Chapter 455 Do you want to blend?

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The task of developing the road roller was handed over to the technical department of Fukang Engineering, while Li Weidong began to work on the electric shaver.

Puppy Electric introduced the double-head rotary shaver technology from Braun, Germany. After a period of digestion, it can finally make a finished product.

Puppy Electric Factory, Li Weidong stood in front of the mirror, holding a black double-ended razor in his hand, shaving on his chin.

Then Li Weidong looked at the mirror, touched his chin, felt it was smoother, nodded with satisfaction, and said, It's pretty clean.

Hanhan Wangjing, who was next to him, said, The German technology is indeed very powerful. Even if we got the German technology, we still made nine sets of sharpeners before we made a qualified razor. It's just that we The performance of the shaver made is still worse than that of Braun.”

After all, Braun has made razors for more than half the world. We have just started making them, and it is normal to be a little bit short. As long as we slowly accumulate production experience, we can always reach the level of the Germans.

Li Weidong opened his mouth to comfort him, and then asked: By the way, what you said is worse than Braun, in what respect?

One is the motor. Our motor is much louder than the German motor. Others Braun's motor sounds like mosquitoes and flies. Our motor sounds like it's talking loudly. Wang Jing replied.

There is really no way to do this in a short period of time. Germany's motor technology is indeed stronger than ours. This is a fact. We can only try to catch up. It will take time to catch up slowly.

Li Weidong then asked: There should be no problem with our motor in terms of power, right?

Wang Jing shook his head: The power is still fine, and the stability is OK, but the noise is loud, and the rest will not be delayed.

It's okay to use it without delay. Anyway, we sell it cheaply. There are always people who are greedy and don't care about being louder. Li Weidong said.

Wang Jing continued; The second problem is the blade. We have tested and found that the life of our blade is far less than that of the German blade.

How much is the difference? Li Weidong asked.

Our blade life is less than two-thirds of the German blade. Wang Jing answered honestly.

It's easy to fix,

When we sell razors, a pair of brand-new blades is included. The two sets of blades together will last longer than a set of blades in Germany!

Li Weidong said, carefully looked at the razor in his hand, and then said: In terms of appearance, we have to change it. This appearance is too dirty.

Is it very earthy? This appearance is designed according to the Philips shaver. Isn't that what all electric shavers look like? Wang Jing said subconsciously.

The razor produced by Puppy Electric is a small black square.

And the electric shavers at that time were also of this style. Top brands like Philips, Braun, and Panasonic make shavers with little black squares.

Li Weidong smiled slightly and said, You can tell that our shaver looks like Philips' HQ30 shaver, right?

Wang Jing nodded and replied: On the electric shaver on the market, the only two-headed shaver is the Philips HQ30, the others are reciprocating or single-headed, and we have no other models to imitate.

HQ30 is the originator of the Philips HQ series. This shaver entered China as early as the 1980s. It has been remodeled many times over the past 20 years and has always been the mainstream model of Philips shavers.

In the 1980s and 1990s, the Philips shavers in the world were basically HQ30, or HQ40, an upgraded version of HQ30.

It is worth mentioning that the Philips HQ30 shaver is not yet rechargeable and uses two AA batteries. The HQ40 shaver is rechargeable.

Li Weidong frowned and thought about it. When he went to Cologne to participate in the electrical exhibition, he also visited the Philips exhibition area. At that time, Philips mainly exhibited HQ's 7 series.

Philips' HQ7 series is a three-head shaver, which was still high-tech at the time. Only Philips had mastered this technology, and Philips priced the three-head shaver very high, even in Europe, it was only medium to high. Income people can afford it.

The HQ7 series, which has just participated in the electrical exhibition, has not been officially sold. In Europe, the main products should be the HQ4 series and 5 series. I remember that I am using the HQ40 shaver from Philips. Li Weidong secretly said in his heart .

Philips' HQ4 series can be charged, and the HQ5 series is upgraded with waterproof function.

However, most people will not throw the shaver into the sink when they are idle, so the sales of the HQ4 series are much higher than that of the 5 series.

Compared with the previous HQ3 series, the 4 series and 5 series are no longer the cuboid design, but an arc is added to the fuselage, so that the cutter head is inclined at a certain angle, which can be more veneer.

Since I want to compete with the HQ4 series, then I will use the design of the HQ9 series.

Thinking of this, Li Weidong asked someone to bring a pen and paper and began to draw a sketch.

The shavers of the Philips HQ9 series are completely different in appearance from all previous Philips shavers.

