Chapter 524 Advertisement Implantation
Sitting at the negotiating table, Li Weidong seems to feel that the time has returned to a few months ago.
On Li Weidong's side, it was still himself, Lu Guangming, an accountant and a lawyer, while on the opposite side were still Shen Yuan and Niu Gaofeng.
Shen Yuan, who was sitting across from him, felt a little uncomfortable in his heart. At first, he drove Li Weidong away for the Daewoo Group's investment, but now he is forced to bring him back. .
After a few chats between the two sides, the negotiation started again.
I just listened to Shen Yuan and said: Chairman Li, regarding the basic situation of Sanquan Medical Device Factory, we have evaluated it before, and you are familiar with it. We will omit the introduction and go directly to the topic!
Li Weidong smiled and shook his head: Director Shen, all we know is the evaluation situation a few months ago. In the past few months, has Sanquan Medical Equipment Factory added new debts? Has it sold fixed assets? These I don't even know.
Shen Yuan had no choice but to say, Okay, Director Niu, let me introduce you!
Next to him, Niu Gaofeng explained: The fixed assets are still the same as before, and there is no change at all. After signing the acquisition contract with Daewoo Group of Korea, all the assets of our factory have been frozen.
As for debts, the debts owed by the factory in the past would definitely generate interest, but the amount was not large. There is also a part of office expenses incurred during the period when the Korean acquisition team was stationed in the field.
Don't Koreans pay for their office expenses themselves? Li Weidong asked.
Niu Gaofeng replied: They gave 2 million at the beginning, but they didn't give it to our factory...
Cough cough... Shen Yuan coughed twice, interrupting Niu Gaofeng, and then said: The 2 million is the acquisition funds paid by the Korean side, and it was not handed over to Sanquan Factory.
And Daewoo Group also intends to take the money back, and we are also negotiating, so the money cannot be moved for the time being.
Understood! Then count all the debts into Sanquan Factory! Li Weidong said casually.
Shen Yuan's expression tightened slightly. According to Li Weidong, the debt of Sanquan Factory increased again.
Li Weidong went on to say: I heard from the factory director Niu just now that the assets of Sanquan Factory have been frozen for a while, and no fixed assets will be sold. But in the past few months, there should be some fixed assets. Depreciation right?
In my opinion, when calculating the value of fixed assets, the depreciation of fixed assets should be considered, so the actual price should also be lower than the previous appraisal price!
In the past few months, the Sanquan Factory has not been operating at all, and all the fixed assets have remained there intact, not used, where is the depreciation! Shen Yuan said dissatisfiedly.
Li Weidong immediately replied: Director Shen, the assets of Sanquan Factory are not antiques, and the older they are, the more valuable they are. The fixed assets of Sanquan Factory are basically means of production, and will naturally depreciate over time.
It's like those taxis running on the road. When you buy a new car, it will depreciate every day. Even if you buy it, park it for a few months, and don't drive it for a kilometer, can you still sell it at the original price?
Shen Yuan was at a loss for words, but after thinking about it carefully, what Li Weidong said was somewhat reasonable.
And Shen Yuan's purpose is to let Li Weidong accept Sanquan Factory as soon as possible,
So he nodded and said, Depreciation is not something that cannot be considered, Chairman Li, how much do you think this depreciation should be?
Two percent! Li Weidong continued; I have a basis for saying this number. If an ordinary factory building lasts for twenty years, it will have to be repaired and strengthened. Years, the life is also the knife head.
If we calculate it based on 20 years, the average depreciation will be 5% a year. We are almost half a year away from the last negotiation, right? 2% depreciation charge, I don't think it's too much!
Shen Yuan deliberately refused to agree, but Li Weidong had already come up with a clear data basis, and according to this calculation, he still made a profit on his own side, so he had to nod and agree.
Shen Yuan sighed deeply: Then let's calculate it according to the depreciation fee of 2%. In this case, for the purchase price of 30 million, the depreciation fee is 600,000...
Director Shen, are you wrong? Li Weidong immediately retorted: The depreciation expense is 500,000, not 600,000!
Shen Yuan immediately took off the cap of the pen and listed a multiplication formula on the paper.
3000 times 0.02 equals 60, what am I doing wrong!
It's not 3000 times 0.02, it's 2500 times 0.02! Li Weidong replied.
