Vol 2 Chapter 588: No losers

Chapter 588: There is no loser

Epic's Unreal Tournament 2 and "Second World" Half-Life 2 were launched at the same time, and they were also sold globally, which is rare in the computer game industry.

Both games are first-person shooters. The difference is that Unreal Tournament 2 focuses on the display of game screen effects. Its game scenes are rendered under the powerful rendering of the "Unreal 2 Engine". All scenes, characters, and various optoelectronics The particle effect is portrayed as lifelike, as if you are in a game.

Half-Life 2 uses the "havok engine" independently developed by "valve". Although the screen performance is not as good as Unreal Tournament 2, it slightly wins in terms of refreshing feeling. Moreover, the plot of Half-Life 2 has always been played by gamers. praise.

These two games are against each other, which really excites gamers and game magazines around the world. This is not only the pros and cons of the two games, but also the development direction of the game engine. In today's situation where players’ computer functions are limited, whether it is a contest based on graphics or refreshment.

It seems that in global sales (mainly Europe and the United States), Unreal Tournament 2 has a slight advantage. One week later, at the same price of $20, Unreal Tournament 2 sold 380,000 copies, becoming the top computer game sales this week. Half-Life 2 finished runner-up with 348,000 shares.

"Our'Unreal 2 Engine' is the best 3D engine in the industry. It is not something that can be surpassed by pirating other engines. It can be surpassed after a little rough improvement." Epic President Mark was interviewed by reporters after he topped the list in Unreal Tournament 2. the words said.

Obviously, Mark's remarks are aimed at whom. After the "valve" working group purchased the right to use the 3d engine of Thor's Hammer, after careful study, a smoother "havok engine" was developed on the basis of this, and the current half-life was based on this. And the popularity of counter-strike.

Hearing these words, Gable was naturally uncomfortable as the president of “valve”, especially being so humiliated by this old opponent, he naturally wanted to regain a city and overwhelm the opponent in sales. But suffering from myself had no good plan, and finally had to ask Lin Feng for help.

After Lin Feng thought for a while, he noticed.

"Gable, when you promote the game again, hire two cs players, "spawn" and "sunman" from our "Second World E-sports Club" as spokespersons." Lin Feng said with a smile.

Gable was a little puzzled at first, but after careful consideration, he immediately understood. Half-Life 2 is a first-person shooter game, and as for all players of first-person shooter games, more than 90% of them have played Counter-Strike and are also e-sports enthusiasts. Today, the "Second World E-sports Champions League" has formed an upsurge in the world. It is the league most concerned by global e-sports fans. The ratings of each round of e-sports leagues have repeatedly reached peaks, and they have slowly begun to become all e-sports players. A must-see program every day. Every day I pay attention to the record of each club, as well as the results and rankings of various e-sports professional players.

Among them, "spawn" and "sunman" are gradually known and loved by all e-sports players due to their sharp marksmanship, impactful rush tactics, and public personality. Although the results are too passionate, The result is slightly unstable, but it seems to have become the most popular player in the "Second World E-sports Champions League" cs competition. Hiring them as spokespersons will undoubtedly be a very good business operation.

For Lin Feng, he can also take the opportunity to improve the social status of professional e-sports players. Tell everyone who still has doubts about the e-sports career, e-sports pro players can not only earn salaries from games, but also become stars.

After following Lin Feng’s suggestion, the game marketing planning department in charge of Gable (also the vice president of "Second World" game operation department) signed an endorsement contract with "spawn" and "sunman", and "spawn" and "sunman" officially became The official spokesperson of Half-Life 2 under the "Second World" endorsement fee is also unprecedentedly generous, with an endorsement fee of US$100,000 per person per year.

The news came out, shocking everyone. The signing of "spawn" and "sunman" has become the spokesperson of the game, which is a milestone for the entire e-sports world. Although the e-sports league has been in full swing in South Korea, Europe and the United States and other countries, in general, professional e-sports players His social status is still extremely low. For the outside world, including many professional e-sports players, they think that the e-sports career is only a short-term phenomenon, a part-time job, and it belongs to youth, and will change careers sooner or later in a few years. But "spawn" and "Sunman" became the official spokesperson of Half-Life 2, not only received an enviable high endorsement fee, but also became a star. Like those singers and movie stars, they can endorse advertising stars.

This significance is extremely important and extremely enviable.