The HQ9 series of shavers directly subverts the boxy design of the shaver, but adopts a long bar handle, which is definitely a revolutionary design for shavers.

It is precisely because of the emergence of the HQ9 series that all subsequent rotary shavers use the design of long handles, and the small square-style shavers are therefore eliminated.

From a shaving point of view, it is indeed more comfortable to hold a long handle than a block, and the razor is easier to stick to.

Li Weidong quickly drew the appearance of the long-handled shaver and handed it to Wang Jing. After Wang Jing saw it, he frowned.

Chairman, your design is not easy to do! Get such a long handle and add a knife head on it. In this case, the layout of all parts will have to be changed, and the grinding tool will have to be remade. Wang Jing said.

How long will it take? Li Weidong asked.

If it's fast, it will take three months. Wang Jing continued; And there are no electric shavers on the market like this! I don't know if consumers can accept this style.

Li Weidong thought about it carefully, the design of this HQ9 series may be too avant-garde.

Philips launched the HQ9 series of shavers after 2005. For consumers in 1995, after a decade of investigation, they may not be able to accept this long-handled design.

Thinking of this, Li Weidong picked up the pen again and drew another style of razor on the paper.

This time, Li Weidong painted the traditional shaver style at that time, but the lower part of the shaver became a streamlined cone, and the part where the blade head connected to the fuselage was designed with a depression .

How about looking at this? Li Weidong handed the drawing to Wang Jing.

This style looks so beautiful! It looks very advanced. Wang Jing couldn't help sighing.

What Li Weidong painted is the Philips HQ60 series shaver.

Philips' shavers don't have the three-digit HQ6 series, but they do have the four-digit HQ60 series. Including HQ6070 in silver gray, HQ6071 in gray, HQ6073 in black and white and HQ6075 in black.

This HQ60 series shaver from Philips is also a popular style in China. One is that the style of this shaver is very good-looking and has a sense of technology; the other is that the price is relatively inexpensive, and Chinese people can afford it.

The HQ60 series of electric shavers were launched after 2000. Now Li Weidong has brought out the HQ60 style a few years ahead of schedule, but he is trying his best to compete with Philips for the market.

I saw Li Weidong pointed to the drawing and asked, This style should be able to be made, right?

There should be no problem with this design. You don't need to change the layout of the parts, just change the style of the shell and go back and build a model to make it. Wang Jing said.

Well, make a sample test as soon as possible, if possible, carry out small-scale mass production to see the effect. As for the color...

Li Weidong thought for a while, then said, Make four colors, silver gray, gray, black and white, and black.

Since even the appearance and style are copied, Li Weidong doesn't mind copying the colors.

Okay, I'll arrange it right away and model it in this style. Wang Jing nodded.

...

Previously, Li Weidong divided Puppy's business into three parts. The factory was only responsible for production, and Puppy Electric was responsible for brand operation and product sales.

A few days later, samples of four colors were sent to Puppy Electric.

Wang Jiuyang was holding one of the electric shavers and looked like he couldn't put it down. He was obviously very satisfied with the appearance of this shaver.

Dong Li, where did the electrical appliance factory find the designer? This design is quite capable. The shaver is so beautifully designed. You can ask this designer to design several soymilk machines! Wang Jiuyang said.

I don't have the time to help you design a soymilk maker! Li Weidong went on to explain, I designed this shaver.

Director Li, you still have this ability! Wang Jiuyang said, suddenly slapped his head, and continued:

I remembered. I heard Tang Gong from the R\u0026D center mention that the top-mounted engine of the soymilk maker is the design you proposed! I didn't expect you to design not only the structure, but also the appearance!

Appearance is only an aid after all. It is not enough to have a beautiful appearance without good product quality.

Li Weidong continued: I have informed Zhong Yemao that there is a new advertisement for the shaver. When the advertisement is ready, our shaver will be put on the market.

Okay, I'll make arrangements in this regard to ensure that all channels will have stock. Wang Jiuyang then asked: It's just that the price of this razor, how much should we set?

Double-headed shavers, our only competitor is Philips, so we are staring at Philips to fight the price war. We will sell Philips' HQ30 shaver at half the price! Li Weidong said viciously.

...

Historically, the first double-ended shaver was produced by Flyco. At that time, Feike was just a small business that had just been established and had no sales channels of its own, so the shavers were sold by Yiwu merchants.

Mr. Li of Flying Branch took his own razor and went to the Volunteer Commodity City to find a dealer, and was willing to take credit first. If Flying's razor could not be sold, he would not pay a cent.

