Chapter 126 The price war starts

The latest website: In a blink of an eye, the opening day of the Canton Fair arrived.

Before dawn, Li Weidong came to the exhibition hall and placed several sets of wool car seat cushions on his counter.

In the seat cushion exhibition area, linen car seat cushions are the most conspicuous places. These sets of wool car seat cushions by Li Weidong suddenly seem a little out of place.

But it is precisely this kind of incompatibility, like a husky mixed in with the sheep, which is so conspicuous that it can instantly attract the attention of merchants. When everyone came to the seat cushion exhibition area, the first thing they saw must be wool car seat cushions.

Li Weidong sat in the corner with a very indifferent look, looking at foreign businessmen of various skin colors walking around.

On the first day of the exhibition, in addition to the orders negotiated in advance, the vast majority of foreign businessmen just came to visit and were not in a hurry to place orders.

And Li Weidong has already received news from Ma Dexing. Gordon, a Wal-Mart buyer, has already lived in the White Swan Hotel and will definitely come to the exhibition site today.

People in ordinary countries can't afford wool car seat cushions, and only the wealthy dog ​​owners in the United States will buy them in large quantities, so Li Weidong simply found a place to shrink and waited for Gordon to arrive.

As a result, Gordon did not wait, but waited for Mr. Wu from Singapore.

At the last Canton Fair, Mr. Wu also ordered 1,000 sets of linen car seat cushions from Li Weidong. Although the number was not large, he was a repeat customer.

Seeing Mr. Wu approaching, Li Weidong immediately greeted him.

Mr. Wu, we meet again! Li Weidong said hello, and then asked, The linen car seat last time sold well in Singapore, right?

The temperature in Singapore is hot and the air is relatively humid. This linen car seat cushion is really suitable for use in Singapore. In addition, some of my Chinese friends in Malaysia are also interested in this kind of car seat cushion, so I plan to order another one this time. Approval of car seat cushions. Mr. Wu replied.

That's great! I'm very willing to serve you. How much do you plan to order this time? Li Weidong asked.

Mr. Wu said, I wonder if the price has changed this time?

Of course not, it's still $29 for a set, and if you buy the front seats separately, it's $8 a piece.

The rear seats are purchased separately for $15 each. Li Weidong said.

Since the price has not changed, then I plan to continue to order a thousand sets. Mr. Wu said.

At this moment, someone from another manufacturer came over.

Sir, our linen car seat is only $25 a set! the man said.

Mr. Wu was stunned for a moment, then looked at the man: You mean, your linen car seat cushion is $25 a set? Is it the same product that Mr. Li sells?

Of course, please see, this is our product, and it is also blended with flax fiber and wool. The man hurriedly brought a sample and handed it to Mr. Wu.

Mr. Wu took the sample, looked at it carefully, and then touched it with his hand, as if to confirm whether the materials were consistent.

Then Mr. Wu looked at Li Weidong and said, Mr. Li, I'm very sorry, I'm afraid I can't buy secondary products from you. Your colleague, his products are the same as yours, and the price is lower.

It doesn't matter, you have the freedom to choose your products. Li Weidong smiled, not at all angry after being robbed of business, as if he was not in the order at all.

At this moment, a sales representative from another manufacturer came over and said, Sir, we can also provide the same product, and the price of a set is only 22 dollars!

$22? The same product? Is it true? Mr. Wu asked in amazement.

Of course it's true, please take a look, this is our sample. The sales representative immediately brought over the linen car seat from his own factory.

Mr. Wu carefully touched the sample of the linen car seat, showing a heart-warming expression.

The first sales representative saw that his business was being robbed, and immediately said, Sir, $25 is only our quotation. If you really want to order, our price can be reduced further.

Oh? How much can it drop? Mr. Wu asked with great interest.

The sales representative gritted his teeth and replied, $21 a set!

At this time, the third sales representative also came over: Sir, we have the same product for only $19! Please see, this is our sample!

The fourth person also came over: Sir, we sell a set of 18 dollars, you should consider our products!

Sir, if you place an order today, I can give you a special price, $17!

Our product is $16!

Ours is only $15, definitely the cheapest, sir, you might as well consider our products.

Sir, theirs is by no means the cheapest, because we sell a set of linen car seats for only $14!

The sales representatives of various manufacturers surrounded Mr. Wu and started a price war. Seeing this scene, Li Weidong simply retreated to the side. Get up your legs, eat popcorn, eat melon seeds, and watch a good show.

Mr. Wu has a feeling of being surrounded by happiness. The linen car seat that used to be a set of 29 dollars was reduced to more than ten dollars in a few minutes.

These sales representatives, in order to earn foreign exchange by exporting, also worked hard, bloodletting and cutting prices one by one.

Looking at these sales representatives cutting their own flesh, Li Weidong smiled slightly and muttered to himself, I expected it to be like this!

At the last Canton Fair, Li Weidong had already expected this scene when he sold an order of 4 million US dollars.

