Vol 2 Chapter 561: Depressed Ding Lei

Chapter 561 The Depressed Ding Lei

The first round of the "Second World E-sports Champions League" was undoubtedly wonderful and well received. It was praised as the most outstanding "e-sports league" at home and abroad. Lam Fung's fully commercialized operation makes the "Second World E-sports Champions League" more attractive to audiences than any other current e-sports event, and it also drives all audiences crazy.

But the game is wonderful, but for all eighteen clubs, the balance of payments is the first. At present, the average annual investment of the 18 clubs is about 50 million yuan. If there is only input but no output, no matter how close the relationship between Wahaha and other company bosses and Lin Feng is, this involves the life and death of the club's operation, and the relationship is useless no matter how close. After all, no one has more money and is willing to spend tens of millions of RMB in it every year, but they can't see any gains.

Of course, exceptions are people from the Middle East oil empire like Suleiman Al-Fahim. Arabs have always been the masters who have more money and nowhere.

Since this event was initiated by Lin Feng, Zong Qinghou and others gave Lin Feng face and responded, so Lin Feng must find financial resources for it. TV broadcasting revenue is a big head, but in the first year, in order to expand the popularity of the e-sports Champions League, Lin Feng has sold its broadcasting rights for free. As for next year, which TV station can sign the contract with, how much profit is still hard to say.

As for ticket revenue, the current venues for the 18 clubs have 3500-4000 people. Although the venues are almost full, each ticket only sells for 8-20 yuan, which can be described as cheap. Counting the peripheral sales of the team uniforms of the various clubs, it only brings in less than 2 million income a year.

With an investment of 50 million yuan and an output of 2 million yuan, it is clear that it is not making ends meet.

In order to broaden his financial resources, Lin Feng set up an official magazine-E-Sports Life in the name of the E-Sports League, which was sold before each round of competition. The content of the magazine analyzes the classic matches of the last round of the league, comments on the star players of the previous round, and will publish the player rankings and club rankings of each game in the magazine, and will interview a popular player every week, and will also comment on the next Round league predictions.

The sales volume of this e-sports life is very good, the first issue sold 1.2 million copies, and each magazine sells for 10 yuan. After witnessing this gratifying result, Lin Feng plans to open magazine branches in Europe, South Korea, Taiwan, North America and other places, expand it into a multi-language edition, and strive to make it the most authoritative e-sports magazine in the world. Lin Feng believes that e-sports will definitely be an enduring industry, as long as the "Second World E-sports Champions League" can always maintain the title of the best e-sports league in the world, with the best professional players, this magazine Sales can be guaranteed.

After all, when all professional players of the “Second World E-sports Champions League” sign contracts, each club has the right to portrait, and players are not allowed to accept interviews without the consent of the club. This move was originally intended to combat other e-sports leagues, but at this moment it also fulfills this newly released e-sports life.

The future game industry will be divided into three major segments, stand-alone games, online games, and e-sports games. Among them, stand-alone games will probably be swallowed up by online games sooner or later, while e-sports games will continue to shine and compete with online games.

"Boss, Mr. Ding Lei, President of NetEase, is here." Just as Lin Feng conceived the bright prospects of the e-sports Champions League, Ding Lei came to see him.

Lin Feng's eyebrows jumped slightly, and the corners of his mouth suddenly showed a happy smile.

"President Ding, it is really my honor that you are willing to come here." Lin Feng enthusiastically greeted Ding Lei in person.

"Dong Lin, your words are still so exaggerated." Ding Lei smiled faintly, but his brows were twisted together, obviously there was something in his heart.

Lin Feng smiled faintly, naturally knowing what Ding Lei was doing at the moment. NetEase's current situation is not good. Because it has no profit project, it has been suspended by the Nasdaq of the United States. This time, the only remaining funds have been invested in the e-sports Champions League. Now NetEase is almost unable to open the pot.

"President Ding, I don't know what to ask for, but it's okay to say." Lin Feng said with a smile.

Ding Lei sighed as he looked at Lin Feng, who was full of spring breeze in front of him.

auzw.com Once upon a time, he was so energetic and gave advice in the domestic IT industry. However, the bursting of the Internet bubble plunged NetEase into a financial crisis in one fell swoop, and it became the first domestic it-listed company to be suspended by the United States. The three major domestic portals that were once fascinating are now miserable. The new wolf was swallowed by Lin Feng, and Sohu is now relying on an apple pie to open the campus market, barely supporting it. As for his own NetEase, it is even more miserable that it almost declares bankruptcy.