Chairman Li, didn't we agree before that you invested 30 million yuan to acquire Sanquan Medical Device Factory. Shen Yuan said immediately.
But you sold it to Daewoo Group for only 25 million! Li Weidong continued: This shows that Sanquan Medical Equipment Factory is only worth 25 million! I am not a fool, why spend 30 million, and buy one is only worth it. 25 million stuff!
That's different. Daewoo Group is a foreign-funded enterprise after all. Shen Yuan said.
Then the question is, is Sanquan Factory worth 30 million yuan and was bought by Daewoo Group for 25 million yuan, or Sanquan Factory worth 25 million yuan, but you plan to sell me 30 million yuan?
Li Weidong smiled coldly, and then said, Is it cheaper to sell it to Daewoo Group? Or is it more expensive for me to buy it now?
The value of Sanquan Factory was evaluated by relevant departments! The result of the evaluation at that time was...
However, Li Weidong interrupted Shen Yuan: Director Shen, think clearly before answering! Don't forget that Sanquan Medical Device Factory is an enterprise owned by the whole people!
If the Sanquan factory is worth 30 million yuan, and you sold it to Daewoo Group before, but only sold it for 25 million, 5 million difference, what kind of consequences, you can think clearly!
Li Weidong didn't make it clear that you are suspected of selling state-owned assets at a low price.
Shen Yuan's expression froze fiercely, if he really got involved with this kind of thing, even if he didn't get any benefit from it, it would be a crime of dereliction of duty if he was investigated, then his life would be over!
Li Weidong continued: Director Shen, in fact, we all know that Sanquan Factory is only worth 25 million yuan. You hope to sell more money, and finally the value of Sanquan Factory is estimated to be 30 million yuan, which I can understand.
If we could reach a deal a few months ago, I don't mind paying the extra 5 million yuan, even if our puppies settled here healthily, we should contribute to the local area in advance!
But you finally kicked me away and sold Sanquan Factory to Daewoo Group. Now that Daewoo Group doesn't buy it, you guys are coming back to me, and you have to sell it for 30 million, why should I accept it?
Koreans can buy it for 25 million, but I have to spend 30 million to buy a second-hand product that others want? How many people will laugh at me if I spread it out? Do you really think that I, Li Weidong, don't lose face?
Chairman Li, don't be angry, business belongs to business, and face belongs to face! We are talking about business now... Shen Yuan said quickly.
Well, let's talk about business. If I spend 30 million today and buy Sanquan Factory, which is worth 25 million by Koreans, then when I do mergers and acquisitions in the future, everyone will talk to me.
At that time, what I have lost will not be the mere 5 million, it is likely to be tens of millions, or even hundreds of millions. Therefore, it is my bottom line to purchase Sanquan Factory at the same price of Daewoo Group. I would rather not do this business than pay a penny more!
And I'm sure that not only will I not pay more, but other companies that are capable of acquiring Sanquan Factory will not pay more. You have already signed a 25 million contract with Daewoo Group. At this time, whoever pays more will be taken advantage of.
In terms of asset evaluation, some people may still give a high price, but those who buy with real money will never give an offer of more than 25 million! Li Weidong directly explained the powerful relationship.
Shen Yuan was stunned for a moment, what Li Weidong said, he really hadn't thought about it before.
After all, Shen Yuan is an official within the system, not an entrepreneur, and has no business acumen or experience.
But after Li Weidong's little help, Shen Yuan figured it out in an instant, and he also realized that no one who bought Sanquan Factory would be able to exceed the 25 million of Daewoo Group!
After thinking for a long time, Shen Yuan finally nodded: Okay, Chairman Li, I will report to the leader about the quotation!
...
Li Weidong handed over the acquisition of Sanquan Factory to Lu Guangming, but he slipped away again.
The end of the year is approaching, and home appliances are about to enter the peak sales season.
In the home appliance industry in the 1990s, there were obvious off-season and peak seasons, and the best sales season of the year was probably the period from New Year's Day to the Spring Festival.
In future generations, in addition to National Day and Spring Festival, such as 618, Double Eleven, Double Twelve, etc., e-commerce will hold a shopping festival, and physical stores will also join in the fun.
In the 1990s, the home appliance industry was still dominated by brick-and-mortar stores. National Day, New Year's Day and Spring Festival were the best times of the year for home appliance sales.
