Vol 2 Chapter 544: All parties compete

Chapter 544: All parties compete

The Houston Rockets come to Shanghai to play a game every year, and their core players accept an exclusive interview with Shanghai Dragon TV.

This condition made Director Zhao startled. With Yao Ming joining the Houston Rockets, the Houston Rockets have become the most popular and most popular NBA team in China today. What's more, the current Houston Rockets also have all basketball fans' favorite "God of Basketball"-Michael Jordan. This team is not only popular in China, but in the world, with the joining of Jordan, it has gradually become well-known to the world.

After thinking for a while, Director Zhao made a decision.

"Okay, Mr. Lin, I will be the initiator of this ‘‘Chinese TV Sports Networking Platform.’" Zhao Tai said in a straightforward tone.

After all, after the establishment of this "", it will be beneficial to all local satellite stations. It can unite collective forces to fight against the monopoly of cctv, so that everyone has a longer and shorter chance. People are always crushed, no one will be willing.

Director Zhao immediately contacted the directors of 13 TV stations in Liaoning, Jiangsu, Shandong, Hubei, Xinjiang, Guangdong and other provinces, and gathered in Shanghai to secretly discuss cooperation.

"Everyone, what is in front of you is about the contract for the establishment of the sports network platform. As long as everyone agrees, you can get the free broadcast rights for the Houston Rockets home games in the next three years." Lin Feng, as one of the initiators, also attended this time. seminar.

The directors of the various TV stations looked at each other, and their brows were slightly furrowed. They are extremely motivated to set up this "China TV Sports Networking Platform", which allows various TV stations to see the light of breaking the absolute monopoly of cctv in sports events, especially Lin Feng is willing to transfer the Houston Rockets home games for free in the next three years. The right to broadcast, which makes them even more excited.

In the next three years, the Houston Rockets will have the right to broadcast the game, and the profit from advertising in each game will be enough to make these directors jealous. However, Lin Feng asked him to broadcast the "e-sports competition" planned by his "Second World" throughout the whole process, which made the directors somewhat embarrassed.

It is true that the "e-sports competition" is now in full swing in other countries in the world, but no one knows how much it will be welcomed in China and how much profit it will bring, and whether it will attract relevant condemnation and protests in the society. Unknown. This prevents the directors who have always been cautious and dare not make rash decisions.

Lin Feng secretly snorted to the thoughts of the directors. I have been an official for a long time, and I hope to do everything with zero risk and high returns. There is no such good thing in this world. Thinking of this, Lin Feng winked at Director Zhao.

Chang Zhao understands his heart.

"Everyone, indeed, we have to take some risks during the whole live broadcast of the'e-sports competition', but don't forget that there is no risk where there is no profit. Moreover, Mr. Lin has been willing to transfer the live broadcast rights of the Houston Rockets home games for the next three years for free, everyone You should know how high the advertising revenue of the Houston Rockets will be in the next three years, at least every year it can bring us hundreds of millions of advertising revenue, not to mention the success of this'e-sports competition'. The economic profit of NBA is also immeasurable. Don’t forget, everyone, when NBA chose to broadcast on TV, no one expected that it would reach the point of making money today.” Director Zhao was tempted, and then reluctant to say, “Could it be that Do you always want cctv under your body?"

The faces of the other 12 station chiefs became stiff, and there was a slight unwilling look on their faces.

"Everyone!" Lin Feng stood up at this time, "In the first'e-sports league', our company will invest a total of 10 million US dollars in prize money to stimulate the participation of players from all over the world. And the first e-sports league League, "will get free broadcasting rights. As for the broadcasting of next year's games, we can talk about it again."

The 13 directors in the conference room exclaimed in unison, this is a big deal. In the past few days, various TV stations have also learned about the scale of world e-sports such as "wcg", usually only about four to five hundred thousand U.S. dollars in bonuses. Lin Feng's 10 million U.S. dollars bonus is really big. Moreover, there is no need to sign for several years of broadcasting rights, which also makes many directors heart.

