Vol 2 Chapter 267: Strategic alliance

Chapter 267 Strategic Alliance

In the second game development department, director Qiu Xin is responsible for online development of Jianxia Qingyuan. However, the game has encountered bottlenecks, but he is still very interested in the merger of valve. Once merged, the company's game development team will be stronger, and valve has a successful half. -Live development experience is what they can learn from and learn from. Now I agree, but like Cui Ming, the "second world" must be dominant.

The third game development department, director Wu Gang. Now that the plant vs. zombies craze has passed, and the number of people online is only tens of thousands every day, Wu Gang suggested that Lin Feng is completely free to attract a little popularity, retain players, and accumulate popularity for the lower game. I also deeply agree with this plan. As for who is in the leading position, in Wu Gang's view, it must be the "Second World". The "Second World" has sufficient funds and "cloud computing" that the outside world does not own. This is necessary for valve's world war.

Of course, this merger also made Wu Gang feel a sense of crisis. Now the most embarrassing position of the company is his second game development department. If he doesn't come up with a new casual game, I'm afraid he will either leave or be led by someone else.

The fourth game development department, Cohen, strongly agrees with the joining of the old club, so that he can cede the so-called position of the fourth game development department head to Gable, and completely spare time to continue researching his "cloud computing". He is a research freak, not a rights freak. What position and money are not important to him. He only cares about whether he can concentrate on his research. As for the material aspect, he can eat and dress decently.

Wu Zhaopu also strongly agrees with this. In this way, the status of the "Second World" in the gaming industry has expanded from a single online game to the stand-alone game market. What's more, valve company has also made a famous name in the computer game industry by virtue of half-live, no one knows, no one knows. If you can merge and take your own company as the dominant position, it will only benefit the "Second World" without harm.

"Dong Lin, I agree. But in this way, I am afraid that our company's next main direction of attack is this world war. But Dong Lin, you previously proposed to acquire the hardware development department of Sega, I am afraid that there will be no excess funds." Wu Zhaopu Reminded. After Wu Zhaopu's financial analysis, the "Second World" now has $100 million in funds available for mobilization, which can just complete the pre-development of the World War, but there is no excess funds for the acquisition of Sega's hardware development department.

In Wu Zhaopu's mind, he does not agree with the acquisition of Sega's hardware development department now. The company does not need to enter the home game console market now. This time the merger of Valve can just make the company (mainly Lin Feng) abandon this plan. But the final decision is still in the hands of Lin Feng. But Wu Zhaopu believed that Lin Feng must know how to choose.

After thinking for a while, Lin Feng nodded and agreed with Wu Zhaopu's suggestion.

"Well, then the world war will be the main focus. I will purchase the Sega hardware development department in my own name." Lin Feng will never give up this opportunity. Think about psp and ndsl's global market sales share, Lin Feng will The heart is very exciting, not to mention the handheld is the trend of the future.

Wu Zhaopu was speechless for a while, but he didn't care about it. Anyway, Lin Feng had a lot of money, so he didn't care a little bit. Earned 750 million US dollars in the US stock market, and he can toss with him.

After passing this resolution, all that remains is the negotiation with Gable, how the two companies will merge, the shareholding ratio of the two companies after the merger, and the company's name. However, these tedious but sloppy negotiations, Lin Feng naturally ignored them, and left them to Wu Zhaopu to slowly grind their lips with the other party, and he just waited for the signature in the end.

When Wu Zhaopu, Gable and others were grinding their mouths, Li Zhiyou, Lin Zhihui, Huang Meixi, Yuan Shayangli, and Liu Yifei shot the commercials for the "Phantom" mp3 player of Linfeng Company.

Of course, the protagonist of domestic mainland advertising is naturally Liu Yifei. I have to admit that although Liu Yifei took the first time to shoot a commercial, she was generous in the face of the camera. The photographer who was shooting praised that she has a natural performance* in front of the camera and belongs to a natural actor. This made Liu Yifei extremely happy. She likes to be praised by others as a good actor, rather than being praised as beautiful. Being beautiful is born from my parents, but my acting skills are hard-trained myself. The difference between the two is too big.

