Chapter 479 Entering the Japanese market

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A new cake shop was opened next to the primary school. Sister Zhang stood at the door, looking at the red paper that said Recruiting pastry chefs, salary negotiable, hesitating whether to go in.

Sister Zhang is a laid-off worker. Not long ago, she participated in the pastry chef training of Qinghe Technician School. Not only did she learn to make Western-style pastries, but she also learned how to decorate birthday cakes. .

Compared with other vocational skills training, the training of pastry chefs is simpler, so Sister Zhang is also the first batch of laid-off workers to graduate from the technician school.

After graduating from the Technician College, Sister Zhang began to try to find a job, but after working in a state-owned enterprise for more than ten years, she really lost her face and didn't know how to sell herself.

After wandering around in front of the cake shop for a long time, Sister Zhang finally gathered up the courage and walked in.

What do you want to buy? We have fresh cakes and breads here, and we can also customize birthday cakes. The store manager greeted.

Are you hiring a pastry chef? Sister Zhang asked weakly.

The store manager looked at Sister Zhang carefully, and then nodded: Eldest sister, you can make pasta, but making bread is different from steamed buns!

I know some, I can make cakes and breads. Sister Zhang paused, and then said, I will also decorate the cakes!

I will also decorate cakes. The manager looked at Sister Zhang in surprise and asked, Sister, did you work in a state-run cake shop before?

No, I learned it from a technician school. Sister Zhang replied.

The manager pondered for a moment, then said, Well, the kitchen is at the back, you can try to decorate the cake.

Sister Zhang walked into the kitchen, stood in front of the pastry chef's console, recalled what she had learned before, and then framed a pattern she was best at.

Looking at Sister Zhang's work, the store manager nodded with satisfaction: The craftsmanship is good, and the techniques are also very skilled. It seems that you have studied it specially. This eldest sister, if you want to work here, we can discuss the salary!

Sister Zhang was stunned for a few seconds, and then realized that she had found a job!

It's as simple as that, I've successfully re-employed! Big Sister Zhang never imagined that it would be so easy to find a job after learning as a pastry chef!

...

Zhang Jiagang looked at the statistics in his hand,

An excited look on his face.

The first batch of laid-off workers who entered the Technician College for training, the reemployment rate turned out to be 100%! This result greatly exceeded Zhang Jiagang's expectations.

Li Weidong is not surprised

China has never been short of population, but it is short of skilled people.

In the 1970s and 1980s, all kinds of technical talents were monopolized by state-owned enterprises, and talents could not flow freely.

This also makes the private economy begin to flourish after entering the 1990s, and there is a shortage of skilled professionals in all walks of life.

With the economic scale of Qinghe City, the batch of chefs, pastry chefs, hairdressers, plumbers, and motorcycle repairmen trained by the Technician School were easily digested.

Zhang Jiagang said with a smile on his face: Chairman Li, thanks to you, this group of laid-off workers can be re-employed in a short period of time. You have really solved a big problem for our city! Thank you!

As an entrepreneur, I should undertake some social responsibilities and be able to contribute to the development of our city. Of course I have an obligation!

Li Weidong casually said a few beautiful words, and then continued: Secretary Zhang, the first batch of laid-off workers who participated in the training were all willing to be employed, so they came to participate in vocational skills in the first batch. training.

These laid-off workers who are more willing to work will also actively look for jobs after learning the skills, so they can complete their re-employment in a short period of time.

The students who come later may not have such strong employment intentions. Some people follow the trend to participate in the training because they see others re-employment. There are even some people who have the mentality of making three poles.

These people do not have a strong willingness to find employment, and they may not be so enthusiastic about finding jobs. At that time, there will inevitably be some laid-off workers. Although they have learned skills, they still cannot complete their re-employment!

Zhang Jiagang nodded: Your analysis is very reasonable. We have also found similar situations in our actual visits. Some laid-off workers are not very willing to re-employ. Chairman Li, for this type of people, Do you have any solution?

If you don't want to be employed again, there's really nothing you can do. You can only let them spend until they retire. When they go through the retirement procedures, they won't be considered laid-off workers. Li Weidong replied.

...

Which is the best excavator technology...

Which one is better to learn a chef and a pastry chef...

Which beauty salon is better...

Which one is better to learn motorcycle maintenance...

Which one is better at electrical maintenance...

