Chapter 319 Rich people's gameplay

Nagai Masaki left in dismay.

Li Weidong and Nakano Co., Ltd. also lost the basis of cooperation and mutual trust.

A person who thinks about stabbing you in the back every day is not a good partner.

According to the previously signed contract, Li Weidong will give priority to the production of microwave ovens for Nakano Co., Ltd. in the first five years of the production line. In this situation, Li Weidong does not know whether Nakano Co., Ltd. will place orders.

Regardless of whether there is an order from Nakano Co., Ltd., microwave ovens are always sold. In the early 1990s, the ex-factory price of a microwave oven exceeded 2,000 yuan, and the retail price in the market was as high as 3,000 yuan. The huge profits can be imagined. Know.

In the conference room, Li Weidong called Ma Zhongyi, Wang Kaiping, Wang Jing and other backbones of electrical appliance factories for a meeting.

Li Weidong glanced at everyone and said, Our microwave oven production line has been successfully put into use, and our production capacity will gradually increase!

According to the current situation, our microwave oven will be officially launched into the market in early January next year. Here, I set a goal first, we will strive to sell 20,000 microwave ovens next year!

Hearing the figure of 20,000 units, everyone was shocked. According to the current ex-factory price of microwave ovens, 20,000 microwave ovens means an output value of 50 million RMB!

For an 18th-tier city like Qinghe, only a few large state-owned enterprises can achieve an output value of 50 million yuan. And Li Weidong did it with only one production line.

Li Weidong continued: The eve of the Spring Festival every year has always been the peak season for home appliance sales. I checked, and next year's New Year's Eve will be February 3, which means that the whole month of January is a good time for us to sell microwave ovens. .

We're taking this opportunity to take our first shot at our microwave! So I plan to launch some preferential promotions while the microwave oven is on the market, and try to grab some market share in a short period of time.

Director, do we want to offer a discount? The profit of microwave ovens is too high. Even if we get a 50% discount, we can still make a lot of money. Wang Kaiping asked.

It's impossible to get a discount! Li Weidong immediately shook his head: But we can give some gifts. For example, a few plates, a cookbook, etc.

Ma Zhongyi next to him frowned: How many plates? It's not worth much! In the market in Xiangyang Town, you can buy a bowl for two cents, and a plate for three cents. The whole set of ten pieces is two or three dollars.

A microwave oven sells for 3,000 yuan in the mall. Customers will not buy a microwave oven for the cheapness of these few dollars! I think the strength of this discount will not attract many people to buy our microwave ovens.

Li Weidong nodded and said, In terms of discounts, a few dollars is really too little! But what we need to do is not to develop new customers, but to tap existing customers!

The price of microwave ovens is high, ordinary people cannot afford them, and the consumer group of microwave ovens is relatively fixed, that is, high-income groups.

During our Chinese New Year, the number of high-income people is limited, so we need to compete with our competitors for these high-income people.

At present, our domestic microwave oven manufacturers are not yet in a good place, and the technology is much behind developed countries. If we do not introduce production lines from abroad, it will be difficult for domestic microwave oven manufacturers to upgrade their technology in a short time, so we do not have to face domestic manufacturers for the time being. competition.

Our competitors, mainly foreign microwave oven manufacturers, are those imported microwave ovens. Among the imported microwave ovens, Japanese brands are the main ones. Among the Japanese microwave ovens sold in China, there are two brands with the best sales, one is Panasonic Electric, and the other is the familiar Xizhi Electric!

Hearing the words Xizhi Electric, everyone showed a strange look. The main business of the electrical factory is to do OEM for Xizhi Electric. Now that the foundry has to compete with the owner, everyone will inevitably feel a sense of disobedience.

Li Weidong went on to say: Our production line is from Hitachi. In terms of product quality, our microwave ovens are no worse than Japanese brands, and in other respects, we have advantages compared with Japanese brands! So we have to use these Advantages, product marketing.”

Yes! Our production cost is lower, so we can sell it cheaper! Ma Zhongyi said.

Our production cost is much lower, but I don't plan to fight a price war this time. A price war is always a last resort and will only be used as a last resort.

Li Weidong shook his head and continued: The advantage I'm talking about is not the cost of production, but also that we know the Chinese market better! We know better what Chinese consumers want!

I see, consumers want gifts! Ma Zhongyi said.

Consumers want benefits! Li Weidong replied.

Ma Zhongyi scratched his head for some unknown reason, and he said, Director, after all this said, don't you want to sell microwave ovens for a cheaper price!

Li Weidong sighed helplessly, and then explained: Reducing prices can indeed make products more affordable, but that will also dilute our profits, so what I mean by affordable does not really make products more affordable, but It’s about making consumers feel the benefits.”

Everyone in the conference room obviously had no knowledge of marketing, and suddenly looked puzzled.

Li Weidong had no choice but to explain: When we sell microwave ovens, we can give more gifts, such as a few plates, a few cups, a microwave cookbook, a pair of heat insulation gloves, and a microwave dust cover. and many more.

Consumers can get a dozen freebies when they buy a microwave. Then consumers will feel that this microwave oven is very affordable! The cost of the things we send is not high, it only adds up to ten yuan, which is ten yuan cheaper than direct, and the effect is much better!