The Pacific Computer Network, owned by Lam Fung’s company "Phantom Technology", is highly praised-"spawn" and "sunman" signed Half-Life 2 as its spokespersons, which means that professional e-sports players have begun to be truly accepted by the world. The social status of professional e-sports players has improved. In the past, singers and movie stars belonged to the inferior ranks, but now they have become the objects sought after by society. Are professional e-sports players the movie stars of "yesterday"?

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Regarding Half-Life 2’s signing of “spawn” and “sunman”, epic’s president Mark initially taunted and thought it was a waste of money. With two professional e-sports players, he wanted to change Unreal Tournament 2 and Half-Life The gap between 2 is simply a dream.

But the computer game sales charts for the next week left Mark stunned. After signing "spawn" and "sunman", with their huge appeal in the first-person shooter category, especially Gable claimed that the top 100 players with the fastest pass of Half-Life 2 will have the opportunity to be online with the two. Fighting with Counter-Strike, this directly promoted the sales of Half-Life 2.

In the second week, Unreal Tournament 2 still had a good sales performance, selling 450,000 copies, but Half-Life 2 sold a full 740,000 copies, surpassing Unreal Tournament 2 by a full 290,000 copies, and half of the total sales Life 2 has 1.088 million copies ahead of Unreal Tournament 2’s 830,000 copies, and this gap continues to widen.

"Damn it, how could this happen? I absolutely can't allow this to happen." Mark walked around the office irritably. He would never allow the sales of Unreal Tournament 2 to lose to Half-Life 2, otherwise he could imagine. At the "Game Forum Summit" held in the United States at the end of the year, Gabriel had a proud face.

"President, why don't we hire professional cs players to help out?" an assistant suggested.

Mark was stunned. The idea seems to be good, but if you ask professional CS players to help out, isn't it waiting to bow to Gable, CS is designed by Gable's "valve" working group.

"President, no matter who designed CS, in short, as long as the final sales of Unreal Tournament 2 exceed Half-Life 2 is our victory." The assistant said.

Mark thought about it carefully, and he was instantly happy. If cs pro players are used to promote Unreal Tournament 2 and ultimately defeat Half-Life 2, it will undoubtedly be a very refreshing thing.

Afterwards, Mark immediately sent someone to contact the "Wahaha E-Sports Club" and directly signed the "Sk Team" of the "Wahaha E-Sports Club" at a price of US$100,000 per person.

If Half-Life 2 signed "spawn" and "sunman", it is only surprising. Epic signed the "sk team", which completely shocked everyone. This means that professional e-sports players have truly begun to accept the world.

In order to achieve the final game sales, the two companies also spared no effort in advertising, and directly let the "sk team", "spawn" and "sunman" and others become more and more popular, becoming the world's first-person shooter game players in a short time. Most admired object, and under reports from newspapers and magazines such as USA Today that e-sports players have become game spokespersons, many players who do not usually play e-sports games have also begun to pay attention to e-sports games.

Affected by this good news, the sales of Unreal Tournament 2 and Half-Life 2 are also rising. In the past month, the total sales of Unreal Tournament 2 reached an astonishing 3.54 million copies, and Half-Life 2 was slightly less, but It also reached 3.47 million copies. Moreover, the enthusiasm that has been brought about has not yet retreated, and it has once again directly driven the global enthusiasm for e-sports, especially the attention of professional e-sports players.

"Boss, sales are still a little bit less now." Gable said distressedly.

"Hehe, Gable, you have to believe in the strength of your game." Lin Feng said lightly. Half-Life 2’s plot and game excitement are unmatched by other first-person shooters at present, and its low configuration requirements are unmatched by Unreal Tournament 2, and it will be a matter of time before the sales of Unreal Tournament 2 exceed.

For Lin Feng, there is no loser at all this time. Through this advertising rush, although the two parties have invested a lot of advertising costs, sales have increased significantly. Moreover, in order to counter Gable’s e-sports celebrity advertising strategy, epic also signed the "Sk Team", which is tantamount to indirectly helping Lin. Feng's busyness helped him promote the "Second World E-sports Champions League."

Professional e-sports players can endorse advertising and get huge advertising fees, which is extremely tempting for all players who aspire to become e-sports players.

There are no losers in this advertising competition. Of course, Lin Feng is undoubtedly the most proud of.

Thanks a lot, Mark! ——Lin Feng said with a smile to himself. I just don't know what Mark would think when he heard this and remembered how he would help Lin Feng to promote the "Second World E-sports Champions League" for free.