Vol 2 Chapter 593: Plan ahead

Chapter 591 Precautions

Ma Huateng is now a rare young talent in China. Born in 1971, he was just 31 years old this year. He founded Tencent QQ with hundreds of millions of registered users. It occupies nearly 98% of the instant messaging market in mainland China and can be described as one of the domestic IT industry. A bright star. Today, Tencent’s stock price is also rising steadily, reaching 47.5 Hong Kong dollars, and personal assets have climbed to 8.7 billion Hong Kong dollars, becoming the mainland super-rich next to Lin Feng.

Of course, although Ma Huateng's scenery is boundless, compared with Lin Feng, who looked tired in front of him, he could only be regarded as Liu Ying and Haoyue contending for glory. Ma Huateng sighed for a while, and now the domestic IT giants are undoubtedly much inferior to the young and outrageous man in front of them. No, perhaps the world's business elites are inferior to Lin Feng.

While Ma Huateng sighed, Lin Feng awakened and asked, "Ma Dong, what the **** is going to come here today?"

Ma Huateng listened, smiled slightly, and took out a report from his briefcase.

"Dong Lin, these are Tencent's financial statements for the first half of the year. Take a look, how do you feel?" Ma Huateng asked calmly. Lin Feng owns 10% of Tencent and belongs to Tencent's second-largest individual shareholder and is eligible to inspect financial statements.

Lin Feng took a look and took a breath in his heart. Tencent’s gross profit in the first half of the year was 870 million yuan, and its profit during the period increased by 82.3% over the same period last year to 370 million yuan. It is considered a relatively profitable company among domestic IT companies. .

"Dong Lin, this is the financial report for the third quarter." Ma Huateng handed Lin Feng a data report.

Lin Feng took a look and found that the situation was also good. He basically maintained the earnings ratio in the first half of the year. However, Lin Feng still noticed that although he is still making money, his profit growth rate has slowed down. Although the slowdown in profit growth rate is normal after the bursting of the Internet stock bubble, it is different from Tencent. As QQ users continue to grow, the number of online users continues to rise, but profits are slowing down. This is by no means a normal phenomenon.

"Dong Lin, I believe you can also see the problem. Now, apart from advertising, Tencent’s main profit is QQ Show and a series of platform games we launched, especially QQ Farm. The QQ Farm proposed by Lin Dong was indeed for the entire Tencent. It has brought huge popularity and profits." Ma Huateng sighed.

When the contract was signed with Lin Feng, Lin Feng’s idea was exchanged for 5% of Tencent’s shares, which were not able to make ends meet. At first, many people within Tencent were opposed to it. Now it seems that a “QQ show” and a QQ farm account for Tencent’s income. 85% of Tencent’s shares were indeed profitable for Tencent when the 5% shares were exchanged for "ideas". But now there are also problems. The once-popular "QQ Show" has gradually become "cold out" as users purchase more items. Although new users increase and new "QQ Shows" continue to be launched, there are always A saturated day.

Of course, what really worries Ma Huateng is that with the operation of qq farm for more than a year, most of the users have been a bit tired of playing. Although qq ranch and qq fishery were subsequently launched, the game is simple, and the picture is fresh and fresh. The fun of "stealing vegetables", after playing for a long time, everyone's interest is not so high. Naturally, fewer and fewer people are willing to become VIP users to pay for this. Although there will be no impact in a short period of time, in the long run, Tencent must find new profit growth points. Survive in the highly competitive global information age.

However, Ma Huateng did not think of any good ideas for a while. At present, the main profit point of the domestic IT industry, in addition to relying on advertising revenue, most of them are developing into the game industry. After all, the success precedent of the "Second World" is here, which makes all it companies jealous. Although the game market is more competitive, even if the game is not profitable and attracts more popularity, it can also bring more advertising revenue.

But when it comes to games, Ma Huateng really doesn't have much idea. At the time of depression, the collection of Legend of Sword and Fairy launched by "Daewoo Information" under "Second World" sold a shocking 6.7 million sets, breaking the sales record of domestic single-player games and shocking the global game industry. Lin Feng, who created this miracle, had an idea in his mind.

Since I couldn't think of it, I might as well ask Lin Feng to see if there is any way. After all, Lin Feng also owns 10% of Tencent, and this time to promote the Legend of Sword and Fairy Games and movies, Tencent also spared no effort to reciprocate, and Ma Huateng believes that Lin Feng will give himself a satisfactory answer.

