Vol 2 Chapter 1039: Free antivirus

Chapter One Thousand and Thirty Nine

Free antivirus

Swordsman Love online, an online game where only high-level players can truly experience the fun of the game!

"By the way, Minister Qiu, remember, we must prevent account hacking incidents. Now the player has finally reached a high level. If the account is lost or stolen, the blow to the player is self-evident!" Lin Feng exhorted. .

Qiu Xin nodded. In fact, this issue is not only an online issue of Swordsman Love, but also an issue of all online games. Although "Second World" launched the "Second World dna" anti-theft "Black Zhazi", although millions of people bought it, more players did not buy it because it was too expensive. If there is a Trojan horse hacking incident, these players who have not purchased these anti-theft tools will definitely suffer heavy losses, and the disappointment and depression at that time can be imagined. Although the player's account was hacked, it was largely due to logging on to some unhealthy websites or gossip forums and being planted by Trojan horses without their knowledge.

To a certain extent, this is the player's own fault. But customers are God, God is depressed, God is unhappy, and unfortunately these companies or companies that need "God".

"Everyone, is there a good way?" Lin Feng asked, tapping his finger on the table lightly.

Everyone, you look at me, I look at you, there is no good way for a while. All the methods that should be used have been used. Anti-virus software has reduced prices, launched absolutely secure anti-theft tools, launched electronic secret security cards, etc., but it is either that the players find it troublesome, or the players do not want to make more money. As a result, the hackers are extremely rampant. The "Second World" cybersecurity department is particularly troubled.

"Boss, I think the best way is to let all players install our "Net Shield" to protect the computer. Now our company's "Net Shield" can protect 100% of Trojan horses on the market, 99.7 viruses ( Refers to those viruses that have been discovered, but there are absolutely no widespread viruses on the market, conservatively estimated to be 0.3%), as long as the player installs one in the computer, it can basically prevent the hacking incident and also protect the player's computer! "-Said Zhang Yuan, director of the cyber security department.

Lin Feng looked at Li Yuan. The man who developed the net shield for his company was also a former classmate of Liu Yingying. Later, at a class reunion, Lin Feng met him and learned that he was working as the technical director of "Rising". He dug him over and became the head of his company's network complete protection department (Kevin Mitnick is an invisible person due to his special status and has no real power, but he can mobilize all resources through Lin Feng's authorization).

Li Yuan looked at Lin Feng and continued.

"Boss, for now, the key is to make these players willingly install our'Net Shield'." Li Yuan frowned.

It is not a simple matter to make players willingly install "Net Shield". There are too many anti-virus software on the market. Although the "Net Shield" fee is low, it only costs 50 cents a day, and the monthly usage fee is only 15 yuan, but it is 15 yuan that many players are unwilling to use. Quite simply, they have more "free" antivirus software available. Of course, the so-called "free" does not mean really free, but the genuine anti-virus software that has been cracked by someone, and anyone can download it for free.

On the premise that there is absolutely free lunch, no player will be willing to pay for something that is charged, even if it is only 15 yuan a month, only 15 yuan a month. In this regard, Lin Feng can only sigh with emotion that the Chinese are too poor. Of course, it can only be said that Chinese people have become accustomed to free things, and have forgotten the hard work and painstaking efforts that original creators have put in many times. In Lin Feng's opinion-if you are not too tight on hand, it is better to support the genuine version.

"If the players are afraid of money and don't want to install the'Net Shield', then if we make the'Net Shield' free, then the players are still willing to install it!" Lin Feng said carefully.

What, for free! ——Li Yuan became anxious as soon as he heard it.

"Boss, this'Net Shield' was developed day and night by dozens of our technicians. If it is free, doesn't it mean it is completely worthless. How does this make us technicians think?" Li Yuan jumped to his feet. .

Although "NetShield" sold millions of copies before, it only occupies a very small market share compared to China's anti-virus software market, and the prospects are very bright. Li Yuan believes that with the development of the Internet, as more and more people use computers and connect to the Internet, the virus will spread throughout the entire network like a plague, destroying the harmony and tranquility of the network. Special protection tools like "Net Shield" protect users' safety, prevent computers from being damaged by viruses, and prevent the leakage of some * personal information, such as phone books, various account information, and so on.

In Li Yuan's view, it is very reasonable for users to pay a small fee for these individuals* who cannot be leaked. If Lin Feng makes it free of charge, not only will the painstaking efforts of the technical staff who have worked hard to develop software be wiped out, but at the same time, it will also give up this promising market.

Seeing Li Yuan's blushing and thick neck, Qiu Xin and the others hurriedly persuaded him to calm down and not get too excited. Everyone can understand Li Yuan's excitement. After all, who he is, the things he has developed so hard to develop for free, it is tantamount to denying their hard work.

