive. It briefly summarizes the outlook and predictions of the world politics and economy in the new millennium, followed by Feng Yiping's article on the blue ocean strategy, followed by a detailed discussion of the contents mentioned in the frontier. .

For example, Feng Yiping is positive and optimistic about the world economy this year. Why? And he affirmed that the Internet bubble is coming, why? He asserted that the green camp on Baodao will replace the blue camp in power this year. Why?

…………

The point of view is very clear, and the argument is very informative.

The editors of the magazine were most worried about this. When the manuscript was finalized, many people found Bao Zhuoyuan with such clear-cut and decisive opinions. Isn't it not appropriate? What if these conclusions are wrong?

Bao Zhuoyuan has also spoken to Feng Yiping many times about similar worries, but Feng Yiping remained unmoved and insisted on telling him that he would not intervene in other issues. However, in the first issue of each year, he would publish such a comprehensive review. All aspects of the outlook and forecast articles for the year, and the content of the article, his opinions are the final opinions, and no change is allowed.

The boss is so determined, what can he do?

When he came downstairs in the company, he called Jin Ling, "Sister Jin, let's come down, I have something for you!"

"It's strange to believe you, I'm busy!" Jin Ling said irritably, and when she came back from the meeting, she officially took office. Now that Feng Yiping is liberated, she is really busy.

But after a while, she still came down, "What about things? If you lie to me, huh!" She shook hands and feet during the demonstration.

"How dare to lie to you? Look, my painstaking first issue can give you up to fifty copies, 10,000 Hong Kong dollars less, generous! I also strongly recommend that you collect a few copies, they will definitely appreciate in the future, or I will give You can sign some names!"

Jin Ling is now able to block his boasting words very well. He picked up a magazine for himself and turned it over. As the president, the magazine will also be included in her jurisdiction. It is normal to care about it. At the same time, She was also a little curious, what's the meaning of this magazine that Feng Yiping has done so mysteriously and solemnly?

She quickly turned over the content of the foreword. She saw a lot of articles like this, and it was nothing surprising. Of course, this is now. If all Feng Yiping's thesis is proved to be correct, it is another matter.

Then she was immediately attracted by the article describing the blue ocean strategy. When Gao Yiming came last time, Feng Yiping mentioned this article. At that time, she felt that Feng Yiping had some pretentious meaning, and now she only read a few minutes. She had to admit that from the perspective of her Harvard Business School graduate, Feng Yiping's solemnity at the time still made some sense.

If the few thousand words in this small piece are regarded as quotations, and if the follow-up content can maintain this level, she estimates that this will be a thesis, and it will be no problem to pass the Harvard Business School doctoral defense.

"Are there any examples?" She asked with concern. If such a theory is not supported by examples, it is always too pale.

"Of course there is, but you don’t need to do these things. Some people have been arranged to conduct analysis and research on several representative companies and cases according to my requirements. These will be mentioned in the follow-up articles, which will also be a strong evidence at that time. ."

"Well, I'll send 20 copies to my dad, and then 30 copies to acquaintances, and keep a few more copies for myself."

Successfully settled an official second generation, Feng Yiping took the initiative to call Zheng Jiayi, "Hello, students sitting in my back row!"

"Hello, Boss Feng!" Zheng Jiayi now sees through the nature of Feng Yiping's mensao, and doesn't care about his innocuous molesting.

"Beauty, I have troubled you many times. Although I didn't say anything, I was very sorry. It happened to be the end of the year. To express my gratitude, I want to give you a little gift."

"Oh, has the sun hit the west side? Okay~www.wuxiaspot.com~ I won’t ask the reason. I’m glad you can be so thankful. Then I can ask, is it cash? Clothes? Cosmetics or something? , I don’t want your convenience store’s shopping card."

"I know that you are joking with me, mentioning those material things, and how unmatched your elegant temperament is, so what I want to give you is spiritual food."

"Have you published novels again?" Zheng Jiayi was also joking about those just mentioned. If Feng Yiping really gave those things, she would really be embarrassed.

"Almost, I put a lot of effort into creating a magazine. I hope you will be the first readers. Of course, I also hope to get Yazheng from Mayor Fang. At the same time, I also want to ask you to give your school’s School of Economics, The heads and brains of the School of Management have sent a few copies." Feng Yiping is now asking Zheng Jiayi for help, and there is no embarrassment.

"Hehe, I know you are not so generous, but who told me that I am a person to talk, you can send me to see first, first declare that if I feel that your magazine is not up to grade, I will not follow you I can't afford to lose that person!"

"Just kidding, Feng Yiping's product must be a boutique. You put one hundred and twenty hearts. As long as they watch it carefully for a few minutes, they will definitely be attracted. I will send you fifty copies first!" (To be continued. .)