Chapter 507: Expand New Projects

Li Weidong knew that in the 1998 NBA All-Star Game, Kobe Bryant was qualified to start in the Western Conference All-Star Game, and would play against Jordan in the All-Star Game.

At the time, Kobe wasn't even a starter for the Lakers.

In the team did not mix to the starter, but became the starter of the All-Star Game, Kobe is the first.

The All-Star Game is definitely an excellent publicity venue. Kobe's style of play is very similar to Jordan's. The confrontation between the two was the biggest stunt of the All-Star weekend that year.

Of course, Li Weidong must seize this good opportunity and use Kobe's influence to vigorously promote the Feiyue brand.

As for Tracy McGrady, you can put it aside for a moment. Tracy McGrady is a rookie, and the influence of the Rookie Challenge is not the same as that of the All-Star Game.

And because of labor disputes, the 1998 All-Star Weekend shrunk. Without such a passionate project as the slam dunk contest, Tracy McGrady couldn't have a sense of presence in the slam dunk contest like Kobe did.

After that, the 1999 All-Star Weekend was cancelled directly, and McGrady would not be on the stage of the dunk contest until 2000.

From the perspective of brand promotion, Kobe Bryant has naturally been the main focus in the past two years.

After Tracy McGrady moved to the Magic in 2000, the popularity began to skyrocket, so Adidas gave up Kobe Bryant and gave Tracy McGrady a lifetime contract.

Li Weidong plans to rely on Tracy McGrady after the NBA labor dispute is over.

Tracy McGrady's NBA road, but also some bumpy than Kobe.

Although Tracy McGrady was a higher pick, Raptors fans at the time felt that picking a high school guard with the ninth pick was an obvious gamble.

Fans' discrimination against high school players also made McGrady not favored by fans when he first came to the Raptors.

Tracy McGrady is different from Kobe. Kobe went to the Lakers and was traded by the Hornets. In that trade, the Lakers sent Divac away, emptied the cap space, and kept O'Neal with a big contract.

In the eyes of Lakers fans, as long as O'Neal can be ushered in, this wave of transactions is not a loss. Kobe's ability to adapt to the NBA is the icing on the cake. It doesn't matter if he can't adapt to the NBA. There is already O'Neal anyway.

The Raptors got McGrady with a ninth overall pick. If Tracy McGrady can't adapt to the NBA game in the end, it will be a waste of the ninth overall pick, and the team will lose a lot.

At that time, it was Isiah Trust who decided to choose McGrady.

This Isaiah Thomas is not the strongest 175 on the surface, but the legendary star Smiling Assassin Isaiah Thomas, who was the small boss of the Raptors at the time and served as the executive vice chairman of the Raptors.

Smiling Assassin has always had a very good vision in the draft. In 1995, Little Flying Squirrel Stoudemire was selected, Camby was selected in 1996, Tracy McGrady was selected in 1997, and Carter was selected in 1998.

In Tracy McGrady's choice, Smile Assassin is obviously a right bet. But it is a pity that the Raptors finally gave up Tracy McGrady, otherwise, with the combination of Tracy McGrady and Carter, after 2003, plus a Chris Bosh, it is really possible to bring a championship to the Raptors.

...

In the conference room where the puppy was healthy, Lu Guangming happily reported the latest sales to Li Weidong.

Chairman, last quarter, our five-element needle sales exceeded 70 million yuan. And the second half of the year is often the peak season for health care product sales, so our total sales this year is expected to exceed 300 million yuan! Lu Guangming said introduced.

Selling 300 million yuan a year is only a drop in the bucket for China's huge health care product market. After all, there were too many fools in those days, and liars were really not enough.

But for a single health care product, the annual sales of 300 million yuan is indeed a very amazing achievement.

Hearing the number 300 million, Li Weidong smiled and sighed. Even though he has a big business, he has several companies, but the real money is still selling health care products. The health of the puppy is the real cash cow in Li Weidong's hands.

After reporting the sales, Lu Guangming said, Chairman, our puppy's financial situation is very healthy now, and the funds are abundant. I think we should make full use of this fund.

Are you planning to expand new projects? Li Weidong asked with a smile.

Lu Guangming nodded and replied, I want to make medical equipment.

This Lu Guangming is still on the path of making medical equipment. Li Weidong secretly said in his heart.