Lin Feng didn't expect Li Yuan to be so excited. But think about it, back then (before rebirth) when reading novels in "%%", those authors hated the thief. After all hard codewords have been stolen and posted a large number of them. This is for ten hours of hard work a day, cervical spondylosis, lumbar spondylopathy, and sharp decline in vision, and even suffering from various mental illnesses due to sitting in front of the computer for a long time , Or long-term lack of exercise, yellow and thin face without the sun, and pale face, it is indeed unfair and even cruel.

After waiting for Li Yuan to vent and recover, Lin Feng poured a cup of tea for Li Yuan.

"Li Yuan, I can understand your state of mind, but you have to understand that this market is like this. Users have become accustomed to free lunches and are unwilling to pay for anything on the Internet. Although there are dozens of vendors cheating on buying clothes outside, Hundreds of people are willing, but they are not willing to invest a little money for their own computer protection. This society is currently the case. This is one of the reasons why China's software industry cannot take off." Lin Feng said gravely.

Everyone nodded. In fact, in China, this is not only the software industry, but the game industry is even more serious. Originally, there were many excellent game development companies in China. It was because of the proliferation of piracy that they were unable to make ends meet. They eventually went bankrupt and switched careers. Even the "Second World", a multinational game company with a market value of nearly 100 billion U.S. dollars, Its main business in games is also online games. This online game that cannot be pirated is forced by the harsh domestic environment. The remaining, only a few stand-alone games, which are geared towards the consumer group of players, are mainly European and American players rather than domestic players.

This is sad to say, but this is the reality!

"Since the market is like this, if we can't change this market for the time being, then follow the market! Linghu Chong said-some things are beyond our control, we can only control ourselves. Since the market is like this, then we will change ourselves and go Adapt to the market, and then occupy the market!" Lin Feng said.

Everyone nodded. Although Lin Feng's famous quote by Linghu Chong is a bit smiley, it is indeed correct. People cannot change the world, they are assimilated by the world.

"Boss, what do you mean? After making "NetShield" free, do you use the overall profit of the "Second World" to fill it?" Li Yuan said a little frustrated.

In his opinion, what Lin Feng said is assimilation to the market. After the "Net Shield" is free, relying on Net Shield's leading anti-virus technology is enough to become the most popular anti-virus software. After all, for players, a free anti-virus protection software is absolutely necessary. And when choosing different anti-virus protection software, players will definitely choose free, even if it is a little bit worse, not to mention the "Net Shield" technology is at the leading level in the industry.

The people who need anti-virus protection software are not just gamers, but also more office workers. Compared to the players, their computers are undoubtedly more precious. Compared with online game players, this group of people accounted for more than half of the anti-virus protection software. If "Net Shield" can occupy more than 90% of the market by virtue of free, "Second World" can win a lot of market popularity with "Net Shield", and finally subtly turn these people into "Second World" users.

With a population of 1.3 billion in China, young people account for about 400 million, and now there are only tens of millions of online game users. The market prospect is huge! From this perspective, "Net Shield" is free, and it is not impossible.

Lin Feng nodded and shook his head again, which made everyone including Li Yuan confused.

"Hehe, temporarily using the overall profit of the'Second World' to cover the expenditure of the'Net Shield' is indeed a feasible way. However, it can only be temporary, not permanent. The'Second World' does not have a department that loses money. I believe that as long as we develop it properly and operate it well, all of our'Second World' departments can bring huge profits to the company!" Lin Feng said.

Li Yuan looked blank. Since "NetShield" is free, how to make money!

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Lin Feng smiled.

"Hehe, "Net Shield" free is only the initial stage. In order to allow as many people as possible in the market to use our company's "Net Shield", it is feasible to choose free in the initial stage, but it will never be free forever!" Lin Feng declared again.

Li Yuan was completely confused.

"Hehe, we can imitate Tencent!" Lin Feng raised his brows and showed a sly smile.

Follow Tencent? ——Everyone was in a daze and didn't understand Lin Feng's meaning.

"Everyone, did Tencent have membership services when it first launched ‘qq’?" Lin Feng said.

"No!" Everyone nodded. When Tencent launched "qq", it was completely free, and only then did it launch membership services...

When everyone thought of this, their eyes lit up and they seemed to understand Lin Feng's meaning.

"Hehe, so are we. We launched the free version of'Net Shield'. After it has taken over the market, we will launch a membership version on top of the free version, adding some advanced services, which can provide players with more convenient and faster services. In order to charge membership service fees." Lin Feng said.

After hearing the words, everyone immediately touched their palms! Yes, imitating Tencent and launching membership services is indeed a feasible way. You should know that since Tencent launched its "qq" membership service, its profits have risen sharply. Regardless of the fact that players who have activated the "qq" membership service account for one-tenth of the users of "qq", it is more than 200 million compared to Tencent's "qq". For the user base, only one-tenth of the members is an extremely objective number.

