Vol 2 Chapter 318: Big capacity and great wisdom

Chapter 318 Big Capacity Has Big Wisdom

In order to open the US market, Tan Zhi brought 800,000 "Phantoms" to the United States in early November. When he landed in the United States, Tan Zhi was ambitious, determined to flex his muscles in the American market, hit a piece of sky, and create a new "phantom" legend. After all, "Phantom" is comparable to "Apple" "ipod" in terms of appearance and quality. Although it is not as good as "ipod" in terms of capacity, it is far lower in price than "ipod", and the operation is more user-friendly. This gave Tan Zhi "absolute" confidence, believing that he would be successful.

However, reality shattered Tan Zhi's "absolute" confidence. After the "Phantom" arrived in the United States, although Tan Zhi spent millions of dollars in advertising, posted huge posters in Los Angeles, New York and other cities, and Jessica also used the free time of shooting escapes to help "Phantom" propaganda, but achieved results. But it is extremely unsatisfactory, even miserable, only 2,000 units were sold in three days.

After investigating the reasons for the failure, Tan Zhi also concluded the reasons with his own analysis.

There were two reasons for the failure: First, he underestimated the enemy and failed to understand the psychology of American consumers;

Tan Zhi underestimated the inertia of American consumers, and American consumers' adoration of famous brands is far beyond Tan Zhi's understanding. The "ipod" 2g micro hard drive can store nearly a thousand mp3s at one time. Generally, most mp3s that consumers like can be copied into the "ipod" with only one copy, and there is no need to consider replacing it in the short term. On the contrary, the capacity of 32m and 64m of "Phantom" is too small, and the capacity of up to 16 mp3s is really helpless. Frequent replacement of mp3 in the memory makes most Americans unaccustomed to it. They think it is too troublesome, so they choose to give up.

The second is that the opponents are too powerful, and they have planned for a long time. The plans for the "Phantom" one after another, made Tan Zhi almost breathless.

"Apple" president Steve Jobs had already made corresponding countermeasures when he learned that "Phantom" was about to enter the American market. When Tan Zhi arrived in the United States with 800,000 "Phantoms" confidently, what awaited him was the overwhelming "ipod" advertisements, which can be seen everywhere, and the "ipod" was remembered by American consumers in a short time. Moreover, this time the "Apple" company went uncharacteristically, inviting Britney Spears, the most popular idol in the United States today, as the spokesperson, plus the brand image that "Apple" has established for more than 20 years, so that "ipod" has all Favored by American consumers.

When Tan Zhi came in with the "Phantom", the "ipod" had already sold 3 million units in the US market. Especially the "ipod" slogan-large capacity has great wisdom! Tan Zhi vomited blood even more angry.

Other advertising slogans such as "first-class price equals first-class quality" have made American consumers suspicious of the "Phantom" which has the same appearance as the "ipod" but only sells for one-third of its price. Although "Apple" did not say anything about the poor quality of "Phantom", there is no doubt that his advertising slogans have made American consumers feel that the "Phantom" is defective or even parallel.

Of course, this is not the most troublesome for Tan Zhi. What really troubles Tan Zhi is that the Recording Association of America has signed an exclusive license agreement with "Apple". The Recording Association of America only recognizes "Apple"'s legal right to download mp3. . Although Tan Zhi negotiated several times, none of them were effective. This also means that although the "Phantom" can be purchased, it cannot download mp3 in the United States, otherwise it will violate the United States law. At that time, waiting for the "Phantom" will be a daily fine.

And there is another point. Although an "ipod" sells for only $91, Jobs still adopts the installment payment model, which also allows many poorer Americans to enjoy the fun provided by the "ipod". The "Phantom" has not signed a loan agreement with any bank in the United States, and it is impossible to provide such sales methods such as installment payments in the short term. This also allows the "ipod" to further reduce the price advantage of the "Phantom".

In desperation, there was no other way. Tan Zhi, who was extremely frustrated, could only call Lin Feng for help, hoping that Lin Feng could solve the matter.

"Wait for me!" After Lin Feng learned everything, he simply left a message to Tan Zhi.

Before Lin Feng went to the United States, Wu Zhaopu returned from Hong Kong.

