Chapter 468: Quick Money Project

After the broadcast of the program of the disabled to support themselves, it is equivalent to helping Sanbongzi to correct the name, and the products that can help the disabled to support themselves can no longer be treated as urban cancer.

At the same time, the development of the loan-to-buy business has more than doubled the sales of Sanbongzi.

For people in the 1990s, taking out loans for early consumption was not the mainstream of society.

Chinese people have always been accustomed to saving money. In the 1990s, ordinary people did not have the concept of living with one’s grain, let alone spending tomorrow’s money to satisfy their desires today.

But the purchase of means of production with loans is different. Three-bumpers belong to means of production, and three-bumpers are bought to make money by carrying passengers. As long as they can make money, they have the legitimacy of loans.

Moreover, the loan groups targeted by Li Weidong are mainly laid-off workers, and they are indeed a group of people who need the means of production the most.

1995 was the initial stage of the wave of laid-offs. Most of the laid-offs at this time were older and unskilled workers.

Such people make relatively little contribution to the enterprise, and some are even regarded as a burden by the enterprise, and will naturally be the first to be laid off.

And those young workers, or skilled workers, will be laid off unless the company is going to close down. As long as the company still has a chance of rescue, they will often be retained. When the company passes through the difficult period, it will depend on these people. Make a comeback!

The social reality is so cruel. After more than 20 years, it is difficult for people over 40 to find a job.

Therefore, the laid-off workers during this period have no ability to start a business, and if they want to find a job, they will be rejected even if they want to find a low-end service industry job.

What they need is a job with no threshold, but they can't learn anything with a little technical content.

Driving three jumpers happens to be a threshold-free job. As long as you can hold a tricycle handlebar and know the road, you can do this.

This is simply a career tailored for laid-off workers.

Laid-off workers naturally have hands and feet, and many people can drive motorcycles, and it is not a problem to drive a three-jumper.

What's more, these older laid-off workers have lived in the city for many years, and they must be very familiar with the various roads in the city. You can go to work directly without training.

For these laid-off workers,

The front foot bought a three-jumper from the vehicle shopping mall, and the rear foot can immediately carry passengers and make money after leaving the shopping mall.

...

Sanbengzi's business was on the right track, and Li Weidong went to the capital to inspect the puppy's health.

The sales of massage seats have remained very good. Once you start selling with gold, you can't stop it.

In the office, Lu Guangming reported; The next generation of massage chairs is under development. I specially invited a Chinese medicine professor from Guang'anmen Hospital as a consultant, hoping to add the effects of acupuncture and moxibustion to the next generation of massage chairs. .

Guang'anmen Hospital is an affiliated hospital of the Academy of Traditional Chinese Medicine. It is also one of the best in the traditional Chinese medicine hospitals in the entire capital. The professors in it are both professional and authoritative.

Li Weidong responded: Adding the function of acupuncture and moxibustion to the massage chair is quite creative, but it is still a bit difficult to implement!

It's mainly a publicity stunt. After all, people are experts. Even if they only have the title of consultant, they can be a signboard. Lu Guangming replied.

When it came to acupuncture, Li Weidong's mind flashed, and he said, I have an acupuncture product here. We can try to do it. If we do it well, it may be close to one million.

What product? Lu Guangming asked immediately.

Give me a pen and paper, and I'll draw it for you. Li Weidong said.

Lu Guangming immediately put on the pen and paper, while Li Weidong began to draw patterns on the paper.

This product has a rubber airbag on the top, the airbag is connected to an airway, a magnetic needle on the bottom, made into a flat cone, and a transparent plastic ring on the outside.

When using it, squeeze the airbag with your hand, then press the plastic hoop on the acupoint, and release the airbag. The suction generated will allow this thing to be naturally adsorbed on the skin.

The magnetic needle inside can have the effect of acupuncture, acupuncture and magnetic therapy without piercing the skin, and the external suction can achieve the effect of cupping. Li Weidong explained slowly.

The acupuncture product Li Weidong came up with is the famous Haci Five Elements Needle!

The 1990s was the era of the explosion of health care products. In addition to various granules and oral liquids, health care products of various devices were also popular.

