Vol 2 Chapter 507: The bait that can't be rejected

Chapter 507 The Bait That Cannot Be Rejected

In the "Second World" conference room, there were only three company representatives on the table: amd (Chinese name is Supermicro Semiconductor), ati (Chinese name is "Yetian"), via (Via), and this "2002 First Computer Hardware The title of "Future Development Seminar Summit" is extremely inconsistent. The absence of companies such as "intel", "ibm" and "nvidia" almost made this summit a joke.

But for Lin Feng, although the absence of several industry giants made the scene extremely deserted, fortunately, all the company representatives Lin Feng wanted came.

"Delegates, I think you guys should know more about the company's situation than I do." Lin Feng tapped on the table with his fingers and pointed to Guo Kezun, president of "amd" Greater China.

"Mr. Guo, I don’t need to say more about the current situation of'amd'. Although your company has used the'k7 processor' to make a beautiful turnaround, in the first two quarters of this year, the CPU market share was still occupied by'intel'. Absolutely dominant position, as high as 80.8% of the market share, whether it is high-end or low-end market,'amd' chip completely defeated. Even the ‘k7’ processor you are proud of. "Lin Feng said with a data sheet.

Guo Kezun, the president of "amd" Greater China, frowned. This is a bit harsh, but it is true. In the processor market, "intel" is as powerful as the "wall of sighs" in the depths of the region and is indestructible. No matter how hard "amd" works, this "wall of sighs" stays in place and firmly allows all "amd" employees Looking forward to sigh.

Lin Feng also pointed to Dave, the vice president of "ati", "The graphics card market has always been a highly competitive industry. It used to be brilliant in the past. The wd, videot, tseng-labs, and cirrus-logic that demanded the wind and rain have become tomorrow's yellow. It used to be the'leading' company in the graphics card industry, but now it is far surpassed by'nvidia', and the market share of'nivdia' has reached an astonishing record of 70%."

Dave, the vice president of "ati", was helpless. If the competition in the "cpu" market is fierce, then the graphics card market can be described as tragic. There are countless companies that have been eliminated, and they are all companies that have created brilliance. Unfortunately, in the graphics card market, today's high-end is tomorrow's low-end. Graphics card companies must continue to research and develop, but once they make a mistake and take a wrong step, the huge amount of R&D funds will be wiped out, and the technology will also lag behind competitors. , The market share fell, and the company was finally launched on the market, becoming yesterday's yellow.

Lin Feng looked at Xu Tao, the vice president of "via", and Lin Feng didn't have much to say about "via". VIA is different from "amd" and "ati". VIA mainly produces motherboard chipsets, central processing units (cpu), and memory. It is the world's largest independent motherboard chipset design company. It was purely an accident that VIA could come this time, but it would be better if VIA could also join its plan.

"Everyone, there is an old saying in China-poverty leads to change, and change leads to continuity. Therefore, I am here today to propose-to unite vertically and horizontally. I hope that all companies present can form a brand new super company and use their own superior technologies to work together. Fight against powerful enemies." Lin Feng said with a fist.

The representatives of the three companies looked at each other with stunned faces. This plan was too bold, but what Lin Feng said was not totally unreasonable.

Now several companies have hard-to-read lessons.

Needless to say, "amd" is facing the strength of "intel" and is now only struggling to support it. Although the market share has slowly risen from a few percent before to 18.2% today, it has been losing money. And there is a fatal weakness. "intel" is now developing "cpu, motherboard, graphics card" integration technology, which is not available in the "amd" company that only produces microprocessors. If we can really unite with "ati", the former "leading" in the graphics card industry, then that would be a good suggestion to make "amd" complementary.

And if it can merge with the "Second World", it may have the effect of the "win-tel" alliance that year. After all, the status of "Second World" in the online game industry is second to none. As long as "Second World" games are optimized for "amd" processors, "amd" processing can reach faster speeds than "intel" processors. Undoubtedly, all players will reconsider when choosing a cpu.

Guo Kezun, president of "amd" Greater China, looked thoughtful.

As for "ati", I am also very tempted by this combination. Although "ati" faces only one competitor "nvidia", "intel" is launching "cpu, motherboard, graphics card" integration technology. If this plan is really successful, it will not be a big blow to the graphics card market. With a single production graphics card, in the current situation, I am afraid that the future prospects are not good.

If it can be combined with "amd", it will undoubtedly resolve the integration technology of "intel", and the position of "Second World" in the game industry can also give full play to the capabilities of the "ati" display chip.

Dave, the vice president of "ati", is already faintly moved.

Xu Tao, vice president of VIA, is also very interested in this plan. Although VIA mainly produces chipsets, central processing units (cpu), and memory for motherboards, most of the chipsets are sold to other competitors, if they can compete with "amd" , "Ati" is a good choice to reach a strategic partner. What's more, most families who buy computers now use it for games. As long as the "Second World" official website recommends the "VIA" brand, the status of "Second World" in the hearts of players is definitely better than any advertisement.

