Vol 2 Chapter 1044: Computer upgrade

Chapter One Thousand and Forty Four

Computer upgrade

Since "Second World" acquired "amd" and "ati", the two hardware development departments have not done much in other aspects except for helping the "Second World" collaborate to design a dedicated game supercomputer. .

In the cpu field, relying on Lin Feng’s relationship, "amd" occupies more than half of the market share in the domestic low-end market, but foreign countries are still extremely sluggish, and more than 80% of the market share is still occupied by "intel". "At present, there is no technical confrontation at all, and the "spider platform" launched by the joint "ati" can only save a bit of face. As for profit, “amd” only brought more than 10 million U.S. dollars in profit to the company last year. It is no exaggeration to say that this is not as good as the legendary one-month net profit. And while bringing low returns, it also occupies a large amount of the company's cash.

As for "ati", it is similar to "amd". At present, the graphics card market situation is slightly stronger than that of "amd". It has divided the market with "nvidia", but the profit is quite low. Minister He Guoyuan is a bit shameless to see Jiang Dong's father!

The two major hardware development departments may have contributed the most to the company by providing sales of about 8 billion U.S. dollars, allowing a game-based company like "Second World" to be among the world's top 500 companies. This is probably the only place where "amd" and "ati" have contributed to the company since the merger.

It's just this kind of contribution, which is somewhat embarrassing! But now, it's time for the two major hardware development departments to contribute to the company!

Lin Feng looked at Lu Zhiyi and He Guoyuan, and then at Bruce Allen.

"Bruce, Lu Zhiyi, He Guoyuan, how about the development of the'game entertainment system'?" Lin Feng asked expectantly.

The three frowned. Since the last time Lin Feng proposed the concept of "game entertainment system" (dedicated), the company has set up a special R&D team to develop it, but there are many problems.

"Lin, there is a problem with this!" Bruce Allen frowned.

"What's the problem?" Lin Feng asked.

"It's very simple. Now computers have an open architecture. If we design a'game entertainment system' (dedicated) like home game consoles, it's not impossible. This is not difficult. But the problem is that consumers buy computers like that. Later, it will not be able to be upgraded, that is to say, this computer with the'game entertainment system' will become a one-off, and cannot be upgraded or updated. Obviously this is not in line with the current trend." Bruce Allen frowned. Say.

"Yes! Lin, we have developed a simple dedicated game entertainment system, the performance is more than 10% better than the same configuration installed'Microsoft' system, but the problem is that once the user replaces the hardware, including even the memory stick, because The limitations of the dedicated system will cause the performance of the system to drop sharply, and it may even drop instead of rising. In this way, it is difficult for consumers to finally pay for it! After all, computer updates are changing with each passing day, and the demand for computer hardware for games is also increasing day by day. It is impossible for consumers to buy a computer that can only last for two years, or one year, or even less than one year!" Lu Zhiyi echoed.

"Yes! Especially in the graphics card market, the update is far faster than other computer accessories, and this is something that this dedicated game entertainment system cannot do." He Guoyuan also agreed.

The three of them didn't understand the "game entertainment system" (dedicated) proposed by Lin Feng, and felt that it was a bit of a ruin. Can such a computer be called a computer?

Lin Feng could also understand the doubts and incomprehension of the three. After all, the three are not authentic Chinese, let alone real players, and their thinking is limited by the times, or by inertia, and they often think under inertia, which makes people enter a thinking misunderstanding.

"Hehe, let's not talk about the issue of the'game entertainment system' (dedicated). I want to ask you one thing. What do you think is the main purpose of the current sales of personal computers on the market?" Lin Feng asked with a smile.

"The main uses are in games, entertainment and office work (including learning). Games are not discussed. Entertainment is divided into watching movies and surfing the Internet. As for office work, it depends on the job position and the application is different." Lu Zhiyi said rationally. .

"Yes, for most consumers, what do you buy a computer for?" Lin Feng asked.

"Games and entertainment!" the three said in unison.