In Li Weidong's memory, Lu Guangming originally started out as a medical device, and eventually became the first domestic brother of household medical devices. In terms of high-value medical consumables, it is also the top level in China.

Today's Lu Guangming, after being tricked by Li Weidong to make health care products for several years, finally set his sights on medical equipment.

So Li Weidong asked, What medical equipment are you going to make?

I want to make disposable syringes and disposable infusion equipment. I have done market research, and the demand for these two medical devices is very large, and they are basically in short supply. Lu Guangming said.

This is an industry with good prospects. People will get sick, and they will inevitably get injections and hanging bottles. In the next few years, the domestic medical market will expand significantly. For this kind of basic medical equipment, there will indeed be a very strong market. demand. Li Weidong nodded.

In the 1990s, disposable syringes and disposable infusion sets were not yet popularized. Large hospitals were better, and local hospitals still used recyclable syringes and infusion tubes.

The recyclable syringes are glass syringes, and it is estimated that I have never seen such a thing.

Disinfect the glass syringe after use, and boil it in boiling water directly in the places that are behind, and it can be used again next time.

Anyone who was vaccinated at school in the 1990s should have experienced that kind of scene. A nurse flicked the small glass bottle containing the vaccine with her finger, took the glass syringe and sucked up the liquid medicine, and gently pushed it. The air in the syringe is expelled, and a needle is inserted into the arm. Change the needle directly after the injection and repeat the previous action.

Being able to give you a new needle was already a relatively hygienic operation at that time. In many remote areas, the needle was not even replaced, but the needle was sterilized with alcohol cotton, and then used by the next person.

As for infusion sets, disposables were rarely used at that time. A large glass bottle, plus the yellow latex tube, and a needle on it constituted the infusion equipment at that time. Both the glass bottle and the latex tube can be recycled.

Material factors determined the medical conditions of that era, and these recyclable infusion equipment often caused medical risks due to inadequate disinfection.

At that time, it was very common to cause needle eye wound infection due to injection. Severe cases require debridement and drainage in the operating room.

With the development of the economy, disposable syringes and infusion sets have gradually become popular, such as glass syringes and latex infusion tubes, and the large glass bottles used for infusion have also become airtight plastic saline bags, hanging bottles This term is always in the past tense.

The popularity of disposable infusion sets is also inseparable from China's medical reform.

1997 happened to be a very important year for China's medical reform. The central government made the Decision on Health Reform and Development, which determined the route of reforming the health management system on the basis of adhering to marketization. The State Food and Drug Administration was also formally established.

Subsequently, in 1998, the national urban employee medical insurance reform officially began. In 2000, local hospitals implemented a complete market-oriented hospital reform. The childhood drug bidding and procurement system was piloted. In 2001, the price behavior of medical services was standardized. a medical system.

The marketization of public hospitals means that public hospitals must be profitable in order to eat. This not only pushes up medical prices, but also stimulates hospitals to invest in hardware, forcing the improvement of medical standards. .

The hospital is getting bigger and bigger, the equipment is getting more and more advanced, and the various facilities are getting better and better. In 2000, prefecture-level hospitals were not necessarily equipped with MRI, but by 2020, some township hospitals are equipped with MRI equipment.

MRI is only a microcosm. The upgrading of other medical equipment is everywhere. After 1997, the whole process of medical reform is also the process of hospital expansion, which is a feast for medical equipment manufacturers.

The first to feel this feast is the most basic medical equipment such as disposable infusion sets, disposable syringes, saline bags, and blood bags.

These little things are not difficult to manufacture, and they have to be widely used. They can be used in large hospitals in the capital city and down to township health centers.

And the price is not expensive, a few cents or a dollar of small things, ordinary people can afford.

From the perspective of the hospital, the use of disposable medical consumables is more hygienic and safer, and can reduce the risk of medical accidents. Anyway, patients pay for it, so why not do it?

As a patient, I would not say that the hospital abused consumables just because the hospital used a one-dollar disposable infusion set for itself! Besides, many people are also worried about unsanitary conditions and are reluctant to use recyclable infusion sets and syringes.

Therefore, in the first few years after the medical reform in 1997, medical equipment consumables such as disposable infusion sets and disposable syringes were rapidly promoted, and there was a situation in which the supply was in short supply.

I have to say that Lu Guangming still has a keen sense of market smell. He has already noticed that disposable infusion sets and disposable syringes have broad market prospects, and intends to take this opportunity to enter the field of medical equipment.

