Vol 2 Chapter 34: Starting point expansion

Chapter 34 The Expansion of the 520 Novel

Amidst noisy and noisy protests, China ushered in the 51st National Day of the founding of the People’s Republic of China.

Lin Feng's September earnings were also released at this time.

Chufeng Internet City was affected by the suspension of operations for half a month, and its net profit was only 120,000 yuan. However, Lin Feng took advantage of this time when he was fighting with McDonald's and KFC, using the method of annexing Liu Yishan and others' Internet cafes before, once again annexing the newly opened Internet cafes in the surrounding area. At present, the total number of computers in Chufeng Net City is 380.

Due to the launch of ter-strike (counter-strike) and its rapid popularity, the price of Internet cafes in Chu City unexpectedly stabilized. The most competitive area in the city center is 2 yuan per hour, and the suburban area is 2.5 yuan per hour. Chufeng Internet City is still strong3 Yuan per hour, but now most of them are members and enjoy a 20% discount. Of course, most of the customers of Chufeng.com are members. This is also related to the fact that Chufeng.com provides free members to enjoy the "killing game".

The net profit of tea processing factories reached a record of 210,000 yuan, part of which is the growth of Dingdang.com. More and more people are enjoying shopping on Dingdang.com. Therefore, tea sales have gradually opened up the national personal household market. Although in September, Chu City accounted for the vast majority of sales, Lin Feng believes that the individual household market sales across the country will definitely far exceed Chu City in the future.

The barbecue shop has only a mere 20,000 yuan in net profit. Although it does not make much, it has greatly improved the popularity of Chufeng.com. Most of the players who come to the game enjoy the exciting cs battle, and a few friends Sit at the barbecue restaurant, have a barbecue, have a dozen beer, and sit down with a chat game experience.

Life seems so beautiful and comfortable at this moment!

The sales of ter-strike (counter-strike), except for the 200,000 copies sold in advance, have now been greatly reduced. On the one hand, it was impacted by piracy. On the other hand, players who bought the CD copied each other. During this time, only 12,000 copies were sold, which brought Lin Feng a net profit of 115,200 yuan. However, what made Lin Feng laugh and cry is that the cd-key authorized by the father of CS has not yet completed an order in China. With the online game platform provided by Tengx.com, no player would even think of buying expensive cd-keys to enjoy international servers.

The only thing that embarrassed Lin Feng was the 520 novel fast-food chain, the most popular enterprise in China recently. The profit of each branch in these 10 days was only more than 20,000 yuan, and more than 60% of the income was still the income of the three days before opening. Since the reform of Lam Fung, after changing the frying oil to replacement every six hours, profits have plummeted. Although the business is becoming more and more popular, it is estimated that the profit of each branch is only more than 10,000 yuan per month. This is because Lam Fung does not collect advertisements. Fees, brand usage fees, etc.

If Lin Feng draws 7% of its operating income in accordance with the contract, the monthly net profit of each branch will be around 3,000 yuan, which is absolutely unacceptable to the relatives of the two joint ventures operating a 520 novel fast food restaurant branch.

Again, investment is not directly proportional to income.

In desperation, Lin Feng had to take a symbolic extraction of 1% of the operating income after weighing it repeatedly. Fortunately, Lin Feng is now increasingly popular on Dingdang.com. Although there are not many transactions for the time being, as long as the third-party payment platform is launched and the country passes the Internet Banking Act, Lin Feng believes that Dingdang will become a cornucopia. The income of the 520 novel fast food restaurant is insignificant compared to the huge profits of the Internet industry.

However, Lin Feng was a little bit uncertain about the joining application letters from all over the country like snow. Now is the best time for the rapid expansion of the 520 novel fast food restaurant. If this opportunity is missed, expansion in the future will not have the current effect. After all, the world is diversified. In today's explosion of information, people will easily forget one thing. 520 Novel Fast Food Restaurant will soon become yesterday's yellow.

The reason why the 520 novel fast food restaurant is so popular now depends on the reason that Lin Feng took six hours to change the frying oil, and all the food ingredients are full. But this is also the reason why 520 novel fast food restaurant business is so hot, but the profit is far less than the recent controversial McDonald's and KFC branch in Chu City.

If franchisees abandon the fast food restaurant principles established by Lin Feng for the one-sided pursuit of profit, the brand may collapse at any time.

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One second is the hero, the next second is the sinner. ——This is the power of public opinion.

