Vol 2 Chapter 817: Who is the ghost

Chapter 817

Who is the ghost

Have your own satellite! This is Lin Feng's future plan. The current plan is to respond to Sony and ea's care for themselves. The two companies are so "polite" to themselves, it would be rude if they didn't respond.

Didn’t the two companies want to destroy their own advertising to replace the traditional online game charging model and drive their virtual life out of the online game market? Now Lin Feng asked the two companies to see that within a week after officially launching advertising to replace the traditional online game charging model , How much is the profit.

Subsequently, Lin Feng ordered Chen Xiaowei to announce the profit within seven days after launching the advertising marketing strategy.

"Everyone, we are holding this press conference today. We want to tell you that after Virtual Life launched a brand-new advertisement to replace the traditional online game charging model, all advertisements generated a total of 31 billion effective clicks..." Chen Xiaowei's words were just released. Interrupted by many reporters.

Before Chen Xiaowei finished speaking, there was a buzzing sound in the audience. 31 billion effective clicks are generated in 7 days, which is really horrible. But think about it, it's not impossible. Think about it, now that the number of people online in Virtual Life exceeds 30 million, and the number of registered players worldwide has exceeded 300 million. According to the registered players log in once a day and only click 10 ads each time, there are 3 billion clicks a day, and 21 billion clicks in 7 days. . This is the most conservative estimate, and it is actually far more than this number. In virtual life, players often answer dozens or even hundreds of advertisements in a single day in order to obtain enough game currency to purchase various products. Therefore, the 31 billion clicks announced by the "Second World" in 7 days is absolutely normal.

With 31 billion clicks in 7 days, how much benefit will it bring to the "Second World"? ——All the reporters looked at Chen Xiaowei nervously, waiting for the final profit to be revealed from her mouth.

"In 7 days, all advertisements generated 31 billion clicks in total, generating a total of 23 million US dollars in profits." Chen Xiaowei was extremely confident and confided this number.

scare! The reporters were shocked. In 7 days, a profit of 23 million U.S. dollars was generated, which is really amazing. In that way, for 52 weeks in a year, it is 1.2 billion US dollars, and after deducting about 200 million US dollars in operating expenses, a virtual life alone is enough to bring a net profit of 1 billion US dollars per year for the "Second World". This is amazing and incredible. Virtual life is too profitable, it is simply stealing money!

Looking at the many horrified and speechless reporters in the audience, Chen Xiaowei looked smug. Previously, the outside world did not appreciate the virtual life advertising instead of the traditional online game charging mode. Now you know that the virtual life is very profitable! In 7 days, 23 million US dollars were searched. What game is more profitable than it!

impossible! ——Sony President Howard Stringer, who is following this press conference, snapped the table fiercely. He couldn't believe that virtual life could make money like this. But the facts were before him again, and he had to believe it.

In 7 days, 31 billion clicks were made, and 23 million U.S. dollars were made. On average, each click brought a profit of 0.00075 U.S. dollars to the "Second World". This click distribution profit is not high, and even far less than the profit sharing generated by some search engine link advertisements, but it can bring such a huge profit to the "second world", it can only be said that there are too many players in virtual life. Up.

Can those manufacturers afford such a high advertising investment? ——Howard Stringer is a little unbelievable.

In 7 days, 23 million U.S. dollars, 238 manufacturers, an average of 96,600 U.S. dollars in advertising costs, then a year is 5.02 million U.S. dollars in advertising investment. This is by no means a small number, but can these manufacturers really afford such a high advertising investment!

auzw.com If the CEOs of Nokia, Lenovo and other companies are in front of Howard Stringer, they will immediately tell him that this advertising investment is very worthwhile. Because this advertising investment is not like the traditional media advertising, using fatigue visual bombardment on TV, so that the TV viewers can deeply remember under the subtle and unbearable disturbance. On the contrary, in virtual life, players actively click on advertisements and actively request to click on advertisements to obtain game currency rewarded by advertisements. This effect is incomparable with the advertising effectiveness of traditional media.

In particular, many of these advertising rewards are related to the history and culture of some major manufacturers and related brands. After these seven days of contact, many players have become very familiar with the history and culture of many manufacturers, and they can spit out many manufacturers almost open their mouths. History and culture. How can major manufacturers be unhappy in this situation! In this case, manufacturers would rather pay more. After all, this cultivates a loyal customer base and will become potential loyal consumers of major manufacturers in the future.

