Chapter 472 This is the trend

The main business of Feiyue Sports is all located in the United States, so the domestic Feiyue Sports company is more like an office. Its main job is to contact shoe-making factories and contact foreign trade companies to send shoes to the United States. resemblance.

A sample of a pair of sneakers was sent back to Feiyue Sports Co., Ltd. in China.

Manager Sui opened the package carefully, for fear of damaging the samples inside. When he opened the shoe box, he saw James Bond's new sneaker.

The next second, Manager Sui was stunned on the spot, and in front of him was a sneaker that was styled more than ten years ago.

This style of sneakers was very popular in the 1980s when the women's volleyball team won five consecutive championships. It has long since retired from the stage of history. Manager Sui does not think that in the most developed America in the world, there will be people wearing such outdated things.

It seems that Mr. James Bond sent the wrong sample. Manager Sui sighed helplessly, then looked at his watch. It was 2:30 in the afternoon, and it should be early morning in the United States.

Wait until the evening to contact Mr. Bond! Manager Sui thought to himself

After finally waiting until nine o'clock in the evening, Manager Sui called the United States and contacted James Bond.

Mr. Bond, I'm Sui from China. We have already received the sample you sent, but there seems to be some problems with this sample. The international long-distance price is relatively expensive, so Manager Sui tried to keep it short.

Is the sample damaged? Bond asked hurriedly.

It's not bad, but you seem to have sent this sample by mistake. Manager Sui continued; I received an old-fashioned sneaker, like a style from more than ten years ago.

Bond on the other end of the phone laughed: Mr. Sui, there is nothing wrong with the sample, this is the new shoe I need, a retro product!

Retro? Manager Sui was taken aback for a moment. For the Chinese in the 1990s, they were chasing the world every day, and they had absolutely no concept of retro.

James Bond had to explain: Retro is to go back, to return. It is to use things from the past.

Like wearing ancient clothes? Manager Sui asked subconsciously.

It's understandable, James Bond added. It's a trend.

Uh... Manager Sui couldn't understand anymore.

Aren't all trends very new? How can wearing an ancient dress become a trend? The American thinking is really incomprehensible!

A pair of retro sneaker samples made Manager Sui feel that this James Bond is a bit unreliable.

So the next day, he told Li Weidong about the retro shoes.

You mean, James Bond designed a retro shoe? Li Weidong seemed very interested.

Yes, the style is similar to that of the 1980s. I remember when the women's volleyball team won the fifth consecutive championship, these shoes were the most popular. I bought a pair at that time and couldn't bear to wear them!

Manager Sui paused, then said, Chairman, I think this American designer is unreliable, could he fool us with those old shoes?

This kind of outdated style is no longer popular in China, how can the design of the 1980s be popular in the United States!

In our eyes, this is a design in the 1980s, but in the eyes of Americans, it is probably a design in the 1950s. Maybe Converse shoes in the 1950s are more fashionable than this!

Li Weidong smiled indifferently, and then said: Send the samples to the foundry, just follow James Bond's design, and send them to the United States as soon as possible.

Chairman, didn't you say that the shoes of the 1950s in the United States are more fashionable than this? No one buys such outdated shoes in China. If you take them to the United States, how can you sell them! Manager Sui said. .

Didn't Bond say it, it's called trend, trend is something, anyway, I don't understand, do you understand? Li Weidong asked with a smile.

I don't understand either. Manager Sui shook his head honestly.

That's it! We don't understand trends, so how can we be embarrassed to question Bond's design? It's also a trendy design, right? Let professional people do it! Li Weidong said.

In Li Weidong's memory, the reason why Feiyue shoes can gain a firm foothold in European and American countries is the retro style.

At that time, Feiyue shoes could no longer be sold in China, so Dafu Factory sold the authorization of Feiyue abroad to French merchants. After the French merchants brought Feiyue shoes to Paris, they attracted many French people to buy them. , even led the local trend.

You must know that Paris is the fashion capital of Europe. What is considered a trend in Paris will be accepted by the whole of Europe, so Feiyue shoes are also popular in the European fashion circle.

Later, the European fashion trend was blown to the United States. Several American stars wore retro Feiyue shoes and were photographed by the paparazzi. As a result, even Americans began to wear Feiyue shoes.

Although Feiyue shoes are not a first-line brand in foreign countries, they still have a place in the trend circle in Europe and America. Many fashion people in European and American countries like to wear such retro white shoes.

Ordinary people do not understand the trend of fashion, and it is really difficult to explain clearly. What Paris fashion show, Milan fashion show, New York fashion show, there are often some monster-like designs, but in the eyes of the fashion industry, this is the trend!

So why the retro Feiyue shoes became popular abroad and became a trend in the eyes of fashionistas, Li Weidong is completely incomprehensible.

Anyway, these retro shoes are inexplicable fire!

...

