Vol 2 Chapter 6343: Each has its own coup

Cook's words are not harsh.

All the pressure was thrown on Nokia. As long as Nokia agrees to recycle it, Apple will recycle it. It has to be said that Cook is indeed a marketing genius who knows how to reverse the situation under adversity.

Nowadays, Nokia is already sunset. Although its low-end feature phones are still selling well, the low-end feature phones are not profitable. Even if they make a profit, the profit is very small. And as long as the high-end phone makes a mistake, you can It is said that the little money you made on low-end computers in a few years will be swallowed by them.

Nokia, when the era of smart phones is approaching, has fallen behind. Although it is currently cooperating with Microsoft, its ‘winphone’ mobile phone has encountered negative reviews. Apart from the faith of hard-core fans, no one wants to buy.

What is the reason? Simple, the user experience is not good.

Now mobile phones are not what they used to be, and users need to adapt to mobile phones. Now the mobile phone adapts to the user. This can be said to be the concept of two eras.

All previous products require users to adapt and get used to. But now, I'm sorry, if you still hold this concept to make products and let customers adapt to your products, then you will inevitably be eliminated and abandoned by the market.

Nokia President Kang Peikai looked solemn and angry. Originally, Lin Feng’s trick of ‘recycling of technological products is a corporate social responsibility’ topic made Nokia stand in the crater of a volcano.

As a result, now, as another mobile phone giant,'Apple' is still adding fuel to the fire, putting all the pressure on Nokia. You say, is there anyone worse than Cook!

This guy is too bad! Are there people like you who die to the daoists but not the poor daoists! Everyone is in the same boat now, and there is a common enemy. Is it appropriate for you to push our Nokia to the fire pit?

Kang Peikai looked depressed! But what is even more depressing is that he must now make a choice. Nokia has no retreat. Originally, the sales performance in the market was poor. The company has been losing money, and even the headquarters building representing Nokia in Finland and the headquarters building representing Nokia's spirit have been sold.

The money sold is to raise operating funds for the company. But now, on the new mobile phone ‘Microsoft’, the so-called ‘winphone’ that came out has always been tepid. Say you die, you can’t die, you say live, you can’t live.

Now there is such a thing, you say that you are annoyed, not annoyed!

"Because of the unkindness of'Apple', we are now the target of public criticism. We have only two options: First, promise the service of replacing the old machine! But this will put a lot of pressure on our liquidity, and we also need warehouses to reserve. These old mobile phones, and we sold a total of about 1.2 billion mobile phones in the past. Assuming that only 50% of people come to buy them, it is 600 million. We don't have such a large place to reserve and destroy them." Kang Peikai sighed.

It's hard to turn around a big business! That's the truth.

The directors of the company did not respond to this choice. It is impossible for Nokia to make such a choice. In that way, it is a dead end.

"Second, we do not agree. If we do not agree, our mobile phone market share will be lower. In the smart phone market, we have lost the opportunity, and for now, we still can't see the bright side!" wry smile.

"President Kang Peikai, in the face of this situation, what is your solution?" the board of directors asked. They are not here to hear complaints, but to know solutions.

"I tend not to agree! We have no conditions to agree. Any mobile phone brand, as long as a mobile phone manufacturer that has survived in this market for more than 10 years, cannot agree. Because that is a dead end." Kang Peikai looked hateful, "So no. We promised that we have two methods. First, we will stand still and watch the changes. After all, it took only 4 days for Lin Feng to acquire "Apple". We will wait for four days and see how the situation is. If Lin Feng really wants to fully develop If the redemption event, he may be killed. I believe that many mobile phone manufacturers are already ready to fight Lin Feng. We can also cooperate with other mobile phone manufacturers to fight him together! This is our only way to survive."

The board of directors showed expectations.

You Lin Feng forced everyone to have nowhere to survive, so naturally everyone won't be caught in their hands. There are so many mobile phones on the market now, everyone will kill you!

"But this method has a drawback, that is, our silence will destroy our market reputation. Even if Lin Feng can't hold on, we may not be able to make a comeback. After all, the credibility is gone, and there are so many competitors. These It's not good for us. And our competitors, such as "Apple", such as "Samsung", they will reap the biggest fruit of this victory over Lam Feng." Kang Peikai looked savage.

The board fell silent.

"Another way?" the board asked.