"Well, guys, let's not hesitate anymore and show your decision. Anyway, I will definitely promote this plan on behalf of Shanghai Dragon TV." Director Zhao took the lead in signing the contract.

The directors of the remaining 12 TV stations looked at each other and signed the contract one after another.

"Happy cooperation!" Everyone raised their glasses to celebrate the establishment of the ""China TV Sports Networking Platform."

Subsequently, 13 channel directors and Lin Feng jointly held a press conference to announce the establishment of the "China TV Sports Networking Platform". This news was like a thunder on the ground in the country, which shocked all the people in the country and couldn't speak.

Since the establishment of the TV station, cctv has always been the domestic hegemon, monopolizing all resources, especially in sports, cctv5 has always been worried about what sports events are good to broadcast, while other local TV stations are worried about no programs to broadcast. Between the two, the gap can be described as a huge distance. Now 13 influential TV stations in the country have jointly launched this sports broadcasting platform, which is obviously intended to challenge the absolute monopoly of cctv in sports.

For the first time, various newspapers and magazines in the society published their opinions.

Guangming Daily said-this is definitely a good opportunity to promote the development of domestic sports TV. The emergence of it is enough to diversify domestic sports TV and the interest structure will be more mature. Competition can make progress. However, the media power of cctv has been verified by various sports competitions, but can it work?

The reference news also commented-the launch is a good thing, but will it cause a waste of resources? Although the competition has progressed, the sports channel of cctv is doing very well now, and can offer the most exciting sports events to all audiences. How to compete? Will it form vicious competition?

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Although the reports of various media have certainly launched positive reactions, they still favor cctv without any surprises. After all, the court station is the court station, and in some respects it has an advantage that other TV stations can't match. The comments from all walks of life in the media also left the hearts of 13 directors without a bottom.

However, in a survey conducted by Linfeng's Baidu.com, more than 90% of netizens admitted that they would watch the live broadcast of the game. As long as the program is good, they will choose a better TV station. The survey also relieved the 13 directors.

And then Baidu.com conducted another survey-"In the new NBA season, if you play multiple NBA games at the same time, you will choose to watch the Houston Rockets first or other teams first" survey, 85% of the people choose In order to give priority to watching the Houston Rockets game, there are 10% of the choice if the game conflicts, will choose to watch the Los Angeles Lakers and other strong team games, only less than 5% of people choose it does not matter.

This vote gave the 13 directors a sigh of relief.

As for the direct influencer of this matter, cctv, after learning that 13 domestic TV stations have established the "China TV Sports Unicast Platform", an internal emergency meeting was held as soon as possible. After careful analysis and discussion, it was unanimously determined that it could not constitute a reality Threatened. Although the concept of this platform is good, after all, this is a simulcast platform jointly established by 13 TV stations, so there are 13 leaders. How do these 13 leaders decentralize power? This is a very real, very practical problem, especially in China.

In cctv's view, ""Sooner or later, there will be disagreements over the content of the live broadcast of the competition due to the leadership struggle, leading to the ultimate civil unrest. And since 13 simulcast platforms are scattered all over the country, how to gather excellent reporters and presenters is also a problem. In short, in the view of cctv senior management, there are many problems.

However, there is one thing that makes cctv deeply taboo. Lin Feng will transfer the broadcast rights of the Houston Rockets home games for the next three years for free, which undoubtedly has a certain blow to cctv.

After all, the Houston Rockets have Yao Ming, Jordan, and a Chinese owner. The games of this NBA team are undoubtedly the favorites of all Chinese fans. Although cctv has more high-quality resources, the "home team" complex of the audience cannot be ignored. In particular, Baidu.com's investigation has dealt a heavy blow to cctv.

Damn it, didn't you delay the broadcast rights of the "e-sports competition", you just made a "", it's a jerk! ——For Lin Feng, the senior officials inside the court station hated him for a while. That's disgusting, this man. It's not that they don't broadcast it, but they are still holding meetings to study. "E-sports competition" is a new thing, they must be cautious. As a result, before they could give Lin Feng a reply, Lin Feng had already made a "". This makes so many high-level imperial courts feel so embarrassed!