Moreover, the people facing this time are all young people. Although many people do not have much spending power or even jobs, it does not mean that these people will have no jobs in the future and will still have such low wages in the future. These people represent the future, a bright future. Therefore, an annual advertising investment of 5.02 million US dollars is absolutely very cost-effective.

The president of "ea" and the president of Sony looked at Chen Xiaowei excitedly at the press conference. They were short of breath. They worked so hard, but they ended up with a failure, and they watched the virtual life go on the right track, making one billion dollars every year, which is really exasperating.

Of course, it's not just this that makes Sony and ea more annoying. Later, Lin Feng also released a series of news, announcing new virtual life additions, and many of them are prepared by Sims online. The content, which surprised ea after seeing it.

If only surprised "ea", it is not Lin Feng. They are deliberately trying to bring down the virtual life this time, if Lin Feng doesn't pay them back, it would be too easy to get along with. Later, Lin Feng ordered someone to send an anonymous email to a member of the "ea" game development department to express his gratitude.

With the help of Kevin Mitnick, this email was intercepted unexpectedly by the "ea" executives. Upon closer inspection, the "ea" president was extremely shocked and extremely angry. In his opinion, it is no wonder that some of the latest new game activities of Virtual Life will be so similar to the Sims online being developed by ea. It turns out that the company has produced an "inner ghost" and sold it to the "Second World" at a high price.

At the moment, "ea" launched the "inner ghost" activity. But this email is extremely vague, and many of its contents depend on lack of words and sentences, especially without a signature, and I don't know who to send it to. This email made the "ea" jump up and down, but couldn't find out who this "inner ghost" was. Instead, it made the entire company panic. Finally, in a fit of anger, the "ea" board of directors immediately announced the suspension of the development of Sims online, and after the "inner ghost" was found, the development would continue.

Otherwise, they researched and developed it here, and Lin Feng's "inner ghost" sold them all to Lin Feng, then in the end all the plans of "ea" would become Lin Feng's. Lin Feng can obtain a large number of the most "ea" original ideas with only a small amount of money. This is simply a pie in the sky. "Ea" will never allow this to happen, and will never allow it. "Ea" will never be taken advantage of, absolutely not!

Lin Feng’s reaction to "ea" was also expected. This is also what Lin Feng deliberately made people forge such a specious thank-you email and asked Kevin Mitnick to send it to the president of "ea" by mistake. Originally, Lin Feng wanted to use this email to make "ea" feel that an internal ghost had been generated inside "ea", which led to the "ea" civil unrest. Finally, Lin Feng took the opportunity to dig into the corner of "ea". The operation will eventually stop the investigation of the "inner ghost", and it will be slowly verified in the future.

Although this result makes Lin Feng quite regrettable, "ea" also terminated the development of Sims online, which is really good news. In this way, for a long time, virtual life will dominate this market. When "ea" wants to enter again in the future, it will be too late, and the cost of entry will increase greatly.

"Boss, this trick of yours is amazing. An internal ghost email asked'ea' to terminate the development of Sims Online, reducing our company's strongest opponent. It's amazing!" Wu Zhaopu, etc. People admire Lin Feng's strategy.

At first, everyone was very upset about "ea" and Sony's conspiracy to calculate their company behind the scenes. But I really want to retaliate, and everyone can't think of any way to get revenge. These two companies are both big and big businesses, both in terms of capital, connections, and technical content are better than the "Second World". The two companies work together to calculate the "Second World", which is considered the "Second World". There is no way to retaliate against it. If the "Second World" accidentally detects the black hand behind this incident, and feels unhappy, and insists on revenge, it can only use the game industry to retaliate. But such retaliation is not afraid of "ea" and "Sony" at all.

On the bottom line, the "Second World" is too tender to fight against them at all. Sony and "ea" are still eager for Lin Feng to provoke a war, so that the two companies can use the power of the industry to launch a brutal suppression. It's a pity, who would have expected Lin Feng to use this method to launch a counterattack. An "inner ghost" email almost confuses "ea"!

Of course, although "ea" was punished, there was no good way to deal with Sonny Linfeng. But isn't Sony developing ps3? Its own "second game" is in the home console market, so wait and see!

Everything is just beginning!