Vol 2 Chapter 591: Can still make money like this

Chapter 591 You can still make money like this

When the Collector's Edition of Legend of Sword and Fairy was launched, many domestic game companies were dismissive at first, thinking that a reissue version of it wanted to earn money, and players were not so foolish.

Unexpectedly, Lin Feng not only set the price at 28 yuan, which could not be cheaper, but it almost brought the price of genuine games to the lowest point. What's more terrible is that Lin Feng announced that all "Sword Players" can purchase online through "Dingdong.com", and if it is a big city, the express fee is free, and the small city express fee is a symbolic charge of 1 yuan.

This sales model is undoubtedly very successful. In just one week, 78,000 copies of The Legend of Sword and Fairy Collector's Edition have been sold through physical stores across the country, but more than 230,000 users have purchased it through Dingdong.com. In a week, in China, a country where piracy is rampant, the sales of games in a week can exceed 300,000, which is amazing.

In addition to the fact that the original price is only 28 yuan, the exquisite figure of the game character that comes with it also plays a certain role. Of course, what really works is the online sales model of "Dingdong.com".

For many players who are not so determined to buy genuine software, it is a bit troublesome to go to the software store to buy genuine software. Although it is said that 28 yuan is cheaper, it is only 8 yuan for piracy. This 28 yuan is not so cheap. Although I am willing to support it, I don't want to move after traveling so far, including the fare and time of coming and going.

But now the online sales of "Dingdong.com" not only saves them the time to go out and run, but also free shipping in big cities, and only a symbolic fee of one yuan in small cities. This is definitely the temptation to be naked. No courier fee is required to purchase the Legend of Sword and Fairy Collector's Edition, which is really tempting. If you deduct the 15 yuan courier fee, the genuine Sword and Fairy Legend Collector's Edition will be 13 yuan, which is similar to the pirated version, and you don’t need to run your own way. The fare for the original and pirated version is almost the same, and I have a reputation for supporting the original version.

Of course, there are some players who firmly support piracy, and they are the players who don't even want to buy pirated CDs. But this time these players suddenly discovered that there was no website available for download on the Internet. There is no download point on the large-scale website, and the small-scale website just provided the "iso" CD-ROM file for downloading of the Legend of Sword and Fairy Collector's Edition, but it was quickly hacked and deleted all the resources on the website. Some players who want to enjoy free games are very depressed, but all the download points on the Internet are either hacked or there is no download of the Legend of Sword and Fairy Collector's Edition.

There are only three roads before them now. The first is to buy 8-10 pirated CDs; the second is to buy 28 yuan, a random hand-made hand, if you buy online, you will also be free of express delivery; the third is to wait for other friends to buy the original and borrow them to copy.

In the case of choosing one of three, 40% of players chose to buy pirated CDs, 30% of players chose to buy genuine copies, and 20% of players chose to wait for friends to buy them and borrow them to play. Another 10% chose not to play angrily.

Although only 30% of the players chose to buy the genuine version, it was enough for Lin Feng. As for the hacking of these websites, it was naturally Lin Fengming that Kevin Mitnick led the "five must" of the domestic cyber hacking community. After having the "world's first hacker", there are no "second world" pirated games on the Internet. Especially some time ago, the legendary source code was poached because of a South Korean member of the first game development team. Unexpectedly, this Korean left with the legendary source code.

Soon after his departure, many legendary private servers appeared on the Internet. This originally made Cui Ming extremely sorry, and almost wrote a letter of regret to Lin Feng. After all, once the legendary private server appears, the impact on the legend is undoubtedly very huge.

"Leader Cui, don't worry, it's a trivial matter, but it's not an example." After Lin Feng knew, although he was angry, he didn't blame Cui Mingze. After pacifying Cui Mingze, Lin Feng directly dispatched his "secret weapon." Kevin Mitnick directly hacked the other party's server, and "exploded" the other party's motherboard and graphics card through special means. At this point, the legendary private server incident has disappeared. Of course, under the joint attack of Kevin-Mitnick and others, the legendary private servers that appeared occasionally were hacked almost as long as they appeared, and no one was spared.

With such an online "ultimate killer" in hand, Lin Feng will naturally not let some players put the pirated files of the Collector's Edition of the Legend of Sword and Fairy on the Internet. For this reason, players who want to play the Legend of Sword and Fairy Collector's Edition have only three choices.

auzw.com

Watching the collection of Legend of Sword and Chivalry sold more than 300,000 sets a week, many game companies cursed. Originally, the "Second World" in China is now the dominant one, and many other companies are struggling to survive, struggling in dire straits. Now not only the online games have been robbed of the biggest cake by the "Second World", even the "Second World" in the stand-alone game market is not let go.

