Chapter 493 Expected Income Growth
Our match-day income last season was £2,200w. This figure can only be ranked in the middle of the Premier League. Compared with Manchester United's income of nearly £8,000w, it's a bit out of hand!
The price of tickets in Notts County has always been the lowest in the Premier League, even lower than some British Championship teams. Although there are some geographical reasons for this, it is mainly due to David's persistent low ticket prices. price principle.
Perhaps in the eyes of many people, game day income is the team's main source of income. Look at Arsenal, tightening their belts and building a new stadium even if they can't eat, isn't it just because of game day income?
It is true that after the construction of the new stadium in David's previous life, Arsenal's match day revenue nearly doubled, and later reached 100 million pounds, but so what? An important piece, and Arsenal's lack of a championship for many years because of the new stadium, is it worth it or not?
Many people, even Soriano and Loew, don't understand David's approach, but David still insists on this point. The fans and the club are interdependent. The club uses this method to repay the fans. , will definitely get the most support!
It's like now, if it weren't for the low number of tickets, in a small city like Nottinghamshire, how could the stadiums with more than 40,000 people in Notts County be full!
In fact, David is more in line with the Bundesliga clubs at this point. The Bundesliga tickets can't even catch up with the British Championship ticket results, and the Bundesliga market has always been the most popular, and the attendance rate of the Bundesliga has always been They are the first in Europe, with an average attendance rate of more than 40,000 people. What a horror!
Even if Notts can participate in the Champions League this season, it is only a symbolic increase of one pound, and even Notts fans feel that the increase is less!
While fans of other clubs are protesting against the increase in ticket prices, Notts County fans are lamenting that the ticket prices have increased less. What a gap!
Although everyone didn't understand David's approach, and several middle managers hoped that David could change his mind and increase the club's revenue by increasing the revenue on matchdays, David persevered.
Finally, commercial income, thanks to the sponsorship agreement signed by Mr. Parvis and Nike, increases to the basic sponsorship fee of 300w over the years, the UEFA Cup winning reward of 300w, the Premier League championship reward of 400w, and the 300w The pound for the Champions League quota, the total sponsorship fee has reached 13 million pounds. When the treasurer said here, there was a warm applause in the conference room, no doubt, this applause was for the club chairman. Guardian.
When negotiating sponsorship terms with Nike,
It was David who insisted on adding so many bonus clauses, even at the expense of reducing the basic sponsorship fee. When David did this, he was not criticized behind his back. In the eyes of many people, how could this condition be possible? Realized, isn't this equivalent to directly reducing the sponsorship fee!
But who would have thought that Notts County completed a perfect season, won the Premier League trophy as a newly-promoted horse, and defended the UEFA Cup.
Several bonus terms are in effect, and Notts County received much more sponsorship than they expected at the beginning!
It can be said that this is a win-win cooperation. Even though Nike has increased a lot of sponsorship fees, Notts County has indeed brought them huge returns. A magical team that has swept the world and how much advertising can it bring to Nike. effect!
Therefore, in the renewal negotiation after the expiration of the contract between the two parties, Nike has directly increased the basic sponsorship amount to 1000w. Although it is not comparable to the sponsorship of Manchester United and Adidas exceeding 2000w, it has reached the top level of the Premier League.
David waved his hands to everyone. He felt that this was really not worth mentioning. As a reborn person, if he couldn't even achieve this, he would be really ashamed of the great god who brought him over!
Other sponsors contributed a total of £800w in sponsorship fees, so our commercial income totaled £2100w!
Adding the three incomes together, our total income is £8,000w!
This figure may only be ranked in the middle level in the Premier League, but considering the team's poor matchday income and commercial income, it is excusable.
You know, in this era of money first, clubs are doing everything they can to increase their income!
Arsenal just sold the naming rights of the new stadium to Emirates for £100 million and a 15-year contract, which is equivalent to an additional income of nearly £7 million per season.
David Ke, a new stadium in Notts County, never intended to sell the naming rights. The name of the Magpies Stadium represents Notts County and must not be changed arbitrarily.
I remember that the previous Newcastle owner sold the naming rights of St James' Park. The fans protested and failed to change his mind. In the end, the disappointed fans even held a funeral for the name of St. James' Park...
David didn't want such a day to appear.
David didn't actually care too much about the income of last season. After all, compared to the giants, everything in Notts County is just on the right track. The next step is to tell the development period. Only the income of this season can be seen. Find out what exactly is working in Notts County!
Not to mention the game day income, I am afraid that David will remain unchanged for a hundred years...
Because Notts County can participate in the Champions League, there must be a huge increase in the broadcast share;
And for commercial developers, this season will also be a harvest time for Notts County.
Previously, due to price issues and positioning issues, the team's chest advertisements were not sold, and the name of the Nottinghamshire charity has been hung for free.
However, as Notts County has achieved world-renowned achievements, now there are many big companies that want to buy Notts County's chest advertisements, and among them, there are many truly international big companies!
Even if it is only by the standard of a strong Premier League team, it is still tens of millions of pounds in income after a season!
And the team can absorb more sponsor partners, and now Notts County is worth a different price than before.
According to the current negotiation situation, if it goes well, then Notts County's commercial income may jump to more than 6,000w this season. If Notts County wins the championship with outstanding results, this number will increase.
So, it will be up to this season to see if Notts County can truly gain a foothold in the ranks of the top teams. (To be continued.)