I understand, it's like if I go to buy a leg of lamb, the mutton seller will send me two catties of lamb into the water! Ma Zhongyi said that he understood again.

That's almost the truth! Li Weidong said helplessly.

This kind of marketing method with many gifts can be seen everywhere in later generations. If you buy a basketball, you can get a buy one get eight free, air needles, pumps, ball bags, ball nets, ball wipes... Useful and useless gifts On a lot.

However, in the early 1990s, this kind of shopping and gifts probably only appeared in the vegetable market, and imported appliances would definitely not do such a thing. Spend tens of thousands of dollars to buy a 486 computer, and the businessman is reluctant to send even a floppy disk!

Now, Li Weidong intends to use this marketing model to sell microwave ovens.

Li Weidong went on to explain: For the same microwave oven, if you buy ours, you can get a lot of gifts, but if you buy a Japanese brand, there are no gifts at all. Consumers will think that our microwave oven is more affordable, and they will naturally choose our brand. .

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Factory manager, I have a question. This time it was Wang Kaiping who spoke: The things we give away are relatively cheap, and consumers are not stupid. They should be able to estimate that the things we give away are only worth a dozen yuan. Will they still buy our microwaves?

So we're going to put a price on the giveaway, and we're going to put a higher price on it! For example, a bowl costs $3, a plate costs $5, a pair of insulation gloves costs $10, and a microwave cookbook costs $12! Free warranty during the year, the price is 888, and consumers will only calculate according to our price! Li Weidong said.

Uh, this seems to be a bit tricky! Wang Kaiping said subconsciously.

Li Weidong immediately shook his head: This is not a scam, don't forget that these are all gifts, they are given away for free, and they are not sold to customers! For 100 yuan, I will sell it to you for 10,000 yuan, that is considered It's a scam. But something worth 100 yuan, I said it's worth 10,000, and then I give it to you, it's not a scam!

...

Qinghe City Publishing House, Director Zhao of the Publishing Department was sitting in his office, with Erlang's legs crossed, watching the newspaper and drinking tea.

Suddenly, the phone on the table rang, and Director Zhao picked up the handset.

Hey, is that Director Zhao? I'm Huang Tingfang from the Dongcheng District Propaganda Department! A woman's voice sounded.

It's Minister Huang! Director Zhao's voice immediately became enthusiastic.

The director of the district's publicity department, Huang, is in his early 40s this year. He has a good image and temperament. He is considered a beautiful beauty in this age group. When talking to beautiful women, it is natural to be more enthusiastic.

The two exchanged a few words before Huang Tingfang said, Director Zhao, I have something to trouble you, I have a friend who plans to publish a book, and we are only your publishing house in Qinghe City, so I have to think about this matter. come to you!

Publish a book! Director Zhao pondered for a moment, and then said: The state has requirements for publications. If you want to publish a book, you have to go through the review. You can't publish a book if you want to. So, you Ask your friend to come to me with the manuscript, and I will help him read the manuscript first!

Okay, my friend's name is Li Weidong, I'll let him come to find you in the afternoon! Huang Tingfang said.

After putting down the phone, Director Zhao pouted and thought to himself, if Huang Tingfang didn't ask for it in person, he would be too lazy to deal with this matter!

The 1990s was the most prosperous era for paper books, and it was also the most active era for modern writers. Many representative works of famous writers were born in this era.

For example, Master Mo Yan's Big Breasts and Fat Buttocks, Jia's Abandoned City, and Chen's White Deer Plain are all works from the 1990s.

It is precisely because of this cultural atmosphere in that era that there are many people who want to publish books.

Many literature lovers get excited, write a bunch of manuscripts, and feel good about themselves, so they go to the publishing house, hoping to publish their works.

The publishing house receives a lot of manuscripts by mail every month, and many people come to visit with manuscripts. However, there are very few excellent works that can really reach the level of publication, and most of them are articles that cannot be put on the table.

This is very similar to today's online novels. There are a large number of new novels pouring in every day. Most of them are just crazy, and they don't even know what kind of story they want to write. The quality of the final work can be imagined. Know.

It’s just that the threshold for online novels is low. Individuals can publish their works on the Internet. Whether anyone reads it is another matter. For paper books, there are editors who check the quality. If the quality is not good, it is definitely impossible to publish. After all, publishing houses Also consider the issue of profitability.

In Director Zhao's opinion, Li Weidong must be such a hot-headed literature lover who wants to publish his own works, so he found a relationship with Huang Tingfang.

Director Zhao has also met a lot of literature lovers who are looking for connections to seek publishing. He has already thought of a set of rhetoric to reject Li Weidong.

...

In the afternoon, Li Weidong came to the office of Director Zhao of the publishing house.

Director Zhao, hello, my name is Li Weidong, I was introduced by Minister Huang Tingfang. Li Weidong introduced himself.

Comrade Li, please take a seat! Director Zhao greeted Li Weidong to sit down with a very enthusiastic appearance, but he was convinced that the young man in front of him had insufficient life experience and would definitely not be able to write decent works.