Donghai Shoe Factory is a shoe factory whose main business is to manufacture sports shoes of foreign brands.

At this time, the factory director Wu Youwei was in a daze with the pair of retro sample shoes.

Isn't this the old white shoes? Our shoe factory here stopped producing these kinds of shoes a few years ago. Did the customer give the wrong sample? Wu Youwei asked.

At the beginning, I thought I gave the wrong sample. Later, I specifically contacted Manager Sui of Feiyue Sports, and he said that he was not wrong. What he wanted was these little white shoes. The subordinate said.

Feiyue Sports is in the export business, right? I remember that their shoes are all sold to the United States. We Chinese are reluctant to buy such old-fashioned white shoes, but Americans will buy them! I see this Feiyue Sports also has a brain problem!

Wu Youwei said, curled his lips, and then asked, How many pairs of these shoes do they want?

We said that we need 2,000 pairs first, check the market situation, and if it sells well, we will increase the order. The subordinate replied.

Only 2,000 pairs! Wu Youwei looked disdainful, as if these 2,000 pairs of shoes were not worth mentioning at all!

Feiyue has only one flagship store in the United States, and 2,000 pairs of shoes to test the water depth is already a relatively large number.

The founder of Nike, Phil Knight, started his business with 300 pairs of sneakers.

However, given the scale of the Donghai shoe factory, the order for 2,000 sneakers is really underwhelming.

Before the Asian Financial Crisis, shoe factories in southeastern Fujian generally had a good life. At that time, orders from overseas increased sharply, bringing tens of billions of output value a year. Large OEM companies have become accustomed to receiving large foreign trade orders. , scoffed at the small list.

It was not until the outbreak of the Asian financial crisis that overseas orders dropped sharply, and the first wave of reshuffles for shoe factories began. Profits began to concentrate in some relatively large factories, and some foundries also began to transform into their own brands. Without orders, it was unsustainable, and there was a wave of bankruptcy.

The current Donghai shoe factory is like this. It makes a lot of money from receiving large foreign trade orders. It doesn't care about the mosquito legs of Feiyue Sports' 2,000 pairs of shoes.

As for the promise of Feiyue Sports, if the product sells well, it will increase the order, which is directly ignored by Wu Youwei. Wu Youcai has seen a lot of customers who can brag, and he will not really believe it.

Wu Youwei said: Our production capacity should be reserved for the foreign trade orders of big foreign brands. How can we waste it on these old-fashioned white shoes!

Director, let's not accept this business? Shall I reply to Feiyue Sports? his subordinate asked.

Wu Youwei pondered for a moment, then shook his head: It's not good to reject customers directly, after all, we have cooperated before. As for business, buying and selling is not righteous. Let's introduce these 2,000 pairs of orders to Lao Sun's shoes. Factory it!

Last year, we were short of raw materials for fabrics. Lao Sun helped us and sold a batch of fabrics to us. It was a solution to our urgent needs, and now it is just a favor for him!

The old grandson Wu Youwei referred to, named Sun Tingshan, was the owner of another foundry.

Laosun's foundry is only a quarter of the size of Donghai Shoe Factory, so he can only accept small orders.

For Wu Youwei, the order for 2,000 pairs of sneakers is simply out of his sight.

But for Sun Tingshan, no matter how small a mosquito's leg is, it is still a piece of meat.

So Sun Tingshan gladly took this batch of orders and made 2,000 pairs of retro shoes according to James Bond's design.

Manager Sui also quickly contacted the foreign trade company and sent the batch of shoes to the Feiyue flagship store in Los Angeles before Thanksgiving.

...

Los Angeles, Feiyue flagship store, retro Feiyue white shoes, have been placed on the shelves.

A man in a casual suit entered the store.

James Bond was stunned for a moment, secretly thinking that people dressed like this are not like buyers of trendy products.

However, the visitors are all customers, so the clerk still warmly entertained them.

The man in the suit looked at the shoes on the shelf and pointed to a few of them: This pair, this pair, this pair, and this pair, pick them up for me, I want a size 9!

The clerk looked at the feet of the man in the suit subconsciously and said, Sir, your shoes don't seem to be a size 9!

I bought it for someone else. The man in the suit replied.

The American shoe size is a special American unit. The American shoe size 9 is equivalent to the British standard 8.5, the European standard 43, and the Chinese standard 27.

James Bond looked at the man in the suit curiously. After all, when buying shoes, you usually buy them after you try them on yourself. If you don't try them, you will buy them directly, and you will buy several pairs. Yes, but rarely.

Probably the rich man's assistant! James Bond realized that this might be a big client, so he walked over in person.

Sir, I'm the manager of this store, I'm glad to serve you! James Bond smiled politely, then pointed to a shoe on the shelf, and said:

Sir, I suggest you take a look at this pair of shoes, we just launched a trendy new product in the style of a Mayan pyramid...