Teacher Tang smiled and kept showing his thumb.

This series of magical brainwashing advertisements began to swipe on TV.

Vocational technical schools were absolutely needed at the time.

In the 1990s, the high school admission rate was much lower than it is now, and the college admission rate was even worse.

People who graduated from junior high school, if they can't even get into a technical secondary school, it means they don't have any employment skills.

In the era of national package distribution, people without employment skills can still enter factories, start as apprentices, and learn skills while working.

Since the state does not assign jobs, such people without employment skills cannot even be apprentices, and can only engage in simple manual labor.

The service industry in that era was also underdeveloped, unlike the current service industry jobs where there are many express delivery and takeaways, which can absorb a large number of employed people.

So for those who came out to find a job after graduating from junior high school, the society was quite unfriendly.

Vocational technical schools have become a life-saver for these people. Learning a skill in a vocational technical school and getting a certificate is a stepping stone to finding a job.

Moreover, vocational technical schools do not need a threshold, and they can enter and study after paying tuition fees. This is obviously the most suitable for the majority of scumbags.

In those days, vocational schools were also an excellent way to improve the level of work.

For example, there are many migrant workers who work hard to make money by moving bricks on the construction site, not to go back to their hometown to build a house and marry a wife, but to go to a vocational school.

After saving enough tuition fees, I will learn an excavator, and when I return to the construction site, there will be a qualitative improvement in the type of work, and the salary will also increase several times.

After all, the dissemination of information in the 1990s was not as convenient as it is now. Many people wanted to learn technology but could not find a suitable place. Therefore, when the advertisement of the technician school was broadcast, there was an endless stream of people who came to sign up.

And this is not yet the peak season. Li Weidong estimates that after July, when the graduation season comes, there will be a large number of students who cannot go to school, and more people will come to sign up.

...

In the Puppy Electric Factory, Li Weidong was playing with the steamer in front of him.

After a period of research and development, Tang Hao finally made a hot and cold double spray face steamer, and successfully entered the mass production stage.

Li Weidong tried the water mist sprayed by the face steamer with his hands, and then asked, This face steamer, can the product pass rate be guaranteed?

Wang Jing replied immediately: The structure of this thing is actually not complicated. You don't have to worry about the quality of the product.

After all, this face steamer is going to be sold in Japan. The Japanese have stricter requirements for products, and they cannot have the slightest defect, so in terms of quality control, we must be more careful. Li Weidong continued.

You can rest assured. We have been working as an OEM for Japan for some years. I understand the nature of the Japanese very well. Wang Jing said with a smile.

Anyone who does international trade knows that Japan's requirements for products have always been relatively strict. Even if there is a slight defect in the packaging of the product, the Japanese are unwilling to accept it.

The Chinese did not know this before, and suffered a lot for it.

For example, in the agricultural products exported to Japan, the superior products are mixed with a few inferior products, hoping to get through.

In China, this is a common thing to do. When buying a box of fruits, the top ones are all big fresh ones, and the bottom ones are crooked melons and cracked dates.

However, the Japanese did not eat this set, and found a second-class product, and could not help but return the whole batch.

Many agricultural products are not easy to preserve. Once returned, they will rot, thus causing great losses to farmers.

Although the Japanese have strict requirements for products, their reputation is still good. As long as the contract is signed, it will be strictly implemented, and the money will be more enjoyable.

It is not like the Indians who always think about cheating, nor the Middle Eastern people who often use cross-border settlement loopholes to trick people.

Therefore, people who do international trade still prefer to do business with Japanese customers.

The Puppy Electric Factory has been OEM for Japanese companies for so many years, and it also has a good understanding of the Japanese foreign trade habits. It knows that the quality control of the products sold to Japan must be done well, and even the outer packaging must be flawless.

Although this will increase the production cost, it can also be sold at a higher price. Anyway, Japan is a rich country, and the people are rich.

Rich people want to enjoy a high-quality life, don't slaughter who you slaughter!

I just heard Li Weidong say: Before we were all OEMs, although the products we sold were all made by us and affixed to other brands. But we can't always do OEMs for others like this!

This time, I want to sell our puppy brand to Japan. This hot and cold double jet face steamer is our flagship product in the Japanese market! Whether you can stand your ground in the Japanese market depends on this trembling!