But the representatives of the three companies all have a question, how to merge? What is the shareholding ratio of each party?

Looking at the puzzled expressions of the three representatives, Lin Feng smiled.

"Everyone, I think that our four companies can set up a new joint venture company. This is my plan, and I would like to ask you to take a look." Lin Feng ordered the people to pass the three plans to the representatives of the three companies.

The three representatives looked at each other, squeezed their fists, and opened the plan with a trace of expectation and a trace of anxiety.

There was a period of silence in the conference room, only the voice of the three representatives reading the contract papers silently, and the atmosphere was extremely depressing.

Wu Zhaopu and others didn't know Lin Feng's plan in advance, and it was the first time they heard of this plan, and they were really shocked by Lin Feng's bold plan. Although this plan is successful, it will bring great benefits to the "Second World", but once it fails, spread it out and say that a game company in the "Second World" wants to unite and fight against "intel" and other companies. What a joke. Many companies in the industry might laugh out loud!

But for this project, Bruce Allen, who is responsible for the research and development of the supercomputer, is extremely excited. If it is really successful, then the performance of his supercomputer will be doubled. With the "amd" technology, his supercomputer Can definitely load more online players. Of course, there is another point, personal supercomputers are no longer a dream. But Bruce Allen also knew the difficulty of this plan in his heart, and looked at the three company representatives in the conference room with serious faces, feeling uneasy.

Lin Feng was not as nervous as Wu Zhaopu and the others. This "combined vertical and horizontal" plan was planned by Lin Feng for a long time. With today's bargaining chips, Lin Feng has absolute certainty in this plan. As long as "amd" and "ati" have achieved something, they will definitely agree.

After a long time, after reading the plan, the representatives of the three companies exclaimed, and they looked at Lin Feng with different eyes. Before reading this plan, the three representatives only believed that Lin Feng was a successful game businessman with a keen insight into the game, and he was a person who could promote the development of the game and change the history of the game. But after reading this plan, I deeply realized that this person can not only change the history of the game, but also change the development of computer hardware.

The content of the plan mainly focuses on how the four companies cooperate. The new joint venture company will focus on "Second World", "amd" and "ati". The three parties will use their respective company assets to buy shares, and VIA will provide motherboard chipset technology. At the same time, Lin Feng also personally provided 2.7 billion US dollars in cash to buy shares in pure cash.

auzw.com The US$2.7 billion in cash is indeed a help for “amd” and “ati”, but it cannot completely impress the representatives of “amd” and “ati”. If it’s just cash If so, it would be equivalent to Lin Feng acquiring two companies in disguise. There is nothing so cheap in this world.

What really fascinates "amd" and "ati" is that "Second World" has won the right to operate public Internet cafes in East China, as well as the right to operate Internet cafes in Tencent South China, as well as the "Reliable Computer Manufacturer Authorized by the Ministry of Education". license. These two points are highly valued by the representatives of the "amd" and "ati" companies. In particular, the license of "The Ministry of Education authorized a reliable computer manufacturer" is simply a golden sign of sales.

Although China is a developing country, it is an emerging and powerful consumer market. If it can open up the market in China, it will be a turnaround for "amd" and "ati". Now in mainland China, the computer consumer market is under the impact of Yangcun School and "distance education software". The demand for personal computers in China is extremely strong. If "amd" and "ati" merge with "Second World", this will be huge. Naturally, most of the cake market will be swallowed up by the products of the two companies. This is what the representatives of "amd" and "ati" are greedy, and they cannot be rejected.

Of course, there is another thing that makes "amd" and "ati" more tempting-the authorization of "cloud computing". If a new joint venture can be established, it will be able to use "cloud computing."

For the "cloud computing" of the "Second World", the industry has long been coveted. Various companies have inquired about its licensing fees, but the "Second World" flatly refused. Many companies feel helpless. Although many companies, such as "Google", "Microsoft", and "ibm" are developing their own "cloud computing", it is clear that in this regard, the "second world" "Cloud computing" is more than one step ahead of the industry.

Opportunity is also a challenge? How to choose?

After the representatives of the three companies looked at each other, Qi Qi said, "Dong Lin, we cannot decide on this matter. We will immediately go back to the board of directors to discuss the merger."

Lin Feng nodded, "Then I will be here waiting for your good news."

After sending away the representatives of the three companies, Wu Zhaopu sighed while looking at the calm forest breeze. His nervous palms were full of sweat, but Lin Feng was calm and composed, which was really admirable.

"Boss, do you say that these three companies can really agree?" Wu Zhaopu always feels hanging in his heart. This seems to be vertical and horizontal, but in the end, when calculated, Lin Feng is the largest shareholder, which is equivalent to annexation in disguise. "amd" and "ati", will the two companies agree?

Lin Feng patted Wu Zhaopu's shoulder lightly, and comforted, "Mr. Wu, don't worry, as long as they still have the foresight, they will definitely agree."