So Director Zhao asked, Comrade Li, I heard that you plan to publish a book? Did you bring the manuscript?

Bring it, please take a look! Li Weidong said, and took out a thick folder.

Director Zhao took the folder and planned to read a few pages symbolically, and then rejected Li Weidong.

But when he opened the folder, he was stunned for a moment.

Steamed cake in the microwave? What's the title? Director Zhao then looked down.

Ingredients, four eggs, 80 grams of flour, 60 grams of sugar, 100 grams of milk, 5 grams of baking powder, and 10 grams of cooking oil. Mix egg yolks, milk, half sugar, and cooking oil, and stir together flour and baking powder. Evenly, introduce into the egg yolk and stir well... There is a cake photo at the end!

Director Zhao turned another page. This page is about how to make egg custard in a microwave oven, and there is also a photo of egg custard at the end.

This egg custard is made of oily and translucent, and it looks delicious! Director Zhao couldn't help swallowing.

Microwave dumplings.

Steamed fish in the microwave.

Microwave baked sweet potatoes.

Director Zhao read page by page, each page is a recipe, and there are corresponding photos.

Afterwards, Director Zhao raised his head and asked, Comrade Li, is this your recipe?

Yes, it's a microwave recipe. Li Weidong nodded.

This is a reference book! Director Zhao frowned, and then said, Comrade Li, if you want to publish a reference book, you shouldn't come to us, we are not professional in this area! You should find a specific publishing house, They are more professional, and they can also apply for subsidy funds for reference books.”

Li Weidong said, Director Zhao, I plan to publish this book at my own expense!

Director Zhao was slightly surprised. In the early 1990s, very few people published books at their own expense. Mainly because self-published books are more expensive, and most people can't afford that money.

Comrade Li, it is quite expensive to publish a book at your own expense. Director Zhao said.

It doesn't matter, you set a price! Li Weidong said in a big way.

Director Zhao looked at Li Weidong with a questioning look. He obviously did not think that Li Weidong had the money to publish books at his own expense.

Li Weidong saw Director Zhao's thoughts, he took out the business card from his arms and handed it over.

Director of Puppy Electric Appliance Factory! Director of Fukang Agricultural Machinery Factory! He is so young, he has two titles, and he is still a factory manager! He can't be a liar! Director Zhao looked at Li Weidong with some vigilance.

Li Weidong smiled slightly: Director Zhao, you can't trust me, can you trust Huang Tingfang, the Minister of the Propaganda Department?

Director Zhao came back to his senses, and then nodded suddenly. Huang Tingfang is the head of the district propaganda department, so it is definitely impossible to deceive herself with a liar.

So Director Zhao said, Director Li, I see that there are still photos in your recipe. Do you plan to print the photos in the book?

Li Weidong nodded: Not only do we have to print in, but also print in color!

If you print pictures, the price is already high. If you print in color, it will be even more expensive. You have to use white paper. I suggest that you can make the photos into the form of inserts and print them on white paper. Printing with ordinary offset paper will make the binding more complicated, but it can reduce the printing cost. Director Zhao said.

But Li Weidong shook his head: You don't need to save me money, I want to make this book more refined, preferably printed on matte paper!

Matte paper? That's a lot more expensive than white cardboard! It's too wasteful! Director Zhao looked at the recipe in his hand, and then said; If you use matte paper, then printing a book like this would be a lot of fear. It costs more than ten dollars!

It's okay, I can raise the price a little bit! Li Weidong said with a smile.

How much are you going to sell? Director Zhao asked.

The price is 125! Li Weidong replied.

125 yuan? You think this is a big encyclopedia! A single volume of a big encyclopedia is forty or fifty yuan! Your cookbook sells for 125 yuan, how can someone spend 125 yuan to buy a cookbook! Director Zhao showed an exaggerated expression.

Li Weidong smiled indifferently: I didn't plan to sell it in bookstores either. I'll buy all the printed books myself!

I paid my own money to publish the book, printed it on expensive matte paper, priced at 125 yuan, and bought it myself!

Director Zhao has worked in the publishing industry for more than 20 years, and this is the first time he has met such a person.

This guy, shouldn't I be looking for fun! Director Zhao secretly thought.

Thinking of this, Director Zhao's face became gloomy, and he said, Director Li, it is now the end of the year, and our publishing house has run out of publication numbers, so we can't publish your recipe for you!

Director Zhao, as far as I know, the publication number is something that can be mutually integrated between the various publishing houses, or you can find a way to get me a publication number from another publishing house. Of course, I won't let you work in vain, I can give you a part of the deposit first.

Li Weidong said, took out two stacks of RMB from the bag he was carrying, and handed it to Director Zhao's table.

Director Zhao, this is 20,000 yuan, which is my deposit for your publishing house. After you help me get the publication number, we will discuss the specific publishing price in detail!

Seeing 20,000 yuan in cash in front of him, Director Zhao instantly understood that Li Weidong really wanted to publish the recipe!

What's the situation? I've seen books published at my own expense, some are autobiographies, some are memoirs, and it's the first time that a cookbook is published! Do rich people play like this these days?