Vol 2 Chapter 579: Reverse auction
Chapter 597 Reverse Auction
Lin Feng and Wu Zhaopu had just returned to Shanghai when Ruerz, the head of "amd" of the hardware development department, and He Guoyuan, the head of "ati", found Lin Feng.
During this period, Luerz and He Guoyuan followed Lin Feng's suggestions and worked **** the integration of cpu, graphics card, memory and other technologies, and launched two special computers for different types of users.
It is an entry-level computer aimed at junior users, mainly using Yangcun School and "distance education software", which is intended to help their children learn. The consumers of entry-level computers are mainly the parents of students. Most of these parents are not wealthy, do not have much money in their hands, and are eager for cheap computers. They do not require high performance of the computer, as long as they are enough. The Yangcun School and the "distance education software" have requirements for computers that can be described as "civilization". Luerz adopted the "amd" low-end "dragon" cpu, and equipped with ati integrated chip technology, equipped with a basic 128m Memory, 15-inch display, the price of the whole machine was reduced to 2,600 yuan, and a name-"smart" computer.
This price is the lowest in the current complete machine market. After all, its main core components are owned by its own company, and there is no third-party profit margin, and the price is naturally much cheaper than the complete machine launched by other computer companies. Luerz also used the "intel" low-end "Celeron" processor to assemble one, the complete set is complete, and the price is about 2,800 yuan, which is about 100 yuan more expensive than the "smart" computer of the "Second World". Of course, the performance of cpu is indeed slightly better than "amd".
However, the "smart" computer uses the integration technology of "amd" and "ati". Although the CPU performance is slightly worse than that of the computer assembled with the "Celeron", the overall performance of the whole machine is the same. In addition, the Yangcun School and the "distance education software" are both "Second World" outsourced to Indian companies for development. After adding optimization technologies for "amd" cpu and "ati" graphics cards, the overall performance is The performance of "smart" computers with "amd" and "ati" chips is about 3% higher than that of computers with "intel" and "nvidia".
The performance is 3% higher, the price is one hundred yuan cheaper, and with the brand of "Reliable Computer Manufacturer Authorized by the Ministry of Education", Luerz believes which computer players will choose. What's more, at present, "intel" does not have the idea of launching a complete machine, and other computer companies, whether it is "Dell" or "Lenovo", cannot assemble it at the lowest price like "Second World". computer. It can be said that the introduction of "smart" computers will be enough to change the pattern of the computer sales market.
As for the gaming computer facing gamers, it uses the latest AMD "athlon-xp" chip, is equipped with the newly launched "Radium 9000" graphics card from "ati", uses a 17-inch display, is equipped with a large-capacity 512m memory, and the whole machine The price is 5400 yuan. In terms of performance, this computer still cannot compare with the "intel" Pentium 4 in terms of performance, but for current games, the "cpu" is not the bottleneck, but the graphics card is the bottleneck. The latest "ati" Radium 9000 graphics card has a performance that surpasses the "nvidia" mx440 graphics card in one fell swoop, which has also recovered the lack of CPU performance of the whole machine. In terms of running game tests, on the contrary, it is a little more powerful than computers equipped with "Pentium 4" and "mx440".
Although the performance of this professional gaming computer is slightly poor in terms of stand-alone, it cannot perfectly run various first-person shooter games, but this special-purpose computer for gaming is mainly for online games. It does not matter that stand-alone games are slightly worse, and cost-effectiveness is the most important. However, Lin Feng has no plans to launch it on the market for the time being. Otherwise, as the "smart" computer and this online game-specific computer are all introduced to the market, it will inevitably cause a chaos in the computer sales market. Then, for "Lenovo" and "Dell", etc. The brand's impact is too great. If these computer sales companies unite with hardware manufacturers such as "intel" to fight against themselves, it will undoubtedly be a disaster for the "Second World".
Therefore, Lin Feng only releases entry-level "smart" computers for the time being. As for this online game dedicated computer, it is temporarily mainly used for "Second World" public Internet cafes in East and South China. Of course, if the time is right, your company will continue to grow and have the strength to compete with other computer companies, naturally you will no longer be forbearing.