Among the more popular products in health care equipment, Haci Five Elements Needle can definitely be among the best. Even today, people still buy this product.

According to the propaganda of the manufacturer, Haci Five Elements Needle realizes non-invasive acupuncture, which can realize various functions such as acupuncture, magnetic therapy, acupuncture, cupping, and drug penetration without piercing the skin.

In addition, this product can also have effects on a variety of diseases, such as arthritis, cervical spondylosis, etc., basically where the pain is, a needle can be cured.

In those days, the publicity of health care products was also the same way. If it could not cure all diseases, they would be embarrassed to say that they were health care products!

Whether or not this acupuncture product has any specific health effects requires scientific research. But what is certain is that the sales of this product are very good. At its peak, it can create more than 300 million sales a year, and an average of one million a day!

Haci Five Elements Needle is a product of Haci Company, a northeastern enterprise that started out by making magnetized cups.

From the late 1980s to the early 1990s, a magnetized cup with a plastic shell with a handle was popular, which was the product of this company. It is said that 40 million of this magnetized cup have been sold nationwide.

In 1997, Haci Company launched Haci Five Elements Needle, and carried out large-scale advertising and marketing.

However, like other health care products, this product fires quickly and cools quickly.

When the country's policy on health care products was tightened, this acupuncture health care product has also been continuously caught in scandals such as scams and false propaganda.

In Li Weidong's eyes, this is a thing that makes quick money. When it was first launched, there was a wave of advertising bombardment, and before everyone reacted, it made hundreds of millions first.

When other people reacted, they all started to imitate, and all kinds of fake and counterfeit products came out, and the business was done.

It is only 1995, and the Haci Five Elements Needle has not yet appeared, so Li Weidong thinks it is better to take this product out and make a fortune in the market.

Lu Guangming looked at the drawings drawn by Li Weidong and understood the structure of this thing.

Then Lu Guangming said: Chairman, I generally understand the principle of this thing, but it's acupuncture, magnetic therapy, and cupping, why do I sound so mysterious! This thing really works. to what you said?

I don't know. Li Weidong shook his head honestly, and continued, Maybe, probably, probably!

Lu Guangming suddenly looked surprised, this is a product you designed yourself, and I don't know if it is useful!

Maybe, should, probably, isn't this fooling the idiot!

Li Weidong said, I'm not a doctor. I don't understand medical matters. I can only design products according to concepts.

Lu Guangming suddenly understood that this so-called acupuncture product is definitely not a serious medical device, and even if it can play some health care effects, it is probably very few.

...

Three days later, several samples were placed in front of Li Weidong and Lu Guangming.

Li Weidong picked up one of the samples, tried it on his arm, and then nodded with satisfaction: Yes, this is the product I want.

Chairman, give this new product a name! Lu Guangming said from the side.

Acupuncture, acupuncture and cupping are all traditional Chinese medicine treatment methods and part of our Chinese culture, so this product is called Chinese Five Elements Needle! Li Weidong said.

Five-element needle? Is there any statement here? Lu Guangming asked.

The five elements are the theory of traditional Chinese medicine. Didn't it say in the Emperor's Classic of Internal Medicine that acupuncture is a method of controlling the five elements and adjusting the balance of yin and yang in the human body, so our product is called five elements acupuncture. Li Weidong replied.

If it is placed in later generations, the name China cannot be arbitrarily placed on the head of the product, it must be approved by the state.

However, in the 1990s, products could still use titles like China. At that time, there were many products using these two words, such as Chinese turtle essence, Chinese toothpaste, Chinese pencils, Chinese paints, Chinese cement and so on.

The reason why Li Weidong uses this name is that in addition to the high-end atmosphere of the word Zhonghua, it is also convenient for the health of the puppy to be cut with the five-element needle in the future.

After all, the five-element needle is not a reliable medical device. As a health care product, its health care efficacy is also questionable. At least there is no such professional scientific research institution to stand up and endorse it.

Thinking of the scandals related to Wuxingzhen in later generations, Li Weidong must think of a way out in advance. After earning a wave of quick money, he will immediately cut it with Wuxingzhen, so as to avoid any future scandals that will affect the health of the puppy.