As an old fried dough stick that has been working hard in the market for many years, Li Weidong has long been accustomed to seeing Chinese companies fighting price wars. Chinese companies never seem to be able to learn the foreigner's method of controlling product pricing.

In the face of competitors, what most Chinese companies think of is not to engage in technology research and development, not to organize price alliances, but to fight price wars, a dead Taoist friend will not die a poor Taoist posture, and finally get the order, the profit is also huge reduce.

Before and now, Li Weidong was in front of a group of such companies.

The companies that have the ability to imitate linen car seat cushions in the first place are all state-owned enterprises with deep foundations. These big entrepreneurs have a solid foundation, and they can even lose a little bit.

What's more, in the eyes of these large state-owned enterprises, exporting foreign exchange is more important than profit.

In 1987, China encountered trade deficits for many years in a row, and its foreign exchange reserves were almost bottoming out.

Therefore, for the leaders of state-owned enterprises, being able to export to earn foreign exchange represents a remarkable achievement.

With political achievements, then there is hope of rising step by step, and it is possible to be transferred to an agency or a leader of a larger state-owned enterprise in the future.

As for whether the company will generate losses, it becomes less important than its own career.

Even if one sells one and loses one, as long as the sale is in US dollars and the goal of exporting foreign exchange can be achieved, the leaders of state-owned enterprises are very willing to do this loss-making business.

For large state-owned enterprises, the performance evaluation of leaders should be higher than the profit evaluation, and if the state-owned enterprises suffer losses, it is not the money of the leaders of the state-owned enterprises that loses, but the money of the state.

Even if the state-owned enterprise eventually goes bankrupt, these well-established leaders of state-owned enterprises can also enjoy due treatment according to their level.

...

In the morning, Li Weidong watched several good shows, all of which were all companies fighting price wars in order to compete for customers.

And the transaction price of linen car seat cushions, as Li Weidong expected, dropped below $10.

However, this price war has boosted the sales of linen car seat cushions. For example, Mr. Wu, seeing that the price was only one third of the original price, purchased 2,000 sets of linen car seat cushions at once.

There are also some not very wealthy countries, such as Argentina, Chile, Venezuela in South America, Malaysia and Thailand in Southeast Asia, and some businessmen in the Middle East, who also purchased a batch of linen car seat cushions.

A $10 set of seat cushions is still affordable for people in these countries who can afford a car.

This morning, the orders from various countries have been added up, and the number has reached 30,000 sets.

It's just that the total price of these 30,000 sets of orders adds up to less than $300,000.

...

This time at the Canton Fair, Sun Xinmin was still sent by the Ministry of Foreign Trade and Economic Cooperation.

At this time, Sun Xinmin was staying in the office, listening to the report on the transaction in the morning while eating a boxed lunch.

Sun Xinmin was about to be promoted to deputy director anyway. With his status and status, the local government had already arranged for him to go to a restaurant for lunch.

However, Sun Xinmin is a practical official, so he refused the local arrangement, instead of going to the hostel for lunch, he stayed directly at the front line of the Canton Fair and ate a boxed lunch.

In this way, if there is any temporary emergency, Sun Xinmin can handle it immediately.

As a leader, Sun Xinmin still enjoys some special treatment, such as a Cantonese-style roast goose leg in his lunch box.

The roasted goose legs are very fragrant, and Sun Xinmin's mouth is full of oil, but his mind is not on the roasted goose legs. At this time, his mind is full of the data reported by the secretary of the eyes.

I just heard the glasses secretary say earnestly, This morning, a total of 30,000 sets of linen car seat cushions were sold in the seat cushion exhibition area.

30,000 sets? Sun Xinmin raised his head and asked, Walmart's Gordon, is it among the 30,000 sets?

No. The secretary looked at his watch and continued: The news from the White Swan Hotel, Gordon didn't get up until after ten o'clock, and then ordered breakfast. He should have just finished breakfast now!

Walmart has sold 30,000 sets before it even came. This linen car seat really has a market!

Sun Xinmin continued: I remember that this set of linen car seat cushions can be sold for 29 US dollars, and if it is 30,000 sets, it will be 870,000 US dollars! If Gordon ordered another hundreds of thousands of sets, this linen car seat alone would be worth it. You can earn 5 million foreign exchange by exporting!”

Uh... The glasses secretary hesitated for a moment, then said, Director, I'm afraid there aren't that many. These 30,000 sets of linen car seat cushions were sold for less than $300,000 in total.

What? How can there be so few? Sun Xinmin put down the chopsticks in his hand and continued, Bring the form here!

The secretary quickly handed the form to Sun Xinmin.

Looking at the data on the form, Sun Xinmin's face turned blue.

Sun Xinmin is also a veteran of foreign trade. He can see at a glance that these participating companies are fighting a price war!

These turtle grandchildren! Sun Xinmin couldn't help but say a dialect of his hometown.