For traders, buying and selling goods on credit means that they have not invested any capital. They can make a profit if they can sell them, and they will not lose money if they cannot sell them. Therefore, they promised to help Feike sell razors.

At that time, there were no domestic double-headed shavers on the market, and Philips was very expensive, so Feike successfully opened the market with the advantage of price, and became the first domestic razor brand in just five years. , got 30% to 40% of the domestic market

Compared with Feike, Li Weidong's Puppy Electric has obvious advantages. Puppy Electric has established its own sales channels, and Puppy Electric does not need to go to Yiwu Commodity City with a razor for credit like Feike.

As long as the razor is produced at the factory, it can be delivered to all levels of channels immediately, and then entered into various sales terminals.

What's more, the puppy group has deep pockets and money to invite celebrities to shoot commercials.

...

Teacher Ge went out again, holding a razor, grinning at the camera, and said, Puppy razor, the face is cleaner than the head!

Ka, go through it all over again! Teacher Ge, you've worked hard! the director said.

It's not hard, it's not hard, if it's not suitable, I'll do it again! Teacher Ge said with a smile.

Li Weidong stepped forward and handed a whole box of electric shavers to Mr. Ge, and then said, Mr. Ge, our puppy's razor, you can take it back and use it!

There must be dozens of them in this box, right? I'm alone, even if I shave my hair, I can't use it! Not to mention I don't even have a few hairs on my head! Teacher Ge said with a smile.

It doesn't matter, you can take it back and give it to others. For example, Director Zhang, Teacher Guo Guo, each person will give away several sets. Li Weidong said with a smile.

Mentioning Director Zhang, Teacher Ge sighed and said, Actually, I have to thank you for being willing to shoot an advertisement with me.

Look at what you said, you are a big name! You are willing to accept our advertisement, I am too happy! Li Weidong replied.

Teacher Ge shook his head: I haven't been in front of the camera for a few days, and my whole person feels stiff. That is, I'm shooting commercials for you guys, so I can enjoy the show!

Li Weidong was stunned for a moment, and then he understood what was going on.

With Alive, Mr. Ge became the best actor in Cannes, but Alive went to Cannes without approval after all, but Mr. Ge himself went to Cannes to receive the award.

Therefore, throughout 1995, Mr. Ge has been in a state of restraint and sharp edge. He did not receive movies, but only made a cameo appearance in a TV series.

For an actor who is in the ascendant stage, it is also a very uncomfortable thing to have no drama to play.

I just listened to Teacher Ge continue to say: Recently, I have been thinking, if I don't become an actor in the future, what else can I do!

As for me, in addition to acting, I can only feed pigs. I used to feed pigs when I was in the queue before, so I thought, if there is no drama to play, just go to the countryside and get a few acres of land to raise pigs!

As a result, my wife bought a house with all the money I have earned in the past few years! In the third ring road of the capital, I bought four sets of four-bedroom apartments! I don't even have the money to go to the countryside to raise pigs.

For a four-bedroom apartment within the third ring road, you will make a lot of money! In ten years, it will definitely increase tenfold! This is better than raising pigs. Li Weidong said.

If it can really increase tenfold, I won't be acting anymore, I will sell the house and retire immediately! Teacher Ge replied with a smile.

In that era, although top actors could earn a lot of money, they were not as exaggerated as those of later generations, who were often paid hundreds of millions of dollars.

So Mr. Ge felt that ten times his worth would be enough to retire.

Li Weidong comforted and said, Mr. Ge, don't worry, when the rumors subside a little next year, there will be a lot of directors looking for you to act!

I hope so! Teacher Ge said.

Li Weidong continued: Aren't you familiar with Director Feng? You can go to Director Feng later to see if he has a suitable role for you.

It is no secret that Mr. Ge and Director Feng have a good relationship. When the filming of Story of the Editorial Department, Director Feng was the screenwriter, and the two collaborated.

Later, after Feng Dao started the commercial Lunar New Year film mode, the first person he looked for was Teacher Ge. Since then, the two have worked together continuously for more than 20 years, and almost every collaboration is a hit.

Speaking of Director Feng, Li Weidong suddenly remembered the first Chinese New Year film on Chinese film and television.

I remember that the box office of Party A and Party B is very good. Director Feng and Teacher Ge are the golden signboards for box office.

Thinking of this, Li Weidong said, Director Feng's Beijing People in New York is really good! Teacher Ge, if there is a suitable opportunity, you can help me make an appointment with Director Feng, and let's have a dinner party!