The texture of this shoe draws on Bohemia's clothing, the unique batik printing and embroidery of Bohemia, and is full of mystery...

And this shoe, which originated from the design concept of the 1930s, is a retro sneaker. Of course, although the design is retro, the material is still made of modern materials, and it is very breathable to wear...

Under the introduction of James Bond, the man in the suit really bought several pairs of shoes.

It's really a big rich customer! James Bond snickered in his heart, and then he said; Sir, you can leave a business card, and we will pack the shoes and send them to you. We will have them later. New models can also be delivered directly to your home for you to choose from!”

Providing door-to-door service for these wealthy VIP customers is one of the ways for niche brand stores to survive.

Of course, for this kind of door-to-door service, the price of the goods is different from the price in the store.

The door-to-door price is more expensive, and the rich probably won’t care about a pair of shoes or a set of clothes, which is a few percent difference.

However, the man in the suit rejected James Bond: These shoes, I can take them back myself. If necessary, I will come again.

The man in the suit drove a large Chevrolet Saab, the kind of large SUV commonly used by bodyguards when the President of the United States travels.

1995 was the eighth-generation Saab, the base version had a 5.7-liter V8 engine, and the high-end version had a 7.4-liter engine. With such a large displacement, the car body is naturally large, and the space inside is of course very abundant. It is absolutely no problem to use it as a truck.

James Bond personally sent the man in the suit to the door and watched him leave.

Rich people are mysterious. James Bond muttered to himself.

...

The man in the suit drove the Sabo class to a luxury apartment building in Los Angeles. Then the man in the suit found a small cart, pushed all kinds of clothes and shoes he bought, and walked into the elevator to the top floor.

The top floor of this luxury apartment building is a two-storey duplex, plus the roof roof, it is a whole family residence. Among them, there is a sky garden on the roof and an outdoor swimming pool.

To live in such a house must be a rich man.

I saw the man in the suit pushing the car, walked into the room, and shouted, Johnny, I'm back!

After a while, footsteps sounded, and a man in a nightgown with a red wine glass in his hand appeared in front of the man in a suit.

Here are the clothes and shoes you want. The man in the suit pointed to the things in the car.

Let me see what dear Sam has bought for me! Johnny drank the red wine in one gulp, then threw the red wine glass on the carpet next to him and walked over.

Unpacking these packages is like opening a blind box. I always feel anticipation! Johnny said, opening one of the bags and taking out the clothes inside.

Unfortunately, the blind box contains a piece of garbage, which is frustrating! Johnny said, throwing the dress on the ground, and then: Sam, your taste should improve!

Immediately afterwards, Johnny began to unpack other clothes. In the end, only two of the dozen or so clothes caught John's eye, and the rest were thrown aside by John as garbage.

And then Johnny started to unpack the shoe box, and as he did it, he said, Trash, trash, this is trash too, Sam, you've let me down!

These are all trendy new styles, but you just don't like them. Sam, the man in a suit, defended.

Trends? Hehe, in Los Angeles, there are a few people who understand trends better than me! I said these are rubbish, these are rubbish! Johnny curled his lips in disdain, and then opened the shoe box with Feiyue retro shoes.

The next second, Johnny suddenly exclaimed, My God! Sam, where did you get this thing!

I didn't want to buy this pair of shoes, but the store manager said that this one has a very long history! Now that I look closely, the boss didn't lie to me. My grandfather has a pair of similar shoes. Sam said.

However, Johnny couldn't wait to put the shoes on his feet, and then said with a flamboyant face: How about it, isn't it trendy?

Trend? Sam was stunned for a moment, then asked; You deserve to be the antique that grandpa wore when he was young? Stop kidding! Although I don't understand fashion, I know that antiques are not fashion!

You still don't understand trends! Johnny took off his shoes, held them in his hands, and continued; I tell you, this is the real trend!

...

Parker is a paparazzi, at this time he is holding a camera, squatting at the door of a famous nightclub in Hollywood.

There are many Hollywood stars who like to come to this nightclub for consumption. If they can take some exciting photos and sell them to newspapers, they can make a lot of money.

Even if you can't take exciting photos, taking some pictures of Hollywood's hot fried chicken can be replaced by a few days of living expenses.

However, today's Parker's luck is not very good. He squatted at the door of the nightclub for a long time, and he didn't see any celebrities. There were only a few small models who wanted to catch Kaizi.

This kind of small model, there are many in Hollywood, is not worth shooting at all, unless they can have a big star beside them.

Just when Parker was about to finish work, a trendy man appeared in Parker's sight. The trendy man was dressed in top fashion and had a pair of retro white shoes on his feet.

That's Johnny Depp! Parker raised his camera excitedly.

Johnny Depp is a popular fried chicken in Hollywood. Over the years, there have been constant scandals, and the objects are still beautiful young ladies.

For the paparazzi, this guy is a big fish!