At that time, the income of ordinary people was not very high, and the purchase of a home appliance was as important as buying a car now.
In those days, the material was not as abundant as it is now. Many families still eat dumplings and add new clothes during the New Year. Unlike now, dumplings are ordered casually, and a lot of clothes are purchased online.
The same is true for small household appliances and kitchen appliances. Many ordinary families are only willing to buy them when it is the New Year and the festival.
In order to cope with the next peak season of home appliance sales, Puppy Electric will naturally launch a series of marketing activities, such as increasing advertising efforts and engaging in some promotional activities.
Zhong Yemao was in charge of all marketing and publicity matters, so Li Weidong came directly to Zhong Yemao to inspect the progress of the marketing and publicity work.
Zhong Yemao is still quite trendy. He made a PPT and reported to Li Weidong.
In the era when one had to wear shoe covers when entering the computer room, Zhong Yemao could know how to use PPT, and he was considered a technology expert.
After introducing the content on the PPT, Zhong Yemao opened his mouth to report; Chairman Li, I originally planned to invite Mr. Ge to come over and shoot a few commercials with our new model.
However, Mr. Ge's schedule has been very busy recently. He just made a movie two months ago, and now he is busy with the promotion of the movie, so he has no time to come.
Mr. Ge has a new movie? What is it? Li Weidong asked casually.
I heard the name is a movie related to contract disputes. I don't know if Mr. Ge is playing Party A or Party B. Zhong Yemao replied.
Contract disputes? Playing Party A and Party B? You mean the name of the movie is Party A and Party B, right? Li Weidong asked with a smile.
Yes, it's just a name. Zhong Yemao nodded.
Old Zhong, you are really imaginative! Li Weidong smiled helplessly, and then said:
Such a comedy movie with quite positive energy, when it comes to Zhong Yemao's mind, it becomes a contract dispute. If you make a Big Name, will you think of Elbow? Do you want to ask if Elbow will? don't you talk?
Can Elbow still talk? Zhong Yemao was stunned for a while, and then said, Since it's a comedy, I'll definitely watch it when it's shown in the cinema!
Li Weidong said, There's no need to shoot something like an advertisement. In fact, there are many effective forms of expression. I have an idea.
What's your idea? Zhong Yemao asked immediately.
Can you put advertisements into movies! Li Weidong replied.
Implant it in the movie? How to do it? Zhong Yemao asked in confusion. After all, at that time, advertising implantation had not yet appeared in China.
Li Weidong said, Well, I'll call Teacher Ge first and ask for details.
So Li Weidong called Teacher Ge.
When the call was connected, Teacher Ge's voice sounded: Chairman Li, long time no see!
Mr. Ge, long time no see, how is your waist recently? You don't have to lie down often, right? Li Weidong asked with a smile.
Mr. Ge obviously didn't realize that Li Weidong was making fun of Ge You Lie. He thought that Li Weidong was asking about the effect of the massage seat, so he answered, Your massage seat is very useful! I can't wait to press it every day. Down.
Li Weidong continued to ask: Mr. Ge, I heard that you have been very busy these days?
I'm busy, especially busy, mainly because of the promotion of the new film. My new film will be released at the end of the year. Now I am traveling all over the country. Run! Teacher Ge replied.
Is it Director Feng's New Year's film? Li Weidong asked.
New Year's Eve? Your news is really well-informed. Beiying has just proposed this concept! Teacher Ge said.
Mr. Ge, is Director Feng's publicity expenses very tight? Why do you need to travel all over the country in person! Li Weidong asked.
Can you not be nervous! There is no shortage of money to make movies these days! Teacher Ge replied.
Li Weidong pondered for a moment, then said, Mr. Ge, do you think this is okay? You can make an appointment with Director Feng and find time to have a meal together.
Old Feng is busy with the release of the new film, so it's hard to make an appointment. I'll try it, it may not work. Teacher Ge replied.
Just say I can sponsor you a promotional fee. Li Weidong said.
How much do you give? Teacher Ge continued frankly: If you give less, please don't move Lao Feng!
Two million, can you invite Director Feng? Li Weidong asked with a smile.
Two million! Teacher Ge was shocked and said jokingly: If you really give two million, Lao Feng can play my role for you!
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