While Lin Feng was busy buying New Lang.com these days, Wu Zhaopu also went to Hong Kong and signed a contract for the construction of the "Second World" headquarters building with the Yangtze River Industrial Group. Cheung Kong will provide 1.5 billion U.S. dollars to the "Second World" for the construction of the "Second World" headquarters building. All payments in the "Second World" will be paid in installments, with a total of 5 years of repayment.

In addition to the personal relationship between Lin Feng and Li Zekai, the reason why Cheung Kong Holdings has such favorable conditions is that they also want to allow them to open up new areas. Although Cheung Kong has been focusing on real estate for a long time, it has built 70-story apartments in the tallest building. If the world’s largest skyscraper can be built this time, the name of the contractor of the world’s largest skyscraper will undoubtedly be of great help to Cheung Kong's reputation and the future of the industry.

Facts also proved that after Wu Zhaopu signed the contract with Cheung Kong Holdings, the stock price of Cheung Kong Holdings immediately rose by 1.2 Hong Kong dollars. Obviously, Hong Kong citizens are extremely proud of and look forward to the construction of the world's largest skyscraper. Li Ka-shing's personal assets also rose by 2 billion Hong Kong dollars in an instant.

"Dong Lin, I met Li Ka-shing this time, and he asked me to tell you a word." Wu Zhaopu mentioned Li Ka-shing with excitement. Wu Zhaopu still respects and admires Li Ka-shing, the richest Chinese man. In the past, he had never had the opportunity to meet such a Chinese legend. As the vice president of the "Second World", he was really excited to meet Li Ka-shing.

Lin Feng was taken aback for a moment.

"Dong Lin, Li Ka-shing asked: Can you still have enough food from the starting point?" Wu Zhaopu said.

Lin Feng frowned, not knowing what he meant, but after careful consideration of the method, he knew that Li Ka-shing asked himself whether the "Qianji Fast Food Restaurant" could get out of the mainland. Of course, there may be other meanings hidden in it, but now Lin Feng has no interest and time to guess Li Ka-shing's meaning.

After Lin Feng smiled and shook his head, he told Wu Zhaopu of his decision to go to the United States again.

"Dong Lin, what about the operation rights of the magic baby? Do you want to talk to Scowell Enix?" Wu Zhaopu asked. Although the "Second World" has purchased the agency rights of the "New Wolf Net", once Scowell-Enix takes back the operation rights of the Magic Baby, the "Second World" will lose 20 million in vain.

Lin Feng shook his head.

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"No, I'm afraid Yoichi Hetian won't talk to us at all. What's more, I decided to take the right to operate the magic baby, not the game, but the player resources it owns." Lin Feng said.

The current weakness of the "Second World" lies in 2d turn-based online games and 3d turn-based online games. For online game companies, the wider the types of games they develop and operate, the more they can retain players. After all, the hobbies of online game players are extremely wide. In the instant payment mode, the player's preferences are easy to change, at least it is easy to be attracted to other games and switch to other games. This is different from stand-alone game companies.

"But if there are no related games, these players will soon disappear. And if Scowell-Enix hands them over to other domestic companies as agents, these players will soon fall into the arms of the agency." Wu Zhaopu was helpless. Say.

"So, we have to develop Magic Baby 2 as soon as possible." Lin Feng smiled slyly.

"Magic Baby 2?" Wu Zhaopu froze.

"Yes, this game is not complicated. With our company's game technical talents, it is enough to complete its game imitation. At that time, we only need to replace all the copyrighted content." Lin Feng said. This is also a strategy that Lin Feng has long thought of. First, win over these players and occupy the 2d turn-based online game market, and then think of ways to develop a new 2d turn-based game.

Wu Zhaopu nodded. This method is indeed good, and it is indeed feasible.

After that, Lin Feng and Wu Zhaopu discussed the relevant details of Magic Baby 2, and then left for the United States.

On the plane, Lin Feng carefully thought about the reasons for the failure of "Phantom" in the United States. One is because the storage capacity is too small. Compared with wealthy Americans, they are used to simplicity. The poor capacity of "Phantom" requires frequent replacement of the mp3 in the storage. It is no wonder that Americans who like simple don't like it; Second, the strategy of Stephen Jobs has indeed strangled the "Phantom" meridians. "Apple" signed an exclusive license agreement with the Recording Association of America. As a result, the "Phantom" could not provide consumers who bought the Phantom to download mp3 without obtaining the license agreement. This is for consumers who bought the "Phantom". "Phantom" is undoubtedly useless in the hand.

