Vol 2 Chapter 812: Don't get frustrated with the player

Chapter Eighty Hundred and Twelve

Don't get frustrated with the player

Let players share in advertising profits?

Wu Zhaopu looked surprised. He didn't understand what Lin Feng was referring to by sharing advertising profits with players? Whether to give back to the players in the form of various benefits is like giving back to the players in various lottery events or similar to the player's annual meeting. If Lin Feng was referring to these, it would be a feasible way. But the problem is that human nature is forgetful and greedy. Although this kind of welfare may be able to offset the player's resistance to the overwhelming advertisements in the virtual life in a short time, the player will start to complain again and even start to resist after a long time. At this time, players will completely forget that the reason why there are so many advertising companies in the game is because players enjoy completely free games, and "Second World" uses advertising revenue to replace the traditional online game charging model.

Human nature is like that! It's like having a good person who has done a good thing for a lifetime, and no one will remember it. But as long as he did one wrong thing, he will be remembered forever, and he will be constantly accused. On the contrary, a bad guy has done wrong things for a lifetime, but he has only done one good thing, maybe this good thing will be remembered by everyone and praise him constantly. Human nature is such a repetition, unpredictable, and even a bit ashamed.

If Lin Feng is going to use various benefits to allow players to accept the resistance of in-game advertising insertions, Wu Zhaopu thinks that this is a bit taken for granted, it is impossible to achieve, and it will not be possible for players to buy it!

Lin Feng smiled.

"Mr. Wu, I have thought about the method you mentioned, but it is only a temporary solution, and it cannot solve the contradiction of a large number of advertising companies in virtual life. I said that it is impossible to let players share advertising profits. Welfare feedback, what I want is to fundamentally solve this unadjustable contradiction." Lin Fengxin vowed.

Solve this contradiction fundamentally? —Wu Zhaopu was taken aback, not understanding what Lin Feng was referring to. But if there is such a way, it would be great. In this way, there is no need to be afraid that players will protest against excessive in-game advertisements all day. After all, the willingness to put advertising resources in the game on the field is what the popularity of virtual life is. If the popularity is gone, these advertising companies will naturally disappear with the wind. They don't put money in foolishly, and don't care about the return.

The so-called unprofitable is earlier than inferior. If there is no profit, businessmen will become the most indifferent passers-by.

"Moreover, Mr. Wu, have you ever wondered whether there will be visual fatigue if too many advertisements appear in the virtual life? Will these advertisements still achieve the effects the manufacturers want?" Lin Feng asked meaningfully. .

Wu Zhaopu took a breath, he really hadn't thought about this problem. Some time ago, he was still worrying that there were no advertisers in Virtual Life who were willing to join. In the past two days, he was busy with too many advertisers. How to auction is busy. He didn't even think about what would happen if there were too many advertisements in Virtual Life. The entry of several advertising companies is very eye-catching for all players, but if there are too many in-game advertisements, it may be a disaster. At that time, in the face of overwhelming advertising, players will experience absolute visual fatigue and aesthetic fatigue. At that time, the novelty and interactivity of virtual resources in virtual life will not be so obvious, and the advertising effects invested by manufacturers will be greatly reduced.

How to do? —Wu Zhaopu looked anxious, and sweat on his forehead was dripping down. The advertisement is about to be auctioned now, but if the advertisement is auctioned at that time, it fails to meet the requirements of the manufacturer and cannot give the manufacturer enough profit return. At that time, it was not just the game of Virtual Life, but the advertisement instead of the traditional one. This brand-new idea of ​​the charging model will be devastated, and even if there is a better time and a better plan, it will not be launched in the future. Because advertisers have lost confidence in it.

"Mr. Wu! Mr. Wu! Mr. Wu!" Looking at Wu Zhaopu, who was pacing anxiously in the room, Lin Feng was secretly funny, but he was also very moved. Since joining the "Second World", Wu Zhaopu has been conscientious, and his affection and loyalty to the "Second World" is unmatched by others.

"Mr. Wu, don't worry, don't worry!" Lin Feng whispered, finally shouting anxious Wu Zhaopu.

"Boss, how can this be good? An auction will be held tomorrow, when the major manufacturers will definitely ask this question, but we have no solution yet, how can this be good at that time!" Wu Zhaopu sighed again and again. He was already confused, and he didn't know what to do.

Lin Feng patted Wu Zhaopu's shoulder gently, and served him a cup of herbal tea.

"Mr. Wu, the solution to this problem lies in what I said-players share advertising profits -" Lin Feng said with a smile.

Wu Zhaopu's eyes lit up, and he drank the herbal tea in his hand in one sip, looking at Lin Feng with piercing eyes, waiting for Lin Feng's answer. I don't know what Lin Feng's "player sharing advertising profits" refers to!

