Vol 3 Chapter 34: Smear

In the era of Internet+, many people with ideas-some of them were ordinary people who were originally unknown, and some people who were already well-known. They are very clearly aware of the gold content of the "familiarity", because "familiarity" can have There are many ways to realize it.

Therefore, they use all means to create various topics in order to attract the public's attention to themselves.

After some operations, many ordinary people successfully became "net celebrities". After that, some of them succeeded in becoming rich people and became rich women. Many opened online shops and became shopkeepers. It is said that the most successful ones. Can earn eight-figure income a year.

There are also others, regardless of whether they have positive or negative visibility, relying on their own "famous" skin to make money faster.

For example, the "Guo Moumou" who easily knocked down a century-old shop with one person can get an income that most people can't make a year.

As for those who are a bit well-known, there are also various scandals, various bindings, various follow-ups, various imitations, regardless of whether the netizens are scolding or complimenting, in short, they often make themselves on the top of the hot search list, and successfully start from the domestic second and third lines. His position has progressed to the point where he can go internationally to brush up his reputation.

Amidst the overwhelming laughter of netizens, those who were ridiculed have received various endorsements and received softness.

What happened in front of him made Feng Yiping feel that he was really a little confused for so many years.

It turned out that the methods he later saw were those of the current people, who had long been playing the rest. It turned out that there are many people now who have realized the importance of "familiarity", and they will be "bundled" long ago.

In the provincial capital, Feng Yuxuan had a very bad temper today. No one dared to enter the office. She didn't answer the phone when the phone was ringing. She slapped a newspaper on the table, "Fart!"

Underground, there are still several newspapers littered.

capital. In today's company, there is a strong feeling of resentment. In the pantry, many employees are talking with righteous indignation.

Jin Ling delivered a large stack of newspapers to Feng Yiping's desk. "Look at it,"

Feng Yiping flipped through it, and only by looking at the headline, he understood what was going on, "Fortunately, my parents are in the village. I don’t see so many newspapers. Otherwise, they will have their temperament, especially my mom, Scold your mother."

"Are you not angry at all?" Jin Ling was puzzled, some of her were angry when she saw it.

"Angry? That doesn't hit them!"

The matter is very simple. More and more newspapers have reported Feng Yiping's book. After building a high reputation for the Blue Ocean Strategy, some newspapers have also followed up with a lot of criticism and counter-intellectual articles.

to be honest. It is those who are unwilling to be lonely, determined to seize this hot topic at the moment and stir up their popularity.

The first shot was a certain newspaper in the south, which published an article surnamed "Expert" Wu, with an attractive headline, "Is it a management monograph or a management novel?"

The article said that the path that Chinese companies have traveled over the years has confirmed one thing, and that is for most companies. The establishment of competitiveness and advantages in the industry is the right path for Chinese companies.

Trying to find a strategy in a field where there is no confrontational competition may be suitable for individual "geniuses" who do not know what is going on, but "famous" at a young age. But for most companies, evading competition within the industry is undoubtedly suicide. They cannot yet establish a competitive advantage in the "Red Ocean". Can you believe that it can swim in the "Blue Ocean"?

The author of this monograph is said to have written a novel, when he wrote Blue Ocean "Strategy". It may also be written in novels. Therefore, his so-called "strategy" still remains in the dream of a literary management writer. This is quite similar to searching for the secrets of martial arts in martial arts novels.

However, corporate strategy and management are not surrealistic. Assuming that our company asks that student Feng to consult, his biggest conclusion may be: "Don’t do this business. Find a company that has no competitors and can create Go to high-value, high-profit industries."

Companies do not want to compete, but want to find a blue ocean, just like those people who want to find a job with "higher power and lighter responsibility, more money and less close to home", it is unrealistic.

The reason why "Blue Ocean Strategy" is so popular is that it essentially reflects not the aggressive entrepreneurial spirit, but the speculative inertia thinking. The pursuit of simplification and popularization of corporate strategy seems to have become the righteous request of managers, but I What I want to say is that these people should be ashamed of their ignorance.

As for the author, I don’t want to say anything. Forget it, he is still a child who can’t distinguish between fiction and reality. It’s better not to tell him the cruel fact that there is no Santa Claus in the world!