But if the franchise stores follow the principles laid down by Lam Fung, and count Lam Fung's commission, the profit will be extremely meager. This is also a matter of unwillingness for franchisees who want to make a fortune. But if Lin Feng does not make a profit, it will not be beneficial to the development of 520 Novel Fast Food Restaurant. Without continuous advertising investment to gain popularity, 520 Novel Fast Food Restaurant will soon become a lone boat in the vast sea of ​​commerce and be forgotten.

The question is back to the original point-morality or interest.

After careful consideration, Lin Feng chose morality again. Money can also be earned in other ways, but people's conscience cannot be swallowed. Without a conscience, it also means that a person has lost his qualifications as a person. In particular, my fast-food restaurants mainly deal with Chinese people. Although the carcinogens in fried oil cannot be compared with opium and drugs, the long-term effect on the human body is definitely long-term and fatal. Maybe this generation is fine, but the next generation may inherit some disease.

Lin Zexu was a ban on smoking in Humen, what a heroic spirit! Today, Lin Feng cannot be ignorant of his conscience and provide people with food containing carcinogens.

In the end, in the contract signed with many merchants, Lin Feng had a franchise fee of 30,000 yuan each, and Lin Feng took 3% of its operating income every month as an advertising investment for the 520 novel fast food restaurant brand. ——This little money is definitely not enough for advertising. McDonald’s and KFC’s rake is 17% to 23% of operating income, and most of the rake is used for advertising and brand promotion.

However, Lin Feng has also considered that there are two ways to advertise with money and without money. Naturally, Lin Feng has a way to make advertisements as famous as McDonald's and KFC on the basis of less money. ——This is the advantage after rebirth.

In the early stage, Lin Feng temporarily signed 50 franchise stores, all of which are located in prefecture-level cities, not one in large cities and developed coastal cities. This is because the competition pressure faced by 520 novel fast food restaurants in prefecture-level cities is much less. Lin Feng can first observe the actual sales performance of each store. After all, the sales performance of Chu City cannot fully represent the sales performance of other places. If once the sales performance is good and the profit of each store is sufficient, Lin Feng will add another 100 franchise stores. It took McDonald's 3 years to open up the Chinese market, and it took Lin Feng a year to spread 520 novel fast food restaurants across the country, with more than 300 branches.

Secondly, Lin Feng is also the strategy of learning **-the countryside surrounds the city. Lin Feng’s 520 novel fast food restaurant takes the parity route. The market is wider than McDonald’s and KFC. It is not only the golden section of big cities and prefecture-level cities that can open stores. 520 novel fast food restaurant has a certain number of people as long as there are people. Shops can be opened wherever the consumption power is. After all, Lin Feng is different from the vampires of McDonald's and KFC. The commission and franchise fees collected are far from those of these two Fortune 500 companies. Naturally, the initial cost of each franchise store is much lower.

After seven days of tense negotiations on the National Day, the owners of the fifty early franchise stores left Chu City with satisfaction, and each returned to their hometown to step up the decoration of the stores, so that they could open and make money as soon as possible.

In order to prevent these franchise shop owners from modifying the franchise principle of 520 novel fast food restaurant in the contract privately in order to pursue profits one-sidedly, Lin Feng also decided to hire "mystery customers" in the local franchise stores. Their job is to try 520 novel fast food restaurant food to see if the taste is delicious and the ingredients are full. It also hired several monitors, whose duty is to sample the frying oil from 520 novel fast food franchise stores across the country from time to time to see if it is replaced every six hours.

After finishing all this, according to Zhang's statistics, Lin Feng's account has more than 2.8 million yuan of circulating funds. After paying off the balance owed by Chu Zhixuan's 1.5 million acquisition of Chufeng Net City, Lin Feng still has 1.3 million circulating funds on hand.

When Lin Feng returned the money to Chu Zhixuan, Lin Feng could clearly see the look of regret and annoyance on Chu Zhixuan's face. Obviously he had regretted his original choice, but it was already too late at this time, and he will be more in the future. regret.

Believe him, you will become a billionaire; do not believe him, you will regret for life. ——This is a sentence that Chu Zhixuan often muttered with regret in his later life.

When Lin Feng's financial resources were rolling, Liu Yingying, who owns 10% of Lin Feng's shares, also became a wealthy woman with a net worth of hundreds of thousands. This made Liu Yingying's beautiful eyes narrowed with a smile. Among the classmates in the same class, many people also went to many well-known companies, and their salary was much higher than hers. But no one can talk about status and future. This made Liu Yingying's heart full of pride and pride when she occasionally contacted these classmates.

But at this time, a person came to Chu City by accident and made a request to Lin Feng that he could not refuse, but had to refuse.