Vol 3 Chapter 345: Easy to imitate and difficult to surpass

At Amazon, Jeff Bezos left all his work for an unprecedented time and sat in the conference room, looking at the big screen on the wall intently. ,

There is a saying that it is paranoia to succeed, and vice versa, these successful guys are a bit paranoid.

For example, Bezos, although the effectiveness of the past two years is not very good, but Amazon is also the number one e-commerce company in the United States. In fact, it cannot shake Amazon's position, and Buchanan also made it clear. The home model is completely different. No intention and no need to compete with Amazon.

But Comrade Bezos, who has less and less hair, just can't let it go, as if he is suffering from a delusion of competition. All those who sell things online are his opponents.

Let's get it started, it's true that these guys are too proud, and being ruthless by a small company like r, makes Comrade Lao Bei too shame.

What to do if you lose face? Naturally, I wanted to do group buying myself, and I had to do it better than r. Except for some commercial considerations, it was no different from ordinary people's anger.

Of course, objectively speaking, you can’t ask these guys who are successful in business to be perfect in all aspects. Everyone is human. These guys will also have defects in character or other aspects. They can Doing something that affects all mankind is already great.

When the time came to nine o'clock, Bezos looked at his watch, "Has it started?"

"It's already started," the assistant answered briefly after looking at the progress on the web page.

"Okay," Bezos rested his chin with his hand, staring intently at the big screen in the meeting room, the atmosphere of the meeting room. It suddenly became tense and solemn, like a war room.

The blue bar, which symbolizes the number of snap-up buyers, is also growing rapidly. But looking at it, Bezos's face doesn't look good. The first ten minutes were okay. The number quickly changed from 0 to more than 3000. After that, the speed increased very slowly. The bar growth was like slow motion. After a long time, it moved upwards. a little bit.

Hold on to the twentieth minute. Bezos finally lost his patience and his face was gloomy in his office. The assistant hurriedly followed behind him with low eyebrows and pleasing eyebrows. Those high-levels who stayed in the meeting room were a little uncomfortable, especially the Jack in charge of the group purchase. All the sweat came out.

He now has the heart to buy hundreds of them out of pocket.

He couldn't stay any longer, and hurried away with his subordinates to see if there were any areas that needed improvement, besides. It is also necessary to find reasons for such a situation.

Needless to say, the boss of Bezos will have to call him over in a while.

"As for publicity, we have a week to publicize this matter. Isn't it effective?" Before the boss blamed him, he blamed his men.

"No, the publicity work is done well," the subordinate in charge of the publicity immediately called out. "The number of clicks and effective visits to the advertisement is very high."

Internet advertising is different from other forms of advertising, the number of clicks can be counted, effective visits. It means that you don’t click the cross immediately after clicking on the ad, but at least pay attention to the page for a few seconds.

"Our group buying process is too cumbersome. The customer experience is very bad?" Jack then asked.

"No," the person in charge of design and technical support shook his head surely. "Whether it is the interface or the process settings, at least it will not be worse than r,"

Those who engage in technology are dumb, not very good at talking.

Sure enough, Jack immediately caught his words, "We are Amazon, we must not be worse than those small companies, but must be better than them, continue to improve,"

"Good boss,"

"So, is our preferential strength not enough?"

"No, it's already 20% off, only the discount rate during the shopping season can be compared, and we can complete the snap-up purchase with just a click of the mouse,"

"Boss, I think it may be due to time. Now whether it is at work or at home, it is relatively busy. I heard that the r18 is also the same. The morning is not ideal. After noon, the number of participating users increased. ," one of his men said.

Jack approves this reason, but he doesn't know whether his boss approves it.

"Group buy goods?"

Jack was looking at his watch one by one, looking at the cause, hoping that everyone’s opinion is correct. The situation will get better around noon. So, boss, let me call me before lunch!

Bezos seemed to have heard his voice, and he really called Jack to report before lunch, "Jeff, I have good news. We have successfully sold nearly 10,000 units."

Although the boss must know the news, although it is less than 10,000, it is a bit regretful, but in more than two hours, nearly half of the 20,000 group purchases today have been completed. It can be said.

Bezos cracked his work on the computer, "I was ready to be robbed in the morning and then ready to transfer goods with Motorola. We have so many people and such a good customer base."