Lin Feng rubbed his temples, neither of these two problems could be resolved. Although there are faint signs of total madness in the flash memory market, it is not now. As for the licensing agreement of the Recording Association of America, Lin Feng was even more helpless. Both are problems!

How to do? How to do? ...

When Lin Feng received a call from Tan Zhi, he confidently told Tan Zhi to wait for him to come. It was only Lin Feng comforting Tan Zhi. As the boss, he has already heard from Tan Zhi's tone that he has lost confidence and is beginning to move towards a precursor of confidence collapse. Lin Feng must first stabilize Tan Zhi's confidence, otherwise it will be even more troublesome for Tan Zhi's confidence collapse. However, if I arrived in the United States, but did not come up with a solution to the current crisis, I am afraid this time the loss is not small.

Lin Feng doesn't care about money, but about Tan Zhi's self-confidence. Most of the plans this time were planned by Tan Zhi personally, focusing on the U.S. market, which was also his advocate. If it fails completely, I am afraid it will be a big blow to Tan Zhi. Lin Feng didn't want the talent he had finally recruited to be hit by this incident. Although for Tan Zhi, it may not be devastated, but it would be very bad if it caused a yin in his heart.

While thinking about it, Lin Feng arrived in New York.

However, after Lin Feng arrived in New York, he realized that things were much trickier than he thought. Under Jobs's spare no effort in advertising, especially all advertising and publicity are aimed at the "Phantom", making the "Phantom" extremely passive. After all, "Apple" can spend tens of millions of dollars in advertising expenses at a time, but Tan Zhi can't. Of course, Lin Feng also has money now, and Lin Feng has also spent tens of millions of dollars in advertising expenses. However, such a shopping effort made Lin Feng feel that he was incompetent, and this might not solve the problem. In an unfamiliar market in the United States, unless you advertise at a sky-high price that makes everyone jaw-dropping, with the status of "Apple" in the United States and the same advertising strategy, "Phantom" is by no means comparable to "ipod".

However, in this way, in the most extreme "eyeball economy" country, the "Phantom" without a lot of advertising, plus the "ipod" is targeted everywhere, now the "Phantom" in the hearts of the American people is a copycat, a copy The products of "ipod" and "made-in-a" have always appeared in the United States at third-rate prices and second-rate quality. The American people are full of distrust and contempt for the "Phantom".

But what surprised Lin Feng even more was that Tan Zhi, who was originally half-white-haired, was now full of silver-haired, and his face was haggard.

"Boss, I was too careless this time, too confident!" Tan Zhi sighed. During this period of time, facing the aggressiveness of the "ipod", Tan Zhi tried his best, but in the end he could only become a loser. This made Tan Zhi, who had always been very self-confident, a big blow, and made him completely white in just over ten days.

What's more miserable now is that when Tan Zhi called Lin Feng before, the "Phantom" sold 2,000 units, but now they have returned all of them. Can't download mp3 player, who wants it? Moreover, the innuendo advertisements of "Apple" also made those users who bought "Phantom" regret it. According to the US consumer rights law, customers have the unconditional right of return.

"It doesn't matter, this time Steve Jobs took advantage of the right time and place, and it was not a defeat in the war!" Lin Feng comforted Tan Zhi and said, "Aren't we very good in the Asian market!"

Tan Zhi gave a wry smile. The Asian market is indeed very good, but the failure in the US market made Tan Zhi extremely frustrated. Failure to succeed in this global financial empire is a failure for Tan Zhi, a complete failure.

Lin Feng was helpless, patted Tan Zhi on the shoulder, and waited for a solution after returning to the hotel.

But as soon as he arrived at the hotel where Tan Zhi settled, Lin Feng received an invitation letter. An invitation letter from Stephen Jobs, president of "Apple", an invitation letter about the new product exhibition of the second generation of "ipod".

Looking at the invitation letter, Lin Feng frowned and sneered several times.

But to go or not to go?