At this time, in some forums on the Internet, a post began to circulate-a post that "Second World" violated the interests of players for advertising profits. In the post, he specified in detail that although Lin Feng kept saying that it was for the benefit of the players and for the benefit of the players, so he replaced the traditional online game charging model with advertisements, but in fact he wanted to use complete free as a bait, in fact for himself Earn amazing advertising fees and put on a legal cloak. But in fact, in the end all the consequences have to be borne by the player. Finally, players are not playing games, but watching advertisements, and spend a lot of time online watching advertisements every day.

In this post, there are also a few pictures modified with "photoshopo" to simulate the virtual life of the future and insert a large number of advertisements. In the picture, the entire virtual life is full of advertisements on the screen, and the player’s sight is full of advertisements, almost invisible to people. If you just look at this picture, as this post says, players are not playing games, but watching advertisements. They spend a lot of time watching advertisements every day.

Finally, the post also called on players to immediately unite against the "Second World", which is a purely commercial act for their own benefit and ignoring the interests of the players. Players should adopt a joint strike to put pressure on the "Second World". Let the "Second World" return players a clean game world without ads.

The advent of this post was spread to every corner of the Internet instantly under the dissemination of "wishful people". All netizens, both at home and abroad, saw this post and had heated discussions about this post.

Netizens "the source of everything" claim that "Second World" has always been a game company that puts the interests of players first. From the launch of the "Second World Club", there is a monthly exquisite magazine with the latest content in the game industry, as well as various This kind of discount, and the unprecedented large-scale player annual meeting held once a year, prove that the "Second World" has the most friendly attitude towards players and treats players as friends. And there is only one game company in the world that rewards players with gifts like the "Second World". So some people say that the "Second World" deliberately infringes on the interests of players, this is definitely splashing ink.

The speech of "the source of everything" has been endorsed by a large number of netizens, especially thinking that the "Second World" has attached great importance to players in the past, and they all believe that "Second World" will never scorn the interests of players in this way, and will infringe on the interests of the company. Player benefits.

But just over ten minutes later, "the source of everything" was attacked by a large number of netizens, calling it a "second world" staff member, self-covering, self-beautifying, and claiming-facts speak louder than words, if 278 Manufacturers' advertisements are all embedded in the game. In order to protect the interests of these advertisers, players can only watch advertisements in addition to watching advertisements.

Since these remarks were too violent, and they were all right, the trend of online public opinion was suddenly changed, and the anti-"second world" side was instantly turned back, especially under the leadership of some "wishful people". Few players began to demonstrate in the virtual life, chanting that the "Second World" will return the virtual life to a clean, ad-free game world.

"Boss, emergency." Lin Chiling walked in with a scorched expression, opened the notebook in front of Lin Feng, and entered the virtual life. At this moment, I saw dozens or hundreds of players gathered in a virtual life, marching between cities, chanting slogans of boycotting advertisements and returning the interests of our players.

auzw.com "Boss, not only in this city, but also in other cities." Lin Chiling adjusted several city screens, all of which appeared similar demonstrations, but their scale Different, some have more people, and some have fewer people. At most, thousands of players can gather to resist Lin Feng's advertising instead of the traditional charging model, and call for Lin Feng to immediately cancel this virtual auction.

"This must be someone jealous, to deliberately make trouble!" Wu Zhaopu's eyes were red when he looked at the sideline, which shows that someone is targeting the "Second World". Obviously, he saw the "Second World" advertisement instead of the traditional online game charging model. He was jealous of the profits, so he was jealous of making some small actions to destroy the "second world" plan.

"Boss, we haven't found out where this post first appeared, but the company's network security department is under investigation, and it has already had some eyebrows." Lin Chiling said with a look of surprise.

Lin Chiling has always had a doubt about the company's cyber security department. This department is isolated separately, and all the company personnel, except for a few high-level personnel, are not allowed to enter. In addition, there are 8 "Spike" security company's most elite security guards at the door 24 hours, and the "cloud computing" department has become the company's two core departments. Some employees once joked that the defense forces of these two departments are no less than the defense forces of the President of the United States.

Now that the security department with such a high level of defense has reported that it is tracing the source of this post, it is really surprising. Although Lin Chiling has not been in contact with the IT industry before, as the secretary of the world's richest man, she naturally has a deeper understanding of the IT industry. Like this kind of posts circulated on the Internet, especially the extremely offensive posts, and obviously suspected of being manipulated, in this case, it is almost impossible to trace the source of the post. However, the "Second World" cybersecurity department said that it has already had an eye on it, which has to be surprising.

What secrets are hidden in the "Network Security Department" is what most employees of the "Second World" want to know and be curious about. After all, the "cloud computing" department was so heavily guarded, at that time because of "cloud computing", the IT technology that has been leading the world for several years. But why is the cyber security department equally guarded? Lin Chiling was very curious. She wanted to ask Lin Feng several times about why the cyber security department was so guarded, but she finally resisted it. As a qualified secretary, you should know that there are some things you can ask, and some things you cannot ask.