The content of the advertisement is extremely simple: an angel is extremely lonely in heaven, although there are blue sky and white clouds, and a hundred blooming, but lonely and empty, because there is no music in heaven. The beautiful angel can only force a smile every day, swinging helplessly in the beautiful paradise. When a pink "phantom" fell from the sky and the music wafted out of it, the beautiful angel bloomed with a smile that made everyone in heaven ashamed.

Because of Liu Yifei’s excellent performance, it is almost true. This short advertisement called "Charming All Living Beings" was originally expected to be completed in two days, but it was completed in less than a day. After editing, Tan Zhi was extremely efficient that night. Send it to major TV stations to start rolling broadcast.

Tan Zhi wants to build momentum, and before the "Phantom" mp3 player is launched, he will use the charm of Liu Yifei and others and the fashionable appearance of "Phantom" to attract everyone's attention.

On October 4th, this commercial film called "Charming all beings, the phantom of me" officially landed on the prime time of major TV stations. This time Tan Zhi laid down his blood, and spent 80 million (company 100 million working capital) in advertising. Not only did the major famous TV stations across the country roll over, but also the major cities were also Liu Yifei swinging in heaven with the "Phantom" mp3 player. poster. Suddenly, Liu Yifei, a 14-year-old rookie, instantly gained fame and was familiar to everyone.

Angelic faces, friendly smiles, a little shy but confident eyes, and of course, Chinese identity (in fact, Liu Yifei has always been an American nationality), suddenly became the focus of everyone's attention. Of course, there is also the pink "Phantom" mp3 player in Liu Yifei's hands, which is also familiar to everyone.

After everyone inquired about it, they learned that the "Phantom" will be on sale on October 8. It will be available in all major cities across the country at the same time, priced at 298 yuan (32m). Fashionable appearance, reasonable price, and overwhelming advertising, "Phantom" also appeared in the mouths of college students and working-class people overnight.

After being fully listed in China on October 8, "Phantom" mp3 players will be listed in Asian countries one after another, but only slightly later than in China. Tan Zhili and Lin Feng approached 300 million. The goal is to sell 1 million units in mainland China, 2 million units in Asia, and tens of millions in global sales within one year. This is not Tan Zhi praised Haikou, but with the quality and price of the "Phantom" to have this qualification. What's more, if the "Phantom" does not sell for more than 10 million yuan, I am afraid that Lin Feng will pay his death.

auzw.com After all, a "Phantom" mp3 player (32m) is priced at 298 yuan, but the gross profit is only 12 yuan. Selling 10 million units will only make 120 million. This has to exclude various other expenses such as taxes and advertising investment. If it is counted as a net profit, I am afraid it can only guarantee that the company will not lose money. Fortunately, Lin Feng's initial focus was not on the profits from the sale of "Phantom", but on the charges for subsequent downloads of mp3 songs.

However, the only thing that made Lin Feng depressed was that Tan Zhi asked Liu Yifei, Li Zhiyou and others to shoot ads. Although they belonged to his own company’s artists, his Lin Technology Co., Ltd. also had to pay a lot of endorsement fees, and this Several girls have 50% of the endorsement fee, and the rest is obtained by the "Second World", which is actually given to themselves (of course, Lin Feng only owns 67% of the profit). The feeling of giving yourself money is really strange, isn't it just the left hand out and the right hand in. However, this also proves that Lin Feng's company has begun to become formal, and there has been no financial chaos.

When Liu Yifei gained fame in China, Ma Huateng flew from Shenzhen to Shanghai on the afternoon of October 4.

"Dong Lin, congratulations, your'Phantom' mp3 player seems to be selling again!" When Ma Huateng came, he received an advertising contract from Tan Zhi, and Tencent will prepare for it on QQ and portals. Publicity, and large posters of Liu Yifei have begun to be posted on the street.

"Hehe, pure money-losing goods." Lin Feng said with a smile. From the cost of "Phantom", it is indeed a loss.