Wu Zhaopu frowned, but he could only hope for success. Otherwise, the company will definitely become a joke in the industry.

Lin Feng smiled. This time Lin Feng relied on four points: first, the status of the "Second World" in the gaming industry; second, his own $2.7 billion in cash; second, the potential of the Chinese market; third, "cloud computing." Of course, the dilemma of "amd" and "ati" must also be included.

If it succeeds in the merger, the "Second World" will have its own hardware development capabilities. Not only will the performance of the supercomputer be improved, but it will also be able to assemble the computer at the lowest price by taking the right to operate the public Internet cafes in East China and South China. , Operating Internet cafes can also promote the popularization of "Second World" games. At the same time, the "Second World" can also offer the most high-quality and inexpensive personal computers to parents who are worried about their children's education across the country. This will not only win fame, but also make huge profits.

Of course, Lin Feng's original intention of acquiring "amd" and "ati" was only for the operation of his company's games.

The tragedy of loyalty and loyalty to the country will never happen again. Although 200,000 players can now play on the same server, the cost is four supercomputers, which is too costly. Moreover, Lin Feng's ideal is that millions of people are online. Now there are only 200,000, the gap is too big. What's more, the world war that the company invested 1 billion US dollars to develop is the real highlight, but it is called the world war, if it can't accommodate global players, it is a joke. Therefore, the player’s computer must be upgraded, as soon as possible.

Min Wu-Li, who is responsible for developing the world war, has estimated that the world war must satisfy tens of thousands of players on the same server to become a world war and to fully show the charm of this game, otherwise the initial investment will be wasted.

And Bruce Allen, who is in charge of supercomputers, takes a more optimistic estimate and according to "Moore's Law", if the world war is launched three years later, with the standard configuration of the player's computer at that time, he wants to satisfy tens of millions of players playing on the same server , The number of supercomputers that the "Second World" needs to bear will be calculated in "10,000", and the performance of the supercomputer in 3 years will be estimated in accordance with "Moore's Law".

Calculated in 10,000, a supercomputer is calculated at tens of millions of dollars, and the "Second World" will have to bear 100 billion dollars in hardware investment. According to the point card charging system, according to the global consumption level, an average of 1 renminbi per hour is calculated. Ten million players earn 10 million renminbi per hour. Converted into US dollars, it is approximately 1.22 million US dollars. Excluding the corresponding labor and maintenance costs, it is about There is also a net profit of nearly $1 million.

A net profit of 1 million US dollars an hour, 24 million US dollars a day, 8.76 billion US dollars a year revenue, the profit is absolutely amazing, but it takes 11 years and 4 months to recover the costs.

For 11 years and 4 months, it takes 11 years and 4 months for a game to run for 11 years and 4 months to recover the hardware cost. This cycle is too long. Moreover, the "Second World" cannot afford hundreds of billions of dollars in hardware investment.

Therefore, "Moore's Law" must be broken to accelerate the development of computer hardware, and break the habit of companies in the industry to keep selling a mature product without competitors. Therefore, it is imperative to cooperate with "amd" and "ati". What's more, the 21st century is the era of the Internet and the era of high technology. In the high-tech era, the most indispensable thing is the chip. Whether it is computers, mobile phones, microwave ovens, etc. that can be touched daily, or airplanes, ships, and tanks, there are shadows of chips.

This is not only a cooperation that allows the "Second World" to continue to develop rapidly, but it can also bring huge benefits.

Looking at Wu Zhaopu who was still anxious, Lin Feng walked over.

"Mr. Wu, don't think too much, but believe in the potential of the'Second World'. By the way, has that thing been found in the auction house?" Lin Feng asked.

"Boss, this time it will be auctioned at Sotheby's in Hong Kong, with the help of Mr. Li Zekai, so that it is more concealed and will not be discovered that we are selling and buying." Wu Zhaopu said.

Lin Feng nodded. This thing will be a very important plan for the "Second World" to establish a more glorious image. After the acquisition of "amd" and "ati", the company will have hardware development capabilities, but it is facing the giant "Intel". When the performance is slightly inferior to its opponents, the impression score and emotional cards are Lin Feng's only Can rely on heavy.

After all, for ordinary consumers, "Intel" and "amd" CPUs of the same grade, although there is a slight difference in performance, it is not obvious in actual use. At this time, it will be advertising and word-of-mouth that determine the purchasing power of consumers.

Advertising is smashed through money, but word-of-mouth has to be slowly established through the company. The "Second World" has recently gained a lot of impression points thanks to Yangcun School and "distance education software", but in Lin Feng's view, it is not enough. The word "game" alone makes many parents instinctively hated. If a parent buys a computer, tell me what kind of cpu it is, saying it is a "second world". What does "Second World" do? Those who develop games naturally make many parents instinctively choose Intel.

Therefore, Lin Feng wants to give these conservative parents an absolute reason to have to support the "Second World"!