Vol 2 Chapter 118: Happy troubles

Chapter 118—The Troubles of Happiness

With the development of other online game companies around the clock, at the end of May, more than ten tower defense games of the same type finally came out and began to seize this emerging casual game market.

But to their disappointment, although they did their best, hyped publicity, and frequent various preferential activities, after Lin Feng took the lead in enclosing the land, many online game companies shared less than 30% of the market, and 70% of the market share remained. It is firmly occupied by the "Second World". Of course, there are players' preconceived feelings, but it is also attracted by the new game mode of the second level launched by Lin Feng.

When the player tries hard to pass the 100th level and enters the second level, many players have a slight aesthetic fatigue to the gameplay of the first level. After all, it is not easy to pass 100 rounds, which takes a lot of time. Accumulation. But after the second level, the game mode has changed, giving many players a new experience, which makes everyone's enthusiasm rise again.

Coupled with the low monthly fee of 10 yuan introduced by Lin Feng, it also makes everyone happy. After all, at this time, Tencent’s QQ membership service costs 10 yuan a month, and the yellow diamonds and other diamonds after the launch of the QQ farm are not low. In comparison, the fees of Lin Feng’s Plants vs. Zombies are extremely high. It's cheap.

These factors add up to the brilliance of Plants vs. Zombies.

But behind the brilliance, there are also the troubles of happiness.

"Dong Lin, the popularity of Plants vs. Zombies has far exceeded our estimates, but it has also affected the legendary online rate. The highest online online on weekends is now less than one million, and the average online online is only about 200,000. The ratio has dropped by 10 percentage points." Wu Zhaopu handed Lin Feng a stack of data, frowning.

Although Plants vs. Zombies are extremely hot, their profits are far from being compared with Legends. Legendary profits have dropped by 10% in the past two weeks, which is a huge amount of money.

Lin Feng turned over and didn't care about the decline in data.

"Mr. Wu, Plants vs. Zombies will become popular again, which is a casual entertainment game. It only serves food, not dinner. Although it will temporarily affect Legend's profits, it will not pose a fatal threat to Legend in the long run." Lin Feng knocks Knock on the table and said.

"On the contrary, Plants vs. Zombies has attracted many players who were not cold or even a little disgusted with the legend before. Although they will not spend a lot of money for a game, they are undoubtedly good for increasing popularity." Lin Feng smiled slightly. .

In this regard, Wu Zhaopu also admitted that Plants vs. Zombies made many players who were unfamiliar with the “Second World” know the “Second World”, and invisibly, the “Second World” brand was promoted.

"The second world will not only have one legend. There will be many different types of games in the future. Now is the time to accumulate popularity. The prospects of the online game market are huge, and it will definitely become a rising industry in China." Lin Feng Believe that.

"Well, but now many tower defense games launched by other online game companies, in order to seize the market, they slogans that they are free forever and attract many people." Wu Zhaopu reminded.

"Haha, rest assured. The monthly game fee of 10 yuan, I believe many people are willing to bear, as long as the game is fun, I believe players are still willing to spend 10 yuan to play." Lin Feng said with a smile.

The next day, Lin Feng announced on the official website that there are a total of nine levels of Plants vs. Zombies. Each level has a different gameplay method. Each time you pass a level, the top 100 rewards will be greatly increased, and the first one to pass the 9 levels Players will receive an official reward of 1,000 yuan. After that, every player who passes the nine levels will receive a reward of 100 yuan on the official website, and an honor certificate will be issued.

auzw.com Lin Feng also set that every time a level is passed, the player's title will change. Lin Feng moved the upgrade system in the fantasy novel to reality, and gave each player a different title for different levels.

One-star game novice, two-star game veteran, three-star game master, four-star game master, five-star game master, six-star game emperor, seven-star game master, eight-star saint, nine-star game Douluo, and after passing ten stars, you will Hui will make Zen the "King of the Game".

The announcement of this news has stimulated the enthusiasm of players even more, and it has also allowed Plants vs. Zombies to firmly occupy the absolute market share of tower defense games. Especially when different players are in different levels, this stimulates the mentality of comparing and showing off among players. Now only three levels have been opened. As the number of levels for players to clear increases and nine levels are gradually opened, Lin Feng believes that the comparison and competition between players will become more and more fierce.

No one wants to be left behind, especially when it comes to IQ. Lin Feng believes that no one wants to admit that he is an idiot and his skills are not as good as others.

Various newspapers and magazines across the country have also published relevant strategies and experiences, instructing players on how to break through each level as quickly as possible. However, due to the change in the game mode of the second level and the increase in difficulty, so far only a few people have passed the second level and entered the third level.

When many players complained that the second level was too difficult, Lin Feng timely published the detailed introduction of the first level and the second level, plant attributes and zombie attributes in the monthly issue of the "Second World" game magazine. Player research.

With this official detailed information, many players have gone through day and night research and a lot of practice, combined with plant attack power and zombie blood volume and speed, integrated several sets of care, so that the number of players who passed the first and second levels is large. increase. In addition to stimulating the enthusiasm of the players, it also indirectly increased the number of senior members of the "Second World Club".

After all, this detailed data on plants and zombies is only available to premium members for free, and the magazine is not available on the market. Although many websites have pirated copies and published them on the Internet, none of the magazines can publish such news without the authorization of Lin Feng. In desperation, many players can only choose to become senior members of the "Second World Club". Fortunately, the "Second World Club" has a lot of benefits for senior members. All players who become senior members say it is worth it and are forced to join. The grievances of many players are much less.

After becoming a senior member, when he got a beautiful magazine in his hand, the last bit of resentment suddenly disappeared. In particular, there is an introduction to the third level, which makes everyone sigh worth it.

The third level launched by Lin Feng, the map has not changed from the second level, but four new portals have been added. The zombies will enter the portal exit on the other side through the portal, and as time passes, the portal will send changes accordingly. This also requires the player to temporarily change the strategy as the portal position changes, reposition the plants, and delay The zombies attack and eventually destroy the zombies.

This is just adding a small design, but it makes the game more interesting, and the experience announced by many players before, all do not apply here. As the portal changes, tactics will no longer be rigid, and various tactics must be applied flexibly. The best places to place plants designed by many players before are all invalidated.

Adapting to changes is the only way in the third level.

The launch of the third major level has made many players hooked. This allows many players to no longer fix the placement route as before, and then sit quietly waiting for the zombies to be delivered to the door to be eliminated. Although it is relaxed and leisurely, it lacks the excitement and sense of accomplishment. The newly launched third level now gives them a sense of excitement and accomplishment that the previous two levels did not have.

Thanks to this, the highest online number of Plants vs. Zombies exceeded 1.2 million, once again breaking a series of records previously set by the legend. And just such a small casual game, but ascended to the first throne of domestic online games, it makes people dumbfounded.

The success of Plants vs. Zombies has also put many online game companies in a dilemma. Should we continue to develop large-scale online games or seize the small casual online game market? Of course, everyone knows that large-scale online games are king. Although small casual online games are highly popular, popular, and have a wide range of players, they also have a fatal weakness, that is, low profits.

The reason why casual online games are called casual online games is a casual entertainment and relaxing game. It is also destined that most of these players cannot spend too much money on this game. It is impossible to persevere and go crazy like playing other large online games.

Want popularity or profit? Choose one of the two, in front of many online game companies. This is a difficult choice, but they don't have much time to think about it. Lam Fung's "Second World" is constantly eroding market share in both large-scale online game legends and casual online games Plants vs. Zombies. They must choose a breakthrough in exchange for living space.

But is there really no profit in casual online games? ——Lin Feng definitely doesn't think so.