At present, Lin Feng can only adopt the strategy of "boiling frogs in warm water" and slowly cannibalize the big cake of the computer sales market, accumulate funds, accumulate capital, and use it to fight the powerful "intel" in the future.
"Boss,'smart' computers are definitely better than the low-end computer configurations of'intel' and'nivdia' in terms of cost performance, but we are currently unable to mass produce'smart' computers. We do not have a chassis factory, no mouse, keyboard and other corresponding factories. , Whether to increase the corresponding production line to meet our needs? After all, the chassis, mouse, keyboard, etc. are also a big profit point." Luerz proposed.
Lin Feng looked at the information handed over by Luerz. Indeed, the market prospects are very impressive, but there is a problem. If you invest in production lines and increase the corresponding factory workshops, firstly it will be a problem in terms of capital, and secondly in terms of time. To postpone a little. After all, both the workers and the technology must be run-in, and how to achieve the optimal combination will take time to prove.
"Boss, it's better to hire an OEM. Didn't Terry Gou's Foxconn always want to outsource our entire computer?" Wu Zhaopu suggested on the side.
Lin Feng was quite moved when he heard it, but foundry also has some problems. One is whether the quality can meet his own requirements, and the other is whether the price is cheap enough. If it cannot reach the lowest price, it is difficult for consumers to buy it. , Even if you have a "reliable computer manufacturer authorized by the Ministry of Education", consumers will not be able to buy it. Just when Lin Feng hesitated, he received a call.
"Hi, Lin, my team and I arrived in Shanghai, and we are meeting in your company's guest room." Abby Cohen's voice said with a chuckle.
Lin Feng listened for a moment.
"Abby, you've all arrived in Shanghai? Didn't it mean that? Also, why didn't you tell me to pick up the plane and all arrived at the company?" Lin Feng asked suspiciously.
"Hehe, I just want to take a look at the current status of the'Second World' first. Fortunately, although the company is a bit crowded, it is not messy. Okay, come down quickly." Abby smiled.
After hearing this, Lin Feng hurriedly greeted Wu Zhaopu, Luerz and others to go down to greet his investment adviser.
"Hi, Abby!" Lin Feng gave a enthusiastic hug. He was worried that he had a problem and had not solved it. Now he can ask her and her team to help.
"Hi, Lin, this is my team of seven, everyone is very optimistic about you, don't let us down!" Abby introduced the seven to Lin Feng one by one. Among them, there are seven consultants including advertising planning consultants, financial consultants, accounting consultants, tax consultants, legal consultants, public relations consultants, and personnel consultants. A total of eight people including the general counsel Abby are all well-known elites in the industry. This team will Can give Lin Feng the most comprehensive and best advice. Of course, these elites from all walks of life can gather together to form an investment advisory team. In addition to Abby Cohen’s lobbying, Lin Feng’s personal appeal is more important. He started from nothing at the age of 22 and has $30.1 billion in assets. It’s so curious. How did Lin Feng succeed? What's more, they believe that if they become Lin Feng's investment advisers, they will definitely earn both fame and fortune in the future.
After some greetings, Lin Feng invited Abby and her team to the office and talked about the whole thing.
"Lin, are you going to launch a complete computer?" Abby looked shocked.
auzw.com Lin Feng nodded heavily.
"Oh, my goodness, my goodness, Lin, don't you know how reckless you are like this? You will break the rules of the entire IT market game, and you will offend'Dell' these top 500 computer sales companies in the world. If they It is undoubtedly a very, very, very troublesome thing to unite against your company." Abby used several very much.
"And when'intel' and'nvidia' only need to push a little behind, this will be a disaster for the'Second World'." Abby explained a little anxiously.
She brought the team and originally wanted to advise Lin Feng, but unexpectedly, Lin Feng was planning to launch a "smart" computer. This move was too risky.
Lin Feng had long expected Abby's anger and frustration. Originally, Luerz and He Guoyuan disagreed with this plan, but the "Second World" has advantages that other computer hardware companies do not have. No, I have an advantage that other computer hardware companies don't have.