The two exchanged a little, and went directly to the subject.

Regarding this real-time voice chat software, Lin Feng's requirements are only one point, clear, and must ensure that the call is unblocked. Of course, it must be the kind that can talk to multiple parties at the same time and speak freely. After all, this is suitable for team combat.

Ma Huateng has no opinion on this point, which is within his company's technical capabilities. What he cares about is the responsibilities and obligations assumed by both parties, and of course the subsequent distribution of benefits.

This is another arduous bargaining. Fortunately, Lin Feng is also one of Tencent's shareholders. Ma Huateng is not a pedantic person. Soon the two reached an agreement and held a press conference in the evening.

Lin Feng and Ma Huateng have reached a strategic alliance agreement. All games in the "Second World" will support the voice chat tool launched by Tencent. All players do not need to download this voice chat tool separately, they really need to upgrade to the latest version of qq (support voice chat). However, in order to ensure the quality and smoothness of the call, Tencent will give priority to "Second World" players to provide this instant voice communication service. Tencent will exclusively bear all expenses and expenditures incurred.

Of course, the obligation assumed by the "Second World" is to add plug-ins that screen other chat tools in the game to ensure the unique legitimacy of Tencent's chat tools. (This is also an invisible stipulation in the contract, not to publicize, so as not to be sued by other companies for an illegal monopoly. But the win-tel (Microsoft and Intel alliance) was not the same. This is not a secret in the industry, it is open Secret.)

As for the possible benefits of this voice chat tool in the future, Tencent will hold 70% of the profits, and the "Second World" will hold 30% of the profits.

Once this news was released, it immediately caused a sensation. This is good news for all domestic players. They can enjoy the voice chat service without downloading additional software, which is naturally better.

For foreign players, players from other Asian countries, especially Japanese players, the complaints are very big. This means that they have to accept Tencent’s software unless they don’t play Counter-Strike online.

But on the first day of the service, Japanese players ranked second, but they were stabilized by Chinese players. This convinced them how. What's more, counter-strike online is really good. Although there is no tortuous plot and high-quality graphics, the simple graphics and refreshing operation, as well as the exciting rhythm, bring a refreshing breeze to the long rpg game players who have been indulged in Japan. I believe that in a short period of time, Japanese players will prefer this game.

What's more, this game is Asia Internet. Every day there are players from various countries in the rankings. Japanese players with high self-reliance will not give up easily. Even if they give up, they will become the number one, and then quit after making an arrogant declaration.

As for South Korea and Taiwan, it doesn't matter, just download it anyway. Ma Huateng also took the opportunity to launch Tencent's Korean version and Japanese version, as well as the traditional version. It can be regarded as Ma Huateng's wish, Tencent finally went out of the country and entered the world stage. Although its global market share is still small, with the rise of the "Second World", Ma Huateng believes that Tencent will also be able to move towards becoming the world's number one chat tool. (Although Tencent ranks first in user registration, Tencent is not as good as icq in terms of world influence. After all, the other party covers the world, and Tencent only covers mainland China.)

Regarding the strategic alliance between Tencent and the "Second World", other domestic online game companies did not pay much attention to it except for a slight frown. Anyway, if they don't cooperate with Tencent, players will naturally use qq to communicate. However, this voice chat tool is indeed good, but there is more than one voice chat tool in China, and they are lazy to find Tencent to share a cup. At that time, if players want to communicate in real time, they will naturally try to download software. Why should they bother about it?

Although the strategic alliance between Tencent and the "Second World" only surprised these domestic netizens, the next news of the "Second World" was not just as simple as it surprised them. It even caused a sensation in the global computer game industry. It also attracted a crazy welcome from Chinese players.

This news is the merger of "Second World" and the two games developed by Half-live and Counter-Strike, the world-renowned, well-known valve company. Yes, it is not a cooperation, but a merger, and a merger that is based on the "Second World".

A game company that has only been established in China for less than two years has annexed the well-known valve company in the computer game industry. This is definitely the biggest news in the computer game industry this year.

The global gaming industry is in an uproar!