Vol 2 Chapter 802: Virtual bar

Chapter Eighty Two

Virtual bar

The global mainstream media advertising costs are around 487 billion US dollars (still a conservative estimate). This is a huge cake, divided by TV stations, newspapers and magazines from all over the world, and it is so greasy that it is jealous. Although the rise of the Internet has begun to carve up this cake market, online games have not yet been involved in this market. Although Lin Feng had tried before in the online game market, the total profits he made did not add up to tens of millions of RMB. Compared with the global advertising costs, it was like a drop in the bucket, which really made Lin Feng unsatisfied and unsatisfied.

Therefore, Lin Feng intends to take advantage of the virtual life game to share a share in this advertising cake market, and hopes that the more the better.

As for the free model? Lam Fung has tried before, but has never been so bold this time. It will be completely free, and all operating expenses and profits will come from advertising. In the virtual life, all businesses can advertise in it, and in various prosperous areas of the game, you can place extremely conspicuous billboards (of course, provided that you have enough money) to advertise, and at the same time, major businesses can also buy land. Come to open an online store to sell virtual or real items online.

For example, "Starting Point Fast Food Restaurant" bought land in the game and opened a "Starting Point Fast Food Network Virtual Store", which can sell virtual fast food to "virtual citizens" in the area. After virtual citizens purchase virtual fast food, they can satisfy their own characters in the game. You can also buy it as a gift in exchange for the favorability of the other party and make friends. Of course, "Qiji Fast Food Restaurant" can also sell physical fast food online. Of course, as for delivery or not, it depends on how the couriers of Lin Feng's "Qiji Fast Food Restaurant" are assigned.

And these profits will become all sources of income for virtual life. To make this brand-new charging model successful, you must rely on one thing-a large number of players, enough, so many players that all manufacturers can't ignore. For example, hundreds of millions of players around the world play games in virtual life. Lin Feng believes that no manufacturer will ignore this advertising resource. If this is the case, then Lin Feng can imagine that global manufacturers will squeeze their heads and buy land in the game to promote their brands and sell virtual items to make money. After all, the cost of gaming is much lower than the cost of advertising on TV stations, newspapers and magazines.

This is now the fifth media besides newspapers, radio, television, and the Internet, gaming media, a brand new media. ——Lin Feng believes that this kind of game media, as long as it is operated properly, will surely return huge profits in return.

Of course, all this is just an expectation, just a good wish. Whether it can be realized depends on the August 8 public beta.

Although the completely free mode makes the "Second World" jittery and anxious, it is great news for all players. You know, throughout the ages, since the beginning of online games, in addition to the point card charging mode, it is the item charging mode. The point card mode requires money as long as you play it, even if you chat and walk on it, you will have to pay for it, especially for some online games with extremely large maps, and some players will be charged for walking fees; another item charging mode, although it is possible to play games No money, you can play for as long as you want. In theory, players don’t need a penny to play, but if you want to play well, you must ask for money if you want to play, and you must have a lot of money, otherwise you will not play well. It's not fun to play. These two charging modes are very troublesome for some shy players, especially the item charging mode, which is very painful for most players.

The charging mode of online games has also hindered some non-online game players from joining, and these players or netizens have always been afraid to avoid them, and the open mouth is that the online game company is trying to make money from the players. These people are no less than online game players and occupy the mainstream of non-online game players. These people generally believe that playing games is a waste of time, playing games to pay back is a waste of waste, and it is incurable.

For these people, many online game companies have been helpless, mostly adopting an attitude of turning a blind eye to save worry. But for Lin Feng, these people are also a potential customer base that can be developed. Lin Feng remembered that a certain sales story was very interesting.

auzw.com Two salesmen went to an island to sell shoes. After a round, the two returned to report to their respective companies. One of them said sadly: Oh my God, the shoes can't be sold there, because they don't wear shoes. But the other was extremely excited and said: Oh my God, hurry up to produce shoes, because they don't have shoes to wear yet.

This story fully shows that looking at a matter from different angles, there will be two completely different conclusions. Now domestic online game companies and Lin Feng are like these two salesmen selling leather shoes. Domestic online game companies believe that these people do not know how to play online games. After all, their attitude is so determined, and they have been persuading people around them not to play online games. They are simply the number one public enemy of online game companies. But for Lin Feng, they are huge potential customers in the future. They can become loyal customers of online games. And these people who have never played online games before, once entered the world of online games, I am afraid they will be even more crazy than the previous online game players.