Li Weidong still agrees with Lu Guangming's idea. The health of a puppy can't be fooled by health products like five-element acupuncture all the time!

So Li Weidong said: Old Lu, I personally support it. But making medical equipment is different from making health care products. Health care products can be eaten without killing people. Medical equipment is a serious thing to treat and save people. careless!

I understand this, don't forget that I am also a doctor. Lu Guangming nodded and continued; The production specifications of medical equipment are very strict, and disposable syringes and disposable infusion sets require sterile production.

I calculated that if we were to build a factory from scratch, it would be more expensive and time-consuming. Building a sterile workshop, purchasing equipment, training employees, and the need to go through various national inspections, these are all very troublesome things.

So I want to spend money directly, buy an existing medical equipment manufacturer, and then renovate the plant and equipment. The employees are also ready-made, which can save time and resources. Even if the final project fails, you can still get a fixed asset.

Making medical equipment is different from other manufacturing industries. The hardware requirements for producing medical equipment are relatively high, and the approval is much more complicated, so the entry threshold for medical equipment manufacturing is also high.

Just like disposable medical consumables, the entire production process must be sterile, and each operation process must be strictly controlled.

Twenty years later, the domestic technical level has been greatly improved, all kinds of monitoring equipment and sterilization equipment are used, and aseptic production has become easier.

In the 1990s, however, building an aseptic plant was much more complicated than it would be 20 years later.

Moreover, in the 1990s, the average educational level of migrant workers was not high. At that time, many migrant workers who went to cities to work had not even graduated from primary school, so they were barely illiterate. It would take a lot of money to train them in sterile production. time and money, may not be able to achieve results.

In contrast, it is definitely more cost-effective to directly purchase a medical device manufacturer, with production qualifications, workshops and professional workers all available.

Li Weidong thought for a moment and said, I don't know much about this industry. If you buy a business directly, do you have a suitable goal now?

Lu Guangming nodded: In the past two years, many companies have had a difficult time, many companies have gone bankrupt, and companies that produce medical equipment are not much better.

The situation they encountered is similar to that of most state-owned enterprises. The management level is backward, the products are not up to the times, and the equipment is relatively old, which makes it difficult to adapt to the current market competition.

A few days ago, I conducted a market research and finally identified three companies that are more suitable for acquisition. These three companies have been brilliant before, the quality of their employees is still very good, and they also have relatively high-quality fixed assets.

If we buy it, we only need to upgrade the existing equipment, do not need to carry out large-scale transformation of the plant, and do not need to retrain the staff. If we are lucky, it only takes half a year to start production in an instant.

Lu Guangming said, handed a report to Li Weidong, and then said: This is the basic information of the three companies.

Li Weidong looked at it carefully, pointed to one of the companies, and asked, What do you think of this Jinzhou Sanquan Medical Device Factory?

Do you also think this Sanquan Medical Machinery Factory is very good? Lu Guangming said with a smile; Then we can think of one.

I think that Jinzhou is close to the sea and has an advantageous geographical location, so the transportation will be more convenient. Moreover, Jinzhou is a sub-provincial city, and resources in all aspects will be inclined to a certain extent, which should be helpful for the development of enterprises.

Li Weidong paused, then said: The key point is that in terms of business environment, the Liaodong Peninsula is also much better than the rest of the Northeast. To be honest, if it were a city that was more inland, I really wouldn't dare to go. invest.

After all, the Northeast region is the eldest son of the Republic's industry. The economy is dominated by state-owned enterprises. The private economy has a low status in the Northeast region and cannot get good resources. Therefore, ordinary private entrepreneurs are not willing to invest outside Shanhaiguan.

The situation on the Liaodong Peninsula is much better. After all, it is a coastal area, the economy is more open, and it is relatively close to Japan and South Korea. It will attract more investment from Japan and South Korea. In terms of treating the private economy, it is not as good as other regions in Northeast China. keep.

Lu Guangming went on to introduce: As far as I know, this Sanquan Medical Device Factory has now stopped production, and its employees are also in a state of semi-layoff. If no one can take over, it is estimated that it will go directly to bankruptcy.

If we propose an acquisition now, it will help the local area solve a big problem. I believe that the local area should be very welcome. Maybe we can get some preferential policies such as taxation and electricity.

Okay, let's go to this Sanquan Medical Device Factory to inspect, and if it's suitable, let's buy it! Li Weidong made a final decision.

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