Chapter 193 own brand

Reborn Industrial Tycoon () Find the latest chapter!

Qinghe City Post Office, Li Weidong walked to the counter and said, Comrade, I'll pick up the mail.

The eldest sister at the counter didn't lift her head, she just said, ID card!

Li Weidong hurriedly handed over the ID card, the eldest sister took the ID card to check, and then took out a form and handed it to Li Weidong, and then said: Your mail is sent from Hong Kong Island, you need to fill out a form to collar.

Li Weidong hurriedly started filling out the form, while the eldest sister at the counter ran to the back shelf, looking for Li Weidong's mail.

After a while, the eldest sister came over with a small box, and Li Weidong also filled out the form.

Do you have household appliances here? The eldest sister asked with a good look.

Yes, it's a household appliance. Li Weidong handed over the skill form and continued, Comrade, can you take a look?

As the eldest sister checked the form, she opened her mouth and asked, Your box is not big, so it shouldn't be a TV, right?

This is a toaster. Li Weidong replied.

What is a toaster? the elder sister asked with a confused look.

It's a machine that bakes slices of bread hot. Li Weidong replied.

The eldest sister nodded knowingly, then stamped it and asked Li Weidong to sign it before handing the box to Li Weidong.

After Li Weidong left with the box in his arms, the eldest sister was still talking to herself: These high-ranking sons and daughters are just hypocritical. To eat bread, you have to bake it with imported household appliances!

Although the eldest sister's voice was not loud, Li Weidong, who had just left the house, heard the eldest sister's muttering.

Hearing this, Li Weidong smiled slightly, put the box directly on the car, and went to the electric furnace factory.

After returning to the electric furnace factory, Li Weidong immediately ran to Lu Jianli's laboratory.

Mr. Lu, I'll bring something, let's see if we can imitate it? Li Weidong moved the small box to Lu Jianli, and then took out the toaster.

What is this? Lu Jianli asked.

This is called a toaster, and it's for toasting slices of bread. I'll show it to you! But I didn't have any bread in my hand, so I went to the cafeteria and cut a few slices of steamed buns, which I'll use later.

Li Weidong said, took out the sliced ​​steamed buns and started to demonstrate the use of the toaster.

After a while, a piece of baked yellow steamed bun appeared in front of Lu Jianli.

Lu Jianli picked up the steamed bun with a look of disgust, broke a small piece and put it in his mouth to taste, and then curled his lips in disdain: Who invented such a useless thing, good steamed buns are all dried out , go straight to the pot and steam it, it's soft and fluffy, it's not as delicious as this!

Li Weidong laughed: Mr. Lu, this thing is used by foreigners. How can foreigners make steamed buns, and they don't dislike rusk. They use this machine to heat the bread, and then smear it with sauce to eat. This thing is imitation. It shouldn't be difficult, right?

Lu Jianli looked down and said, Is there a heating rod inside? But in terms of structure, it should not be difficult to imitate, but the key is to precisely control the temperature of the heating rod.

This toaster is different from the air fryer you made before. The principle of the air fryer is to heat it with hot air, so there is no need to precisely control the temperature of the heating rod. Even if the temperature of the heating rod is higher, it is at most The hot air blowing out will dry out the food, but it shouldn't burn.

However, this toaster uses heat radiation for direct heating, and the heating rod is very close to the food. If the temperature of the heating rod cannot be accurately controlled, and the temperature is slightly higher, the food will be easily baked, and it may even be possible fire, resulting in a fire.

Mr. Lu, you are so right. I just want you to help solve the problem of precise temperature control. It is best to have several grades of temperature control. Li Weidong said.

It's a bit difficult to divide into several grades. Lu Jianli frowned and continued: The current method of temperature control is actually to control the heat level of the heating rod.

When the temperature is low, add more electricity to make the heating rod hotter. When the temperature is high, turn off the power and let the heating rod cool down. In fact, this temperature control method is difficult to achieve accurate temperature control. There will always be ten degrees. Octave error.

If you want to be accurate to a certain temperature, I can do a few more experiments to find a suitable hot spot to match the temperature you want. But you have to divide several grades, which is probably difficult to do. The key is that the heating rod is too close to the food, and the difference is ten degrees, which may burn the food.

Li Weidong nodded, and then he asked: What if I only need two grades of temperature? And the temperature difference between the two temperatures is very large, the first temperature is the temperature of normal baking bread, this must be accurate, the second temperature is only You need forty or fifty degrees, you don’t have to be very precise.”

That can still be done. Lu Jianli nodded.

In addition, I also want to add a design to make a drawable tray underneath, so that the bread crumbs that fall in can be cleaned up directly. Li Weidong continued.

No problem with this, give me some time, I should be able to do it. Lu Jianli nodded and agreed.

...

The toaster is the second product Li Weidong chose for the electric furnace factory.

There is a habit of eating toast in the Anglo cultural circle, and the toaster used to bake toast is also the highest-selling household appliance in the United States, no one.

For an American family, you can have no TV, no refrigerator, no washing machine, but absolutely no toaster. In American family life, no toaster means no breakfast.

