Vol 3 Chapter 11: The rhythm of fire

United States, Boston, Cambridge.

Wilson, the vice president of Harvard Business School Press, poured a glass of prepared champagne to Anderson and Hamilton who came in. "Congratulations on the publication of our most important business book this year!"

"Cheers!"

"This afternoon, this book will be delivered to the offices of the big figures in China. Tomorrow morning, this book will also be delivered to the offices of those executives who have ordered our business reviews. The day after tomorrow, China will cooperate with us. Those book retailers will also put this book in a prominent position."

The lowest level, Hamilton, who is specifically responsible for this business, explained to his superiors and superiors.

"Believe this book, it will soon be on the bestseller list," Anderson said with a smile.

"It's not a problem to sell 1 million copies a year," Vice President Wilson said very angry.

This is not bragging, this is a conclusion based on their recognition of this book and the publishing house's years of successful operation experience.

The Harvard Business School Press is not the one that Feng Yiping runs. The total number of books he publishes in a year does not exceed 50, and each of them is intensively cultivated, plus their hot stamping sign. With strong sales and distribution channels, books like Feng Yiping are unreasonable if they are not popular.

"It's just that this time is still too tight, and the early publicity work is not in place. Robert, you specifically contacted the author. Why did he ask for publication by September at the latest?" Wilson asked Hamilton.

"I don't know the reason for this, but Feng is a very assertive person. I believe he must have his reasons," Hamilton said.

"Although our propaganda work is not in place, in the early stage, the author himself did some propaganda work," Anderson said.

"You mean we introduced the two issues of Frontier magazine on Business Review for free?" Wilson remembered. "Hehe, yes, many departments of the school have received publications from them before, and even my office has them. This is indeed the work done for us,"

Wilson looked at the little white sails on the Charles River not far from the window. "Gentlemen, let us look forward to the good news coming sooner and faster!"

…………

Wall Street, Goldman Sachs headquarters. He dormant at Goldman Sachs for more than 30 years. In May last year, he officially became the chairman and CEO of Goldman Sachs. He was dubbed the "King of Wall Street Rights". Later, the Secretary of the U.S. Treasury, Paulson's Office, sent him to Harvard Business School for publication. On the blue cover of the publication sent by the agency, the three words "BlueStrategy" are very eye-catching.

"Strategy?" He took a look. "Have you seen it?" He asked the secretary if he had not graduated from Harvard Business School. Knowing the style of his alma mater publishing house, he probably wouldn't even read it. In this society, how many people dare to say that their doctrine is a strategy?

"I have seen it, and many colleagues have rushed to see it, and they all think it is good. The author's thinking can indeed be called a strategy."

This is the bolder time the secretary said, the guy in front of him is not easy to serve. He is known for his tough layoffs, his famous saying, "In the company, less than 20% of the people. 80% of the value is created, so many people can be laid off without affecting the company's performance." But many employees of the company have been frightened.

"Oh?" Paulson became interested, put down his work, picked it up and turned it over, and took a look at the introduction of the author. "Is studying at the School of Economics and Management of Tsinghua University?" He was surprised at the same time, but at the same time he felt that the term was familiar, "Tsinghua School of Economics?"

"You have accepted China's invitation to serve as the first chairman of the advisory committee of the School of Economics and Management of Tsinghua University. I checked the memo. The inaugural meeting of the committee will be held on October 6."

Paulson is more interested now. He has visited China many times and is very optimistic about China’s economy. He was also surprised at the sudden burst of economic vitality in this country. However, when did one of their university students start Can you write monographs favored by world-class publishing houses?

He glanced roughly at the catalog, and then the foreword deeply attracted him.

…………

Redmond, Washington. Ballmer, who graduated from Harvard and later got an MBA from Stanford Business School, took a book and went to his boss, the roommate who dropped out of Harvard University who became the world's richest man five years ago. .

"Bill," he raised the book and a magazine in his hand, "did you read it?"

Encountered by anti-monopoly lawsuits and the Internet bubble burst again, life is not going well this year, but he has been the world's richest man for five consecutive years. Bill, who seems to be the world's richest man this year, smiled and raised the same book in his hands. watching,"

"Don't you know, since the beginning of this year, we have been receiving publications from a magazine in Hong Kong. The previous issues have serialized some chapters of this book." Unlike Gates, who specializes in technology, Mr. Ballmer, Microsoft’s first non-technical hire, spoke very loudly, “Unfortunately, most of them have been thrown into the trash can. If you can see it sooner, you can invite this young man to participate in this year’s summit. "

People like them receive a large number of emails every day with a wide variety of content. Most of them did not have the opportunity to meet with them. They were directly filtered out in the mailing department. Frontier magazines persevere. Every issue was posted, and the closest to success was when it was sent to his secretary. As soon as it was published in Hong Kong, it was thrown into the trash without opening it.

