Vol 3 Chapter 315: We are so bullish

"On the Road" is actually a comprehensive entertainment program that mixes tourism, car reviews, food, plus handsome men and beautiful women.

Feng Yiping did this, in fact, he did not intend to enter the entertainment circle, just like what he said to Shangguan Qiufang, mainly to attract traffic to the car network.

The importance of traffic to a website cannot be overstated.

Auto.com has done a lot of work in importing traffic. It has established a long-term cooperative relationship with the only domestic search engine. It also promotes it offline with cooperative intermediaries. However, these methods will be effective over time. Generally, growth is limited and new methods must be found.

There are also other ways to import traffic, such as cooperating with several major portals-but this is obviously unrealistic. It is a bit like a certain Dong looking for a certain treasure to import traffic. Those portals also have their own car section and help you. This powerful opponent who grabs the cake can increase traffic. What dreams do you have!

After thinking about it, Feng Yiping thought of the internet self-made drama.

In fact, self-made dramas have already been very popular in the TV circle. The hot "Desire" in the past and the hot "Return the Pearl" in recent years are actually TV station-made dramas. Later, the hot Internet homemade dramas and TV station-made dramas, There is no difference in essence, but the investment and the filming party have changed from a TV station to a video website.

What's more, the leftovers leftover after the TV station's enthusiasm were later in the hands of video sites, but turned into a cornucopia. In terms of revenue, many homemade dramas that were crudely produced and not very particular about production are more profitable than TV dramas that are heavily invested.

Currently, there are no video websites in China, that is to say, there are no competitors, and there are no relevant restrictions on this area.

It is equivalent to lifting his foot gently and stepping on a vast expanse of fertile soil. How fertile is this soil? If you drop a sesame in the field in the morning, you can harvest a lot of watermelons at night!

Moreover, such a good, such a large piece of land, everyone turned a blind eye, no one robbed him, and no one restricted what he planted, such a beautiful thing, why not hurry up?

Of course, Feng Yiping has money now, Jiasheng has money now, and Autonet has money now. Therefore, his move is a big investment and a lot of money. Whether it is the level of detail or the length of the program, he made most of the later networks. The play fell for a thousand miles, completely in line with the professional production of TV stations.

Although a lot of money is spent, the effect is also leveraged. It is not bragging to say that because this is the only one, the program effect is also the first in the country. The publicity effect of this self-made drama is not higher than that of the central station. The effect of shooting a bidding king is poor.

Of course, with Feng Yiping’s unremovable stingy habit, no, it should be said that it is a careful calculation-this does not seem appropriate, um, it should be said that with Feng Yiping’s precise business vision, master-level and superb business operations Skills, what he is best at, is to get high returns with low investment.

For example, in order to save costs, the three guests in the show are all raw faces to the common people. Two male guests, one in theater and one in theater, graduated for one or two years, but nothing As for the female guest with long legs, she had a relationship with Feng Yiping. The former junior sister Zhang Zilin, of course, has now transferred to other schools for further studies.

Why dare to use these raw faces? Because Feng Yiping believes that his program planning is absolutely ahead of all domestic variety entertainment shows. According to the ancients, he is familiar with three hundred Tang poems, and he can chant without writing poems. Feng Yiping watched hundreds of large variety shows. Learn a little, learn a little from that gear, and knead it together organically, and the effect will definitely be against the sky now.

You must know that at this meeting, whether it is the central or local channel, their most popular variety shows are indoors, and they use the same routines all the year round.

So, the requirement for guests is not to perform well, as long as they are well-behaved-of course, the most important point is that the appearance fee is low.

In this program, from plan planning, to shooting requirements, to editing,..., and even to the special effects subtitles, in addition to the soundtrack, the final overall effect was evaluated by himself, and it was a bit worse than the hottest variety show later. Mainly in the cooperation of guests and guests, but this shortcoming will gradually improve as the amount of shooting increases. In other respects, there is really no major shortcoming.

The most important point is that this is a pioneering work in China. Today's netizens and viewers have not been baptized by various variety shows, and the requirements are not as high as they were later.

All, after a few days of hard work, the production was finally completed. After uploading, Feng Yiping, who has been in the studio for the past few days, was sleeping very comfortably. If there is no effect, or there is no special effect, then hell!

And he believed that after waking up, he was afraid that there would be a lot of work to do.

Because he is very confident, after the broadcast of this self-made drama, then, wait for others to come and send money!

This is why he put so much content in a program. If tourism is the most prominent, this program can focus on tourism in the future; if the car evaluation is the most intrusive, it will develop into a very characteristic car evaluation program. ; If the food is the most popular, it’s good to become a food show; if everyone likes to watch those three guys have various embarrassments, then it can be officially made into a variety show-anyway, it can be implanted with various brands, and it can be received. advertising fee.

At the same time, it can help the broadcast platform of Autonet attract traffic.