Although the collection of Legend of Sword and Chivalrous Man only sells for 28 yuan, and it also comes with a beautiful doll, it can be said that the profit is very low. But no matter how high sales can't stand. Although only 300,000 sets have been sold now, the profit is not low. Calculated at a hardware cost of 10 yuan, a set of the Legend of Sword and Fairy Collector's Edition will make a gross profit of 18 yuan, and a 300,000 set will make 5.4 million yuan, which is too profitable. It's just a collector's edition, and it can make a gross profit of 5.4 million a week. Regardless of all taxes, research and development and other expenses, it also has a net profit of more than 3 million.

Jealous, absolutely jealous. This not only made online game companies jealous, but also made many stand-alone game companies jealous. In particular, Lin Feng used his own "DingDang.com" to sell, and it was still free of express delivery. This is really despicable. Of course, many game companies are also very puzzled, "DingDang.com" exempts express delivery, is this not a loss?

Indeed, the Collector's Edition of Legend of Sword and Fairy is selling hot because of this, but it is the entire "Second World" that makes money, and Lin Feng's money is what "DingDang.com" loses, which is too incomprehensible. It has always been the only way to lose money to the company and to rich individuals. Many game companies are speechless, and they can only think that they are unlucky when they encounter such Lin Feng. Why do people have money to lose, with assets of more than 30 billion U.S. dollars, and loss of such a small amount of courier fees, the loss will start.

Lin Feng dismissed the ideas of these game company bosses. Since being reborn to make money, I have never made a loss-making business. This time too, Lin Feng will definitely not make boring behaviors of losing individuals and wealthy companies. Lin Feng's principle is that everyone gets rich.

Of course, this "everyone" refers to one's own people.

Yes, the courier service of "DingDang.com" sending the Collector's Edition of the Legend of Sword and Fairy for free is indeed a loss, but not much. Taking the current daily transaction volume of "Dingdong.com", almost every day there are orders to all parts of the country, sending these 230,000 sets of the Collector's Edition of the Legend of Sword and Fairy, it's just a matter of effort. Of course, there is still a little extra in terms of labor and logistics, but on average, the extra cost of express delivery is only 0.05 yuan per set of the collection of Legend of Sword and Fairy.

Not to mention Lin Feng's loss of money, even "Dingdang.com" can fully bear it. However, Lin Feng is willing to let "Dingdong.com" be responsible for sending the Collector's Edition of the Legend of Sword and Fairy for free, so he will not lose money. What Lin Feng likes is advertising.

Express delivery companies operate express delivery business, not only can only earn a small amount of express expenses, but also make money by squeezing express delivery clerk. Although such courier companies are everywhere, such as "XTong", the salary of express delivery clerk in Beijing is only 1,500 yuan, and the delivery is delivered by bicycle. This is a typical example of squeezing hard-earned money from employees.

Lin Feng would never be such a conscientious boss. On the contrary, the "Unlimited Express" delivery service of Dingdang.com has the top employees in the national express delivery industry, and is basically a lot higher than the average salary in various places.

Under this circumstance, the "Unlimited Express" under Dingdang.com was basically just a balance of payments and did not make money. However, since Lin Feng launched his "smart" computer advertising strategy, Lin Feng suddenly realized that the express delivery industry is not only a way of making money, and can only make money by squeezing courier delivery personnel. In fact, there is a broader source of financial resources-advertising.

Thousands of couriers are delivered every day, which is an active advertising platform. Lin Feng's life and Liu Yingying redesigned a packaging bag that can be printed with manufacturer's advertisements. After it was launched on the market, it sold well. Many manufacturers have taken a fancy to the advertising platform on the outer packaging of "Unlimited Express". After all, people who can shop online naturally have a certain financial strength, which means they can also buy other goods. In particular, "Dingdang.com" itself is an online shopping platform. Except for large-scale goods such as cars, almost everything can be moisturized. It is also extremely convenient for manufacturers to sell on Dingdong.com. Therefore, for the launch of a brand new advertising platform by "Infinite Express" under the "DingDang.com", major manufacturers have broken the blood.

Liu Yingying also did not expect that Lin Feng's inspiration would bring tens of millions of RMB in advertising revenue to Dingdang.com every year. And this advertising revenue is priced according to the number of express orders. For an express package, "Dingdong.com" will charge a 0.1 yuan advertising fee for the manufacturer who photographed its advertising platform.

In the first half of 2002, "Unlimited Express" under "DingDang.com" has covered a total of 2,999 cities, counties, and districts across the country. The daily transaction volume has reached an appalling 1.8 million transactions. According to the current traffic, it can be calculated in one day. Bringing 180,000 advertising revenue to "DingDang.com". There are 5.4 million yuan in revenue in one month, and 64.8 million yuan in advertising revenue in one year.