Vol 4 Chapter 61: 1 opinion 1 point

This time Feng Yiping's words really shocked Bezos.

This is not humble.

You must know that Feng Yiping was right but Bezos. Today, in the US IT industry, he is also close to Bill Gates, Jobs, and other great figures.

But listening to Feng Yiping's tone, that is his opinion, must be very critical? And is it a problem that even Bezos, the founder of Amazon, didn't notice? So bullish!

His words are not Chinese.

The Chinese have always been reserved, especially when it comes to money, aren't they more reserved?

Why is this kid so direct? It directly surprised people like Bezos who only cared about their own interests.

"Jeff, I'm not kidding," Feng Yiping said sternly, "You are equivalent to asking me to consult Amazon, right, this kind of work should not be free, and I give it to you for free. Suggestions, do you think it will be useful?"

"Useful," Bezos finds very interesting now. Doesn't Feng Yiping express his opinion only after collecting money? He doesn't want to pay, "For example, the payment issue you mentioned just now for free, I think it is very useful."

Feng Yiping felt quite speechless. How come these guys he came into contact with, although all of them have great business and wealth, but they are so stingy? In the legend, even though he spent a lot of money, but didn't blink his brow, why didn't he encounter it once?

Oh, those seem to be the behaviors of the rich second generation, and these rich generations seem to be rather picky.

"Jeff, do you think this is good? Amazon is sure to participate in this coin-for-card program, right?"

Bezos nodded, "We recognize the essence of this plan."

"That's good, since the main premise is to agree to this plan, then a key issue to be discussed next is the discount for coin companies to purchase consumer coupons from Amazon."

"You know that the original share between the coin company and its partners was more than 5 points, so we use the 5% discount as a benchmark. I have a problem, you give me a 1% reduction, which is always fair and reasonable,"

"No, no, one point is too high," Bezos shook his head, "at most half a point,"

He really found it interesting.

I am used to being an emperor at Amazon, and I am accustomed to all the people around me. I am cautious, even if other customers have the opportunity to negotiate with him, they are also polite.

Suddenly there was a guy like Feng Yiping, who didn't put his authority in his eyes at all from the beginning, whether it was before or after the meeting. He really liked the feeling.

Just like what Jin Da wrote in "The Deer and Ding Ji", the little emperor Xuan Ye, and the inexperienced punks like Wei Xiaobao, it is logically impossible to have a close relationship, but because Wei Xiaobao, who is not at a disadvantage, dares to beat himself severely. Xuan Ye, who knew that no one dared to touch his finger, had crossed with Wei Xiaobao because of this-so sometimes this person is cheap, and Bezos is also like this now.

Seeing that this guy cut the price in half, Feng Yiping shook his head like a rattle, "Less than one point is not to be discussed. What I said is a common problem in the e-commerce industry. Amazon is not willing to pay this price. It’s okay. Both eBay and Yahoo are in Silicon Valley. It’s very convenient.”

Bezos knew that the young man in front of him could definitely say that he could do it. He smiled and poured a glass of water for Feng Yiping, "Then you can talk about it first, if it is really a very critical issue. , I agree, maybe more than one point,"

This product is worthy of being a boss, and will find ways to mobilize your enthusiasm anytime and anywhere, but for the benefit of his company, Feng Yiping will be happy to join in.

"Then I'll talk about one casually," Feng Yiping said casually, really casual, taking off his tie first.

Starting from business etiquette, he came today, but in a formal suit, but the owner of Bezos, who appeared on most occasions like him, also wears a suit, but does not wear a tie.

Next, he also loosened the buttons of his suit, learning from Bezos, leaning on the sofa with his legs up and down comfortably.

One of them tilted to the left and the other tilted to the right. They were really symmetrical.

"We all know that the core of Amazon, as you have always emphasized, is to let users find the products they need as soon as possible. Therefore, the core of Amazon, essentially the same as Google, is also a search engine."

"You are right, I think we have an advantage over Google in shopping search," Bezos thoughtfully.