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"The other way is to keep our company's credibility. We can not respond to this matter, but there must be a most suitable reason!" Kang Peikai's face showed pain and entanglement.

"Appropriate reason? What reason?" the board asked again.

"Let Nokia have no time to answer this question. For example, our major personnel changes, or huge changes in the company, resulting in us temporarily unable to respond to this'repurchase activity'." Kang Peikai said in a low tone, "and these two methods, one of them, I Take the blame and resign; second, the company is completely sold to Microsoft! This way, no matter which one, you can delay these days."

After saying these words, Kang Peikai's heart was extremely heavy. He has guessed what choices the board might make, but he hopes that the board will not make decisions so quickly. At least, a little delay.

Unfortunately, the capital market is always cruel. Benefits come first!

The board hardly considered anything.

"President Kang Peikai, you have worked hard for the company and are willing to sacrifice yourself. We represent all shareholders of the company and all employees thank you! Next, we will announce this. Of course, you can rest assured that we will make you satisfied with the relevant compensation. !" The board of directors made a decision.

Kang Peikai smiled bitterly. Well, this is the capital market, I should have been used to it.

"I will announce this! I hope to help Nokia get out of the predicament!" Kang Peikai returned to normal, nodded to many directors, and walked out of the meeting room door.

Soon, Nokia came out astonishing news-Nokia's President Kang Peikai resigned because of poor management and Nokia's performance did not meet expectations.

Subsequently, Nokia's board of directors announced that it would decide on the candidate for the next president in the near future. Regarding the issue of "corporate social responsibility" raised by Lin Feng, the answer will be given after the new president takes office! At the same time, I expressed appreciation and admiration for Lin Feng's "purchase redemption activity". Nokia will carefully study this proposal after the new president takes office.

Ruthless enough! When Cook heard the news, he shook his head. In order to avoid this social responsibility issue, Nokia even fired its president. But it is also the lowest cost way to evade social responsibility.

But Apple is not afraid. Apple has issued a notice long ago that Apple will do just as Nokia. We at Apple abide by market rules and care about the overall situation. So, since Nokia has adopted the replacement of the president to delay time, it would be nice for Apple to do the same.

Of course, for Apple, there is another problem, and that is facing the acquisition of Lin Feng. This is the key! Lin Feng wants to acquire Apple. At present, Apple's stock price has been continuously falling due to the upcoming launch of the "Nuwa" mobile phone and Lin Feng's "repurchase activity".

At present, due to the dispersion of the shares of'Apple', Lin Feng owns 10% of the shares of'Apple', and then Ellison still has 11.2%, and the remaining Fidelity funds are about 28%, and the rest are held by some shareholders. And other shares. Lin Feng has the innate conditions to acquire it. He is not messy.

But he hasn't taken any action so far. Is he going to make a big acquisition on the last day? Cook lowered his head. He couldn't see through this matter.

Of course, although he is the president, he is mainly responsible for product manufacturing, production, and marketing. As for the company's acquisition, it is a matter of the board of directors. He can do nothing. That's all he can do.

What's more, Cook was full of resentment and anger for ‘Apple’ shooing Jobs away again. Without Jobs, there would be no ‘Apple’, but these evil capitalists, look at what they have done. It's a bunch of bastards!

At this moment, on the other side, Lin Feng's major companies are constantly calculating costs. Lin Feng's ‘Exchange Plan’ is crazy. This is unprecedented and unprecedented. No company dared to promise a redemption event like Lin Feng. Because, once the product is sold, it must be recycled, which is too costly.

Although enterprises have such social responsibilities, they avoid causing pollution to nature. But there is no obligation to do it. Because this is everyone's responsibility, not a company. How else would the business run? The things that are sold will eventually need to be recycled by themselves. This doesn't need to start a business, it's too much trouble.

But when Lin Feng proposed it, everyone had to implement it.

"Are you going too far?" Liu Yingying asked.

Today, Dingdang.com does not have any pressure in this regard. After all, Dingdang.com is only an intermediary platform, which only provides a trading platform for merchants and customers, and provides trade dispute arbitration services for both parties. For Lin Feng's move, she felt a bit too much!

"Excessive? Not excessive! This is our social responsibility and obligation! It's just that no one has done it before! What's more, this industry needs to be reorganized!" Lin Feng said flatly, "Monopoly, I must monopolize! Nuwa must monopolize everything!" (To be continued.)