After glanced at Lin Chiling's confused expression, Lin Feng naturally understood Lin Chiling's curiosity about the network security department. However, Lin Feng would never reveal this secret. Including Li Zhiyou and Avril Lavigne who are most intimate with him, Lin Feng did not tell. Because of the existence of Kevin Mitnick, the world's chief hacker, he is the most concerned figure of the US fbi. Since his disappearance, the American fbi has never given up on tracing him. Once his news is revealed, it will cause great trouble to Lin Feng.

In particular, Lin Feng has always been the most unhappy existence of the Bush administration in the United States. It's just that there is no evidence that Lin Feng can't help it. Otherwise, Lin Feng believes that the Bush administration will definitely send itself to prison in order to pay homage to the Statue of Liberty in the United States and the completely vanished White House.

"Boss, it's better to announce that the virtual life is changed to the traditional charging mode!" Wu Zhaopu watched the virtual life game. Players kept marching and demonstrating, chanting the slogan that "Second World" would return the player to a clean game world. The face is unhappy.

Looking at this scene in the game, Lin Feng was also angry. I think these players are too forgetful, too forgetful. Lin Feng asked himself if the "Second World" tells the players that there will be no one, at least no one has come before. In the end, the players are treated like this, which makes everyone angry.

But after all, he waited for people to open a company, and the customer was God, and he and the other people’s food and clothing parents. Lin Feng had absolutely no reason to offend them. For whatever reason! What's more, most of the players are ordinary people, and they are young people, very impulsive, easy to be deceived and used by others, and it is normal to have this kind of behavior of brain congestion for a while.

However, as Wu Zhaopu said, the strategy of replacing the traditional charging model of online games with advertisements must not be abolished, and instead of charging by card or items. If you really do this, then you are really hitting the mark. And in this way, in the end "Second World" is not a person inside and outside, that is, offend the player (enjoy the free, and then enjoy the charge, the player will never do it!), and offend the manufacturer.

Offending players, offending their own food and clothing parents, offending manufacturers, offending companies in various fields around the world, if both sides are offended, only one waiting for the "Second World" will end-bankruptcy.

"Mr. Wu, there is nothing to be angry about. They are all used by others." Lin Feng asked Lin Chiling to serve Wu Zhaopu a cup of tea with clear fire.

Wu Zhaopu drank the grapefruit tea that was used to reduce fire and lungs in the water with a disgusting expression.

"Oh, boss, it’s not what I said. Our company’s attitude towards players is absolutely No. 1 in the industry, and no one else can do it. But players are easily exploited like this. It’s really amazing to forget everything we did for players in the past. Disappointment. If we, like other game companies, only do our own games, our profits will increase by at least 5 percent that year." Wu Zhaopu said with disappointment.

Wu Zhaopu couldn't help but be angry. Originally "Second World" profits are extremely generous, far more than just the profit on the report. But a lot of the profits are used to give back to the players, and Wu Zhaopu's 5 percentage point is definitely not an exaggeration. Unfortunately, in the end it was a heartache.

Sure enough, human nature is forgetful.

"Well, Mr. Wu, continue to discuss our-players sharing advertising profits. As long as this benefit is launched, I believe that these rumors, these so-called demonstrations, will disappear. Besides, the players will naturally understand everything at that time and will know the misunderstanding. Our company. Mr. Wu, players are emotional. They are easy to be used by others and are easily moved. At that time, we will actually gain more player loyalty." Lin Feng said with a smile.

Wu Zhaopu thought for a while, and it can only be so now. He also knew that what he had just said was angry. If you are really frustrated with the players, then the "second world" does not need to be opened, and frustrated with your own food and clothing parents, there is only one end-bankruptcy. It's better to go home early and hug your wife.

Subsequently, Lin Feng and Wu Zhaopu continued to discuss their own plan to share advertising profits with players, and held a small meeting to discuss the pros and cons. Of course, when discussing the pros and cons, as the official spokesperson of the "Second World" Chen Xiaowei also came forward to refute the rumors, calling on players to calm down, and repeatedly reiterated that "Second World" is definitely the company that cares about the interests of players the most in the industry. I hope all players do not Don't listen to the letter if you are bewitched by others.

But obviously, Chen Xiaowei's efforts were in vain. The players are still making trouble there, the parades that should be marched, and the protests that should be protested, Chen Xiaowei was ignored in the slightest. And under the leadership of the "wishful people", things seem to have a tendency to become more troublesome.

At this moment, an office building.

"President, everything is going according to plan." An entourage said.

"Well, go ahead and let them work harder. This time if the'Second World' is not handled properly, it will be a major crisis. If the'Second World' collapses, although we will not be able to obtain the greatest benefit, we will wipe out one The biggest potential enemy." said the president.

"Yes." The entourage agreed.

"By the way, please contact that side and let them work harder. If the'Second World' is not handled properly this time, it will be them who will benefit the most." The president said, holding the foot of the wine glass.

"Yes, I'll get in touch right away." The entourage nodded and turned away.

The president looked at the clouds outside the window playfully, and secretly calculated how he can maximize the benefits of the company once the "Second World" really mishandles the world and encounters a crisis.