Lu Guangming next to him also held the five-element needle and tried it on his arm, and then curiously rubbed the circular mark left by the magnetic needle.

Then Lu Guangming said, Chairman, the efficacy of this five-element acupuncture is doubtful, and it is estimated that it cannot go through the hospital channel, so it should be sold as a health care product. In terms of publicity expenses, it will cost a lot.

I also know that products such as health care products rely on the bombardment of advertisements. So I have already thought about this aspect. There is no upper limit on the publicity expenses of Five Elements Needle! Li Weidong replied.

Lu Guangming was taken aback. The propaganda fund without an upper limit is good, but it also shows that there is no upper limit on the profit that Li Weidong expects to obtain!

Based on Lu Guangming's understanding of Li Weidong, he knows that Li Weidong has always seen a rabbit and a hawk. For every dollar he invests in advertising, he will get several times or even ten times the income.

Now Li Weidong has paid an unlimited publicity fee, which makes Lu Guangming feel very stressed.

Lu Guangming even felt that Li Weidong might as well say a specific number, even if the number is very shocking, but at least it can make him feel more at ease.

Li Weidong saw through Lu Guangming's thoughts, he said with a smile: Old Lu, don't worry, I have already thought about the promotion strategy. This time we mainly use the promotion mode of TV shopping.

TV shopping? Lu Guangming frowned: That method is more expensive, right? Putting an advertisement on TV shopping can take ten minutes to buy a page in a newspaper. And what is the specific effect? It's hard to say.

Li Weidong replied: TV shopping is more intuitive than newspapers. Our five-element needle is a new product, and the common people do not understand it, so a more intuitive way of publicity is needed. TV shopping is perfect.

When it comes to TV shopping, most people will have some negative associations, thinking that TV advertisements are selling high-priced and low-quality products, relying on exaggeration and false propaganda to fool the elderly into joining the party.

In fact, in developed countries, TV shopping has always been a very important channel for consumers to buy goods.

For example, TV shopping in the United States accounts for 8% of its retail market; while TV shopping in Japan accounts for more than 12% of the retail market.

Even with the advent of the Internet and various online shopping platforms, many Americans or Japanese still choose TV shopping.

The reason why TV shopping is so prosperous in developed countries is that TV shopping is more convenient besides their relatively early development.

Because TV shopping can be delivered to your door.

Door-to-door delivery is nothing to Chinese people who are accustomed to express delivery to their doorsteps. Free shipping in Jiangsu, Zhejiang and Shanghai, same-day delivery in the same city, this is not a problem.

However, the express delivery industry in foreign countries is not as developed as China. In the eyes of foreigners, a phone product can be delivered to your door, which is even more convenient than using Amazon.

Therefore, in countries such as the United States and Japan, even many young people under the age of 30 are widely using TV shopping. This is reflected in many American TV dramas and Japanese dramas, or Japanese animations.

The development of TV shopping in China is relatively late. It was not until 1992 that China had its first TV shopping program.

At that time, there was no dedicated TV shopping channel, so TV shopping programs were broadcast on local stations, and powerful enterprises could even broadcast TV shopping programs on provincial-level TV channels.

The advertisements of TV shopping programs are relatively long, and the cost of directly launching TV shopping programs on ordinary TV channels will be relatively high.

It is precisely because TV shopping advertisements are too expensive. At that time, the products put on TV shopping in China were all low-cost, high-profit, and foolish things.

Because if this product is not launched, the cost of advertising will not be recovered at all.

Over time, the Chinese people feel that the TV shopping is definitely not a good thing.

In 1995, China's TV shopping was just emerging, and people were not wary of TV shopping.

In the era without the Internet, TV channels had the highest authority in information dissemination, which also made TV shopping in the most profitable era.

Any product, with an exaggerated advertisement, can be a big hit on TV shopping.

More importantly, at this time, there is no strict supervision on TV shopping programs. TV shopping can maximize the effect of publicity, including the use of false publicity.

In history, Haci Five Elements Needle has successfully entered thousands of households by relying on TV shopping advertisements.

Since there are successful cases, there is no need for Li Weidong to play freely. He directly copied the strategy of Haci's Five Elements Needle and took the route of TV shopping!