After hearing Ma Huateng's problem, Lin Feng frowned. Tencent wants to diversify development is naturally good, but now the game industry’s own "second world" is the dominant one, basically occupying the absolute dominance of the domestic game industry. Tencent wants to develop the game industry, of course, Lin Feng There are still a few game ideas in my mind, and the "Second World" can't be developed for a while.

But I can't beat my company in order to help Tencent. After all, he owns 35% of the shares in the "Second World" and only 10% of the shares in "Tencent Holdings". Compared with the two, Lin Feng naturally focuses on the "Second World".

However, Tencent's advantage is also extremely obvious. It controls the "absolute resource" of "qq", and its market prospects are also extremely objective. It is no exaggeration to say that as long as there are Chinese, Tencent will always exist. And its status in the hearts of Chinese citizens is improving year by year. With the development of global networking, in the future, perhaps all Chinese people will have a QQ account per capita.

With the influence of "Tencent", Lin Feng will naturally not give up, but it cannot affect the development of the "Second World" either. The future of "Tencent" will naturally develop into online games. If you want to not affect the profits of the "Second World", you can only expand this market. As long as the market is big and there are more people who divide the "cake", it does not matter.

And after two years of "second world" exploration, there are currently about 30 million online game players in China, which is still quite low compared to the proportion of China's population compared to Western developed countries. Since Ma Huateng is looking for himself this time, it is better to use this opportunity to expand the cake market.

The users of "Second World" are mainly college students and blue-collar workers, and ordinary white-collar workers. However, "Tencent" has users in various industries, and many of them are high-income earners. These people are all potential game users and game users who will make big money. Attracting them in is extremely beneficial to the entire game industry chain.

Let the high-income earners enjoy the pleasure of the game with more money, let the ordinary users enjoy the fun of the game with money, and allow the low-income earners to earn a living through the game. This is Lin Feng's blueprint for the game industry. It's just this blueprint, which is still being outlined and slowly being constructed.

However, Lin Feng did not have a good idea for a while. Some game ideas in his mind are good, but some are not suitable for Tencent's development, and some will have an impact on the status of "Second World". "Tencent" must become that one. A company that develops the market rather than seizes the market. Therefore, the game developed must be suitable for the development of "Tencent" and will not cause a major impact on the "Second World".

Of course, there is another point that makes Lin Feng a headache. The largest shareholder of "Tencent Holdings" is the South African media giant Mih Group, which holds 35.24% and is the largest shareholder in capital. This also made Lin Feng very upset. "Tencent"'s annual profits of more than one billion yuan, but in the end most of them are distributed to the South African consortium, which is really uncomfortable.

After thinking for a long time, Lin Feng touched his stomach, "Ma Dong, I think you also rushed over overnight, let's go, accompany me to have breakfast!"

Ma Huateng touched his stomach, only to realize that he was also a little hungry, so he put his briefcase on Lin Feng's table and headed happily.

auzw.com For the nearby morning tea shop, Lin Feng is not very familiar with it. He chooses an elegant morning tea shop at random, and orders some porridge and breakfast at will.

While chatting with Ma Huateng about the recent domestic and international IT situation, Lin Feng accidentally discovered that a child who was about ten years old was using his father's laptop to play Plants vs. Zombies next to the table. Lin Feng smiled lightly when he saw this game. This game is now declining. After a period of crazy National Plants vs. Zombies craze, due to the low excavability and playability of the game itself, only the last infinite challenge mode stimulates players. Over time, players will naturally gradually become interested in this game. The game loses interest.

Today's QQ farm is the same. As the player's craze passes, sooner or later, players will gradually give up. Looking at such a large profit point, the profit is gradually declining, and Ma Huateng should be anxious.

Lin Feng smiled and shook his head, sipping preserved egg and lean meat porridge. Suddenly, Lin Feng suddenly flashed an idea in his mind. After careful consideration, it became more and more feasible. At the moment, after drinking the porridge in twos and threes, he left Ma Huateng excitedly and ran away.

"Dong Lin!" Ma Huateng was startled, not knowing what happened to Lin Feng.

"Ma Dong, I have a good game idea, I will go back and use the computer to sort it out." Lin Feng did not look back, shouted excitedly, turned and ran.