"Abby, I have three major advantages to let me do this." Lin Feng gently patted Abby's shoulder with excitement and smiled.
"Three advantages?" Abby was taken aback.
"Yes, one, now my company owns ‘amd’ and ‘ati’. Except for hard drives, it already has almost all the core technologies of computers." Lin Feng stretched out a finger.
Abby nodded. This is indeed something that "intel" does not possess. Although it has reached a strategic alliance with "nvidia", the strategic alliance is a strategic alliance after all, unlike the "Second World" that can perfectly integrate the two technologies.
"Secondly, our'Dingdong.com' has complete sales channels, and has established after-sales service stations in major cities in China, which can provide the fastest sales model and after-sales service." Lin Feng stretched out his second finger.
Abby nodded, this is indeed Lin Feng's advantage. "Dingdang.com" and paving the way in advance, and with more than half a year of b2c sales experience, no matter whether it is sales or after-sales, it is not a problem.
"Thirdly, I currently only launch the'Smart' low-end computer, and it will only be sold to China for the time being, and I am a Chinese." Lin Feng said proudly.
Abby sighed after listening. Indeed, these three advantages of Lin Feng are too great, and Lin Feng is very sensible, and he is not for global enjoyment. It is only temporarily sold to the Chinese market and only sells low-end "smart" computers. This is undoubtedly very wise.
"Lin, I was persuaded by you. It seems that we have to make feasibility suggestions for your'smart' computer as soon as possible." Abby snapped his fingers and said.
Subsequently, Abby's investment team took the data and calculated it carefully and came to a conclusion.
"Lin, we suggest that you still use outsourcing, which is more cost-effective, and you can launch your complete computer to seize the market in the first time. Otherwise, when you build various bases and run in, I am afraid that other computer sales companies have already There are corresponding countermeasures. Now is the 21st century, and time is money." Abby said, seeing Lin Feng want to open his mouth, he said with a smile, "As for the price, we can completely adopt the'reverse auction' model."
"Reverse auction?" Everyone was taken aback, this is a new term.
"Hehe, this is a cost-cutting method adopted by Boeing. Boeing will regularly adopt'reverse auctions' for all suppliers, allowing suppliers to hold down prices for competitive contracts, and those with the lowest price will win." Abby explained with a smile, "At Boeing, the "reverse auction" is adopted for as little as toilet paper, as large as aircraft parts and motors, and the major suppliers will bid openly. This "reverse auction" is a "reverse auction". It can save Boeing hundreds of millions of dollars each year."
Lin Feng and others' eyes lit up.
"Furthermore, Boeing adopts online bidding. It selects the companies participating in the bidding in advance to ensure that the companies that can participate in the bidding have absolute economic strength and production capacity, and then announce the contract requirements to this network for everyone who wants to bid. The company sets its own price and makes the final bid.” Abby continued to explain.
After thinking for a moment, Lin Feng patted his thigh, and excitedly agreed with the proposal.
Subsequently, Lin Feng ordered Wu Zhaopu to publish bidding information to all sectors of society, and after screening and eliminating unqualified companies, he told everyone about the "reverse auction" model. This time, most of the companies that want OEMs are Chinese companies. Many companies have heard of this "reverse auction" for the first time, especially not using traditional on-site bidding, but through online bidding. This makes many companies feel quite It is novel and interesting.
However, after some auctions, many companies did feel the benefits of such online auctions, and of course, they also felt the disadvantages. The advantage is that everyone has plenty of time to calculate the lowest cost that can be achieved. At the same time, it can save a series of accommodation, air tickets and other costs brought by bidding in Shanghai. From the perspective of saving, online bidding does have its advantages. .
The downside is that through online auctions, everyone is more sensible and has more time to calculate costs. This also directly leads to more cruel competition and directly leads to continued price reductions.
In the end, through a three-day "network reverse auction", Guo Taiming's "Foxconn" finally obtained the foundry rights at a price of yuan. After all, in terms of strength and economic capacity, there is currently no company in China that is stronger than "Foxconn."