Lin Feng is now going to give them a step, let them walk down from the "sacred altar" of "high above" and "overlooking" online games. Virtual life is a ladder Lin Feng gave them, a ladder to try online games. Didn’t you say that playing online games is a waste of waste? Now I don’t charge money, and I don’t charge a penny, and you can still enjoy the full game fun in the game. Don’t you say that playing online games is a waste of time. In virtual life, you don’t want to play, but just provide you with a platform, a platform for making friends, a platform for leisure, a platform for relaxation, and a platform for increasing your knowledge.

So are you still playing?

Lin Feng does not know whether these hate or even slander online game users will choose to enter the virtual life, but Lin Feng knows that just completely free and permanently free slogan has attracted the interest of almost all online game players, these players are known for this game. Online games that are completely free forever, full of expectations.

However, in order to stimulate online game players and even netizens to be more invested in virtual life, Lin Feng plans to build "virtual bars" all over the country at the same time. The so-called "virtual bar" is similar to an Internet cafe. It's just that this "virtual bar" can not only access the Internet, but also provide coffee, but also provide some alcoholic beverages, and this "virtual bar" is also a place for making friends and chatting.

There is no objection to the construction of "virtual bars" all over the country in the "Second World". This in itself can also be used as a means to expand the "Second World" business. Combining online games, bars, and making friends is a good idea in itself and it is worth trying. And once it succeeds, its profits will far exceed the online game itself.

However, for the sake of safety, only 10 "virtual bars" will be opened in Chu City, Shanghai, and Yuhang Town for the time being (after all, this is the first time the "Second World" has set foot in the catering and entertainment industry, and the risks are not small). Among them, 5 are in Shanghai, 3 are in Chu City, and 2 are in Yuhang Town. In these three places, the "Second World" has large investments, which can win the support and welcome of the local municipal government, and the local government can ensure that the "virtual bar" is not harassed by some social personnel, which is important for the entertainment of bars. The industry is crucial.

Of course, the security work of the "virtual bar" is naturally the responsibility of Lin Feng's "Langya" security company. Now, with the expansion of Linfeng's subsidiaries, "Langya" security company has expanded its business coverage and has become the largest private security company in China. At the same time, because of the success of "Langya" security company in China, "Langya" overseas companies are getting bigger and bigger, although they are still far from being able to compete with the top international companies such as "Blackwater", "eo", "si" and "mpri". Compared with the hired company, after buying three Jaguar gunships, their combat effectiveness has risen exponentially, and they have become well-known in Africa. Of course, Wang Meng is responsible for all this, and Lin Feng has never cared about it. For the "Langya" security company, Lin Feng has always believed that it is a place for Wang Meng and the soldiers of the team. As everyone knows, Lin Feng's indifferent and indifferent nature makes Wang Meng and others extremely grateful and respectful, and therefore they are very caring about Lin Feng's affairs, without any sloppy negligence.

For the preparation of the "virtual bar", players from all over the country are naturally applauded. Virtual life originally has a great element of making friends. It would be better to have such a platform for making friends. In particular, the "virtual bar" was built by the "Second World", has the official background of the "Second World", and is secured by the "Langya" security company, and its safety must be trusted. With the absolute guarantee of safety, many male players believe that if they ask female players to meet in a "virtual bar", there will definitely be no problems.

What's more, Lin Feng promised that the "virtual bar" will launch a parity strategy to ensure that every player can spend in it to the fullest, which makes all players happy. After all, the environment of the bar is very pleasant, soothing music, soft lighting, comfortable sofas, and beer. What a pleasant thing. But for most people, bars are a high-spending place, and they can't afford it. Want to go, but can't go.

But now Lam Fung promises to charge a fair price, how can this keep the players unexcited. As for whether Lin Feng's promise is valid, many players are absolutely not worried. Because Lin Feng is the world's richest man, the promise of the world's richest man will definitely be fulfilled. At least so far, Lin Feng's promise has never been broken.

In the intense preparations for the "virtual bar", players are eagerly looking forward to the virtual life of the global unified server officially launched on August 8, 2003.