As early as the early 20th century, Americans invented the toaster, but the toaster at that time was just a rack for bread, and it had to be baked with fire. By the 1940s, electrically heated toasters appeared, but they were also hand-operated.

In the 1960s and 1970s, with the advancement of technology, the operation of the toaster gradually became simpler, and a toaster that could be operated by buttons appeared.

However, the toasters of that era were still unable to accurately control the temperature. If you watched American movies and TV dramas in the 1980s and 1990s, you would know that the plot of toasting the bread often appeared. In the United States at the time, fires caused by toasters were not uncommon.

Because the mechanical temperature control was still used in that era, it was normal for the mechanical temperature control to have an error of more than ten degrees. The heating rod of the toaster was almost close to the bread. If there was a temperature difference of more than ten degrees, the bread would of course be easily baked. , even ignited.

As for the air fryer, there is no such doubt. The heating rod of the air fryer does not directly act on the food, but heats the food through the hot air. Even if the heating rod has a temperature difference of more than ten degrees, at most the french fries will change. into potato jerky, fried chicken into chicken jerky.

The toasters of later generations used electronic temperature control. Of course, electronic temperature control is much more accurate than mechanical temperature control. Bread is not easy to be baked, and it is not easy to cause fire. It's just that the toaster with electronic temperature control will not appear until 2005.

With the level of technology in 1988, only toasters with mechanical temperature control could be produced.

The reason why Li Weidong chose the toaster as the second product, in addition to the large overseas demand, is mainly because this thing has a simple structure and is easy to imitate.

With the technology of the electric furnace factory, it is impossible to produce household appliances such as televisions and refrigerators. The toaster with a relatively simple structure is most suitable for a small-scale manufacturer such as an electric furnace factory.

If it is a big home appliance brand, I am afraid that small appliances such as toasters will not be seen. After all, the big brands are all on the development path of white goods; and small businesses and small workshops, even if they have the ability to produce toasters, but they are not. Inability to open international markets.

Although Li Weidong's electric furnace factory is also a small enterprise, it has the qualification to go to the Canton Fair, which just fills the gap in this part.

For Li Weidong, if you want to make money at an exhibition like the Canton Fair, you have to be differentiated, even if it is a small thing like a needle and a thread, as long as it is a differentiated product, you can make money.

Moreover, the price of small appliances like toasters is not high, and the profit is not large. If you are in developed countries such as Europe, America and Japan, the labor cost of assembling one will be more expensive than the raw materials. Developed countries produce more Shiro, the price must be several times higher than that produced in China. Therefore, the toaster is a cheap small appliance that is very suitable for production in China.

...

In the yard of the electric furnace factory, gray-headed and dirty-faced ran with joy.

Living in a building with limited space for activities, Li Weidong simply brought two and a half dogs to the electric furnace factory and brought them back to sleep at night. The two dogs were also suffocated at home. As soon as there was room to move, they immediately became excited and ran around the yard, leaving marks everywhere by the way.

Li Weidong called Wang Kaiping and Ma Zhongyi for a meeting.

I asked Mr. Lu Jianli to develop new products, but as far as he is concerned, the progress is still relatively slow. I estimate that the new products will not be able to catch up with the next Canton Fair, so we still have to rely on the air fryer to participate in the exhibition until October. .

Mr. Lu Jianli also improved our air fryer. Now the new air fryer has an additional temperature control function, which can control the temperature of high, medium and low grades; and an additional timing function, these are our selling points.

However, I think that it is not enough to have new selling points, we also need to have our own brand. At the Canton Fair, all industrial products, such as household appliances, motorcycles and other vehicles, have their own brands. Our products are bare, without even a single brand.

Director, are you planning to register a trademark for our factory's products? Wang Kaiping asked.

Yes, it's time to register the trademark. Li Weidong nodded, and then said, I came to you this time to discuss this matter.

China already has a trademark law in 1982, and the process of registering a trademark is not difficult. As long as the materials are prepared, there will generally be no problems.

Next to him, Ma Dexing said, Registering a trademark is a good thing, factory manager, what do you plan to name our trademark?

It's not like I haven't thought about it yet, so I'll ask you guys. Li Weidong said and looked at the two of them.

Wang Kaiping immediately shook his head: I'm an accounting student, you let me count the money, I'm good at it, you let me name it, forget it!

Li Weidong looked at Ma Zhongyi again, Ma Zhongyi smiled: I'm a farmer, I haven't graduated from junior high school, you asked me to name me, that is, pig left, donkey egg, Ergouzi, etc., this kind of name can't be named The countertop!

At this time, the gray-headed face was probably tired from running, so he walked in with his tongue out, lay down directly at Li Weidong's feet, and began to pant.

What about the second dog, did you mean the two of you! Wang Kaiping said with a smile.

Li Weidong looked at the two and a half dogs, and suddenly blurted out an English word: Puppy!

What, what did you say? What skin? Ma Zhongyi asked subconsciously.

What I said is an English word, which means puppy! Li Weidong bent down, touched the heads of the two dogs, and then said, I think our product should be called puppy electrical appliances!