It's not easy to sell products to Japan. There are several big home appliance brands in Japan, and the competition is fierce. There are also many home appliance companies in our country, but I have never heard of anyone selling their products to Japan.

Wang Jing paused, then said: If we are an OEM, we only need to do a good job of the product, and we don't have to consider the issue of sales channels. Those big Japanese brands each have their own sales channels.

If we sell our own brand, people will definitely not be willing to lend us the sales channel, how do you plan to solve the problem of the sales channel?”

I plan to use a chain of home appliance stores in Japan. As long as we can put our hot and cold dual jet face steamer into the home appliance stores in Japan, we will not worry about sales channels. Li Weidong replied.

...

In Shinjuku, Tokyo, Li Weidong came to the headquarters of Yodo Baxi with a puppy brand face steamer.

Yodobashi is a well-known home appliance store in Japan. Although there are not many stores, they are all large home appliance stores with more than 5,000 square meters, and all of them are located in relatively prosperous business districts.

Puppy electrical appliances want to enter the Japanese market, and large home appliance stores such as Yodobashi are definitely the first choice.

Li Weidong had made an appointment in advance, so he didn't wait too long before he saw a class leader named Yamada.

This made Li Weidong a little dissatisfied. Youdu Baxi only sent a small section leader to receive Li Weidong, apparently not paying attention to him.

However, Li Weidong still introduced the Puppy brand's hot and cold double-spray face steamer to the head of Hashimoto, hoping to enter the Youdu Baxi store.

However, Li Weidong was just at the beginning when he was rudely interrupted by Minister Yamada.

Mr. Li, your face steamer is your brand in China, right? Section Chief Hashimoto asked.

Li Weidong nodded: Yes, this is a Chinese brand.

Section Chief Hashimoto immediately shook his head: I'm very sorry, it is impossible for us, Yudu Baxi, to sell Chinese brands!

Are you worried about our quality problems? You can rest assured that our products not only produce our own products, but also do OEM for Xizhi Electric, Panasonic Electric in your country, and Whirlpool in the United States. We In terms of quality control, it can definitely meet the requirements of Japan. I have the supporting documents here.”

Li Weidong took out the document and handed it over.

However, Section Chief Hashimoto didn't even look at it, but firmly refused: Mr. Li, even if your product can meet the quality requirements of Japan, we will not accept your product and enter our shopping mall.

We, Yodobashi, follow the route of high-end large-scale stores. Those who can enter our Yodobashi are all well-known international and Japanese brands. If a Chinese brand is allowed to settle in, it will lower the grade of our store!

This remark made Li Weidong a little unhappy. He frowned slightly and wanted to continue to persuade him, but considering the stubbornness of the Japanese, if he continued to persuade, it would not be effective.

So Li Weidong had to leave.

Being rejected by Youdu Baxi, Li Weidong had to come to the second target, that is Yamada Denki.

Yamada Denki is Japan's largest seller of electrical appliances.

However, Yamada Denki is following the strategy of small chain stores. There are more than 10,000 Yamada Denki chain stores in Japan, and some of them are just a small door. Therefore, in terms of force, Yamada Electric is not as good as Youdu Baxi.

Moreover, Yamada Electric's business strategy has always been relatively strong. They always pursue a low-price route. Yamada Electric's products are often cheaper than other home appliance stores, or the price is the same, and the points are higher, which is also equivalent to a disguised discount.

In order to ensure low prices, Yamada Electric can only squeeze home appliance manufacturers and suppliers in terms of purchase price and after-sales service, which also leads to lower profits for home appliance manufacturers and suppliers.

Those squeezed home appliance manufacturers and suppliers can only dare to be angry but dare not speak out. After all, Yamada Denki has the largest sales channel in Japan.

If the face steamer can be settled in Youdu Baxi, Li Weidong will never come to Yamada Denki to discuss cooperation. Cooperating with Yamada Electric means that it will be squeezed by Yamada Electric, and then the profit will be reduced.

However, the talks with Yudu Baxi broke down, and Li Weidong could only come to Yamada Denki.

The person who received Li Weidong was a class leader named Xiaolin.

And this Head Kobayashi also showed the same attitude as Head Hashimoto.

Although our Yamada Electric is taking the low-cost route, not all brands can enter! At least Chinese home appliance brands are impossible to appear in our Yamada Electric!