Obviously, he is very dissatisfied with the current situation.

Jack felt a bit wronged, yes, our conditions are much better than r, but they have been preparing for a long time. I heard that it is more than a quarter, what about us? It takes a little more than a week if you have a full plan.

"Jeff, we carefully reviewed the entire process, because it takes a long time to prepare. The first few product selections of the group purchase are indeed very reasonable. The movie was originally watched by many families. Ipod3 was originally bought and bought. No, electric cars are also in short supply," Jack said euphemistically.

Because Motorola's e380 mobile phone was chosen by Bezos himself.

"Where is ours?" Bezos asked.

"You know Jeff, the e380 is indeed a good phone, but compared with other models, except for the color screen, its functions are not much different, and because it is a color screen, it consumes fast power."

The implication is that e380 does not impress too many people to change machines.

It should be said that before the advent of Apple, in the feature phone, and now the just-started "smart" phone era, American consumers would not just change to a new mobile phone when a new mobile phone appeared on the market. The necessity, except for the appearance, is similar to the inside.

And it couldn't be exchanged. Apple only launched a new phone a year later, but now Motorola and Nokia have dozens of new phones launched a year.

"Summing up experience and preparing for tomorrow's group purchase." Bezos was still relatively objective in judging these issues. He admitted that Jack's words were reasonable. Of course, he was unhappy. Therefore, he did not invite Jack to lunch.

By 7 o'clock in the evening, Amazon's first group purchase page finally printed the words "event is over". In short, in all respects, this is not ideal.

It would be good if it were replaced with iPod3, Bezos thought, it would definitely take less time than r.

But what Mr. Bezos didn't know was that the trouble was still to come!

Amazon bought Corning tableware the next day, which is also 20% off, which is also more proud than r's 15% off.

However, as soon as the company went to work, customer calls came in one by one, and they all said one thing, "Refund!"

Because it was related to the group buying he was concerned about, this situation was urgently reported to Bezos, "Why refund?"

"Users who bought the e380 at the original price on the site requested the same treatment as yesterday and asked us to return the 20% difference."

"Nonsense, this is group buying and it is not within the scope of price protection,"

Since the establishment of Amazon, in order to attract customers, there is an unwritten rule. As long as it is to purchase its own products, if the price changes before the order is placed and the goods are received, you can apply for price protection, refund, and make up the difference. If it is submitted one week after receiving the goods, it can also be approved.

"We explained, but they didn't understand,"

Consumers in the United States, like their country, often over-protect their own interests and buy in groups. Is that a magical thing? I only know that I just bought the e380 and you will sell it at 20% off. No, you must refund me the difference. 20% of the 300-plus USD is more than 60 USD.

Hehe, group buying is a new concept. Many Americans are actually very slow in accepting new things, such as video tapes, which are still circulating in the United States when China has disappeared.

"Notify the public relations department and let them find a way to solve this problem completely," Bezos was very upset. Why are these things so uncomfortable? If this problem is not resolved, group buying will only continue to cause trouble for the company.

He is happy to burn money to occupy the highest point of the group buying market, and leave r behind in this new field as soon as possible. However, if a group purchase is once, a refund will be given to customers who have recently purchased the same product. That is not the case. The new drive is a drag, so it is better not to do it.

Buchanan was a little bit happy, or that he was close to schadenfreude and told Feng Yiping about these things, Feng Yiping also thought it was cool, hehe, fight me!

What about big companies? We cannot confront you head-on~www.wuxiaspot.com~ However, as long as the arrangements are made properly, it is not a problem to surpass you in some aspects.

I refuse you. You are unhappy, you are so condescending, and you are so unhappy that we are in your pocket!

"I wonder if it is possible to let Mike and the others make a software that focuses on the price changes of products on Amazon. As long as the price of the same product changes in the short term, the software will automatically remind those customers who have purchased it and let them report What do you think of Amazon applying to make up the difference?"

Feng Yiping is purely watching the excitement and not too much of a problem, so he wants to make Amazon troublesome.

"Okay, this one is good," Buchanan yelled happily over there.

He immediately felt a little gaffe. "I think this idea is very good. The legitimate rights and interests of consumers should be protected. I will notify Mike immediately," he said with great righteousness.

Hey, these political players are really shameless. (To be continued.)

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