…………

The other surnamed Ma, who has a bigger self-reported background, has studied abroad for many years, and is now the editor-in-chief of a publication, and he is also a visiting professor at several domestic universities—not including Tsinghua University, as well as several research institutes with seemingly tall names. researcher.

He also published an article in the newspaper entitled "Is it wine or poison?"

This title makes people more curious!

Feng Yiping read it, and he was very eager to read those articles in the circle of friends.

"I came in with a book that has not yet been published in Chinese. It has attracted attention from all walks of life. It has been regarded as a corporate bible by many people. I signed it here. I also spent some time and looked around. After reading it, I was disappointed. In response to that saying, under the prestige, it’s actually hard to match,"

Next, he mainly discussed three points: meager profit is the essence of business, and high profit is only an individual phenomenon; in a given time, there can never be an infinite blue ocean, which belongs to only a few companies; blue ocean strategy is strategic speculation. It is a cowardly act.

From this, he concluded that the main idea of ​​the blue ocean strategy looks like a rare bottle of wine, but in fact it is just a poison. If it is implemented universally, it will be harmful to Chinese companies.

Feng Yiping smiled and lit the newspaper and said, "This kind of evaluation really reads me. I originally thought that with my small body, I want to do things that are infinitely harmful and difficult."

Those who are unwilling to be lonely are not the only "experts" or "scholars" with big names but doubtful identities who want to step on Feng Yiping and increase their popularity. There are really too many people.

A success expert who has just moved to the mainland is just like the later Internet celebrity Ye Liangchen, who must call himself a "Teacher Cheng'an" an expert. As a master, he wrote an article saying, "Blue ocean strategy is essentially evasion, regardless of being a human being. Still doing business, success is actually very simple, relying on strong motivation, sufficient reason and firm belief, the spiritual power is infinite.

Welcome to discuss the science of success with me. I will teach you my successful experience without reservation. Only five days will allow you to have all the qualities that a successful person should have. "

Your sister, just missed the contact information on the back.

There is also a Master Qu, who claims to be "Confucianism, Buddhism and Taoism", "Master of Chinese Studies", "Doctor Tutor of American National University", and "Visiting Professor of Tsinghua University". He may be afraid that people nowadays cannot understand classical Chinese. So he didn't show off his national studies skills.

In the newspaper, using vernacular, simple and simple to say, "This and that strategy, such and such methods are all superfluous, how to behave, how to be successful, how to do things, how to do successful things, for thousands of years. Earlier, our ancestors clearly pointed out that, which is what I have always advocated, that is,'Man is the law of the earth, the earth is the sky, the heaven is the law, and the Tao is the nature.”

When Feng Yiping saw this, he couldn't help squirting water out of his mouth. Are these gods and gods?

If it is said that the first two said, there are still some false reasons, the latter two, are they not sent by the monkey to make a comparison? One seems to have a special function, and the other is like a small stool on the street, good for fortune telling!

Jin Ling looked at him like this and said sincerely, "You have a big heart,"

When his mood was a little gloomy, Feng Yiping habitually played hooligans to take advantage of him to make himself a little bit happy. He glanced at Jin Ling's chest and said, "Of course, tolerance is great!"

Anyway, Jin Ling didn't hear the meaning of Feng Yiping's words~www.wuxiaspot.com~ so he said that hooligans are not terrible, just because they are educated!

"So let them do?"

"Let them jump around for a while. I'm also internationally renowned, well-known, young and promising, and there are many words, but I'm omitted here, experts! If you argue with them one by one, don't you praise them too much? When the time is right, put them in a pot!"

Feng Yiping always said these things with a smile. After finishing speaking, he felt quite good, "Oh, did you find out about sister Jin, I can do heavy lifting now, right?"

Seeing his appearance, Jin Ling really admired him, but after listening to his boasting, those feelings immediately disappeared, and he didn't even bother to give it away, hating iron and steel, and shook his head.

At the same time, the provincial capital, the provincial business headquarters, and the retiring chairman, after reading the book collected by the secretary, these days the newspapers covering Feng Yiping and his company, took off the reading glasses, and sighed heavily. .

He took a closer look at some data in the computer again, as if he had made a decision, and pressed the phone on the desk, "Let Vice President Wang come," (to be continued.)