Vol 2 Chapter 201: Ambition and boldness

Chapter Two Hundred and One

Ambition and boldness

Flash memory is divided into nor type and nand type, the two are very different.

Nor type flash memory is more like memory, with independent address and data lines, but the price is more expensive and the capacity is smaller; while nand type is more like a hard disk, the address line and data line are shared i/o lines, similar to all the information of the hard disk It is generally transmitted through a hard disk cable, and compared with nor-type flash memory, the cost of nand is lower, and the capacity is much larger.

Mobile phones are large users of NOR flash memory, occupying more than 60% of NOR memory. Therefore, the "memory" capacity of mobile phones is usually not large; NAND flash memory is mainly used to store data, such as flash drives and digital memory cards. Type flash memory.

At present, the world's four major flash memory manufacturers mainly focus on nor-type flash memory, and nand as a supplement. The profit is also higher in the NOR type, which has caused the limited sales of nand flash memory. Nowadays, the main NAND flash memory applications are mainly based on the "USB Disk" market, but the lack of support from the motherboard is also the reason why the "USB Disk" cannot be popularized.

In the first half of 2001, the global sales volume of 32m flash memory was 1.028 million, and the sales volume of 64m flash memory was 1.227 million. Lin Feng's mp3 player is mainly based on these two flash memory specifications. The songs below 32m (such as 16m) can store too few songs, and the price of more than 64m (128m) is now too expensive and not suitable for China's national conditions.

The price of flash memory chips can be drastically reduced with an order of one million pieces. According to Tan Zhi's statement that the price has dropped by half, one million 32m chips requires at least 70 million funds, but in fact more than that.

Calculated with the capacity of 32m flash memory, an mp3 is calculated at an average capacity of 4m, and 32m flash memory can store 8 songs, which is too small for consumers. The 64m flash memory can store 16 songs, which is basically barely enough. Therefore, 64m flash memory chips may account for half of the proportion. In this way, 64m flash memory chips must also have an order of one million, and only two orders need to spend about 200 million in funds.

A registered capital of 100 million is not enough, and investment must be increased.

Lin Feng had the final say. Although I now have 1.08 billion working capital, I have repaid the 100 million loan that is about to expire from Chu City Bank, and there are 4.3 million US dollars to buy 4% of the idg venture capital fund Baidu shares (about 34.8 million yuan), and invest in 3721 Technology Co., Ltd. 5 million, and Baidu’s 12.5% ​​share of 70 million. It is about to acquire 24.78% of DFJ Venture Capital Fund, which is estimated to be 200 million. There is also a 100 million capital injection of Lin’s Technology Co., Ltd. before.

Calculating carefully in this way, he has only more than 570 million funds available for turnover at his disposal. Although it is not impossible to continue to invest an additional 100 million in mp3 players, the question is whether it is worth it.

The future of the flash memory market is certainly promising, but Lin Feng is more aware that the price of the flash memory market is also falling avalanche as the types of flash memory applications increase. In memory, after half a year, the market price of flash memory will drop significantly. Is it worth investing 200 million yuan for half a year?

Lin Feng fell into thinking about the company's prospects, Tan Zhi said nothing, and did not disturb Lin Feng's thinking. In fact, this is also a test of Tan Zhi to Lin Feng. It tested whether Lin Feng had the ambition or ambition that he deserved to work for him. Tan Zhi is by no means a person who is willing to be ordinary. He is eager for the big scene and eager to stand on the stage of the world. Therefore, he needs a boss who is also unwilling to be ordinary, even extremely ambitious and courageous.

If you follow the normal procedures, order 30,000 to 50,000 32m and 64m flash memory chips, and continue to place orders after seeing the market sales. But in this way, it is bound to be unable to reduce costs, and mp3 players less than 300 yuan are not even thinking about it. However, with the high price, with the consumption capacity of the domestic market today, the sales volume must be poor. That being the case, why not take a gamble.

One million orders are indeed very large, and they have tied the global sales in the first half of 2001. It is a miracle to want a company to swallow so many goods now, but the future prospects of the flash memory market are definitely prosperous. . And Tan Zhi also has a plan, this plan can ensure that the company does not lose a point, and even make a lot of money.

However, Tan Zhi did not tell Lin Feng of this plan in advance. He wanted to test whether Lin Feng had this ambition and courage. If so, Tan Zhi decides to sell this life to Lin Feng and help him build this company that mainly produces mp3 and other electronic products into a world-renowned electronic technology company. If not, he is ready to leave as soon as possible.

This is just a simple two-way choice!

However, Tan Zhi was pleased that Lin Feng did not let him down.

"Not just two million orders, I think I can still eat them, and I have confidence in you." Lin Feng has already communicated. With these two million orders, he can lower the price of mp3 players and seize Chinese mp3s. market. Of course, it is impossible to sell 2 million units, but it can definitely build a good reputation for the company, but money cannot buy it.

The big deal is a loss of up to 200 million yuan. The 200 million yuan is still a loss on its own, let alone a temporary loss. If the mp3 player market can dominate, the future profit will be far more than this 200 million.