Ma Huateng's eyes lit up when he heard it, and Lin Feng said that he had a good game idea, so naturally it must be a good game idea. Considering the miracle of domestic single-player games that Lin Feng created before selling 6.7 million sets in one month, Ma Huateng believes that Lin Feng’s expression of excitement at this moment is definitely not simple. Thinking of this, Ma Huateng also looked excited, and after drinking the porridge in one gulp, he grabbed a quick cake and ran out with Lin Feng.

"Mr., you haven't paid the bill yet?" Unexpectedly, when Ma Huateng was about to leave, he was stopped by someone.

Ma Huateng looked at the frowning, rather sullen cashier, with an embarrassed expression on his face. Excited, Lin Feng forgot to pay, and he also forgot. But when Ma Huateng was about to check out, he was stupid. It's still relatively hot now, and he wears few clothes. His wallet is in his briefcase, but the briefcase was in Lin Feng's office when he went out just now.

"This..." Ma Huateng was embarrassed for a while.

The cashier waiter looked at Ma Huateng with an embarrassed expression, his face suddenly darkened, and he looked at a rogue who only eats Overlord’s meal. However, looking at Ma Huateng's well-dressed clothes, he didn't call the security guard either. He just stretched out his hands and asked Ma Huateng to pay the bill.

"Uh..." Ma Huateng is really anxious. Even when he was the poorest before, he had never eaten the King’s meal. Now he has become the chairman of a listed company, but he has no money to check out.

"Uh, didn't you know that person just now?" Ma Huateng asked, pointing to Lin Feng's back. It's so close to the "Second World". With Lin Feng's reputation, the clerk in the restaurant nearby should know Lin Feng.

Unexpectedly, the clerk shook his head. Although it is not far from the "Second World", it is naturally impossible for Lin Feng to eat Li Zhiyou's breakfast at home every day. It is normal for these waiters not to know Lin Feng. Of course, even if I have seen photos of Lin Feng and Ma Huateng, a listed company chairman can’t pay for a breakfast of hundreds of dollars. Who believes you are the chairman of the listed company?

At a critical moment, Abby Cohen, the general counsel of Lin Feng's private consulting team, walked in, and saw Ma Huateng startled for a while, and then walked over.

"Hey, are you the Chairman Ma of Tencent?" Abby hasn't met Ma Huateng himself, but as the former chief financial officer of Goldman Sachs, Goldman Sachs also bought a lot in the early days of "Tencent Holdings" listing. "Tencent Holdings" stock, Abby Cohen naturally pays attention to the "Tencent Holdings" listed in Hong Kong, China. Besides, as Lin Feng's chief consultant, she naturally pays more attention to Lin Feng, partners and company stocks. Ma Huateng understands better. And Abby has several suggestions for Tencent, thinking that Lin Fengfan can make good use of "Tencent."

"Hello, I am, may I ask you who are you?" Ma Huateng felt that the Western woman in front of him was more familiar, but he couldn't remember it for a while.

"Haha, Dong Ma, I am Mr. Lin's personal consultant, Abby Cohen." Abby Cohen introduced himself with a smile.

Ma Huateng suddenly realized. He remembered who this woman was before him. The former chief financial analyst of Goldman Sachs, a top international investment company, was called the "Wall Street Myth." At the time, Abby Cohen resigned from Goldman Sachs and became Lin Feng's personal consultant, which caused quite a stir in the industry. I didn't expect to meet her by accident here today.

"Two, can I check out first?" The waiter listened to Abby Cohen and Ma Huateng speaking in English, and he was agitated and couldn't help interrupting the two of them.

Ma Huateng was embarrassed for a while.

"Can you check out for me? My wallet is in Lin Dong's office." Ma Huateng said helplessly.

Abby Cohen smiled and helped Ma Huateng settle the bill, and then the two of them talked all the way to Lin Feng's office. Before walking to Lin Feng's office, Abby smiled and left, but along the way, Abby Cohen had already received a lot of information. After all, Ma Huateng unknowingly reveals some clues about a legendary character who has saved himself from embarrassment, and is also known as a "spiritual", or a rather charming mature woman. And these clues are enough for the former chief financial analyst of Wall Street.

Ma Huateng knocked on the door and came in.

"Hey, Dong Ma, you are here, just in time, my new idea has come out." Lin Feng turned the display screen.

Ma Huateng took a closer look-QQ Farm + Plants vs. Zombies!

What kind of game is this?