If everyone agrees with the style of the first phase and thinks which link is indispensable, then it is the best, can do the most brand implantation, can charge more advertising fees, his initial purpose- —Attract traffic, which is almost free.

I slept quite heartily. I didn’t wake up until 4 o’clock in the afternoon. I went downstairs while rubbing my belly in pajamas. I found that Wu Qian, Shangguan Qiufang, and Korean Fang were all discussing lively in their living room-Wu Qianna. , Has his spare key.

"It's all here, wait," he speeded upstairs, changing a suit, "what's the matter?"

"Yiping, you slept peacefully, our phone was almost broken," Han Fang said with a smile, "Look at your phone,"

Feng Yiping took a look, good guy, the screen was full of missed calls, and all the people present had called, as well as Chen Tao's.

Wu Qian brought a freshly fried steak, "Thank you," Feng Yiping did not shy away, and according to the case, he chewed, "You guys first, I'll listen."

South Korean Fang’s voice is a bit dumb, "Today there are too many surprises, too many calls, I will pick the most important thing, the website has more than 10 million ips throughout the day, and registered users have increased by 20%. Moreover, Mercedes-Benz and BMW, Call us as soon as possible, hoping that their cars can be used in the next episode."

"There are also outdoor equipment manufacturers, kitchenware manufacturers, seasoning manufacturers, and clothing manufacturers...all want to talk about cooperation with us, and there are also many internationally renowned brands," Wu Qian reported in the notebook.

"We have received calls from many well-known brokerage companies. We all hope that one of our members can be on this show. Some celebrities even call in personally, hoping to be on the show. The conditions are good." Shangguan Qiufang's tanned face, now They all turned red with excitement.

A street director who couldn’t get along for so many years suddenly became a celebrity in the circle. The happiness came so suddenly. Today, he has pinched his thigh several times to confirm whether he is really here. Daydreaming.

"Mercedes and BMW cars can of course be used, as long as their sponsorship fees satisfy us," Feng Yiping first replied to South Korean Fang.

"We are discussing the specific amount with the media company and will let you review it at that time. However, Mercedes-Benz and BMW require that they be replaced by professional evaluators."

"No," Feng Yiping shook his head. "Either follow our current model and let the three unprofessional guests evaluate it, or just give up. I think, most of the car brands look to us."

After getting in touch with this industry, he knew that although only one person in the evaluation videos he saw in the past chattered into the camera, in fact, the manufacturer’s team provided all-round support outside the camera, including the evaluated vehicles. Specially tuned, according to the evaluation of the environmental road conditions, from the power chassis, they will have a special adaptability adjustment.

To put it bluntly, it is a professional posing, and the performance is always the best.

“Most users who want to buy a car don’t know much about the car. Our "On the Road" evaluation is to talk less about data and technical terms and try to stay close to the actual situation. Which car is easy to use, adaptable, and simple to maintain. The most user-friendly configuration? Let everyone have the most intuitive understanding,"

"Yes, there are a lot of brands looking for us, but they can definitely give the highest sponsorship fee,"

"Don't worry, as long as this program is hot, the initiative will always be in our hands," Feng Yiping repeated after eating the steak. "For other advertising cooperation, we must first review those products~www.wuxiaspot.com~No Because they offer high prices, they will promote some products that are not enough. When talking, just remember one thing: we are the scarce resource, so we can be bullish!"

"As for those people who want to be on the show, it is not impossible, but they certainly cannot be resident guests. We can invite some special guests appropriately in the future,"

"However, if celebrities are used as resident guests, our programs will be even more popular. Don't worry, Mr. Feng, I will talk to these celebrities and brokerage companies and sign contracts with them at the lowest cost."

"You don't need to consider this question," Feng Yiping waved his hand and interrupted Shangguan's request. "Is there a director who is more famous than you asks to be a director, so we will replace you?"

The Shangguan begged the party to hesitate, "I listen to you, Mr. Feng,"

A celebrity can bring a show that is not so good. At the same time, an excellent show makes it easier to bring out a celebrity. With Feng Yiping, even without the participation of popular stars, the effect of "On the Road" will not be bad, and now The three guests, including people like Shangguan Qiufang, have signed a long-term agreement with Jiasheng, which is equivalent to their own people, and resources will naturally be tilted towards them.

Besides, the celebrity thing, as long as there are more opportunities, your own foundation is not particularly bad. It is not difficult to create one or two. Otherwise, how can Tieling's lump have such a large number of stars?

"There are no other problems. For these matters, Mr. Han, you will discuss with Chen Tao and set up a joint team to deal with it, and get the sponsor of the second phase as soon as possible. Shangguan, you will go back immediately and make preparations in all aspects. Several issues, post-production, don’t need me to bother."

Another big cake was smashed down from the sky, and the Shangguan begged Fang to be a little dizzy with happiness, "Don't worry, Mr. Feng, I will promise to do it.

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