And now the four major domestic portals-Tencent, Baidu, Sohu, and Netease, have been re-evaluated by the industry. The rankings show the status of the four major portals. Among them, Tencent and Baidu are the most popular. Tencent relies on qq, an instant chat tool, to occupy absolute customer resources. Relying on the engine and Lin Feng's financial resources, Baidu and Tencent each have their own space. Only Sohu and Netease are almost reduced to dust that has been forgotten by everyone.

As for this time, why NetEase exhausted all its financial resources to invest in the e-sports Champions League hosted by Lin Feng when the financial situation was tight? This is also Ding Lei's optimistic view of the future of e-sports. If you don't come in now, Ding Lei will definitely regret it in the future. Anyway, this more than 10 million yuan (18 home appliance competition clubs, NetEase invested the least, Wahaha invested the most) can not save the fate of Netease, it is better to invest it in an emerging industry with promising market prospects.

After all, this e-sports Champions League was initiated by Lin Feng. With Lin Feng’s current financial resources, Ding Lei absolutely believes that Lin Feng can make this "Second World E-sports Champions League" the most successful e-sports league in the world, and even the most profitable. ESports League.

Facts also proved that Ding Lei's judgment was extremely wise. Now that three rounds have passed, the scene has become more and more popular. 4000 seats are not enough. Most of them can only watch live broadcasts at home or Internet cafes. Many e-sports players have even expressed the hope that the e-sports league can expand the venues.

In addition, the sales of the official magazine of E-Sports Life have also been rising, especially after the English version, Korean version, and Spanish version were launched. Its sales reached an astonishing 4 million copies per issue, and this data is still It is rising steadily. Experts predict that it will not be difficult for e-sports sales to exceed 10 million.

After all, lured by the high salaries of the "Second World E-sports Champions League", more and more players are investing in the e-sports market, hoping to become e-sports players. Even if you can't become an e-sports player, it's good to buy a magazine to enjoy the competitions of these players and look at the rankings.

Therefore, Ding Lei has no regrets at all that he has invested all the remaining working capital of NetEase into the "NetEase E-Sports Club". However, all the money has been invested, but when it will start to make a profit is not something that can be done in the short term. Now Ding Lei comes to Lin Feng, hoping that Lin Feng can help him solve Netease's current difficulties. After all, when the "New Era" alliance still existed before, Lin Feng invited him, but he was a long time late.

"Dong Lin, everyone knows about my NetEase situation, and I don't say any polite remarks. I came today and asked Lin Dong for help. I don't know what Lin Dong can do to save the current Netease." Ding Lei said sincerely.

Lin Feng smiled.

"Mr. Ding, Netease's portal website may not be able to maintain normal operation only relying on advertising revenue. After all, all domestic online games are used to log on to Tencent or Baidu. Netease and Sohu have been gradually forgotten by everyone." Lin Feng said.

Ding Lei sighed after hearing this. This was ironic, but it was true. Relying on the absolute market share of QQ, when netizens are viewing current affairs news, they first choose to open Tencent, and to search for information they use Baidu. The positions of Netease and Sohu are really embarrassing.

"So NetEase must develop a new industry. Now the game industry is very hot. I heard that NetEase is developing an online game called Fantasy Westward Journey?" Lin Feng said.

Ding Lei nodded. This online game is also valued by Ding Lei, but the process is not very smooth. Several members of the development team face other game companies and have been hesitant. After all, the current situation of NetEase is a bit too miserable, but Ding Lei cannot give any promises. And there is no money on hand to maintain the development of the game. And the most important point is that at present, the domestic online game industry is dominated by the "second world", but Lin Feng has said that he will not enter the 2d turn-based online game market. This has caused other game companies that are unable to compete with the "second world" to set their goals for 2d. The turn-based online game market makes this market too competitive, and Ding Lei has no confidence that the development of Fantasy Westward Journey will definitely make money.

Hesitating, hesitating, Ding Lei came to Lin Feng just in this hesitation.

"Dong Lin, I also opened the skylight to speak up, I want you to invest in NetEase, to invest in Fantasy Westward Journey." Ding Lei said sincerely after thinking about it for a long time.

Lin Feng listened to his heart with joy, he has been waiting for Ding Lei's words. It is true that the domestic 2d turn-based online game market does not enter the 2d turn-based online game market because of the release of the "second world", which has led to unprecedented competition, but Lin Feng knows the prospect of Fantasy Westward Journey better than anyone. At that time, Fantasy Westward Journey broke the record of 2.56 million simultaneous online users. Of course, it is incomparable with the highest online record (5.01 million people) created by the "Second World", but there is no doubt that Fantasy Westward Journey is the king of the 2d turn-based online game market.

Especially thinking of Chen Xiaowei in the "Ninth City", Lin Feng smiled coldly. This woman who has always troubled herself, it's time to give her a complete blow.

Fantasy Westward Journey is the best weapon to give it a thorough blow.