Computers were originally invented to assist people in their work and help people solve many problems that cannot be solved by humans alone. But with the development of computers, this one of the greatest inventions of the 20th century has now become one of the most important entertainment tools for people. It must be said that this is quite ironic. But it must be admitted that with computers, the spiritual life of human beings is indeed much more fulfilled, especially for ordinary people, their spiritual emptiness is greatly satisfied.

"Yes, more than 90% of people buy computers, the main purpose and time are spent on games and entertainment. Therefore, the'game entertainment system' (dedicated) I proposed is intended to serve these people, although it has a strong They are targeted, but these people are undoubtedly mainstream customers in the market! It can be said that we only need to design a corresponding'game entertainment system' (dedicated) based on a mainstream configuration." Lin Feng said.

Everyone nodded, but shook their heads again.

"If it’s just entertainment, it’s not a problem. But if it’s games, as the capacity of computer games increases, the requirements for computer hardware become higher and higher. Although the dedicated game entertainment system can be compared with the'Microsoft' system Play a higher performance, but with the upgrade of computer games, if the hardware cannot be upgraded, it will become a major bottleneck. In this way, consumers will definitely become the most important reference when buying.” Lu Zhiyi said intently.

If the purchased computer cannot be upgraded, then many consumers may not buy it. Otherwise, why do you buy such a computer for one-time consumer goods? After all, computers are not like TVs, washing machines or refrigerators, which can last ten or eight years with a one-time investment. Computers are not the same, let alone a computer ten years ago, it was the mainstream configuration computer five years ago, three years ago, and now you use it out, you can't stand the slow speed!

Therefore, when consumers buy a computer, whether they can upgrade is also an important basis.

auzw.com Lin Feng smiled upon hearing Lu Zhiyi's words.

"Lu Zhiyi, with all due respect, as a hardware developer, when you produce computer hardware, especially in the cpu architecture, do you usually consider upgrading the players?" Lin Feng asked.

Lu Zhiyi frowned when he heard the words, and shook his head helplessly. For these manufacturers, what they hope most is that every time they develop a new generation of products, they hope that players can pay for them, update them, and pay for the manufacturers' high R&D funds. For example, every new product will launch a new architecture, which is incompatible with the previous one, in order to allow consumers to continue to pay for the replacement of computers. Instead, simply upgrade.

"Hehe, in that case, everyone, I would like to ask, how many consumers will upgrade their computers every other time after buying a computer?" Lin Feng asked.

Everyone shook their heads. Starting from ordinary consumers, there are really not many people upgrading their computers every few days. It is not even an exaggeration to say that after buying a computer, many people will not upgrade until the computer is eliminated. This is not only because the computer architecture is constantly changing, but also because most players don't have that much money to upgrade frequently.

Whether it is the developing East or the developed West, the poor are still in the majority.

"However, Lin, although the overall computer architecture does not change frequently, the graphics card, memory or hard disk players can often change. For example, changing a powerful graphics card, adding a memory, adding a hard disk, these replacements are very common. The replacement of the hard disk has no effect on the'game entertainment system' (dedicated), but the replacement of the graphics card and memory will cause the system to be unstable, especially the graphics card. We have tested that if you directly change to other graphics cards, this set of dedicated The performance of gaming and entertainment computers will be far less than that of a computer with a "Microsoft" system installed!" He Guoyuan said.

Lu Zhiyi and Bruce Allen nodded repeatedly. This is also the most serious problem they found. In order to improve the performance of the game, the most direct thing is to replace the graphics card and increase the memory. Once replaced, the performance of the gaming and entertainment computer developed according to Lin Feng’s order is drastically reduced, which is quite comparable. Speechless.

Lin Feng smiled!

"This is indeed a problem, but can't you make corrections based on different hardware?" Lin Feng said with a smile.

"This is natural, but there are so many players, how do we... I understand!" Bruce Allen was still questioning Lin Feng, but at the end of the speech, a spirit in his mind understood what Lin Feng meant.