Although this problem can be understood after thinking about it, when most people see e-commerce, they generally don't think about it. What does Feng Yiping mean by this?

"So, generally shopping on Amazon is the process. I think I need a pair of jeans. Then I will search the website for the jeans of that brand I usually like, select the specifications I need, and then confirm the order, pay, ok, Just come down and wait for the delivery,"

"That's it," Bezos still doesn't understand the point of Feng Yiping.

"In other words, Amazon is a channel to meet demand,"

"Yes, and we are very happy to see that Amazon is already the most efficient demand-satisfying channel in the market, not the two in Silicon Valley. I don't think there is any problem with this. On the contrary, this is exactly the evidence of our success."

Bezos was a little impatient, at least in terms of speaking, this Feng Yiping was still an authentic Chinese, too indirect.

"In other words, users who currently shop on Amazon have a very clear plan before shopping. Only when they know what they want, they will search on Amazon and then buy."

"However, we usually don’t shop like this. When we go to the mall, we only want to buy a pair of jeans. After we buy it, we often find that the pair of shoes next to it is very good. Although the price of this pair of shoes may be high, you will still buy it. ,"

"Following you, I feel that a bag from another store matches this pair of shoes. You may only hesitate and buy another bag..."

"When you walked out of the mall with a shopping bag and eating ice cream, you found an inconspicuous little shop next to it. On a whim, you entered and took a look. Oh, it turned out to be a record store, and there are a few of them. Like it, so you bought a few more records,"

"Then, you found out that there was a toy store next door. There were a few new toys in it. The kids should like...,"

"Generally speaking, when we finally go home, what we buy is not just what we originally wanted to buy,"

Bezos is now looking down and thinking, "Our current model cannot help shoppers discover new products that they didn't have a plan or knew nothing about."

"Yes, that's what I mean. It is far from enough to just meet the needs. If we can become a product discovery channel on this basis, then we will become stronger, especially for those who are not well-known, just The established startup company can provide more help,"

"If this can be achieved, then our Amazon platform will be more successful and more attractive to merchants."

"Jeff, how much do you think my opinion is worth?" Feng Yiping took a sip and looked at the pensive Bezos in his spare time.

This problem is actually a very common problem in e-commerce.

For example, if we use Taobao, the recommendations on its homepage, even if I don’t have that requirement, sometimes I will open it for a look. As for many other things, I should be able to use them, but I can’t find things, sorry. , I will definitely not pay attention.

But when we go to the mall, we don't just visit the best pavements in the area, but also those in remote locations.

Moreover, we would go shopping if we have nothing to do. It is normal to go shopping for a few hours for most of the day. However, if we browse the e-commerce website for a few hours, the probability should be quite small.

"Become a product discovery channel," Bezos concluded.

"Yes, we can develop relevant software in a targeted manner, and at the same time we can adjust our page. We can also add some other good-fitting products under some products, such as buying clothes and recommending shoes..." Feng Yiping slightly Said a few ways to deal with it, which is generally adopted by later e-commerce websites.

As for the idea of ​​starting a shopping festival by himself and cultivating chopsticks on the Internet if nothing happens, he just doesn’t want to talk about it now, let’s leave it to domestic companies!

"It's worth a bit," Bezos couldn't sit still anymore, took a notebook and wrote it down immediately, "What else?"

one point? One is for one, anyway, these are just to say, there is no need to propose solutions to the problems, I have many more.

"We can see that although eBay has problems of this kind, even if it is not careful, it will encounter fraud."

This is not a lie. Pierre Omidyar always believes that most are good, so eBay always emphasizes the self-consciousness of sellers and buyers. Therefore, on eBay, you may not receive payment after you pay. The goods arrived, or the price was paid for new goods, but the goods received were used goods...

"Although shopping on it, I did not rest assured on Amazon, but we have to admit that people have more choices on eBay, especially for those who pursue practicality, they can find good ones on it. Used goods, Amazon doesn’t have such a service,"

"Jeff, for example, you should know, in car sales, what proportion does second-hand sales account for?"