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"Hehe, Lin Dong, this is a plan I made about the two million flash memory chip orders. I named it "Tian Gou"." Tan Zhi handed Lin Feng a plan.

Lin Feng opened the project case, and the whole person was immediately attracted by the project in the project case.

This project has only one theme-integration. It was too uncomfortable to swallow two million orders with the power of Lin Feng's company. Tan Zhi is prepared to adopt the strategy of "divide and eat", so that domestic and even the entire Asian flash memory companies will share evenly, so that Lin Feng's company will bear much less pressure, and at the same time it will be able to open up the "USB disk" market. To achieve this goal, we must "build momentum." This is what Tan Zhi said earlier, I am afraid that it will offend some people, and it will certainly eliminate some companies that are not strong enough. As the chairman of the company, Lin Feng must have been complained later.

"Okay, just implement your plan. I will pursue another 100 million investment. If it is not enough, I will add another 100 million." Lin Feng closed the business case and encouraged Tan Zhi to say.

Tan Zhi sighed helplessly. He used to work at 8848 Technology Co., Ltd. Since 8848’s financial situation has been poor, all expenses are calculated and recalculated, and every point must be saved and then saved. As for Lin Feng, he didn't take 200 million seriously, which was really irritating.

It's **** good to have money! -Tan Zhi whispered to himself, but also secretly glad that he found the right boss this time.

"No, 200 million is enough." Tan Zhi said confidently. After all, his plan is successful, and he only needs an initial order of 200 million yuan.

"Dong Lin, it's also on the decoding chip. Now there are Philips and Samsung with better sound quality, but there are many worse ones. However, since Lin Dong pursues a boutique strategy, I don't know which one Lin Dong chooses?" Tan Zhi said to these two. Both types are acceptable, and the market responds that both decoding chips are good.

"Philips, I personally hate Samsung." Lin Feng said on the case. The plot to hate Samsung also comes from Samsung's things are always more expensive than other manufacturers, and the quality is not very good. Of course this is just Lin Feng's personal opinion. But now I have the right to decide, why not do it according to my personal preference.

After solving the matter, Tan Zhi left. Begin to contact with flash memory chip manufacturers and decoder chip manufacturers, and at the same time, Zhang Luo will build a factory and implement his own "sky hook" plan. Shaking his head, he was busy at the end of this year, but thinking of his plan, Tan Zhi was hot again.

Soon after Tan Zhi left, Lin Feng received a call from Baidu President Robin Li again. The content remains the same, urging Lin Feng to complete the transaction as soon as possible. Lin Feng still nodded and promised to remit the money as soon as possible to complete the transaction, allowing Robin Li to wait with peace of mind. In response to Lin Feng's answer, besides being silent, Li Yanhong was still silent, and now he can only hope that Lin Feng can abide by the agreement. Otherwise, he will only have to sell Baidu shares in exchange for capital, but this is not what Li Yanhong wanted.

Zhang Fan, president of DFJ China, was still waiting, but when he learned that Lin Feng, Li Zhiyou and others had gone to South Korea, the line of defense in his heart finally collapsed. Call Lin Feng hurriedly. But it didn't get through until Lin Feng got off the plane.

"Mr. Zhang, I'm sorry, I'm in Korea now. As for the deal, if I'm still interested in returning to China, I must call Mr. Zhang." Lin Feng deliberately left Zhang Fan to dry. It's time to entertain him by himself.

Zhang Fan hung up the phone and looked helpless. Before calling, I expected that Lin Feng would not be good at talking, but fortunately, this cynicism did not embarrass him too much, and it also made Zhang Fan feel a little better.

After arriving in South Korea, Lin Zhihui and Huang Meixi went home separately. In one year in China, they also made millions of RMB. When I come back now, I can be regarded as returning home in fine clothes. Naturally, there are many relatives and friends to deal with. Before finding the whereabouts of his father, Li Zhiyou didn't stay in Seoul any more, and directly accompanied Lin Feng to Jeju Island, a South Korean holiday destination.

Just as Lin Feng guessed, Park Rong-ho was really fishing at the beach. But I haven't seen him for a year. Park Rong-ho is more energetic than before. It is estimated that it was also a year of fishing that has cultivated his sentiment. Seeing the person who took his company back, he didn't have much reaction.

"Dong Lin is here, sit down!" Pu Ronghao pointed to the small bench next to him.

"Hehe, it seems that you knew I was coming, but Cui Ming told you?" Lin Feng sat down happily. Knowing that the two of them wanted to talk about something, Li Zhiyou happily went to the beach to pick up shells. He was content and didn't disturb the conversation between the two.

"Dong Lin, you are so lucky!" Pu Ronghao sighed instead of answering Lin Feng's words.

Lin Feng smiled, knowing that Park Rongho was referring to Li Jiyou. Li Zhiyou is not only beautiful, he also cooks good dishes, and he is also extremely well-behaved, which is indeed his own blessing.

"Mr. Pu, isn't it boring to fish like this every day?" Lin Feng picked up a stone from the ground and threw it into the water.