Lin Feng nodded, it seems that Bruce Allen has understood. But seeing Lu Zhiyi and He Guoyuan's still blank expressions, Lin Feng explained with a smile.

"Since players need to update the hardware to improve computer performance, we can completely release the corresponding patches according to the hardware replaced by the players, so that the'game entertainment system' (dedicated) can play its best! For example, we can use this set of'game entertainment An “Auto Scan (Update)” program is added to the “System” (dedicated). It will automatically scan the computer every time it is turned on. If there is a change in the system hardware, it will automatically scan, and then send its updated hardware information back to us The company database, and then automatically download the corresponding patch to upgrade it, so that the system can still fully utilize the computer performance!" Lin Feng explained in detail.

Everyone suddenly realized. Indeed, as long as one such small program is added, the problem of player updates and upgrades can be completely solved. Of course, in this way, the programmers responsible for developing this "game entertainment system" (dedicated) have worked hard. But this will undoubtedly bring huge returns! In addition to games and hardware, the "Second World" will also involve a large industry, and this industry will touch the core of "Microsoft".

Thinking of this, everyone was excited! All along, as an IT person, the biggest dream in life is to challenge the "Microsoft" empire. But if you can't beat "Microsoft" on the operating system, then "Microsoft" will never be defeated. However, if this "game entertainment system" (dedicated) can be developed, the "Second World" will have the possibility to compete or even defeat "Microsoft"!

"Also, regarding those consumers who have replaced their complete machines, I suggest that our company will also recycle them at a discount. Consumers can take the "gaming and entertainment computers" that they think have insufficient performance to the company for discount and exchange. Exchange for a more powerful computer." Lin Feng said.

scare! -Everyone was taken aback. This is something that no company will ever do.

You know, these obsolete computers are almost junk antiques, basically of no value. If the company recycles it, it will not only have to deal with consumers at a discount, but it must also rent a space to store the hardware, and at the same time hire employees to take care of it. Moreover, large-scale recycling, and more importantly, there are many radioactive electronic components in the computer hardware, which will cause semi-permanent damage to the land, which will cause the company to pay a large amount of environmental protection costs for it.

It can be said that Lin Feng's suggestion is quite uneconomical. But Lin Feng not only persisted, but also had a great appetite.

"We not only recycle our company's ‘gaming and entertainment computers’, but also recycle all complete computers on the market!" Lin Fengqi said.

Scared! -This, this, this is too exaggerated. If this is to be recycled, I don’t know how many ‘scrapped’ computers on the market have flooded into the ‘Second World’. Think about the scene where computers are piled up like a mountain, and everyone wants to faint.

"Ah, boss, although this can help the company open up the market and increase the market sales of'gaming and entertainment computers'. But it seems that it is not very cost-effective in terms of cost. After all, the company also needs to pay for renting venues and hiring employees. A huge amount of money. Although I didn't calculate it in detail, my preliminary estimate is that for every "obsolete" computer acquired, the company will lose about 20-30 yuan!" Wu Zhaopu reminded.

He understands what Lin Feng means. Lin Feng hopes to increase the sales of "gaming and entertainment computers" and increase the company's market share in personal computers by acquiring "obsolete" computers. But this is not a wise choice by interference, it is irrational.

Lin Feng was noncommittal about Wu Zhaopu's words.

"Mr. Wu, do you only need RMB 20-30? It's so cheap!" Lin Feng said with a smile.

Wu Zhaopu was speechless for a while. It's cheap, indeed, a computer only costs 20-30 yuan, but what if there are more computers? How many computers are there now in the country? At least about 40 million yuan, if they were all exchanged, it would be an extremely alarming expenditure. This is only a rough calculation of site costs and labor costs. As for the related environmental protection costs, they are not calculated. Once an electronic pollution incident occurs, it will have a major blow to the company's reputation.

Besides, this is only Chinese. What about computers around the world? What a terrifying number that would be!

However, Lin Feng had a plan for this!