In the mature auto market, second-hand car transactions generally exceed 50%, or even 70%.

Although this is not universal, the size of the second-hand market gives a glimpse of it.

The point is that, in addition to other websites, the Almighty Ali also has such a company under its umbrella, which shows that this area is definitely promising.

This Bezos immediately objected, "Second-hand commodity transactions must be very regulated and require a lot of extra investment."

"There are always more solutions than problems," Feng Yiping taught, "It is impossible to do what eBay can do, but Amazon can't do it well. What do you think, Jeff?"

How could Bezos say no?

"This is already two points!" Feng Yiping stretched out two fingers.

"We are very gratified to see that in recent years, Amazon has maintained rapid growth. Even in the difficult period of the first two years, our business has always been on the rise."

"In addition to the cost structure and service experience of our online retail model itself better than traditional retail enterprises, and the overall macroeconomic development situation is good, the proportion of household consumption expenditure is increasing, the most important point is that Internet users have been Growing rapidly,"

"However, the Internet demographic dividend will eventually come to an end. At that time, it will be very difficult to maintain such a rapid growth."

Seeing Bezos's face getting darker and darker, Feng Yiping thought, can I ask him for two points on this question?

…………

"Sorry White, I want to go to the bathroom," Feng Yiping swayed freely in front of Bezos, completely taking the initiative, but Merbach didn't know.

In particular, I know that Feng Yiping and Amazon have such a holiday, and he also heard White talk about one thing just now. Before Feng Yiping proposed the concept of cloud computing, White was already responsible for such a project, called Amazon WebServices. , Referred to as AWS.

White said that when Feng Yiping published the concept of cloud computing in Silicon Valley, he immediately checked the AWS department and thought someone had leaked the secret.

So speaking of it, before rejecting Amazon's acquisition, Feng Yiping had already forged a bond with Bezos. He was really worried that his young and energetic boss would conflict with Bezos, who was accustomed to dictating.

Therefore, Merbach, who found an excuse to flow out, deliberately passed by Bezos's office, the door was closed, but looking in from the window, his boss sat very leisurely, but Bezos looked very cautious, frowning and typing on the computer What's the matter, this scene is a bit beyond his expectation. Is it possible that his boss in Bezos's office is also anti-guest?

In short, it's fine, Merbach is finally relieved

…………

It wasn't until six o'clock that the other staff in the building got off work one after another, and White received a call, "Jeff let us pass."

At this moment, Bezos seems to be a bit more relaxed than when Merback saw it before. He sat on two adjacent sofas with Feng Yiping and talked happily, "White, arrange for someone to contact the team of Coin Star tomorrow. I’m very satisfied with their plan, not to mention other conditions, shopping coupons, give them 8 points discount,"

"Eight points?" White repeated it, a little disbelief.

Like him, I don’t believe it, and Merbach, Amazon can talk about 8 points, my own boss, really awesome!

"Then Feng, you are welcome to visit my Blue Origin factory at the right time," Bezos stood up.

"I look forward to ~www.wuxiaspot.com~ Feng Yiping said with a smile.

"I send you,"

Sure enough, they had to show their true ability in order to be respected. This time, Bezos sent them directly downstairs with a very good attitude.

Many Amazon employees who were off work at this time didn't believe what their eyes meant when they saw this scene. This young Asian man actually asked oss ​​to send it downstairs in person?

Merbach looked at Bezos standing akimbo in front of the DAY1 building from the rearview mirror, "few people have enjoyed such a treatment,"

"Well, because I'm not a normal person either,"

"Feng, tell me quickly, how can you negotiate an 8 point discount?"

"Except that I am not an ordinary person, but Bezos particularly appreciates our plan," Feng Yiping said a little shamelessly.

In short, he is still quite happy this time, and being a master in front of a master like Bezos again, it feels quite good! ()