Judging from this data, it can be said that a "qq" user owns a computer, and a computer needs an anti-virus protection software. If membership services are launched in the future, even if it is only a one-twentieth opening ratio, " Net Shield’s profits will far exceed the current profits.

Thinking of this, Li Yuan was already excited and started gearing up. If this is the case, then "Net Shield" now chooses to be free, which is undoubtedly a very successful business technique.

"By the way, boss,'qq' members have many privileges, such as other'qq' users online, you can remind members, such as membership upgrade speed, etc., but our'Net Shield' can not provide these services! "Li Yuan frowned.

Lin Feng laughed when he heard the words.

"Li Yuan, we can provide more services than the services provided by ‘qq’. And it’s definitely value for money!" Lin Feng said, shaking his head.

"What service!" Li Yuan was taken aback.

"For example, after we launched the'NetShield' membership version, we can provide automatic retrieval of the latest version of the software installed on the computer and provide automatic updates. You should know that there are more and more software installed on the computer, but the corresponding software There are more and more new versions. Not all users search for updated versions of some software every day. To put it more bluntly, many users may not even know where to look for updated versions of these software." Lin Feng said.

Everyone nodded. But is it not? Although there are more and more people using computers, most people only use computers to surf the Internet, watch movies, and play games. As for the others, they don’t understand, don’t understand, and don’t understand. As for updating these software, it's even more like a night away.

If "NetShield" provides this kind of service, I believe that many users will be very satisfied with this function.

"In addition to automatically searching for updated software versions, we can also provide a detection function for users' computer hardware, so that users can know very clearly what type of internal cpu, hard disk, and graphics card are in their computer, so that all players have a good idea. We can also provide computer optimization services to help users automatically check and kill system junk software, and optimize services!" Lin Feng said.

scare! ——Everyone was shocked when they heard this. Lin Feng said that this is equivalent to integrating several computer optimization software and auxiliary software on the market, but these software are very needed by players, and almost every computer is indispensable. , But in the past, players had to install a lot of software, and each time they had to open different software, it was very troublesome. Now, Lin Feng has integrated it together, which undoubtedly saves all users a lot of links. I believe there will definitely be users who will pay for this convenience.

People like to be lazy, and if there is fast and convenient software available, they won't have to choose trouble again. What's more, once you get used to this convenience, paying a little money for it is acceptable for users with fairly good income. And these people who are willing to pay are undoubtedly the potential game consumer groups mainly cultivated by the "Second World".

"Also, regarding the charging model, I think we can expand it!" Lin Feng spread his hands and said.

Expand the charging model? ——Everyone didn't understand Lin Feng's meaning.

"It's very simple. In addition to directly recharging with RMB to become a member, we can also provide phone card consumption. For many players who do not want to run away, using mobile phones or fixed phones to recharge is undoubtedly a good choice. You should know, Many people can make free calls to companies or administrative units. These calls are not charged for them. They can completely recharge and become members through these phones! Anyway, this little money is only a drop in the bucket for some administrative units. They do whatever they want. Meals are more than just a little bit of money. Why don't we help them benefit the people!" Lin Feng said with a sly smile.

Everyone smiled upon hearing this, but Lin Feng didn't expect Lin Feng to even calculate this.

"Also, the most important point. We can allow users to pay through the'Second World Currency' and recharge to become a member of the'NetShield'." Lin Feng said.

Ah, everyone couldn't help but yelled out in astonishment. Use virtual currency to recharge and become a member of "NetShield", is this okay? ——Everyone is a bit silly.

Seeing everyone's shocked expressions, Lin Feng looked like you were waiting out.

"Everyone, you have to know that our company's main profitable project is online games!" Lin Feng tapped his fingers on the table and said.

Everyone nodded. As for the two heads of the hardware development department, He Guoyuan and Lu Zhiyi, they were embarrassed for a while. The "Second World" hardware development department has more than 10,000 employees worldwide, but the profit created is less than one-tenth of the game department with thousands of people. In particular, the funds occupied by the two hardware development departments account for half of the company Above, this is so embarrassing for the two of them! Every time they have a meeting, they both feel a little bit ashamed!

"Everyone, you should know that there is only one way to obtain game coins in online games-games! If players want to recharge and become members of Net Shield through virtual coins, there is only one way-games ! And the game needs to consume points, which can bring us profits!" Lin Feng said.

clever! ——After everyone listened, Qi Qi gave Lin Feng a thumbs up, too shrewd. One link after another, this counts all users in. In particular, this trick is even more "toxic". When users who charge RMB to recharge to become members, they find that many people can become members without paying RMB, but only using a little virtual currency. That must be unbalanced in their hearts. Once there is an imbalance in the mind, coupled with official propaganda, I am afraid I will enter the game world to try it. If you try this, you might become a loyal fan of the game in the "Second World".

"Li Yuan, as for how to integrate it, it's up to you. I believe that for you and your technical staff, this is definitely not a problem!" Lin Feng ordered.