Vol 3 Chapter 335: Contact Netflix

　　Bezos was depressed because it had to wait for Motorola to raise the supply of mobile phones, and the group purchase project that Amazon had completed had to be postponed for a week!

On the other side, nextdoor didn't have time to pay attention to the depression between him and Amazon, and the group buying continued in full swing. ╮≯

Following the "Finding Nemo" movie tickets and the Apple iPod, the third group purchase project launched by nextdoor is the Jiasheng a-type electric car.

After being rendered by Silicon Valley technology elites such as Jobs and Page, and some Hollywood stars, this car is environmentally friendly and energy-saving, and secondly, it is a short-distance transportation tool with a strong sense of design and convenience. It is currently very popular in the United States and can be regarded as a star product.

However, due to production capacity, the number of monthly exports to the United States is also very limited. This time it is possible to do group purchases, which is naturally very popular. Moreover, after consulting with US agents, this group purchase is more atmospheric. 10% off.

In short, the third group buying project is still very popular, and this time, the website finally made money. Unlike the previous two, it was completely at a loss and the main purpose was to advertise the group buying business.

After this, the group purchase project was naturally arranged. It was a few months ago. The furniture factory in the town rushed to work. The hanging basket chair hand-woven with processed rattan can be placed under the porch or in the yard of the house. Apartments can also be placed indoors or on the balcony.

The American people have always liked these handmade products, and the registered users of the website are the family. This is a very practical thing in the family, and the effect can't be wrong...

After that, the group purchase project was naturally another product of Magic Workshop, an infrared thermometer, which is a must-have for domestic families and American families, and because of Feng Yiping’s request, the thermometer produced by Magic Workshop , Which is more refined and more functional than the existing ones on the market, which is more than 1oo when converted into US dollars, which is very attractive.

In short, your own website and group buying of products from your own factory is still a two-seat thing, a lot of things.

After this, there are also Corning tableware, Whirlpool's latest washing machine, Philips' new vacuum cleaner... In a word, the preparation is very full and the line is full.

These well-known manufacturers, in fact, mainly value the promotion effect of the nextdoor platform. New products launched here will have a good advertising effect.

The biggest project is the one that Buchanan personally leads people to talk to the manufacturer. It is a large household item-a car.

Therefore, like Netflix, after the group buying project is launched, companies that come to ask for cooperation will have to wait a while before they have the opportunity.

"Still no exact time?" Hastings asked the person in charge of contacting nextdoor again.

"They are still making overall arrangements,"

"You continue to follow up," Hastings commanded, reluctantly putting this matter aside, to say that the tens of millions of registered families on the website really made him drool, if there are ten of those families One out of them can use their own company's services, so what else is there to worry about for the same business launched by Wal-Mart?

But this is just an opportunity for Hastings to think it is worth working hard. Since he is temporarily unable to get through, he is still focusing on his own work. For people like him, Wal-Mart is not a big deal.

Of course it is a behemoth, but the online DVD rental is just one of their many projects. The resources that can be allocated should not be too much, and this business is all of his company, he will use himself As a result, all the resources that can be mobilized may not be able to beat Wal-Mart.

In fact, Hastings is not only very jealous of the current registered users of nextdoor, but also thinks deeply about the model of nextdoor. He found that the model of nextdoor is different from most startups now.

Most start-up companies first determine their own projects and then find customers based on the projects. Nextdoor seems to be the opposite. It first spends a lot of money and material resources to trap a large group of people, and then launches some businesses in a timely manner ——Naturally, he didn't know that this is the standard entrepreneurial model in the mobile Internet era. First burn money to trap users, and then find ways to make money.

Both of these two models are likely to succeed. However, he thinks that nextdoor model seems to be more desirable. Anyway, he believes that if the logistics problem is solved, that website will also do online DVD rental business, then It is also a huge threat to their company. I hope they are not interested in this market, Hastings thought.

Regarding this company, which is spreading out the construction of sub-sites across the country, the elites of Silicon Valley did not discuss it when they were together before. At that time, everyone believed that the best profit model for this website must be advertising. It could be an advertisement.

However, I did not expect that the website has more and more functions, but there has been no advertisement on the website. Some people joke that this seems to be spending their own money to do things for the government. Unexpectedly, others have already made profits. Mode, and, it seems, there must be more than this one.

For example, there are already senator candidates who have launched a large-scale publicity campaign on nextdoor. The election is a very huge cake, and it is growing substantially every year.

But, with such a good foundation, why don't you advertise on a large scale? Hastings was a little confused.

In short, Hastings now wants to talk to Feng Yiping face-to-face, can write such a management book, and now dare to start such a company in a way that is contrary to everyone, and it is obviously successful. If you communicate with him, you will definitely be able to There are many gains.

…………

Buchanan is also worrying about this now. Advertising, as long as it is done on a large scale, the improvement of the company's financial situation will definitely be immediate. However, Feng Yiping has repeatedly emphasized to him that it must be done, but , We must choose the right time.

If at the beginning, when the function of the website is not many, it will be advertised. It will definitely affect the increase of registered users. Even some registered users will not be interested in this website.

Now he looked at the report in his hand and was very excited.

The company has a department that has been tracking and investigating registered users, including their attitudes towards advertisements on the website. Many of them have clearly expressed their opposition before and only accept a moderate amount of advertisements within their own subsites. Those advertisers are mainly the subsite Advertisements of some nearby businesses.

But now, as more and more services are launched on the website, most users say that as long as they don’t overwhelm the mainstay, they will still be loyal users of the website.

"Haha, Feng," he happily reported the good news to Feng Yiping, "I think it's time for large-scale advertising to attract investment."

"Really?" Feng Yiping was also very happy. When he had the idea of ​​mergers and acquisitions, he realized that his funds were not sufficient, so the sooner the better, the sooner the better.

He almost immediately wanted to agree to it. However, at the last minute, he changed his mind. The biggest asset of this website is these registered users. When they can provide more services to them, he will start advertising and attracting business. Kannan, I’m not afraid of late for a good meal~www.wuxiaspot.com~, let’s go slowly, and consider this after the uploading and sharing of photos comes online."

"I just happen to have something to ask you. Among those companies that hope to develop group buying business, there is a Netflix company engaged in online DVD leasing. Take some time to learn more about this company, and then contact him on behalf of the company to discuss us. Is there any possibility of cooperation,"

"Cooperation?" Buchanan was puzzled.

"Specifically, I am very interested in this company and the founding team. You can first test whether this company is likely to be acquired as a whole, or is it to accept our capital injection?"

Buchanan said nothing for a while, "That's a public company, right?"

He immediately Googled it, and the market value was close to 200 million! Well, Amazon just said that it will invest up to 1.5 billion to acquire us as a whole. Boss, you are about to acquire a listed company with a market value of nearly 200 million US dollars. This is even bigger than Bezos's move. Is this another year of large-scale mergers and acquisitions?

"Overall, acquisition?" He asked a little uncertainly. In fact, he asked, "Boss, can you raise so much money?"

"I have this idea. I am making relevant preparations. You should take some time to contact them, mainly Hastings. You can learn more about the situation from the side, can you?"

"no problem!"

…………

A week later, Hastings received Buchanan’s invitation for lunch. The first question he asked was, "Will Feng also participate?" (To be continued.) 8