Vol 3 Chapter 302: Never compromise

The so-called quiet period is the period before the company goes public on the first day, or within a few weeks after the listing, does not release any information to the outside world, keeps quiet, and allows others to comment.

Like the stock market, this statement also originated in the United States.

That was the time when the American economic crisis led to the Great Depression in the 1920s and 1930s, when capitalists would rather pour milk into the river than give it to the poor.

In such a period, the life of capitalists is actually not easy. Therefore, in order to make more money in the stock market, some companies that are planning to go public use the information asymmetry caused by the backward technology at the time to fabricate what is beneficial to themselves. Data is used to increase stock prices, misleading investors and disrupting the market.

In order to maintain market order and protect the rights and interests of investors, the U.S. government introduced some regulations on similar phenomena in the Securities Exchange Act issued in the 1930s. Later, some clauses were successively added and a quiet period was proposed, but there was no clear stipulation. Or it is a mandatory requirement that you must be silent before going public.

In other words, a company to be listed cannot actively publish information related to stocks before and after listing, but it does not ask you to sew up your mouth and cannot speak under any circumstances.

In other words, although you cannot proactively release relevant news, you can take action. For example, some companies will increase investment during the quiet period. Auto.com now invests a lot of manpower and material resources and plans to add a new evaluation section. consider.

Such actions are more effective in boosting the confidence of some investors than in advocating the company's prospects and benefits.

However, although the law does not provide for a quiet period, the quiet period has become a customary requirement that listed companies actively comply with. This is mainly because this thing was proposed by the US Securities and Exchange Commission.

The US Securities and Exchange Commission, sec, was also established during the Great Depression in the last century. There were only 5 core members, all full-time, and they were personally appointed by the President of the United States.

Regardless of its small scale, in the United States, this is a very powerful department that is completely detached from other government organizations. It is unique in a "democratic model" country like the United States. It has unprecedented legislative power and administrative power. Interpretation power, investigative power, civil and administrative sanctions power, and criminal prosecution suggestions.

That is, it legislates, it investigates, it sanctions, it can also suggest prosecution of the criminal responsibility of the relevant personnel, that is, it is not only a player member, but also a referee, it is still the Football Association,-it is simply an independent kingdom, more than our securities supervisor Will return the cow.

How bullish is it? Even Jobs, a bull who doesn’t take the President of the United States in his eyes, can’t be bullish in the face of sec.

sec wanted to investigate Apple, he immediately apologized publicly, sec asked him to testify in court, he slipped into a suit and attended on time... Even in 2009, he said that his body was just a minor problem, but sec did not believe it, thinking that Jobs's body The situation is directly related to Apple's stock price. It is not that you say that minor problems are minor problems. I have to investigate...

Big cows like Jobs have to be respectful, and Feng Yiping is naturally not good at challenging this conventional rule.

But is it left to be slaughtered like this? no way.

"Hehe, they seem to have gotten the wrong person." Feng Yiping doesn't know whether it is happiness or worry. He can't imagine that these legendary things happen to him one by one. Does this also explain from the side that he is confused now? Was it quite successful?

"We are not listed in the domestic market, nor in Hong Kong. Is it possible that they can still spend a lot of money to send these articles to American newspapers?"

"Yiping, this issue can't be sloppy. Now that the Internet is so developed, some domestic news can be seen soon in the United States. If one or two reports affect this listing, it will take us more than a year. The preparatory work was in vain, it’s really not worth the gain,"

Zhou Xinyu now feels a bit dilemma. Spend money to seal it up. Too frustrated, just ignore it. The consequences may be serious.

"I will never get used to their temper," Feng Yiping also got angry. In any case, it is impossible for him to bow his head to these unscrupulous media people.

"Then what shall we do? Let them arrange it? The consequences," Zhou Xinyu stood up excitedly.

"There will be a way. If the report is too excessive, I will go to the United States to explain the situation in person, and then organize a rebuttal, but it is still too passive," Feng Yiping shook his head. He can't say at most that it is not listed now.