"Next year will be fine," said the richest man, "but I think we should have a chance to talk to him before that."

Of course Bill wants to. In addition to the prevailing and universally competitive corporate strategy, this book points out a new direction, allowing companies to turn their attention from competitors to users, from focusing on and surpassing competitors to providing users with The value leap book will have much impact on companies that are strongly eager to achieve profit with new strategic means!

It is estimated that in some international conferences this year, this author will be indispensable.

The same article is written by different people, and the effect is different. The publications sent by the frontier are rarely delivered to the desks of these big people, but the Harvard Business School Press is different.

On the same day, a large number of executives of well-known companies received this book strongly recommended to them by Harvard Business School. For example, the dean of Harvard Business School with convenient location, other predators on Wall Street, and the CEO of Walmart. , The chairman of IBM, the president of Wells Fargo...

Some departments of the U.S. federal government and well-known think tanks in the United States have also received this book, and they have quickly attracted their attention.

A couple of days later, famous companies in other parts of the world, including some Chinese companies and banks, also received this book.

At this time, the book has been officially put on sale in bookstores in the United States.

Some people took a look at the Harvard signboard, but when they looked at the introduction, the author didn’t say that he was a Chinese or a freshman, so they didn’t have the urge to continue watching, but more people, after reading the introduction. , I was deeply attracted.

There are many people who have seen the promotion of this book by Harvard Business School Press and have long been paying attention to the time it will go public.

As a result, the inventory of many bookstores was quickly sold out on the first day it was launched.

…………

"Go back and relax, and be careful to kill people," Feng Yiping smiled softly and said to Xiao Zhijie and Wang Changning who were about to ride Cai Lei's ride back to the provincial capital.

After coming down from home, these two guys stayed with him and lived in Meijiawan for two days. Now it’s hard to accompany him to stay at Huang Jingping’s house in the town, plus his girlfriend who has always been concerned about the provincial capital—this is what The main reason, decided to go one step ahead.

"We don't need to worry, but you have to pay attention," Xiao Zhijie said while looking at the Huang sisters over there. "If you live at the quasi-father-in-law's house, you must control it and don't do anything unusual."

Wang Changning also became more and more faint, and said with a smile, "It's rare to live in Yiping, don't they all have a car, find an excuse to drive to a remote place at night, why can't you think about it?"

Not a good product!

As soon as Cai Lei's car left, Feng Yiping received a call from Jin Ling, "Hamilton sent two hundred books by air, according to your request, and they have now been delivered to the company."

"So fast?" Feng Yiping immediately smiled, "Thank you for urging me by the way last month."

Entrusted by Feng Yiping, Jin Ling and the others went to the United States last month and asked about the progress of the matter.

"What's so happy?" Huang Jingping asked.

"I know," Huang Qinping said rushingly, "It must be making money again!"

"Yes, really smart," Feng Yiping praised him insincerely, "This is the rhythm of the fire!" Then he said something that they didn't understand.

"Comrade Huang Jingping~www.wuxiaspot.com~, you must improve your English conversation, otherwise, hey, I will go abroad to play alone," Feng Yiping is already thinking about how many organizations have invited him. He is very willing to be regarded as a young but promising scholar.

Moreover, similar activities are not good opportunities to promote cutting-edge magazines?

"What are you talking about, what is it?" Huang Jingping asked puzzledly, and looked at the sister next to her. "Didn't you say you won't go abroad until the third grade?"

Huang Jingping is very sensitive to this. According to what they discussed before, when they go abroad, it is when they are preparing to have a baby.

…………

This summer, there are many busy people. For example, from the principal of Feng Yiping and their school to the leaders of their school, not only can they not enjoy a leisurely vacation, but they have to work with twelve points of energy. The Advisory Committee of the School of Economic Management The establishment is imminent, such a thing can not be neglected.

Because of this matter, the dean of the Economic Management Institute personally promoted it. He, no, specifically, his secretary. These days, he often calls from the sea to follow the progress. (To be continued.)