In annoyance with Lin Feng, the court held a press conference.

The official spokesperson of the court station-we welcome competition so that we can offer better games to all audiences. We hope that the sports network platform can also offer more high-quality sports events to all audiences. Here we want to announce one thing, we have reached a cooperative relationship with the nba official for the next five years, will broadcast high-quality nba games in the first time, and dedicate the most exciting nba games. As for other events, Serie A and Bundesliga, we will still broadcast the whole process. There are also f1, tennis and other competitions. I believe that all spectators can enjoy the best quality service and the most exciting sports events on the cctv sports station.

This is obviously aimed at "". Most audiences still agree with it. After all, there is only one nba at present, and it can only broadcast the Houston Rockets. From the content of the game, it was too monotonous.

Although the directors of the 13 TV stations vowed to send the best reporters and invest the largest amount of money to launch live broadcasts of other sports events in the shortest time, the audiences did not buy it. I have become accustomed to watching cctv, and it is difficult for a while to turn to watch "".

This is undoubtedly a headache for the 13 directors who are building a 4,000-square-meter "" live broadcast base in Shanghai.

Lin Feng smiled, this was as early as Lin Feng expected. In South Korea, Lin Feng laid a foreshadowing.

"Everyone, don't worry. Since we are currently preparing for such a sports broadcasting platform, and we cannot compete with the court in all aspects of resources for the time being, it is better for us to temporarily abandon the live broadcasts of other games and only broadcast the most attractive ones. This kind of sports event is ready." Lin Feng said confidently.

The 13 directors were taken aback and looked at Lin Feng together, but didn't quite understand what Lin Feng meant.

"Everyone, among dozens of types of sports events around the world, there are not many that are most popular in China. Now the number one is undoubtedly football, the second is basketball, and then table tennis, tennis, f1, Chess and so on. Among them, chess and Go have always had low ratings due to the limitation of the game style. Therefore, the two major events that are really popular are mainly in ball sports and motorsports. Racing is due to problems such as its influence and the cost of live broadcasting. , We can also give up temporarily. It is better to specialize in ball games. After all, ball games are more exciting and the most popular sport." Lin Feng talked freely.

The 13 directors nodded repeatedly.

"However, in ball games, most of the games have already been taken over by the court, and there is no room for intervention. Therefore, I propose that now, focusing on football and basketball, we should work **** these two aspects. After all, these two major ball games are also the most important. Popular." Lin Feng said with a sigh of relief, "For the basketball category, you can only win the home game broadcast rights of the Houston Rockets at present, and you can see if you can reach an agreement with the local stations of other NBA teams. As for the football category, court station. Monopolize the Serie A and Bundesliga in the four major leagues, we can consider the Premier League and La Liga."

Everyone frowned slightly. Everyone is used to watching Serie A and Bundesliga. Will they watch the Premier League and La Liga? Especially La Liga matches are too late, which is a bit inappropriate for the schedule of Chinese fans. The Premier League is a good choice! But will fans watch the Premier League?

Lin Feng smiled. At this time, the Premier League has begun to highlight the charm of the world's No. 1 league in the future, but unfortunately, most of the domestic people are used to appreciating the slow-paced Serie A and Bundesliga, and have not really appreciated the charm of the Premier League. Serie A has become the concept of the "Little World Cup" and is deeply rooted in the hearts of all domestic fans.

However, Lin Feng has a way to deal with this situation, and believes that as long as fans watch a few Premier League games, they will be attracted by the Premier League. As for waiting for Abu, Suleiman and others to enter the Premier League, their repeated transfer records will attract global attention. What's more, he will also enter the Premier League and closely integrate sports and games. Broadcasting the Premier League will undoubtedly be of great benefit to promoting their future teams and companies.

"Hehe, don't worry about this, because I will invite one person to be the football commentator." Lin Feng smiled slightly and said loudly, "We can invite Huang Jianxiang to serve as the football commentator."

The 13 directors heard a burst of joy.