After going up and down the Internet, I have prepared for such a long time full of hope, and you suddenly say that you are not going to go public, then everyone from the management to the ordinary employees must rebel.

"Or else, send someone to the south to discuss terms with him," Wu Qian inserted cautiously.

"Although I really don't want to do this, I'm afraid that's the only way to do that," Zhou Xinyu patted the table again, ignoring Wu Qian's presence, and cursed bitterly, "Little Chik,"

"Compromise, that's not a good way. For these extortionists, we are afraid that we will give them one time, and then there will be a second and third time," Feng Yiping shook his head.

"And I think that these people will not be so low-level when they play such a method. I am afraid that someone will come to the door without waiting for us to go."

As the saying goes, hooligans are not terrible, just because they are educated. These educated hooligans should have the means to avoid risks and will not stupidly collect money directly from large companies like Feng Yiping and Jiasheng.

"Fortunately, in the country, the media has higher-level party committees. It happens that we can also say that there are. I will go to the leadership of the management committee to explain the situation. Here, Mr. Zhou, you are personally responsible. If you have further information, please notify me immediately. "

"Yiping, if you want to press down on such a report alone, it might take a lot of time," Zhou Xinyu reminded behind.

"I know, let's prepare with both hands anyway." It's good to be able to use the relationship to suppress it. If you can't, you have to be prepared in other ways.

…………

The Office of the Management Committee heard what Feng Yiping said about the new situation, and Director Shang was silent for a long while, “I really didn’t think of it. I just wanted to do a good job in the enterprise. There will be so many things that I don’t know.”

She picked up the phone and said, "I'm looking for relationships. Some of the big media groups in the south should be able to speak. At the same time, I want to also inform the district so that they can arrange for relevant units to intervene as soon as possible. Don't worry. Long, I used to work at school and we are old colleagues."

"I'm so sorry, Director Shang. Since entering the Science Park, I have brought so many problems to you and the park, and you have provided so much help. It makes me feel embarrassed to say thank you. It is too light."

"What is this? This is what we should do. Don’t you still be our students? Don’t think too much, just do the company well. Of course, if you can, a company like Google can help the park introduce more Home," Director Shang said with a smile.

Although only 6 people have come from Google now, plus Feng Yiping, there are only 7. Feng Yiping still registered a very bullish name, "Google China Research Institute,"

Although Google has not yet been listed, many people in China have never heard of it, but because of Feng Yiping’s large investment, the leaders of the park know Google well, knowing that this is not an ordinary company. Niu's foreign high-tech company is quite satisfied with Feng Yiping's approach.

"No problem, those companies in Silicon Valley are all keen on the big domestic market. I must bring a few more, oh, sorry," he saw Zhou Xinyu calling.

"What's the matter?" Director Shang didn't get through the phone. Seeing Feng Yiping answered the phone with a wry smile, he simply pressed the phone.

"Zhou Zhou called and said that a financial public relations company came to the door and wanted to sign a financial public relations service agreement with Auto.com," Feng Yiping shook his head. "They move so fast and cooperate with each other. It seems that this is not a single thing. twice,"

"This is the one who collects the money, right? Then I will contact the district first. You should stay there first and get some preparation time. It means that you will have an interview with them in the morning." Director Shang hurriedly helped contact the district head.

…………

The 14th of the first month, which also happens to be February 14. In today’s day when everyone is paying more and more attention, it seems that the smell of roses is in the air, but for Wei Kun, vice president of Huaxin, he feels that the air is The smell of dollar bills.

At 10 o’clock in the morning, he brought an assistant to the Jiasheng Automobile Network of the Science and Technology Park as scheduled. The person responsible for contacting him was Zhou Xinyu, a delicate girl with glasses, Zhou Xinyu’s assistant, and another who looked like Some reticent middle-aged people, Zhou Xinyu introduced that it was the company's cfo.

Wei Kun felt that from Zhou Xinyu to the two employees, looking at his own eyes, it was by no means friendly, but he did not care about such things many times.

What can you do if you are unhappy, what can Jiasheng do if you are bullish, don't you still have to give the money you should give later?

"Mr. Zhou, we are a well-known financial public relations company in the industry. We have successfully cooperated with many domestic ipo companies. In the end, none of the cases we took was dissatisfied by the client," Wei Kun said confidently.

"We understand your difficulties very well. In order to go public, we have invested a lot of manpower and material resources. If the relationship with the media is not handled properly, some negative news will fly all over the sky. Small ones will affect the stock price, and large ones will delay the company’s listing or even fail— —We have seen such examples, causing immeasurable losses."

"And we, Huaxin, interact well with the media and can solve your problems in the first time. Therefore, although I am more presumptuous, to be honest, Mr. Zhou, I am here to help you."

Wei Kun said with a big smile, but Zhou Xinyu didn't see anything else on his face, only saw one thing, that was proud!

"I don't know how Mr. Wei can help us?" Zhou Xinyu suppressed the urge to punch him in the face, suppressing his anger.

Wei Kun's assistant immediately handed Zhou Xinyu a folder, "This is the list of media that must do a good job in public relations during the corporate ipo period that we have summed up over the years."

Zhou Xinyu saw that it was a media directory. The first one was very familiar. It was the newspaper where the reporter contacted yesterday.

This economic information newspaper also stated that it is a newspaper that is good at reporting negative news and negative cases. It needs to focus on public relations. There is a charge in RMB at the back, "300,000 yuan,"

Of course, the purpose of this money is to sign an advertising contract with that newspaper.

On the first page of this folder, the more than a dozen media mentioned above are all similar to the first one. They are all objects that require key public relations, and the advertising costs that need to be paid range from 100,000 to 300,000.

Zhou Xinyu glanced at it and handed it directly to his female assistant, "You count it,"

"What Wei means is that if we pay your company the relevant fees according to the list provided by your company, you can guarantee that we will not receive any slander during the silent period, and there will be no negative reports about Autonet?"

"It's not paid to our company. These fees are advertising costs for related media. Of course, it goes without saying that we will charge a little reasonable management fee from it." This process is so without challenges. Wei Kun follows the previous routine. Explain to Zhou Xinyu.

"At the same time, we guarantee that your company will not have any unfavorable reports in the media during the silent period. We will clearly write down this in the agreement."

"Is there any room for negotiation on this fee?" Zhou Xinyu’s female assistant said for the first time~www.wuxiaspot.com~ We are looking forward to cooperating with a large group like Jiasheng, and we also hope that there will be opportunities for cooperation in the future. If you agree to this commission, then I can personally do the work of the relevant media. Our company is not dealing with these media for the first time. I can get a discount as much as I can.” He pretended to be holding a pen in that photo. I swiped a few times on the list, "I think the lowest is 250,000 dollars! "

This is actually a figure that Wei Kun and the others have discussed for a long time. According to their understanding, for a large company like Jiasheng and a company like Auto.com with a market value of at least $1 billion after going public. , A mere 250,000 US dollars, should not be taken care of at all.

He saw Zhou Xinyu, who had been doing it upright, changed his posture and leaned comfortably on the chair. Needless to say, he must be relieved. Then, the next step should be to sign a contract to collect money, Wei Kun. miss you.

But he did not expect that the next thing would be like this.

Zhou Xinyu spread his hands, "Officer Yao, leave it to you next."

What, officer? Am I wrong? Wei Kun glanced at his assistant and found that he was also confused.

Zhou Xinyu’s "female assistant" stood up, took out a document and flashed them at them, "I'm Yao Jiabing, a police officer of the Economic Investigation Detachment of the Sub-bureau, and this is Lao Du and Wei Kun, a colleague from the Municipal Bureau. You are suspected of cooperating with relevant media and extorting them. , Blackmail Jiasheng Automobile Network, please return to the branch with us to assist in the investigation,"

When her identity changed, her temperament also changed immediately. Taking off her glasses, she changed from a supple female assistant to a heroic female police officer.

Wei Kun and his assistants were dumbfounded. They haven't reacted yet. How dare they be so reckless? Shouldn't it be this routine?

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